How to Use Facebook Collection Ads to Boost Your Sales

By Cepy 8/13/2023 Post a Comment

Hi Online Friends,

If you're looking for a way to showcase your products and services in a visually appealing and immersive way, you might want to try Facebook collection ads. These are mobile-only ads that let you combine a video or an image with a carousel of items from your catalog. When people tap on your ad, they can browse more products or learn more about your offerings in a fast-loading and interactive experience.

In this article, I'll share with you everything you need to know about Facebook collection ads, including what they are, how they work, how to create them, and how to optimize them for better results. I have experience around "facebook collection ads" and I've seen how they can help you increase your conversions and sales. So let's get started!

What are Facebook collection ads?

Facebook collection ads are a type of ad format that lets you showcase your products and services in a more engaging and immersive way. They consist of two parts: a cover image or video that displays in the Facebook News Feed, and an Instant Experience that opens when someone taps on your ad.

The cover image or video is the first thing that people see when they encounter your ad. It should capture their attention and entice them to click on it. You can use a single image or video, or a slideshow of up to 10 images or videos.

Why use a video for your cover?

According to Meta (formerly Facebook), one of the primary ways people discover new products and offerings is through mobile video. Video can help you tell a compelling story about your brand, showcase your products in action, or demonstrate their benefits and features. Video can also increase your ad recall, brand awareness, and purchase intent.

Why use an image for your cover?

If you don't have a high-quality video to use for your cover, you can still create an effective collection ad with an image. An image can help you highlight your main product or offer, show off your brand identity, or create a mood or emotion that resonates with your audience. An image can also be easier and faster to create than a video.

The Instant Experience is the second part of your collection ad. It's a full-screen landing page that opens within the Facebook app when someone taps on your cover image or video. It lets you display more products from your catalog in a grid-like layout, or create a custom layout with different elements such as images, videos, text, buttons, forms, and more.

Why use an Instant Experience?

An Instant Experience can help you provide a seamless and satisfying shopping experience for your potential customers. It can help you:

Drive more traffic to your website or app
Increase conversions and sales
Reduce bounce rates and cart abandonment
Build brand awareness and loyalty
Collect leads and customer information

An Instant Experience can also load up to 15 times faster than a standard mobile web page, which means less waiting time and more engagement for your audience.

How to create a Facebook collection ad?

If you don't know how to create a collection ad on Facebook, follow these five simple steps:

Launch Ads Manager under your Meta business account.
Create a new ad campaign.
Choose one of the supported marketing objectives: Traffic, Conversions, Catalog Sales, Store Traffic, or Video Views.
Customize your ad set. Select your audience, budget, schedule, placement (Facebook News Feed or Instagram Feed), optimization goal, and delivery method.
Make a Carousel ad. Choose an image or video for your cover (or upload up to 10 images or videos for a slideshow). Add a headline, primary text, call to action button, and landing page URL. Select a catalog and product set to display in your Instant Experience. Choose an Instant Experience template (Storefront, Lookbook, Customer Acquisition) or create a custom one. Preview and publish your ad.

A detailed table breakdown related to the topic

Cover Image/Video	Type	Ratio	Resolution	File Size
Image	JPG or PNG	1:1	At least 1080 x 1080 pixels	Up to 30 MB
Video	MP4, MOV or GIF	1:1	At least 1080 x 1080 pixels	Up to 4 GB
Slideshow	JPG, PNG, MP4, MOV or GIF	1:1	At least 1080 x 1080 pixels	Up to 30 MB per image, up to 4 GB per video

FAQs about Facebook collection ads

What are the benefits of Facebook collection ads?

Facebook collection ads can help you:

Showcase your products and services in a more engaging and immersive way.
Increase your reach and visibility among mobile users.
Drive more traffic to your website or app.
Increase conversions and sales.
Reduce bounce rates and cart abandonment.
Build brand awareness and loyalty.
Collect leads and customer information.

What are the best practices for Facebook collection ads?

