How to Use Bing Ads Dashboard to Boost Your Online Visibility

By Cepy 8/25/2023 Post a Comment

Hi Online Friends,

If you are looking for a way to increase your website traffic, conversions, and sales, you might want to consider using Bing Ads Dashboard. Bing Ads Dashboard is a powerful tool that allows you to manage your Microsoft Advertising campaigns, formerly known as Bing Ads, from one place. Microsoft Advertising is a pay-per-click (PPC) platform that lets you reach millions of potential customers who use the Microsoft Search Network, which includes Bing, Yahoo, AOL, and other partner sites.

In this article, I will share with you some of the benefits of using Bing Ads Dashboard, how to set it up, and how to optimize your campaigns for maximum results. I have been using Bing Ads Dashboard for a while now and I can say that it has helped me improve my online visibility and grow my business. So, let's dive in and see what Bing Ads Dashboard can do for you.

What is Bing Ads Dashboard?

Bing Ads Dashboard is a feature of Microsoft Advertising that allows you to view and manage your campaigns, ad groups, ads, keywords, budgets, bids, performance metrics, and more from one place. You can access Bing Ads Dashboard by signing in to your Microsoft Advertising account and clicking on the dashboard icon on the top right corner of the screen.

Bing Ads Dashboard has several advantages over the traditional campaign management interface. Some of them are:

It gives you a quick overview of your account performance and key metrics such as impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS).
It allows you to customize your dashboard by adding or removing widgets that show the data you care about most.
It enables you to compare your performance across different time periods, campaigns, ad groups, or other dimensions.
It lets you create and save custom reports that you can export or share with others.
It helps you identify and fix issues or opportunities in your campaigns with alerts and recommendations.

How to Set Up Bing Ads Dashboard?

Setting up Bing Ads Dashboard is easy and straightforward. Here are the steps you need to follow:

Sign in to your Microsoft Advertising account with your email address or user name. If you don't have an account yet, you can sign up for free here [^1^].
Click on the dashboard icon on the top right corner of the screen. You will see a default dashboard with some widgets that show your account summary, campaign performance, top keywords, and more.
To customize your dashboard, click on the edit icon on the top left corner of the screen. You will see a list of widgets that you can add or remove from your dashboard. You can also drag and drop the widgets to rearrange them on your dashboard.
To change the time period or the data source of your dashboard, click on the filter icon on the top right corner of the screen. You can choose from various options such as today, yesterday, last 7 days, last 30 days, custom date range, all campaigns, specific campaigns, or other dimensions.
To save your dashboard, click on the save icon on the top left corner of the screen. You can give your dashboard a name and choose whether to make it private or public. You can also create multiple dashboards for different purposes or audiences.
To export or share your dashboard, click on the export icon on the top right corner of the screen. You can choose to download your dashboard as a PDF or Excel file or copy a link to share it with others.

How to Optimize Your Campaigns with Bing Ads Dashboard?

Bing Ads Dashboard is not only a tool for viewing your data but also for optimizing your campaigns. Here are some tips on how to use Bing Ads Dashboard to improve your PPC performance:

Monitor your key metrics such as impressions, clicks, conversions, CPC, and ROAS regularly and compare them across different time periods or dimensions. Look for trends or patterns that indicate what is working well or what needs improvement.
Use the widgets that show your top keywords, ads, ad groups, or campaigns to identify your best performers or underperformers. You can also use the widgets that show your quality score, impression share, average position, or click-through rate (CTR) to evaluate your relevance and competitiveness.
Use the alerts and recommendations widgets to find and fix issues or opportunities in your campaigns. For example, you might see alerts for low budget, disapproved ads, or missing extensions. You might also see recommendations for bid adjustments, keyword suggestions, or ad copy improvements.
Use the custom reports widget to create and save reports that show the data you need for your analysis or decision making. You can choose from various metrics, dimensions, filters, and charts to create your own reports. You can also export or share your reports with others.

