How to Use Spark Ads to Boost Your Brand on TikTok: Examples and Tips

By Cepy 8/11/2023 Post a Comment

Hi online friends, If you are looking for a way to promote your brand on TikTok, you might have heard of Spark Ads. Spark Ads is a native ad format that allows you to leverage organic TikTok posts and their features in your advertising. In this article, we will explain what Spark Ads are, how they work, and how you can use them to boost your brand awareness, engagement, and conversions on TikTok. We will also share some examples and tips from successful Spark Ads campaigns by other brands.

What are Spark Ads?

Spark Ads are a type of native ad format that enables you to use organic TikTok posts as your ad creatives. This means that you can either use your own TikTok posts or other users' posts that are relevant to your brand and product. You can also create new videos on TikTok Ads Manager and publish them under your linked TikTok Business account.

Spark Ads have the same user interactions as organic videos: users can comment, like, share, follow, visit your profile, or even create a new video with the same soundtrack or co-create with you by making a Duet or Stitch. This way, you can leverage the creativity and authenticity of native content to connect with your target audience and grow your community.

Spark Ads can be delivered as TopView or In-Feed Ads, which are two of the most popular and effective ad formats on TikTok. TopView Ads are full-screen ads that appear when users open the app, while In-Feed Ads are video ads that appear in between user-generated content in the For You feed.

Why use Spark Ads?

Spark Ads offer many benefits for advertisers who want to reach and engage with TikTok users. Here are some of the reasons why you should consider using Spark Ads for your brand:

- **Authenticity**: Spark Ads allow you to tap into the native content that resonates with TikTok users. You can use real user-generated content that showcases your brand or product in a natural and positive way, without being too salesy or intrusive. This can help you build trust and credibility with your audience and increase your brand affinity.

- **Engagement**: Spark Ads enable you to interact with your audience in various ways. You can encourage users to comment, like, share, follow, or even create their own videos with your brand or product. This can help you generate word-of-mouth, viral effects, user-generated content, and social proof for your brand.

- **Conversion**: Spark Ads can also help you drive action from your audience. You can use call-to-action buttons, landing pages, app install links, lead generation forms, or shop purchases (in alpha) to direct users to your desired outcomes. You can also track and measure the performance of your Spark Ads using TikTok's conversion tracking tools.

How to create Spark Ads?

To create Spark Ads on TikTok Ads Manager, you need to have a TikTok Business account linked to your TikTok For Business account. You also need to have access to the Spark Ads feature, which is currently available in selected regions.

There are two ways to create Spark Ads on TikTok Ads Manager:

- **Use your own linked TikTok Business account**: This method allows you to use any posts under your linked TikTok Business account or upload/create new videos on TikTok Ads Manager and publish them under your linked account.

- **Use authorized accounts or posts**: This method allows you to use accounts authorized via Business Center or posts authorized via video codes. You need to obtain the authorization from the account owner or the post creator before using their content as Spark Ads.

Here are the steps to create Spark Ads on TikTok Ads Manager:

1. Select an advertising objective that supports Spark Ads (Reach, Video Views, Community Interaction, Traffic, App Installs, Conversions, Lead Generation, or Shop Purchases).

2. Complete the campaign and ad group settings as usual.

3. Toggle "Use TikTok account to deliver Spark Ads".

4. Choose either "Use account owned by you" or "Use authorized accounts/posts".

5. If you choose "Use account owned by you", you can either select an existing post from your linked account or upload/create a new video from TikTok Ads Manager.

6. If you choose "Use authorized accounts/posts", you need to enter the authorized account ID or post ID that you want to use as your ad creative.

7. Complete the rest of the ad settings, such as ad name, display name, profile image, category, call-to-action, etc.

8. Submit your Spark Ad for review and approval.

Examples of Spark Ads

To see some examples of how certain brands are leveraging Spark Ads, you can view case studies from Vessi, a Vancouver-based waterproof sneaker brand, and Isle of Paradise, a vegan self-tan beauty line. These brands have adopted Spark Ads to drive brand discovery, awareness, and conversions through real connection with the TikTok community.

