How to Use TikTok Ad Games to Boost Your Mobile Game Sales
Hi online friends, If you are a mobile game developer or marketer, you might be wondering how to reach more potential players and increase your app installs. You might have tried different platforms and strategies, but have you considered using TikTok?
TikTok is one of the most popular social media apps in the world, with over 1 billion monthly active users. It is a platform where people can create and share short videos, often with music, filters, stickers, and other effects. TikTok is also a place where people can discover new trends, products, and entertainment.
But did you know that TikTok is also a great platform for promoting your mobile game? In fact, TikTok has a special feature called Interactive Add-Ons, which allows you to create engaging and interactive ads that can drive more clicks, conversions, and installs for your game.
In this article, we will explain what TikTok ad games are, how they work, why they are effective, and how you can use them to boost your mobile game sales. Let's get started!
What are TikTok ad games?
TikTok ad games are a type of In-Feed Ads that use pop-ups, stickers, and other visual elements to enhance your video ads and encourage users to interact with them. They are designed to capture the attention of your audience in a full-screen, sound-on environment and boost your brand engagement.
There are two types of Interactive Add-Ons: Standard and Premium. Standard add-ons offer a way to reach lower-funnel marketing goals, like driving clicks and conversions. Premium add-ons offer a way to reach upper-funnel goals, like brand awareness and community building.
Here are some examples of the different Interactive Add-Ons:
- **Premium Pop-out**: Showcase your product through a pop-out element to drive clicks that leads users to take action with your ad and move further down the funnel.
- **Gesture**: Delight your audience with surprise gestures to increase participation with your ad. Once users take that action, a clickable display card will appear revealing information or a reward to drive users to your landing page.
- **Super Like 2.0**: Captivate your audience with eye-catching floating icons that appear when users engage with your ad. This allows you to display a pop-up card after the Super Like effect appears, inviting users to a landing page to learn more about your product or service.
- **Standard Display Card**: Drive clicks with eye-catching, brand-aligned visuals. Brands can use Display Card to visually highlight important messages, share offers, or drive traffic to their website or app.
- **Gift Code Sticker**: Boost conversion and drive loyalty with special incentives to excite new buyers and re-ignite your existing customer base.
- **Voting Sticker**: Deepen community connection with audience participation by enabling brands to poll, quiz, or collect feedback from their audiences.
- **Countdown Sticker**: Generate FOMO for upcoming and current events through a visual scrolling timer to help advertisers build buzz around ongoing and upcoming events.
You can see some examples of TikTok ad games here: https://www.tiktok.com/business/en-US/blog/interactive-addons-entertain-engage
How do TikTok ad games work?
Creating ads for TikTok is relatively simple and straightforward. You don't need any special skills or knowledge to do it. TikTok's internal tools allow you to create ads that match user-generated content style, helping you get discovered. Just come up with a creative idea and put it into automatic execution.
Here are the steps to create TikTok ad games:
1. Create an account on TikTok Ads Manager: https://ads.tiktok.com/
2. Choose your campaign objective: App Install
3. Set your budget and schedule
4. Choose your target audience: You can use various criteria such as location, age, gender, interests, behavior, device type, etc.
5. Choose your ad placement: In-Feed Ads
6. Choose your creative type: Interactive Add-Ons
7. Select the add-on you want to use: Premium or Standard
8. Upload or create your video ad: You can use TikTok's Video Creation Kit or Smart Video Soundtrack tools to make your video more engaging and appealing
9. Add your call-to-action button: You can choose from various options such as Install Now, Play Now, Learn More, etc.
10. Add your landing page URL: This is where users will be directed after clicking on your ad
11. Review and launch your campaign
You can also track and measure the performance of your TikTok ad games using TikTok's analytics dashboard. You can see metrics such as impressions, clicks, conversions, cost per click, cost per install, etc.
Why are TikTok ad games effective?
TikTok ad games are effective because they drive engagement by catching the attention of audiences in a uniquely innovative and exciting way. They act as an extension of your creative idea, offering flexible formats that encourage consumers to join in the fun when they see your ad.
According to TikTok, Interactive Add-Ons can help you achieve various benefits, such as:
- Increase brand awareness: Interactive Add-Ons can help you stand out from the crowd and create a memorable impression on your audience. They can also increase your organic reach and word-of-mouth by encouraging users to share your ad with their friends.
- Increase brand engagement: Interactive Add-Ons can help you create a deeper connection with your audience by inviting them to participate in your ad. They can also increase your retention and loyalty by rewarding users with incentives or information.
- Increase app installs: Interactive Add-Ons can help you drive more traffic and conversions to your app by creating a sense of urgency or curiosity among users. They can also increase your app store ranking and reviews by generating more positive feedback from users.
TikTok's research shows that 57% of viewers are more likely to search for brand information online when they connect with businesses on TikTok.¹ Moreover, TikTok ads have an average cost per click (CPC) of $0.10, which is much lower than other social media platforms.²
How to use TikTok ad games to boost your mobile game sales?
Now that you know what TikTok ad games are, how they work, and why they are effective, you might be wondering how to use them to boost your mobile game sales. Here are some tips and best practices to help you get started:
- Know your audience: Before creating your TikTok ad game, you need to understand who your target audience is, what they like, what they need, and what motivates them. This will help you create a relevant and appealing ad that resonates with them.
- Know your goal: Before creating your TikTok ad game, you need to define what you want to achieve with it, whether it is increasing awareness, engagement, or installs. This will help you choose the right add-on and call-to-action for your ad.
- Know your game: Before creating your TikTok ad game, you need to showcase the best features and benefits of your game, such as the gameplay, graphics, characters, story, etc. This will help you create a compelling and convincing ad that attracts users to try your game.
- Be creative: When creating your TikTok ad game, you need to be creative and original. You can use humor, emotion, music, effects, or other elements to make your ad more entertaining and engaging. You can also use user-generated content or influencer marketing to make your ad more authentic and trustworthy.
- Be clear: When creating your TikTok ad game, you need to be clear and concise. You only have 9 to 15 seconds to capture the attention of your audience and deliver your message. You should also use simple and catchy language that speaks directly to your audience.
- Test and optimize: When creating your TikTok ad game, you need to test and optimize it regularly. You can use A/B testing or multivariate testing to compare different versions of your ad and see which one performs better. You can also use analytics and feedback to measure the results of your ad and make improvements accordingly.
Conclusion
TikTok is a powerful platform for promoting your mobile game. By using TikTok ad games, you can create engaging and interactive ads that can drive more clicks, conversions, and installs for your game.
TikTok ad games are easy to create and launch using TikTok's internal tools. They offer various formats and options that suit different marketing goals and audiences. They are also effective in increasing brand awareness, engagement, and app installs.
If you want to boost your mobile game sales using TikTok ad games, you need to know your audience, goal, and game well. You also need to be creative, clear, and test and optimize your ads regularly.
Are you ready to try TikTok ad games for your mobile game? If so, sign up for TikTok Ads Manager today and start creating your first campaign!
Sources:
[^1^]: https://www.tiktok.com/business/en-US/blog/interactive-addons-entertain-engage
[^2^]: https://appradar.com/blog/how-to-use-tiktok-ads-for-mobile-gamesThe article is complete.
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