How to Use Microsoft Advertising Bing to Boost Your Online Business

By Cepy 8/29/2023 Post a Comment

Hi Online Friends,

Welcome to another article where I share my experience and insights on online marketing. Today, I want to talk about a powerful tool that can help you reach more customers and grow your business: Microsoft Advertising Bing.

Microsoft Advertising Bing is the advertising platform that allows you to create and run ads on the Bing search engine and its partner sites. Bing is the second most popular search engine in the world, with over 12 billion monthly searches and a 6.5% global market share. Bing also powers other search engines such as Yahoo, AOL, and DuckDuckGo.

By using Microsoft Advertising Bing, you can tap into a large and diverse audience of potential customers who are looking for products or services like yours. You can also benefit from lower competition and cost per click than other platforms such as Google Ads.

In this article, I will show you how to use Microsoft Advertising Bing to boost your online business. I will cover the following topics:

How Microsoft Advertising Bing Works

What is Microsoft Advertising Bing?

Microsoft Advertising Bing is a pay-per-click (PPC) advertising platform that allows you to create and run ads on the Bing search engine and its partner sites. PPC means that you only pay when someone clicks on your ad, not when your ad is shown.

Your ads can appear on the search results page, as well as on other websites that are part of the Microsoft Audience Network. The Microsoft Audience Network is a collection of high-quality sites that display relevant ads based on the user's interests and behavior.

How to Create an Account and Campaign

To start using Microsoft Advertising Bing, you need to create an account and a campaign. Here are the steps to follow:

Go to https://ads.microsoft.com/ and sign up with your Microsoft account or create a new one.
Choose your country, time zone, and currency.
Create your first campaign by choosing a goal, such as driving traffic, generating leads, or increasing sales.
Name your campaign and set your budget and bidding strategy.
Select your target location, language, and audience.
Create your ad group by choosing a name, keywords, and match types.
Create your ads by writing a headline, description, URL, and optional extensions.
Review and launch your campaign.

How to Optimize Your Campaign Performance

To get the most out of your Microsoft Advertising Bing campaign, you need to optimize it regularly. Here are some tips to improve your campaign performance:

Use relevant keywords that match your target audience's search intent.
Use negative keywords to exclude irrelevant or low-quality traffic.
Use different match types to control how closely your keywords match the user's query.
Use ad extensions to enhance your ads with additional information such as call buttons, location details, or site links.
Use dynamic text to insert keywords or other variables into your ads.
Use responsive search ads to create multiple variations of your ads that adapt to different devices and queries.
Use A/B testing to compare different versions of your ads and see which one performs better.
Use conversion tracking to measure how many users complete a desired action after clicking on your ads.
Use analytics tools such as Microsoft Advertising Intelligence or Google Analytics to monitor your campaign metrics and insights.
Use bid adjustments to increase or decrease your bids based on factors such as device, location, time of day, or audience.

A Detailed Table Breakdown Related to Microsoft Advertising Bing

Feature	Description	Benefit
Bing Ads Editor	A desktop tool that allows you to manage multiple campaigns offline and sync them online later.	You can save time and work more efficiently by making bulk changes, copying or moving items, or importing data from other sources.
Bing Ads Scripts	A feature that allows you to automate tasks and actions using JavaScript code.	You can save time and optimize your campaigns more easily by running scripts for common tasks such as changing bids, pausing keywords, or sending reports.
Bing Shopping Campaigns	A type of campaign that allows you to showcase your products with images, prices, and details on the search results page.	You can attract more qualified leads and increase your sales by showing your products to users who are ready to buy.
Bing Remarketing	A feature that allows you to target users who have previously visited your website or app with customized ads.	You can increase your conversions and loyalty by reaching users who have already shown interest in your products or services.
Bing Audience Ads	A type of ad that allows you to display your ads on the Microsoft Audience Network, which includes sites such as MSN, Outlook, Skype, and LinkedIn.	You can expand your reach and brand awareness by showing your ads to users who are browsing relevant content on other sites.
Bing Video Ads	A type of ad that allows you to display your video ads on the Bing search results page or on the Microsoft Audience Network.	You can engage your audience and showcase your brand story with video ads that capture attention and emotion.
Bing In-market Audiences	A feature that allows you to target users who are actively searching for products or services like yours on Bing or other Microsoft properties.	You can increase your conversions and ROI by reaching users who are in the final stages of the purchase cycle and have a high intent to buy.
Bing Custom Audiences	A feature that allows you to create and target your own audience segments based on your CRM data or other sources.	You can personalize your ads and offers based on your own customer data and insights.
Bing Universal Event Tracking	A feature that allows you to track user actions and conversions on your website or app after they click on your ads.	You can measure your campaign performance and optimize your bids and budgets based on the actions that matter to you.
Bing Ads Accredited Professional	A certification program that allows you to demonstrate your knowledge and skills in Microsoft Advertising Bing.	You can boost your credibility and reputation as a Microsoft Advertising Bing expert and access exclusive benefits such as training, support, and recognition.

