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How to Use In-Feed Ads on TikTok to Boost Your Brand Awareness and Sales

Hi online friends, If you're looking for a way to reach a massive and engaged audience on one of the most popular social media platforms, you might want to consider using in-feed ads on TikTok.

In-feed ads are the most common type of ad on TikTok. They appear in between organic videos as users scroll through their feed. In-feed ads can be up to 60 seconds long, and they can include multiple calls-to-action, such as downloading an app, visiting a website, or making a purchase.

In this article, we'll explain what are in-feed ads on TikTok, why they are effective, how to create them, and what are some best practices to use them for your business.

What are In-Feed Ads on TikTok?

In-feed ads are the TikTok default advertisement format. They enable users to integrate videos that will automatically play on the “For You Page” like any organic video. Users can have the option to like, comment, share, follow, and record videos like native content due to them having the same user interface as organic posts[^4^].

In-feed ads are also sound-on, vertical video ads that can be further enhanced with interactive add-ons, such as stickers, filters, or music[^1^]. In-feed ads can also be linked to external landing pages or app stores, where users can take further actions.

In-feed ads are charged by cost per mille (CPM), which means you pay for every 1,000 impressions your ad receives. The minimum budget for in-feed ads is $50 per day and $500 per campaign[^3^].

Why are In-Feed Ads on TikTok Effective?

In-feed ads on TikTok are effective because they:

- Reach a large and diverse audience: TikTok has over a billion users around the world who come to the app to create, connect and be entertained[^1^]. You can target your ads by location, age, gender, interests, behaviors, device type, and more.

- Blend in with the user-generated content: In-feed ads look like any other TikTok video, so they don't interrupt the user experience or appear intrusive. Users can interact with the ads as they would with any other TikTok video, which increases engagement and brand awareness.

- Drive results with immersive formats and campaigns: In-feed ads are full-screen and sound-on, which means they capture the user's attention and create an immersive experience. You can also use different campaign objectives, such as reach, video views, traffic, conversions, or app installs, depending on your goals[^1^].

- Leverage the power of TikTok's creative community: In-feed ads can also be boosted from organic videos that mention your brand or are created by influencers or creators you collaborate with. This way, you can leverage the power of word-of-mouth and user-generated content to increase your brand credibility and trust[^1^].

How to Create In-Feed Ads on TikTok?

To create in-feed ads on TikTok, you need to follow these steps:

1. Sign up for a TikTok Ads account at

2. Create a campaign by choosing your objective (reach, video views, traffic, conversions, or app installs), your budget (daily or lifetime), and your schedule (start and end date).

3. Create an ad group by choosing your placement (TikTok only or other apps in the TikTok network), your target audience (location, age, gender, interests, behaviors, etc.), your optimization goal (impressions or conversions), your bid strategy (auto or manual), and your budget (daily or lifetime).

4. Create an ad by choosing your creative type (video or image), uploading your media file (mp4 or mov for video; jpg or png for image), adding your ad text (up to 80 characters), choosing your call-to-action button (download now, learn more, shop now, etc.), and entering your landing page URL or app store link.

5. Review and submit your ad for approval.

What are Some Best Practices to Use In-Feed Ads on TikTok?

To make the most of your in-feed ads on TikTok, you should follow these best practices:

- Use high-quality videos that are clear, coherent, and not stretched or compressed[^2^].

- Use vertical videos that fit the screen size of mobile devices and avoid using transparent or white backgrounds that may make your text or logo invisible[^2^].

- Use catchy and relevant music that matches the tone and mood of your video and your brand. You can use TikTok's music library or upload your own music[^2^].

- Use short and engaging videos that capture the user's attention in the first few seconds and deliver your message in 5 to 60 seconds. The recommended video length is 21 to 34 seconds[^2^].

- Use clear and compelling ad text that highlights your value proposition, your offer, or your call-to-action. You can also use emojis, hashtags, or questions to make your text more appealing[^2^].

- Use interactive elements, such as stickers, filters, or music, to enhance your video and encourage user participation[^1^].

- Use localized content that uses the local official language and culture of your target audience. Avoid using content that may not be approved by the local ad policy team[^2^].

- Use A/B testing to compare different versions of your ad and optimize your performance based on the data[^3^].

- Use measurement tools, such as TikTok's pixel, app tracking, or third-party partners, to track and analyze your ad results and optimize your campaign accordingly[^1^].


In-feed ads on TikTok are a powerful way to reach a large and engaged audience on one of the most popular social media platforms. They are easy to create, cost-effective, and can drive results for your business goals.

If you want to use in-feed ads on TikTok to boost your brand awareness and sales, you should follow the steps and best practices we outlined in this article. You should also keep testing and optimizing your ads to improve your performance and return on investment.

If you need help with creating and managing your in-feed ads on TikTok, you can contact us at [NestScale](, a digital marketing agency that specializes in TikTok advertising. We can help you create high-quality videos, target the right audience, optimize your campaign, and measure your results.

We hope you found this article useful and informative. If you have any questions or feedback, please leave a comment below. We'd love to hear from you.

Thank you for reading and happy TikToking! 🙌

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