How to Use https www facebook com ads manager to Grow Your Business

By Cepy 8/16/2023 Post a Comment

Hi Online Friends,

If you are looking for a way to reach more customers, increase your sales, and grow your brand awareness, then you might want to consider using https www facebook com ads manager. This is the online platform where you can create, manage, and optimize your Facebook ads campaigns.

In this article, I will share with you everything you need to know about https www facebook com ads manager, including how to access it, how to create and run ads, how to measure and improve your results, and how to avoid common mistakes. I have experience using https www facebook com ads manager for my own business and for my clients, so I can give you some practical tips and insights.

Whether you are new to Facebook advertising or you want to take your skills to the next level, this article will help you get the most out of https www facebook com ads manager. Let's get started!

What is https www facebook com ads manager?

The main tool for Facebook advertising

https www facebook com ads manager is the website where you can create and manage your Facebook ads campaigns. You can access it by logging into your Facebook account and clicking on the menu icon in the top right corner. Then, select "Ads Manager" from the drop-down menu.

Alternatively, you can type https www facebook com ads manager in your browser's address bar and log in with your Facebook credentials.

The benefits of using https www facebook com ads manager

Using https www facebook com ads manager has many advantages over other ways of advertising on Facebook, such as boosting posts or using third-party tools. Here are some of the benefits of using https www facebook com ads manager:

You have more control over your ad campaigns. You can choose from a variety of objectives, audiences, placements, formats, and creative options. You can also set your own budget, schedule, and bid strategy.
You have access to more features and tools. You can use advanced options such as custom audiences, lookalike audiences, pixel, catalog, dynamic ads, and more. You can also use tools such as Audience Network, Audience Network Insights, Creative Hub, and more.
You have more insights into your performance. You can track and measure your results using metrics such as impressions, reach, clicks, conversions, cost per result, return on ad spend, and more. You can also use reports such as campaign performance report, breakdown report, attribution report, and more.
You have more flexibility and scalability. You can edit, pause, duplicate, or delete your ad campaigns at any time. You can also create multiple ad sets and ads within each campaign. You can also use automated rules and campaign budget optimization to optimize your campaigns automatically.

How to create and run ads using https www facebook com ads manager?

Step 1: Choose your objective

The first step to create an ad campaign using https www facebook com ads manager is to choose your objective. This is the goal that you want to achieve with your ads. Choosing the right objective will help you optimize your campaign for the best results.

There are three main categories of objectives: awareness, consideration, and conversion. Within each category, there are specific objectives that you can choose from. Here are some examples:

Awareness: brand awareness, reach
Consideration: traffic, engagement, app installs, video views, lead generation
Conversion: conversions, catalog sales, store traffic

To choose your objective, go to https www facebook com ads manager and click on the green "Create" button in the top left corner. Then, select the objective that best matches your goal from the list.

Step 2: Define your audience

The next step is to define your audience. This is the group of people that you want to show your ads to. Defining your audience will help you target your ads to the most relevant and interested users.

You can use different criteria to define your audience, such as location, age, gender, language, interests, behaviors, connections, and more. You can also use custom audiences or lookalike audiences to target people who have already interacted with your business or who are similar to them.

To define your audience, go to https www facebook com ads manager and select the ad set that you want to edit. Then, scroll down to the "Audience" section and use the options to create your audience.

Step 3: Choose your placements

The next step is to choose your placements. This is where you want your ads to appear on Facebook and its partner platforms. Choosing your placements will help you reach your audience across different devices and channels.

You can choose from two options: automatic placements or manual placements. Automatic placements will let Facebook decide where to show your ads based on your objective, audience, and budget. Manual placements will let you select the specific platforms, devices, and formats that you want to use for your ads.

To choose your placements, go to https www facebook com ads manager and select the ad set that you want to edit. Then, scroll down to the "Placements" section and choose the option that you prefer.

Step 4: Set your budget and schedule

The next step is to set your budget and schedule. This is how much you want to spend on your ads and when you want them to run. Setting your budget and schedule will help you control your costs and optimize your delivery.

You can choose from two types of budgets: daily budget or lifetime budget. Daily budget is the average amount that you want to spend per day on your ad set. Lifetime budget is the total amount that you want to spend over the entire duration of your ad set.

You can also choose from two types of schedules: continuous or fixed. Continuous schedule will run your ads continuously until you stop them or reach your budget limit. Fixed schedule will run your ads only during the dates and times that you specify.

To set your budget and schedule, go to https www facebook com ads manager and select the ad set that you want to edit. Then, scroll down to the "Budget & Schedule" section and enter the values that you want.

Step 5: Create your ad

The final step is to create your ad. This is the creative element that you want to show to your audience. Creating your ad will help you attract attention, communicate your message, and inspire action.

