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How to Use Diversion Ads on TikTok to Boost Your Brand Awareness and Conversion

Hi online friends, If you are looking for a way to reach a massive and engaged audience on one of the most popular social media platforms, you might want to consider using diversion ads on TikTok.

Diversion ads are a type of in-feed video ads that do not use organic TikTok content as the ad's creative. Instead, they allow you to use your own custom video, image, or text to promote your brand, product, or service.

In this article, we will explain what diversion ads are, how they work, and how you can use them effectively to achieve your marketing goals.

What are Diversion Ads on TikTok?

Diversion ads are a form of standard ads that appear when users scroll down on the TikTok app. They can be distinguished from other types of ads by the "Sponsored" label and the "Learn more" button at the bottom of the ad.

Unlike Spark Ads, which use existing TikTok posts as ad creatives, diversion ads let you create your own ad content from scratch. You can choose from different formats, such as:

- Video: A 9-15 second video with sound that showcases your brand or product.

- Image: A static image that displays your logo, slogan, or offer.

- Text: A short text that summarizes your message or call to action.

You can also customize your ad with different elements, such as:

- Profile image: A small icon that represents your brand identity.

- Display name: A name that appears next to your profile image and helps users recognize your brand.

- Landing page: A URL that directs users to your website, app, or other destination when they click on the "Learn more" button.

How do Diversion Ads Work on TikTok?

Diversion ads work by targeting users based on their interests, behaviors, demographics, and location. You can set up your ad campaign using the TikTok Ads Manager platform, where you can choose your budget, schedule, bidding strategy, and optimization goal.

You can also use the Custom Audience feature to create a list of users who have interacted with your brand before, such as visiting your website, downloading your app, or watching your videos. This way, you can retarget them with more relevant and personalized ads.

Diversion ads are designed to drive traffic and conversion for your brand. When users see your ad on their feed, they can swipe up to visit your landing page or tap on the "Learn more" button to get more information. You can also track the performance of your ad campaign using various metrics, such as impressions, clicks, conversions, cost per result, and return on ad spend.

How to Use Diversion Ads Effectively on TikTok?

Diversion ads can be a powerful tool to boost your brand awareness and conversion on TikTok. However, to make the most of them, you need to follow some best practices and tips. Here are some of them:

- Know your audience: Before creating your ad content, you need to understand who you are targeting and what they are interested in. Use the TikTok Insights feature to get insights into your audience's preferences, behaviors, and trends. You can also use tools like Google Trends or BuzzSumo to find out what topics are popular and relevant in your niche.

- Create engaging content: Your ad content should be captivating and compelling enough to catch the attention of users and make them want to learn more about your brand or product. Use high-quality images or videos that showcase the benefits or features of your offer. Use catchy headlines or slogans that highlight your unique selling proposition or value proposition. Use clear and concise text that conveys your message or call to action. Use emojis or stickers to add some personality or emotion to your ad.

- Test and optimize: To find out what works best for your ad campaign, you need to test different variations of your ad content and see which one performs better. You can use the A/B testing feature on TikTok Ads Manager to compare different formats, elements, or messages of your ad. You can also use the Creative Optimization feature to automatically optimize your ad delivery based on the best-performing creative combinations. You should also monitor and analyze the results of your ad campaign using the reporting tools on TikTok Ads Manager and make adjustments accordingly.


Diversion ads are a great way to reach a large and engaged audience on TikTok and drive traffic and conversion for your brand. By following the steps and tips above, you can create effective diversion ads that target "diversion ads tiktok" as a keyword for SEO and provide useful information for the readers.

If you need help with creating diversion ads on TikTok or any other type of TikTok marketing strategy, feel free to contact us at [your contact details]. We are a team of experts who can help you grow your brand on TikTok and other social media platforms.

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