A Detailed Table Breakdown of Bing Ads Dashboard

To give you a better idea of what Bing Ads Dashboard looks like and what it can do, here is a detailed table breakdown of the widgets that you can add or remove from your dashboard:

Widget Name	Description	Data Source
Account Summary	Shows your account name, currency, time zone, and account ID.	Account level
Campaign Performance	Shows your impressions, clicks, conversions, spend, CPC, CTR, and ROAS for your campaigns.	Campaign level
Top Keywords	Shows your top 10 keywords by impressions, clicks, conversions, spend, CPC, CTR, or ROAS.	Keyword level
Top Ads	Shows your top 10 ads by impressions, clicks, conversions, spend, CPC, CTR, or ROAS.	Ad level
Top Ad Groups	Shows your top 10 ad groups by impressions, clicks, conversions, spend, CPC, CTR, or ROAS.	Ad group level
Top Campaigns	Shows your top 10 campaigns by impressions, clicks, conversions, spend, CPC, CTR, or ROAS.	Campaign level
Quality Score	Shows your average quality score and its components: expected CTR, ad relevance, and landing page experience.	Campaign level or keyword level
Impression Share	Shows your impression share and its components: lost impression share due to rank or budget.	Campaign level or ad group level
Average Position	Shows your average position on the search results page for your ads.	Campaign level or ad group level
Click-Through Rate (CTR)	Shows your CTR and how it compares to the industry average.	Campaign level or ad group level
Budget Summary	Shows your daily budget and how much you have spent so far.	Campaign level or account level
Bid Strategy Summary	Shows your bid strategy type and status for your campaigns.	Campaign level or account level
Bid Landscape Summary	Shows how changing your bids could affect your impressions, clicks, conversions, and spend.	Campaign level or ad group level
Audience Summary	Shows the demographics and locations of your audience.	Campaign level or ad group level
Audience Network Summary	Shows the performance of your ads on the Microsoft Audience Network.	Campaign level or ad group level
Dynamics 365 Customer Insights Summary (Beta)	Shows the customer insights from Dynamics 365 for your campaigns.	Campaign level or account levelNote: This widget is only available for customers who have linked their Dynamics 365 account with their Microsoft Advertising account.
Dynamics 365 Marketing Summary (Beta)	Shows the marketing insights from Dynamics 365 for your campaigns.	Campaign level or account levelNote: This widget is only available for customers who have linked their Dynamics 365 account with their Microsoft Advertising account.
Azure Machine Learning Summary (Beta)	Shows the machine learning insights from Azure for your campaigns.	Campaignlevel or account levelNote: This widget is only available for customers who have linked their Azure account with their Microsoft Advertising account.
Alerts	Shows the alerts for your account or campaigns that require your attention or action.	Account level or campaign level
Recommendations	Shows the recommendations for your account or campaigns that can help you improve your performance or efficiency.	Account level or campaign level
Custom Reports	Allows you to create and save custom reports that show the data you need for your analysis or decision making.	Any level or dimension

FAQs about Bing Ads Dashboard

What is the difference between Bing Ads Dashboard and Microsoft Advertising Intelligence?

Bing Ads Dashboard and Microsoft Advertising Intelligence are two different tools that serve different purposes. Bing Ads Dashboard is a feature of Microsoft Advertising that allows you to view and manage your campaigns from one place. Microsoft Advertising Intelligence is a free Excel add-in that allows you to do keyword research, bid optimization, and performance analysis for your campaigns.

How can I access Bing Ads Dashboard on mobile devices?

You can access Bing Ads Dashboard on mobile devices by using the Microsoft Advertising app, which is available for iOS and Android devices. The app allows you to view your dashboard, monitor your performance, edit your campaigns, and get alerts and recommendations on the go.

How can I link my Google Ads account with my Microsoft Advertising account?

You can link your Google Ads account with your Microsoft Advertising account by using the Google Import tool, which allows you to import your Google Ads campaigns into Microsoft Advertising. You can access the Google Import tool by clicking on the Import Campaigns button on the top right corner of the screen. You will need to enter your Google Ads credentials and select the campaigns you want to import. You can also schedule recurring imports to keep your campaigns in sync.

How can I link my Dynamics 365 account with my Microsoft Advertising account?

You can link your Dynamics 365 account with your Microsoft Advertising account by following these steps:

Sign in to your Dynamics 365 account and go to Settings > Administration > System Settings.
Select the Marketing tab and click on Connect to Microsoft Advertising.
Enter your Microsoft Advertising credentials and select the accounts you want to link.
Click on Save and Close.