To make the most of your Facebook collection ads, you should:

Use high-quality images or videos that capture attention and showcase your products or services.
Use a clear and catchy headline that summarizes your main offer or value proposition.
Use a relevant and compelling call to action button that encourages people to take the next step.
Select a catalog and product set that match your audience's interests and needs.
Choose an Instant Experience template that suits your goal and message, or create a custom one that reflects your brand identity and style.
Add different elements to your Instant Experience to make it more interactive and informative, such as images, videos, text, buttons, forms, and more.
Test different variations of your ad to see what works best for your audience and objective.
Analyze your ad performance and optimize your ad accordingly.

How much do Facebook collection ads cost?

The cost of Facebook collection ads depends on various factors, such as your campaign objective, optimization goal, bidding strategy, audience, placement, competition, and more. You can set a daily or lifetime budget for your campaign, and choose how you want to pay for your ads: per impression (CPM), per click (CPC), per action (CPA), or per video view (CPV).

You can also use the cost cap, bid cap, or target cost bidding options to control your ad costs. These options let you set a maximum amount that you're willing to pay for a specific result, such as an impression, a click, a conversion, or a video view. You can also use the lowest cost bidding option to let Meta automatically optimize your bid for the lowest possible cost per result.

How do I measure the effectiveness of my Facebook collection ads?

You can use the Ads Manager tool to track and measure the performance of your Facebook collection ads. You can see various metrics and insights related to your ad campaign, such as impressions, reach, frequency, clicks, conversions, cost per result, return on ad spend (ROAS), and more. You can also use the breakdown menu to see how your ad performs across different dimensions, such as age, gender, device, placement, time, and more.

You can also use the Facebook Pixel or the Conversions API to track the actions that people take on your website or app after clicking on your ad. You can see how many people viewed a product, added it to cart, initiated checkout, completed a purchase, or performed any other custom event. You can also use these tools to create custom audiences based on these actions for remarketing purposes.

How do I optimize my Facebook collection ads?

To optimize your Facebook collection ads, you should:

A/B test different versions of your ad to see what works best for your audience and objective. You can test different elements of your ad, such as the cover image or video, the headline, the call to action button, the catalog and product set, the Instant Experience template or layout, and more.
Analyze your ad performance and identify what's working well and what needs improvement. You can use the Ads Manager tool to see various metrics and insights related to yourad campaign, such as impressions, reach, frequency, clicks, conversions, cost per result, return on ad spend (ROAS), and more. You can also use the breakdown menu to see how your ad performs across different dimensions, such as age, gender, device, placement, time, and more.
Adjust your ad strategy and budget based on your results and goals. You can pause or stop the ads that are not performing well, and scale up the ads that are delivering the best results. You can also change your campaign objective, optimization goal, bidding strategy, audience, placement, or any other factor that affects your ad performance.

Conclusion

Facebook collection ads are a powerful way to showcase your products and services in a more engaging and immersive way. They can help you increase your reach and visibility among mobile users, drive more traffic to your website or app, increase conversions and sales, reduce bounce rates and cart abandonment, build brand awareness and loyalty, collect leads and customer information, and more.

To create a successful Facebook collection ad, you need to use a high-quality image or video for your cover, a clear and catchy headline that summarizes your main offer or value proposition, a relevant and compelling call to action button that encourages people to take the next step, a catalog and product set that match your audience's interests and needs, an Instant Experience template that suits your goal and message or a custom one that reflects your brand identity and style, and different elements to make your Instant Experience more interactive and informative.

You also need to test different variations of your ad to see what works best for your audience and objective, analyze your ad performance and identify what's working well and what needs improvement, and adjust your ad strategy and budget based on your results and goals.

If you follow these tips and best practices, you can create Facebook collection ads that boost your sales and grow your business.

I hope you enjoyed this article and learned something new about Facebook collection ads. If you want to learn more about other types of Facebook ads, such as carousel ads, video ads, lead ads, dynamic ads, and more, check out my other articles on this website.

Thank you for reading!

Google Ads Guide