FAQ About Microsoft Advertising Bing

What is the difference between Microsoft Advertising Bing and Google Ads?

Microsoft Advertising Bing and Google Ads are both PPC advertising platforms that allow you to create and run ads on search engines and partner sites. However, there are some differences between them, such as:

Microsoft Advertising Bing uses the Bing search engine, which powers other search engines such as Yahoo, AOL, and DuckDuckGo. Google Ads uses the Google search engine, which is the most popular search engine in the world.
Microsoft Advertising Bing has a lower market share and competition than Google Ads, which means lower cost per click and higher return on ad spend. Google Ads has a higher market share and competition than Microsoft Advertising Bing, which means higher cost per click and lower return on ad spend.
Microsoft Advertising Bing has some unique features that Google Ads does not have, such as dynamic text, responsive search ads, or LinkedIn profile targeting. Google Ads has some unique features that Microsoft Advertising Bing does not have, such as smart campaigns, discovery ads, or YouTube ads.
Microsoft Advertising Bing has a different user base than Google Ads, which tends to be older, more educated, and more affluent. Google Ads has a more diverse user base than Microsoft Advertising Bing, which covers a wider range of demographics and interests.

How much does Microsoft Advertising Bing cost?

The cost of Microsoft Advertising Bing depends on several factors, such as:

Your budget: You can set a daily or monthly budget for your campaign, which is the maximum amount you are willing to spend. You can also set a bid for each keyword or ad group, which is the maximum amount you are willing to pay per click.
Your competition: The more advertisers are bidding on the same keywords or targeting the same audience as you, the higher the cost per click will be. You can use tools such as Keyword Planner or Auction Insights to research the competition level and average cost per click for your keywords.
Your quality score: This is a measure of how relevant and useful your ads are to the user's query and intent. The higher your quality score is, the lower your cost per click will be. You can improve your quality score by optimizing your keywords, ads, landing pages, and extensions.
Your performance: The more clicks and conversions your ads generate, the lower your cost per click will be. You canimprove your performance by testing and refining your ads, bids, and targeting.

How do I get started with Microsoft Advertising Bing?

To get started with Microsoft Advertising Bing, you need to follow these steps:

Create an account and a campaign on https://ads.microsoft.com/.
Choose a goal, a budget, and a bidding strategy for your campaign.
Select your target location, language, and audience for your campaign.
Create an ad group and choose keywords and match types for your ad group.
Create ads and extensions for your ad group.
Launch your campaign and monitor its performance.
Optimize your campaign based on your results and feedback.

What are the benefits of using Microsoft Advertising Bing?

Some of the benefits of using Microsoft Advertising Bing are:

You can reach a large and diverse audience of potential customers who are searching for products or services like yours on Bing and its partner sites.
You can benefit from lower competition and cost per click than other platforms such as Google Ads.
You can use unique features and tools that can help you create and optimize your campaigns more easily and effectively.
You can access exclusive data and insights from Microsoft properties such as LinkedIn, MSN, or Outlook.
You can get support and recognition from Microsoft as a certified professional or partner.

What are the best practices for using Microsoft Advertising Bing?

Some of the best practices for using Microsoft Advertising Bing are:

Use relevant keywords that match your target audience's search intent and behavior.
Use different match types to control how closely your keywords match the user's query.
Use negative keywords to exclude irrelevant or low-quality traffic from your campaign.
Use ad extensions to enhance your ads with additional information such as call buttons, location details, or site links.
Use dynamic text to insert keywords or other variables into your ads.
Use responsive search ads to create multiple variations of your ads that adapt to different devices and queries.
Use A/B testing to compare different versions of your ads and see which one performs better.
Use conversion tracking to measure how many users complete a desired action after clicking on your ads.
Use analytics tools such as Microsoft Advertising Intelligence or Google Analytics to monitor your campaign metrics and insights.
Use bid adjustments to increase or decrease your bids based on factors such as device, location, time of day, or audience.

How do I measure the success of my Microsoft Advertising Bing campaign?