You can choose from different formats for your ad, such as image, video, carousel, collection, or instant experience. You can also add different components to your ad, such as headline, text, call to action, link description, or media.

To create your ad, go to https www facebook com ads manager and select the ad that you want to edit. Then, scroll down to the "Identity" section and choose the Facebook page or Instagram account that you want to use for your ad. Then, scroll down to the "Format" section and choose the format that you want for your ad. Then, scroll down to the "Media" section and upload or select the media that you want to use for your ad. Then, scroll down to the "Text & Links" section and enter the text and links that you want for your ad.

A detailed table breakdown related to https www facebook com ads manager

Objective	Audience	Placements	Budget	Schedule	Format	Components
Brand awareness	People who are likely to be interested in your brand	Automatic or manual (Facebook, Instagram, Audience Network)	Daily or lifetime	Continuous or fixed	Image, video, carousel, collection	Headline, text, call to action, link description, media
Traffic	People who are likely to click on your link	Automatic or manual (Facebook, Instagram, Messenger, Audience Network)	Daily or lifetime	Continuous or fixed	Image, video, carousel, collection, instant experience	Headline, text, call to action, link description, media
Conversions	People who are likely to take a specific action on your website or app	Automatic or manual (Facebook, Instagram, Messenger)	Daily or lifetime	Continuous or fixed	Image, video, carousel, collection	Headline, text, call to action, link description, media

FAQ about https www facebook com ads manager

How do I access https www facebook com ads manager?

You can access https www facebook com ads manager by logging into your Facebook account and clicking on the menu icon in the topright corner. Then, select "Ads Manager" from the drop-down menu. Alternatively, you can type https www facebook com ads manager in your browser's address bar and log in with your Facebook credentials.

How do I create a new ad campaign using https www facebook com ads manager?

To create a new ad campaign using https www facebook com ads manager, go to https www facebook com ads manager and click on the green "Create" button in the top left corner. Then, follow the steps to choose your objective, define your audience, choose your placements, set your budget and schedule, and create your ad.

How do I edit an existing ad campaign using https www facebook com ads manager?

To edit an existing ad campaign using https www facebook com ads manager, go to https www facebook com ads manager and select the campaign, ad set, or ad that you want to edit. Then, click on the "Edit" button in the right panel. Then, make the changes that you want and click on the "Publish" button to save them.

How do I duplicate an existing ad campaign using https www facebook com ads manager?

To duplicate an existing ad campaign using https www facebook com ads manager, go to https www facebook com ads manager and select the campaign, ad set, or ad that you want to duplicate. Then, click on the "Duplicate" button in the right panel. Then, choose whether you want to duplicate it within the same campaign or into a new campaign. Then, make any changes that you want and click on the "Publish" button to create the duplicate.

How do I delete an existing ad campaign using https www facebook com ads manager?

To delete an existing ad campaign using https www facebook com ads manager, go to https www facebook com ads manager and select the campaign, ad set, or ad that you want to delete. Then, click on the "Delete" button in the right panel. Then, confirm that you want to delete it by clicking on the "Delete" button again.

How do I pause or resume an existing ad campaign using https www facebook com ads manager?

To pause or resume an existing ad campaign using https www facebook com ads manager, go to https www facebook com ads manager and select the campaign, ad set, or ad that you want to pause or resume. Then, click on the toggle switch next to its name in the left panel. Then, confirm that you want to pause or resume it by clicking on the "Apply" button.

How do I measure and improve my results using https www facebook com ads manager?

To measure and improve your results using https www facebook com ads manager, go to https www facebook com ads manager and select the campaign, ad set, or ad that you want to analyze. Then, use the tabs and filters in the top panel to view different metrics and dimensions. You can also use the "Customize Columns" option to add or remove columns from your table. You can also use the "Reports" option to create and download custom reports.

To improve your results using https www facebook com ads manager, you can use different strategies such as testing different audiences, placements, formats, and creatives; optimizing your budget and bid strategy; using automated rules and campaign budget optimization; and applying best practices and recommendations.

What are some common mistakes to avoid when using https www facebook com ads manager?

Some common mistakes to avoid when using https www facebook com ads manager are:

Choosing the wrong objective for your goal
Targeting too broad or too narrow audience
Using too many or too few placements
Setting too high or too low budget
Scheduling your ads at the wrong time
Using low-quality or irrelevant media
Writing unclear or unappealing text
Using generic or mismatched call to action
Not tracking or measuring your results
Not testing or optimizing your campaigns

Conclusion

https www facebook com ads manager is a powerful tool that can help you grow your business with Facebook advertising. By following this guide, you can learn how to use it effectively and avoid common pitfalls.

If you have any questions or feedback about this article, please leave a comment below. I would love to hear from you!

If you enjoyed this article and want to learn more about Facebook advertising, please check out my other articles:

Thank you for reading and happy advertising!

Google Ads Guide