How to Use Catalog Listing Ads on TikTok to Boost Your E-commerce Sales

By Cepy 8/13/2023 Post a Comment

Hi online friends, If you are looking for a new way to advertise your products on TikTok, you might want to check out the Catalog Listing Ads feature. This is a new type of ad that allows you to showcase your entire product catalog on the platform, without the need to create any video content.

In this article, I will explain what Catalog Listing Ads are, how they work, what are the benefits and requirements, and how to set them up for your e-commerce store. By the end of this article, you will have a clear idea of how to use this feature to reach more potential customers and increase your sales.

What are Catalog Listing Ads?

Catalog Listing Ads are a type of Shopping ad that lets you display your product catalog at scale on TikTok. They appear like an in-feed ad, with a call-to-action button that leads the user to your product catalog. From there, the user can browse and purchase your products directly from your website or TikTok Shop.

Catalog Listing Ads combine the features of Collection ads with TikTok's algorithm to automatically show relevant products to your target audience. You can also customize your catalog with different layouts, filters, and categories to make it more appealing and user-friendly.

How do Catalog Listing Ads work?

To use Catalog Listing Ads, you need to have an Agency account on TikTok Ads Manager. You also need to integrate advanced signals like TikTok Pixel and link your products to the Catalog. You can create a catalog and upload your products manually or sync them from one of TikTok's partner platforms, such as Shopify, WooCommerce, BigCommerce, Square, Salesforce, ECWID by Lightspeed, PrestaShop, Tray Tecnologia, Loja Integrada, Kyte, Vtex, and OpenCart.

Once you have your catalog ready, you can create a Catalog Listing Ad campaign by selecting the Shopping objective and choosing the Catalog Listing Ad format. You can then set your budget, schedule, targeting, optimization, and bidding options as usual. You can also choose where you want your ad to appear: on the For You page or on the Recommended Products or Related Products sections.

When your ad is shown to a user, they can click on the button to view your catalog. They can then browse through your products and click on the ones they are interested in. They will be redirected to your website or TikTok Shop where they can complete their purchase.

What are the benefits of Catalog Listing Ads?

Catalog Listing Ads offer many benefits for e-commerce advertisers, such as:

- Upload your product catalog with no video asset required.

- Extend your reach to millions of consumers looking for products similar to yours.

- Get insights about your most valued customers and products to improve your sales strategy.

- Increase the visibility of your products in target locations to attract more users.

- Engage customers by showing them relevant products along their TikTok shopping journey.

- Utilize top-tier automation systems to optimize your ads for clicks or conversions.

- Increase efficiency by reducing costs, increasing traffic, and boosting conversions.

What are the requirements for Catalog Listing Ads?

To use Catalog Listing Ads, you need to meet some requirements, such as:

- Have an Agency account on TikTok Ads Manager.

- Integrate advanced signals like TikTok Pixel.

- Link your products to the Catalog.

- Follow the Product Catalog Terms and abide by TikTok Advertising Guidelines.

- Ensure that your products comply with the Catalog Product Parameters.

How to set up Catalog Listing Ads?

To set up Catalog Listing Ads for your e-commerce store, you need to follow these steps:

Create a catalog

To create a catalog on TikTok Ads Manager, you need to:

1. Log in to TikTok Business Center ( https://business.tiktok.com/ ).

2. Go to Assets, then Catalog.

3. Click Create.

4. Input a Catalog Name.

5. Choose a Default Currency for the products in your catalog.

6. Select a Targeting Location where you will show your ads.

7. Click Create.

Add products to the catalog

To add products to your catalog, you have three options:

- Manually Add Products: Fill out a simple form for each product you want to add to your catalog.

- Data Feed Schedule: Upload products from an online file.

- Upload File: Use a template to upload product files.

You can download a CSV, XML (RSS), or XML (ATOM) version of the standard product template from the Upload Product module. You need to fill out the required fields for each product and follow the guidelines for each parameter.

Sync your e-commerce store to TikTok Catalog

If you use one of TikTok's partner platforms for your e-commerce store, you can sync your product catalog directly from there. Here are some examples of how to do that:

- Sync TikTok Catalog to Shopify: Install the TikTok app on your Shopify store and connect your TikTok Ads account. Then, go to the Catalog section and click Sync Products. You can choose to sync all products or select specific collections. You can also enable automatic updates to keep your catalog in sync with your store.

- Sync and set up TikTok Catalog to WooCommerce: Install the TikTok Pixel plugin on your WooCommerce store and connect your TikTok Ads account. Then, go to the Catalog section and click Sync Products. You can choose to sync all products or select specific categories. You can also enable automatic updates to keep your catalog in sync with your store.

Create a Catalog Listing Ad campaign

To create a Catalog Listing Ad campaign on TikTok Ads Manager, you need to:

1. Go to Campaign, then click Create.

2. Select the Shopping objective and choose the Catalog Listing Ad format.

3. Set your campaign name, budget, and schedule.

4. Create an ad group and set your targeting, optimization, and bidding options.

5. Choose where you want your ad to appear: on the For You page or on the Recommended Products or Related Products sections.

6. Select the catalog you want to use for your ad.

7. Customize your catalog layout, filters, and categories.

8. Preview your ad and click Submit.

Conclusion

Catalog Listing Ads are a new feature on TikTok that allows you to showcase your entire product catalog on the platform, without the need to create any video content. They are a great way to reach more potential customers and increase your e-commerce sales.

To use Catalog Listing Ads, you need to have an Agency account on TikTok Ads Manager, integrate advanced signals like TikTok Pixel, and link your products to the Catalog. You can create a catalog manually or sync it from one of TikTok's partner platforms. You can then create a Catalog Listing Ad campaign by selecting the Shopping objective and choosing the Catalog Listing Ad format.

Catalog Listing Ads offer many benefits for e-commerce advertisers, such as extending your reach, getting insights, increasing visibility, engaging customers, utilizing automation, and increasing efficiency.

If you want to learn more about Catalog Listing Ads and how to use them for your e-commerce store, you can check out these resources:

- Video Shopping Ads for Catalog | TikTok Ads Manager[^1^]

- Create and Manage Catalogs | TikTok Ads Manager[^2^]

- TikTok Catalog Listing Ads: Advertise all your products at once[^3^]

- TikTok Added Video Ads, Live Shopping Ads & Catalog Listing Ads - Infostor[^4^]

[^1^]: https://ads.tiktok.com/help/article?aid=10012438

[^2^]: https://ads.tiktok.com/help/article?aid=10001005

[^3^]: https://megadigital.ai/en/blog/tiktok-catalog-listing-ads/

[^4^]: https://www.infostor.com/news/tiktoks-added-video-ads-live-shopping-ads-catalog-listing-ads/

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