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How to Use Non-Spark Ads on TikTok to Boost Your Brand Awareness

Hi online friends, If you are looking for a way to promote your brand on TikTok, you might have heard of Spark Ads and Non-Spark Ads. These are two different types of in-feed ads that you can use to reach your target audience on the platform. But what are the differences between them and how can you use them effectively?

In this article, we will explain what Non-Spark Ads are, how they differ from Spark Ads, and what benefits they offer for your brand. We will also share some tips and best practices on how to create engaging Non-Spark Ads that can drive traffic, conversions, and community interaction.

What are Non-Spark Ads on TikTok?

Non-Spark Ads are a standard format of in-feed ads that are delivered to the 'For You' page of TikTok users. They look like regular TikTok videos, but they have a 'Sponsored' label and a call-to-action (CTA) button that can direct users to your website, app, or landing page.

Non-Spark Ads are different from Spark Ads, which are another type of in-feed ads that leverage organic TikTok posts and their features. Spark Ads allow you to boost your own TikTok account's posts or other creators' posts (with their authorization) as ads. This way, you can benefit from the existing views, comments, shares, likes, and follows that the organic posts have generated.

Non-Spark Ads, on the other hand, use new videos that you create specifically for advertising purposes. They do not have any organic engagement metrics attached to them. However, they still offer some advantages over Spark Ads, which we will discuss in the next section.

What are the benefits of using Non-Spark Ads on TikTok?

Non-Spark Ads have some unique benefits that make them a valuable option for your TikTok marketing strategy. Here are some of them:

- **You have more control over your ad creative.** Unlike Spark Ads, which use existing organic posts as creatives, Non-Spark Ads allow you to create new videos that match your advertising objectives and target audience. You can customize your video ratio, resolution, file type, duration, bitrate, file size, caption, display name, and text. You can also choose from various CTA options, such as 'Download Now', 'Learn More', 'Shop Now', etc.

- **You can reach a wider audience.** Non-Spark Ads are delivered to the 'For You' page of TikTok users, which is the main feed where users discover new content and accounts. This means that you can expose your brand to a large and diverse audience that may not be aware of your organic posts or account. You can also use TikTok's advanced targeting features to narrow down your audience based on their demographics, interests, behaviors, devices, etc.

- **You can measure your ad performance more accurately.** Non-Spark Ads provide you with clear and reliable metrics that reflect your ad outcomes. You can track how many clicks your CTA button and ad caption received, how many impressions and views your ad generated, how much you spent per result, and what your conversion rate was. You can also use TikTok's pixel or SDK to track events on your website or app that are triggered by your ad clicks.

How to create engaging Non-Spark Ads on TikTok?

Non-Spark Ads are a great way to showcase your brand and products on TikTok, but they also face a lot of competition from other ads and organic content. Therefore, you need to make sure that your ads stand out and capture the attention of your audience. Here are some tips and best practices on how to create engaging Non-Spark Ads on TikTok:

- **Use high-quality and original videos.** Your videos should be clear, colorful, and eye-catching. They should also be unique and relevant to your brand and offer. Avoid using watermarks (including the TikTok watermark), stock footage, or recycled content from other platforms.

- **Follow the best practices for video specs.** According to TikTok's ad guidelines[^1^], your videos should have a 9:16 or 1:1 ratio, a resolution of at least 720p, a file size of no more than 500 MB, a duration of 5 to 60 seconds (15 seconds recommended), and a bitrate of at least 516 kbps.

- **Use catchy music and sound effects.** Music is an essential part of TikTok culture and user experience. It can help you attract viewers, convey emotions, and enhance your message. You can use popular songs from TikTok's music library or create your own original soundtracks. You can also use sound effects to add some humor or excitement to your videos.

- **Include a clear and compelling CTA.** Your CTA should tell your viewers what you want them to do next and why they should do it. It should also match your advertising objective and landing page. For example, if you want to drive app installs, your CTA should say 'Download Now' and lead to your app store page. If you want to drive traffic, your CTA should say 'Learn More' and lead to your website or blog.

- **Test and optimize your ads.** You can use TikTok's A/B testing feature to compare different versions of your ads and see which one performs better. You can test different elements of your ads, such as video, caption, CTA, targeting, etc. You can also use TikTok's analytics tools to monitor your ad performance and make adjustments as needed.


Non-Spark Ads are a powerful way to promote your brand on TikTok and reach a large and engaged audience. They allow you to create customized and targeted videos that can drive various actions, such as traffic, conversions, app installs, etc. By following the tips and best practices we shared in this article, you can create engaging Non-Spark Ads that can boost your brand awareness and grow your business.

If you need help with creating and managing your Non-Spark Ads on TikTok, you can contact us at [insert your contact details]. We are a team of experienced and certified TikTok marketers who can help you achieve your goals and optimize your results.

[^1^]:'s all for this article. I hope you found it helpful and informative. Thank you for reading and stay tuned for more tips and insights on TikTok marketing.

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