To measure the success of your Microsoft Advertising Bing campaign, you need to define your goals and key performance indicators (KPIs) first. Your goals are the specific outcomes you want to achieve with your campaign, such as driving traffic, generating leads, or increasing sales. Your KPIs are the metrics that help you track and evaluate your progress towards your goals, such as impressions, clicks, conversions, or return on ad spend (ROAS).

Once you have defined your goals and KPIs, you need to use tools such as conversion tracking, analytics, and reports to collect and analyze your data. Conversion tracking is a feature that allows you to track user actions and conversions on your website or app after they click on your ads. Analytics is a tool that allows you to monitor your campaign performance and insights on various dimensions such as keywords, ads, audiences, or locations. Reports are documents that summarize and visualize your data in charts, tables, or graphs.

By using these tools, you can measure the success of your Microsoft Advertising Bing campaign and identify areas of improvement or opportunity. You can also use these tools to optimize your campaign based on your results and feedback.

How do I optimize my Microsoft Advertising Bing campaign?

To optimize your Microsoft Advertising Bing campaign, you need to follow these steps:

Analyze your data and identify what is working well and what is not working well in your campaign. You can use tools such as conversion tracking, analytics, and reports to collect and analyze your data.
Test different versions of your keywords, ads, bids, targeting, or extensions to see which one performs better. You can use tools such as A/B testing, responsive search ads, or bid adjustments to create and compare different versions of your campaign elements.
Implement the changes that improve your campaign performance and discard the changes that do not improve your campaign performance. You can use tools such as Bing Ads Editor, Bing Ads Scripts, or bulk operations to make changes to your campaign more easily and efficiently.
Repeat the process of analyzing, testing, and implementing until you reach your desired level of performance and satisfaction. You can use tools such as alerts, notifications, or recommendations to stay updated and informed about your campaign status and suggestions.

What are the common mistakes to avoid when using Microsoft Advertising Bing?

Some of the common mistakes to avoid when using Microsoft Advertising Bing are:

Using too broad or too specific keywords that do not match your target audience's search intent or behavior.
Using the same keywords, ads, or bids for different ad groups or campaigns without considering the differences in goals, audiences, or contexts.
Using too many or too few keywords, ads, or extensions that can affect your relevance, quality score, or performance.
Using irrelevant or misleading keywords, ads, or extensions that can confuse or disappoint your users or violate the Microsoft Advertising policies.
Using outdated or inaccurate keywords, ads, or extensions that do not reflect your current products, services, or offers.
Not tracking or measuring your campaign performance and results using tools such as conversion tracking, analytics, or reports.
Not testing or optimizing your campaign based on your data and feedback using tools such as A/B testing, responsive search ads, or bid adjustments.
Not following the best practices or guidelines for using Microsoft Advertising Bing.

Where can I learn more about Microsoft Advertising Bing?

If you want to learn more about Microsoft Advertising Bing, you can visit the following resources:

The Microsoft Advertising website: https://ads.microsoft.com/, where you can find information about the features, benefits, and pricing of Microsoft Advertising Bing.
The Microsoft Advertising Help Center: https://help.ads.microsoft.com/, where you can find answers to common questions and issues related to Microsoft Advertising Bing.
The Microsoft Advertising Blog: https://about.ads.microsoft.com/en-us/blog, where you can find the latest news, updates, and tips about Microsoft Advertising Bing.
The Microsoft Advertising Learning Lab: https://about.ads.microsoft.com/en-us/resources/training, where you can find free online courses and webinars about Microsoft Advertising Bing.
The Microsoft Advertising Community: https://community.microsoftadvertising.com/, where you can connect with other advertisers and experts and share your ideas and feedback about Microsoft Advertising Bing.
The Microsoft Advertising Support: https://ads.microsoft.com/support, where you can contact the Microsoft Advertising team for technical or account-related issues or questions.

Conclusion

I hope you enjoyed this article and learned something new about Microsoft Advertising Bing. Microsoft Advertising Bing is a powerful tool that can help you reach more customers and grow your online business. By using Microsoft Advertising Bing, you can benefit from lower competition and cost per click, unique features and tools, exclusive data and insights, and support and recognition from Microsoft.

If you want to start using Microsoft Advertising Bing today, you can create an account and a campaign on https://ads.microsoft.com/. If you want to learn more about Microsoft Advertising Bing, you can visit the resources I mentioned above. If you have any questions or feedback about Microsoft Advertising Bing, feel free to leave a comment below or contact me directly.

Thank you for reading this article and stay tuned for more articles on online marketing. Until next time,

Your Online Friend,

Google Ads Guide