How to Use the New TikTok Ads to Boost Your Business
Hi online friends, If you are looking for a way to reach more customers, grow your brand awareness, and increase your sales, you might want to consider using the new TikTok ads. TikTok is one of the most popular and engaging social media platforms in the world, with over 1 billion monthly active users. TikTok is not only a place to watch and create short videos, but also a powerful marketing tool that can help you connect with your target audience and showcase your products or services.
In this article, we will explain what the new TikTok ads are, how they work, and how you can use them to boost your business. We will also share some tips and best practices to make your TikTok ads more effective and creative.
What are the new TikTok ads?
TikTok recently announced several new and interactive ad formats that aim to make advertising on TikTok more fun, immersive, and personalized. These new ad products include:
- **Instant page**: A quick-loading landing page that appears when users tap on an ad. The instant page allows users to see more information from the brand, watch more videos, and swipe through other content without leaving the TikTok app.
- **Pop out showcase**: A library of stickers and images that can be superimposed on top of the TikTok videos to illustrate the products or features being advertised. Users can tap on the stickers to visit a landing page where they can learn more or buy the product.
- **Super like**: A way to make liking a video a more engaging experience. When users tap the like (heart) button on a TikTok video, the super like can display different types of icons that appear on viewers' screens. Users are also invited to visit a landing page where they can learn more about the brand's product or service being featured.
- **Choose your own adventure**: A type of interactive video ad that allows users to choose different paths or outcomes based on their preferences or interests. Users can swipe left or right to select different options and see different endings.
- **Spark ads**: A way to boost organic or creator videos that are relevant to the brand's message or product. Spark ads allow brands to sponsor existing videos that match their campaign goals and reach a larger audience.
- **Promote**: A way to give organic content a boost in users' feeds. Promote allows brands to amplify their own or creators' videos with a simple tap.
These new ad products are designed to make TikTok ads more interactive and creative, much like the TikTok experience itself. They also offer more opportunities for brands to showcase their personality, values, and products in an authentic and engaging way.
How do the new TikTok ads work?
The new TikTok ads work similarly to the existing TikTok ads, which include:
- **In-feed ads**: Video ads that appear in between user-generated content in the For You page or the Following page. In-feed ads can have up to 60 seconds of full-screen vertical video with sound and various call-to-action buttons.
- **TopView ads**: Video ads that appear when users open the TikTok app. TopView ads can have up to 60 seconds of full-screen vertical video with sound and various call-to-action buttons.
- **Brand takeover ads**: Image or video ads that appear when users open the TikTok app. Brand takeover ads can have up to 5 seconds of full-screen vertical video or image with sound and various call-to-action buttons.
- **Branded hashtag challenge ads**: Sponsored hashtags that invite users to participate in a creative challenge related to the brand's product or message. Branded hashtag challenge ads appear on the Discover page and have a dedicated landing page with the brand's logo, banner, description, and featured videos.
- **Branded effect ads**: Customized filters, stickers, or effects that users can apply to their own videos. Branded effect ads appear in the effects tray and can have various interactive features such as facial recognition, gesture recognition, or 3D objects.
To use any of these ad products, you need to create a TikTok for Business account and set up your campaign in the TikTok Ads Manager. You can choose your campaign objective, budget, schedule, audience, placement, creative, and optimization options.
The new ad products are available under different campaign objectives depending on your marketing goal. For example, if you want to drive product sales, you can use the Product Sales objective and choose from instant page, pop out showcase, super like, or spark ads formats. If you want to increase brand awareness, you can use the Reach objective and choose from topView, brand takeover, branded hashtag challenge, branded effect, or choose your own adventure formats.
You can also use different targeting options to reach your ideal customers based on their demographics, interests, behaviors, devices, or custom audiences. You can also use TikTok's pixel or SDK to track and measure your campaign performance and conversions.
How to use the new TikTok ads to boost your business?
The new TikTok ads offer a lot of potential for businesses of any size and industry to reach and engage with their customers on TikTok. Here are some tips and best practices to use the new TikTok ads to boost your business:
- **Know your audience**: Before you create your TikTok ads, you need to understand who your target audience is, what they are interested in, and what they are looking for. You can use TikTok's analytics tools or third-party tools to research your audience's demographics, preferences, behaviors, and trends. You can also use TikTok's insights feature to see what topics, hashtags, sounds, or effects are popular among your audience.
- **Align your ads with your goals**: Depending on your marketing goal, you need to choose the right ad product, format, and creative that will help you achieve it. For example, if you want to drive traffic to your website, you might want to use instant page or pop out showcase ads that have a clear call-to-action button. If you want to increase brand awareness, you might want to use branded hashtag challenge or branded effect ads that encourage user-generated content and word-of-mouth.
- **Be creative and authentic**: TikTok is a platform where users come to express themselves, have fun, and discover new things. Your ads should reflect that spirit and match the tone and style of the platform. You should avoid using generic or boring ads that look like traditional commercials. Instead, you should use catchy music, humor, storytelling, or challenges to capture your audience's attention and interest. You should also showcase your brand's personality, values, and products in an authentic and relatable way.
- **Test and optimize**: Like any other marketing channel, you need to test and optimize your TikTok ads to see what works best for your business. You can use TikTok's A/B testing feature or third-party tools to experiment with different ad products, formats, creatives, audiences, placements, or optimization options. You can also use TikTok's reporting feature or third-party tools to measure your campaign performance and conversions. You should analyze your data and insights regularly and make adjustments accordingly.
Conclusion
TikTok is a powerful marketing tool that can help you reach and engage with millions of potential customers around the world. The new TikTok ads are designed to make advertising on TikTok more fun, immersive, and personalized. By using the new TikTok ads, you can showcase your products or services in a creative and interactive way, drive more traffic, sales, or awareness for your business, and stand out from the competition.
If you want to learn more about the new TikTok ads or how to create effective and engaging TikTok ads for your business, you can visit the [TikTok for Business website](https://www.tiktok.com/business/en-US) or contact us today. We are a team of experts who can help you with your TikTok marketing strategy, from planning and creating to managing and optimizing your campaigns. We can help you achieve your marketing goals and grow your business with TikTok.
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