How to Use Adsmanager TikTok to Grow Your Business

By Cepy 8/23/2023 Post a Comment

Hi Everyone, If you are looking for a new way to reach your target audience, grow your brand awareness, and increase your sales, you might want to consider using Adsmanager TikTok. Adsmanager TikTok is a powerful tool that allows you to create, manage, and optimize your TikTok ads campaigns from one platform. In this article, we will show you how to use Adsmanager TikTok to create effective and engaging ads that will help you achieve your marketing goals.

What is Adsmanager TikTok?

Adsmanager TikTok is a web-based platform that enables you to create and run ads on TikTok, the popular short-video app that has over 1 billion monthly active users worldwide. Adsmanager TikTok allows you to access various ad formats, such as in-feed ads, brand takeover ads, topview ads, spark ads, and shop ads. You can also use Adsmanager TikTok to target your audience based on their location, age, gender, interests, behaviors, and device type. Additionally, you can use Adsmanager TikTok to track and measure your campaign performance, such as impressions, clicks, conversions, and cost per result.

Adsmanager TikTok is designed to help you create ads that fit the TikTok style and culture. Unlike other social media platforms, TikTok is known for its creative and authentic content that showcases users' personalities and passions. Therefore, to succeed on TikTok, you need to create ads that are entertaining, engaging, and relevant to your audience. Adsmanager TikTok helps you do that by providing you with tools and features that make it easy to create high-quality and eye-catching ads.

How to Create an Ads Account on Adsmanager TikTok

Step 1: Sign up for an account

To start using Adsmanager TikTok, you need to sign up for an account on the official website: https://ads.tiktok.com/. You can choose to sign up with your email address or phone number. You will also need to provide some basic information about yourself and your business, such as your name, country, industry, and website.

Step 2: Verify your identity

After signing up, you will need to verify your identity by uploading a photo of your ID card or passport. This is a mandatory step that ensures the security and authenticity of your account. You will also need to agree to the terms and conditions of the platform.

Step 3: Set up your payment method

Before you can create your first campaign, you need to set up your payment method on Adsmanager TikTok. You can choose from various payment options, such as credit card, PayPal, or bank transfer. You will also need to set a daily spending limit for your account.

How to Create an Ad Campaign on Adsmanager TikTok

Step 1: Choose your campaign objective

The first step in creating an ad campaign on Adsmanager TikTok is to choose your campaign objective. This is the goal that you want to achieve with your ads, such as increasing brand awareness, driving traffic to your website, or generating sales. Depending on your objective, you will be able to choose from different ad formats and optimization methods.

Step 2: Set your budget and schedule

The next step is to set your budget and schedule for your campaign. You can choose between a daily budget or a lifetime budget for your campaign. You can also set a start date and an end date for your campaign or run it continuously until you pause or stop it.

Step 3: Create your ad group

An ad group is a set of ads that share the same target audience and placement. You can create multiple ad groups within a campaign to test different audiences or placements. To create an ad group on Adsmanager TikTok, you need to:

Select your placement: You can choose where you want your ads to appear on TikTok or its partner apps, such as Vigo Video or Helo.
Select your audience: You can define who you want to see your ads based on their location, age, gender, interests, behaviors, and device type. You can also use custom audiences or lookalike audiences to target people who have interacted with your business before or who are similar to them.
Select your optimization goal: You can choose how you want Adsmanager TikTok to optimize your ad delivery based on your campaign objective. For example, if your objective is traffic, you can choose link clicks as your optimization goal.
Select your bid strategy: You can choose how much you are willing to pay for each result that you want to achieve with your ads. You can choose between a manual bid or an automatic bid. A manual bid allows you to set a maximum amount that you are willing to pay for each result, while an automatic bid allows Adsmanager TikTok to adjust your bid automatically to get the most results within your budget.

Step 4: Create your ad creative

The final step in creating an ad campaign on Adsmanager TikTok is to create your ad creative. This is the visual and audio content that will appear on your ads. To create an ad creative on Adsmanager TikTok, you need to:

Select your ad format: You can choose from various ad formats, such as in-feed ads, brand takeover ads, topview ads, spark ads, and shop ads. Each ad format has different specifications and requirements that you need to follow.
Upload your media: You can upload your own video or image files or use the ones provided by Adsmanager TikTok. You can also use the video creation kit or the smart video tool to create or edit your videos.
Add your text and call-to-action: You can add a catchy headline and a clear call-to-action to your ads to encourage your audience to take action. You can also add hashtags, stickers, filters, or effects to make your ads more appealing.

