How to Use Tableau for Amazon Advertising: A Complete Guide

By Cepy 8/29/2023 Post a Comment

Hi everyone, welcome to our blog where we share tips and tricks on how to optimize your online marketing campaigns. In this article, we will show you how to use Tableau for Amazon Advertising, one of the most powerful and popular tools for data visualization and analysis.

Amazon Advertising is a platform that allows you to promote your products and services on Amazon and its partner sites. You can use it to create sponsored products, sponsored brands, stores, display ads, video ads, and more. By using Amazon Advertising, you can reach millions of potential customers who are searching for or browsing products related to yours.

Why Use Tableau for Amazon Advertising?

Tableau is a software that helps you create interactive dashboards and reports from various data sources. You can use it to analyze data quickly and easily, without any coding or technical skills. Tableau can help you gain insights into your Amazon Advertising performance, such as:

How much revenue and profit are you generating from your ads?
What is your return on ad spend (ROAS) and advertising cost of sales (ACOS)?
Which products, keywords, and campaigns are performing well or poorly?
How are your ads affecting your organic sales and ranking?
How can you optimize your ad spend, bids, and targeting?

By using Tableau for Amazon Advertising, you can make data-driven decisions that improve your marketing strategy and boost your sales. You can also visualize your data in various ways, such as charts, graphs, maps, tables, etc. You can also customize your dashboard according to your needs and preferences.

How to Connect Tableau to Amazon Advertising Data?

To use Tableau for Amazon Advertising, you need to connect Tableau to your Amazon Advertising data. There are two main ways to do this:

Option 1: Use the Openbridge Amazon Advertising Data Integration Service

The Openbridge Amazon Advertising Data Integration Service is a managed service that automatically collects, routes, and loads your Amazon Advertising data into your private data warehouse or data lake. You can then connect Tableau to your data warehouse or data lake and access your Amazon Advertising data easily.

The Openbridge service supports all types of Amazon Advertising data, such as sponsored products, sponsored brands, stores, display ads, video ads, etc. It also provides a broad array of ad-related activities, such as keywords, search ads, product display ads, sponsored product ads, etc. The service delivers nine tables that contain all the relevant metrics and dimensions for your analysis.

Option 2: Use the Tableau Web Data Connector for Amazon Advertising

The Tableau Web Data Connector for Amazon Advertising is a tool that allows you to connect Tableau directly to the Amazon Advertising API. You can use it to import your Amazon Advertising data into Tableau as a live or extract connection. You can then create dashboards and reports from your data.

The Tableau Web Data Connector for Amazon Advertising supports only sponsored products and sponsored brands data. It also has some limitations on the amount of data you can import and the frequency of updates. You need to have an API key from Amazon to use this tool.

How to Create a Tableau Dashboard for Amazon Advertising?

Once you have connected Tableau to your Amazon Advertising data, you can start creating your dashboard. Here are some steps to follow:

Select the data source you want to use (Openbridge service or Web Data Connector).
Choose the tables and fields you want to include in your dashboard.
Create calculated fields or parameters if needed.
Create worksheets with different types of visualizations (bar charts, line charts, pie charts, etc.).
Add filters, slicers, or highlighters to interact with your data.
Create a dashboard by dragging and dropping the worksheets onto the canvas.
Add titles, captions, legends, or tooltips to explain your data.
Publish or share your dashboard with others.

A Sample Tableau Dashboard for Amazon Advertising

To give you an idea of what a Tableau dashboard for Amazon Advertising looks like, here is a sample dashboard that we created using the Openbridge service. This dashboard shows the performance of our sponsored products campaigns in the US marketplace for the last 30 days.

The dashboard shows the following information:

The campaign name, spend, sales, ROAS, ACOS, impressions, clicks, CTR, CPC, orders, units, and conversion rate for each campaign.
The total spend, sales, ROAS, ACOS, impressions, clicks, CTR, CPC, orders, units, and conversion rate for all campaigns.
A bar chart that compares the spend and sales of each campaign.
A line chart that shows the trend of ROAS and ACOS over time.
A pie chart that shows the distribution of impressions by campaign.
A scatter plot that shows the relationship between CTR and conversion rate by campaign.
A map that shows the geographic location of the customers who clicked on the ads.
A filter that allows you to select a specific campaign or all campaigns.
A highlighter that allows you to highlight a specific metric or value.
A tooltip that shows more details when you hover over a data point.
A title that summarizes the dashboard.
A caption that explains the data source and the time period.
A legend that explains the colors and symbols used in the visualizations.

Frequently Asked Questions About Tableau and Amazon Advertising

What are the benefits of using Tableau for Amazon Advertising?

Some of the benefits of using Tableau for Amazon Advertising are:

You can analyze your Amazon Advertising data in a fast and easy way.
You can gain insights into your ad performance and optimize your marketing strategy.
You can visualize your data in various ways and customize your dashboard according to your needs.
You can share your dashboard with others and collaborate on data analysis.
You can leverage the power of Tableau's features and functions to create advanced calculations and visualizations.

What are the challenges of using Tableau for Amazon Advertising?

Some of the challenges of using Tableau for Amazon Advertising are:

You need to connect Tableau to your Amazon Advertising data source (Openbridge service or Web Data Connector).
You need to have an API key from Amazon to use the Web Data Connector.
You need to have a data warehouse or data lake to use the Openbridge service.
You need to have a basic understanding of data and how to construct reports in Tableau.
You need to keep your data updated and refreshed regularly.

How much does it cost to use Tableau for Amazon Advertising?How much does it cost to use Tableau for Amazon Advertising?

How much does it cost to use Tableau for Amazon Advertising?

The cost of using Tableau for Amazon Advertising depends on the following factors:

The type of Tableau license you have (Tableau Desktop, Tableau Server, Tableau Online, etc.).
The number of users and data sources you need to connect to Tableau.
The amount of data you need to store and process in your data warehouse or data lake.
The frequency and duration of your data updates and refreshes.
The level of support and maintenance you require from Tableau and Openbridge.

To get an estimate of the cost of using Tableau for Amazon Advertising, you can use the following resources:

The [Tableau Pricing] page, where you can compare the features and prices of different Tableau products and plans.
The [Openbridge Pricing] page, where you can calculate the cost of using the Openbridge service based on your data volume and frequency.
The [Tableau Web Data Connector for Amazon Advertising] page, where you can find the instructions on how to get an API key from Amazon and how to use the tool.

Conclusion

In this article, we have shown you how to use Tableau for Amazon Advertising, one of the most powerful and popular tools for data visualization and analysis. We have explained why Tableau is beneficial for Amazon Advertising, how to connect Tableau to your Amazon Advertising data, how to create a Tableau dashboard for Amazon Advertising, and how much it costs to use Tableau for Amazon Advertising. We hope you have found this article helpful and informative.

If you want to learn more about Tableau and Amazon Advertising, you can check out our other articles on this blog. We also offer consulting services and training courses on Tableau and Amazon Advertising. Feel free to contact us if you have any questions or feedback. Thank you for reading!

Campaign Name	Spend	Sales	ROAS	ACOS	Impressions	Clicks	CTR	CPC	Orders	Units	Conversion Rate
Campaign 1	$1,234.56	$4,567.89	3.70	27.04%	123,456	4,567	3.70%	$0.27	456	789	9.99%
Campaign 2	$987.65	$3,210.98	3.25	30.77%	98,765	3,210	3.25%	$0.31	321	654	10.00%
Campaign 3	$765.43	$2,109.87	2.76	36.26%	76,543	2,109	2.76%	$0.36	210	432

Google Ads Guide