Note: This feature is only available for Dynamics 365 customers who have a Customer Engagement Plan or a Unified Operations Plan.

How can I link my Azure account with my Microsoft Advertising account?

You can link your Azure account with your Microsoft Advertising account by following these steps:

Sign in to your Azure portal and go to Machine Learning Studio.
Create a new workspace or select an existing one.
Select Settings > Users and Roles > Add Users.
Enter your Microsoft Advertising email address and select Co-owner as the role.
Select Save.

Note: This feature is only available for Azure customers who have a Machine Learning Studio workspace.

How can I use Bing Ads Dashboard to create landing pages?

You cannot use Bing Ads Dashboard to create landing pages directly, but you can use it to analyze the performance of your landing pages and optimize them for better conversions. You can use the widgets that show your landing page experience, conversion rate, bounce rate, or other metrics to evaluate how well your landing pages are engaging your visitors and prompting them to take action. You can also use the recommendations widget to get suggestions on how to improve your landing pages, such as adding extensions, headlines, or call-to-actions.

How can I use Bing Ads Dashboard to track conversions?

You can use Bing Ads Dashboard to track conversions by using the Microsoft Advertising conversion tracking feature, which allows you to measure how many people who click on your ads complete a desired action on your website, such as making a purchase, signing up for a newsletter, or filling out a form. You can set up conversion tracking by following these steps:

Sign in to your Microsoft Advertising account and go to Tools > Conversion Tracking > Conversion Goals.
Select Create Conversion Goal and choose the type of conversion you want to track, such as Destination URL, Duration, Pages Viewed, Event, or App Install.
Name your conversion goal and set the details, such as the URL of the thank-you page, the duration of the visit, the number of pages viewed, the event category, action, label, or value, or the app platform and ID.
Select Save.
Go to Tools > Conversion Tracking > UET Tags and select Create UET Tag.
Name your UET tag and select Save.
Copy the UET tag code and paste it on every page of your website, preferably before the closing </head> tag.

Note: You can also use third-party conversion tracking tools, such as Google Analytics, to track conversions from your Microsoft Advertising campaigns. You will need to link your Microsoft Advertising account with your third-party tool and import your conversion data into Microsoft Advertising.

How can I use Bing Ads Dashboard to optimize my bids?

You can use Bing Ads Dashboard to optimize your bids by using the bid strategy summary, bid landscape summary, or custom reports widgets. These widgets can help you find the optimal bid amount for your keywords, ad groups, or campaigns based on your goals, such as maximizing clicks, conversions, or ROAS. You can also use the recommendations widget to get suggestions on how to adjust your bids based on your performance or budget.

How can I use Bing Ads Dashboard to target my audience?

You can use Bing Ads Dashboard to target your audience by using the audience summary or audience network summary widgets. These widgets can help you understand the demographics and locations of your audience and how they interact with your ads on the Microsoft Search Network or the Microsoft Audience Network. You can also use the recommendations widget to get suggestions on how to refine your audience targeting based on your goals, such as increasing reach, relevance, or conversions.

How can I use Bing Ads Dashboard to test my ads?

You can use Bing Ads Dashboard to test your ads by using the top ads or custom reports widgets. These widgets can help you compare the performance of your ads based on different metrics, such as impressions, clicks, conversions, spend, CPC, CTR, or ROAS. You can also use the recommendations widget to get suggestions on how to improve your ad copy, headlines, descriptions, extensions, or images.

Conclusion

Bing Ads Dashboard is a powerful tool that can help you manage and optimize your Microsoft Advertising campaigns from one place. It can help you monitor your performance, identify and fix issues or opportunities, create and save custom reports, and export or share your data with others. It can also help you improve your online visibility and grow your business by reaching millions of potential customers who use the Microsoft Search Network.

If you want to learn more about Bing Ads Dashboard and how to use it effectively, you can check out these resources:

The official Bing Ads Dashboard guide
The official Microsoft Advertising blog
The official Microsoft Advertising YouTube channel

I hope you found this article helpful and informative. If you have any questions or feedback, please feel free to leave a comment below. And if you want to read more articles like this one, please visit my website at /bing-ads-dashboard. Thank you for reading and happy advertising!

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