A Detailed Table Breakdown Related to Adsmanager TikTok

Ad Format	Description	Benefits
In-feed ads	These are short videos that appear in the user's feed as they scroll through TikTok or its partner apps.	They are immersive, interactive, and customizable. They allow you to showcase your product or service in a creative way and drive users to your website, app, or landing page.
Brand takeover ads	These are full-screen videos or images that appear when the user opens TikTok or its partner apps. They last for 3-5 seconds and can be skipped by the user.	They are impactful, exclusive, and attention-grabbing. They allow you to reach a large and engaged audience and increase your brand awareness and recall.
Topview ads	These are similar to brand takeover ads, but they appear after 3 seconds of opening TikTok or its partner apps. They last for up to 60 seconds and can be sound-on.	They are immersive, engaging, and cinematic. They allow you to tell a compelling story and showcase your brand in a high-quality and full-screen format.
Spark ads	These are native ads that appear in the user's feed as they scroll through TikTok or its partner apps. They are based on organic content created by influencers or users that endorse your brand or product.	They are authentic, influential, and social. They allow you to leverage the power of word-of-mouth and user-generated content and drive users to participate in your campaign.
Shop ads	These are interactive ads that appear in the user's feed as they scroll through TikTok or its partner apps. They allow users to browse and purchase products directly from the ads without leaving the app.	They are convenient, seamless, and conversion-oriented. They allow you to showcase your product catalog and drive users to complete transactions within the app.

FAQs About Adsmanager TikTok

How much does it cost to advertise on Adsmanager TikTok?

The cost of advertising on Adsmanager TikTok depends on various factors, such as your campaign objective, budget, bid strategy, audience, placement, and ad format. Generally, you can expect to pay between $0.50 and $10 per thousand impressions (CPM) or between $0.01 and $1 per click (CPC) for in-feed ads. For brand takeover ads, you can expect to pay between $20,000 and $50,000 per day for exclusive category placement. For topview ads, you can expect to pay between $50,000 and $100,000 per day for exclusive category placement. For spark ads, you can expect to pay based on the influencer's fee and the performance of the ad. For shop ads, you can expect to pay based on the product price and the conversion rate of the ad.

How do I measure the performance of my ads on Adsmanager TikTok?</h

3: How do I measure the performance of my ads on Adsmanager TikTok?

You can use the reporting and analytics tools on Adsmanager TikTok to track and measure the performance of your ads. You can view various metrics, such as impressions, clicks, conversions, cost per result, and return on ad spend (ROAS). You can also use the attribution and conversion tracking tools to measure the impact of your ads on your website or app. You can also use the pixel or SDK to track the actions that users take after seeing your ads, such as adding to cart, purchasing, or registering.

How do I optimize my ads on Adsmanager TikTok?

You can use the optimization and testing tools on Adsmanager TikTok to improve the effectiveness and efficiency of your ads. You can use the automatic optimization feature to let Adsmanager TikTok adjust your bid and delivery based on your campaign objective and budget. You can also use the split testing feature to compare different versions of your ad creative, audience, or placement and see which one performs better. You can also use the creative optimization feature to generate multiple variations of your ad creative based on your media assets and text.

How do I create engaging and relevant ads on Adsmanager TikTok?

You can use the creative and content tools on Adsmanager TikTok to create engaging and relevant ads that fit the TikTok style and culture. You can use the video creation kit or the smart video tool to create or edit your videos with templates, stickers, filters, effects, and music. You can also use the hashtag challenge feature to create a branded hashtag that invites users to participate in your campaign by creating their own videos. You can also use the spark ads feature to leverage organic content created by influencers or users that endorse your brand or product.

What are some best practices for advertising on Adsmanager TikTok?

Some best practices for advertising on Adsmanager TikTok are:

Know your audience: Understand who your target audience is and what they are interested in. Use the audience network feature to reach them across TikTok and its partner apps.
Be creative: Use high-quality and eye-catching media that showcases your brand personality and value proposition. Use sound, music, voiceover, or captions to enhance your message.
Be authentic: Use a natural and casual tone that resonates with your audience. Avoid hard-selling or spamming. Use humor, emotion, or storytelling to connect with your audience.
Be interactive: Use call-to-actions, hashtags, stickers, filters, or effects to encourage your audience to take action. Use spark ads or hashtag challenges to invite your audience to create their own content and join your campaign.
Be consistent: Use a clear and consistent branding across your ad creative, landing page, website, or app. Use a consistent frequency and timing for your ad delivery.

What are some common mistakes to avoid when advertising on Adsmanager TikTok?

Some common mistakes to avoid when advertising on Adsmanager TikTok are:

Using irrelevant or inappropriate content: Make sure that your content is relevant to your audience, product, and objective. Avoid using content that is offensive, misleading, or violates the platform's policies.
Using low-quality or boring media: Make sure that your media is high-quality and attractive. Avoid using media that is blurry, pixelated, or poorly lit. Avoid using media that is dull, repetitive, or unoriginal.
Using too much or too little text: Make sure that your text is concise and clear. Avoid using text that is too long, too short, or too vague. Avoid using text that is too small, too large, or too hard to read.
Using wrong or mismatched formats: Make sure that your format matches your objective, placement, and audience. Avoid using formats that are incompatible with your platform, device, or screen size. Avoid using formats that are inconsistent with your media type.

Conclusion

Adsmanager TikTok is a powerful tool that allows you to create, manage, and optimize your TikTok ads campaigns from one platform. By using Adsmanager TikTok, you can access various ad formats, target your audience based on their interests and behaviors, track and measure your campaign performance, and optimize your ad delivery and creative. Adsmanager TikTok helps you create ads that fit the TikTok style and culture and reach a large and engaged audience of over 1 billion monthly active users worldwide.

If you want to learn more about how to use Adsmanager TikTok to grow your business, check out our other articles on this topic:

Google Ads Guide