Vessi

Vessi wanted to increase its brand awareness and sales in the US market by showcasing its unique waterproof sneakers. The brand decided to use Spark Ads to amplify its existing organic content that featured real customers and influencers wearing and testing its shoes in different scenarios.

Vessi used TopView and In-Feed Ads to deliver its Spark Ads to a broad audience on TikTok. The brand also used call-to-action buttons and landing pages to direct users to its website where they could learn more and purchase its products.

The results were impressive: Vessi achieved a 2.5x return on ad spend, a 10% click-through rate, and a 50% conversion rate from its Spark Ads campaign. The brand also received positive feedback and engagement from the TikTok users who commented, liked, shared, and followed its account.

Isle of Paradise

Isle of Paradise wanted to launch its new self-tanning drops in the UK market by creating a buzz around its product and driving traffic to its website. The brand decided to use Spark Ads to leverage the organic content created by its founder and influencers who demonstrated how to use the product and shared their results.

Isle of Paradise used In-Feed Ads to deliver its Spark Ads to a targeted audience on TikTok. The brand also used call-to-action buttons and landing pages to direct users to its website where they could learn more and purchase its product.

The results were amazing: Isle of Paradise achieved a 6x return on ad spend, a 15% click-through rate, and a 10% conversion rate from its Spark Ads campaign. The brand also generated over 1.5 million views, 200,000 likes, and 2,000 comments from the TikTok users who interacted with its content.

Tips for launching Spark Ads

If you are interested in using Spark Ads for your brand, here are some creative tips to help you launch a successful campaign:

- **Embody authenticity and positivity**: Almost all of the best-performing Spark Ads tell their stories in emotionally appealing ways. A Spark Ad with a lighthearted and positive undertone is more likely to resonate with viewers.

- **Showcase your product features or benefits**: Spark Ads are a great way to demonstrate how your product works or what value it provides to your customers. You can use real user testimonials, product reviews, tutorials, or demonstrations to showcase your product features or benefits.

- **Use catchy soundtracks or voiceovers**: Sound is an important element of TikTok videos and ads. You can use catchy soundtracks or voiceovers to attract attention, convey your message, or create a mood for your Spark Ad.

- **Include clear call-to-actions**: Spark Ads can help you drive action from your audience, but you need to make it clear what you want them to do. You can use call-to-action buttons, text overlays, or voiceovers to prompt your viewers to take the next step, such as visiting your website, downloading your app, or buying your product.

- **Test different creatives**: Spark Ads allow you to use different types of organic content as your ad creatives. You can test different posts, videos, accounts, formats, or styles to see what works best for your brand and audience.

Conclusion

Spark Ads are a powerful way to boost your brand on TikTok by using organic content as your ad creatives. You can use your own TikTok posts or other users' posts that are relevant to your brand and product. You can also create new videos on TikTok Ads Manager and publish them under your linked TikTok Business account.

Spark Ads can help you increase your brand awareness, engagement, and conversions on TikTok by leveraging the creativity and authenticity of native content. You can also interact with your audience in various ways by enabling them to comment, like, share, follow, or co-create with you.

You can use either TopView or In-Feed Ads as your delivery formats for Spark Ads. You can also use different advertising objectives that support Spark Ads (Reach, Video Views, Community Interaction, Traffic, App Installs, Conversions, Lead Generation, or Shop Purchases).

You can view some examples of successful Spark Ads campaigns by Vessi and Isle of Paradise. You can also follow some creative tips to launch your own Spark Ads campaign.

We hopeWe hope this article has helped you understand how to use Spark Ads to boost your brand on TikTok. If you have any questions or feedback, please let us know in the comments below. Thank you for reading and happy TikToking!

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