How to Use Ads on YouTube Shorts to Boost Your Business

By Cepy 8/22/2023 Post a Comment

Hi online friends, If you're looking for a new way to reach your target audience, grow your brand awareness, and increase your sales, you might want to consider using ads on YouTube Shorts.

YouTube Shorts are short-form vertical videos that last up to 60 seconds and are designed to compete with platforms like TikTok and Instagram Reels. Users can scroll through a feed of Shorts and watch content from different creators and channels.

YouTube launched Shorts in September 2020 and since then, it has gained over 15 billion daily views worldwide. That's a huge opportunity for marketers who want to tap into this massive and engaged audience.

But how can you use ads on YouTube Shorts to promote your business? What are the benefits, types, and best practices of running a Shorts ad campaign? And how can you measure and optimize your results?

In this article, we'll answer all these questions and more. We'll show you how to use ads on YouTube Shorts to boost your business in 2023 and beyond.

What are the benefits of using ads on YouTube Shorts?

Ads on YouTube Shorts are video or image ads that appear between organic Shorts in the Shorts feed. They are skippable after five seconds and can last up to 15 seconds.

Using ads on YouTube Shorts can help you achieve several marketing goals, such as:

- Expanding your reach and awareness: YouTube Shorts has a huge and growing audience that you can reach with your ads. You can expose your brand to millions of potential customers who are interested in your niche or industry.

- Providing quick results: Ads on YouTube Shorts can drive immediate actions from your viewers. You can direct them to your website, landing page, product page, or any other destination with a clear call-to-action (CTA) button.

- Leveraging audience targeting features: Ads on YouTube Shorts allow you to target your ideal customers based on their demographics, interests, behaviors, and more. You can also use retargeting to show your ads to people who have already interacted with your brand or website.

- Testing different creatives and messages: Ads on YouTube Shorts let you experiment with different formats, styles, tones, and messages to see what resonates best with your audience. You can use analytics tools to measure and compare your ad performance and optimize your campaign accordingly.

What are the types of ads on YouTube Shorts?

There are two main types of ads on YouTube Shorts that you can use for your campaign:

- Video ads: These are video ads that play between organic Shorts in the Shorts feed. They can be up to 15 seconds long and have a CTA button that links to your desired destination. Video ads are ideal for showcasing your product or service, telling a story, or demonstrating a benefit.

- Image ads: These are static image ads that appear between organic Shorts in the Shorts feed. They can have a CTA button that links to your desired destination. Image ads are ideal for highlighting a promotion, offer, or discount.

Both types of ads on YouTube Shorts are skippable after five seconds by the user.

How to create and run ads on YouTube Shorts?

To create and run ads on YouTube Shorts, you need to follow these steps:

1. Log in to or create your Google Ads account

2. Create a new campaign in Google Ads

3. Choose Video as your campaign type

4. Choose Brand Awareness and Reach as your campaign goal

5. Select Bumper as your video ad format

6. Set your campaign details, such as name, budget, start and end dates, etc.

7. Set your ad location, language, network, inventory type, etc.

8. Choose Maximize impressions as your bidding strategy

9. Choose your target audience based on their demographics, interests, behaviors, etc.

10. Create or upload your video or image ad creative

11. Add a headline, description, CTA button, and final URL for your ad

12. Review and launch your campaign

How to optimize your ads on YouTube Shorts?

To optimize your ads on YouTube Shorts, you need to follow these best practices:

- Use high-quality visuals: Your ad should be clear, crisp, and eye-catching. Use bright colors, contrast, and movement to capture attention. Make sure your ad is vertical (9:16 aspect ratio) and fits the screen size of mobile devices.

- Use clear audio: Your ad should have clear and audible sound that matches the visuals. Use music, voice-over, or sound effects to enhance your message. Make sure your ad is not too loud or too quiet and does not have any background noise.

- Use a catchy hook: Your ad should start with a strong hook that grabs the viewer's interest and curiosity. Use a question, a statement, a fact, or a teaser to entice them to watch more. Make sure your hook is relevant to your audience and your offer.

- Use a clear CTA: Your ad should end with a clear CTA that tells the viewer what to do next. Use a verb, a benefit, or an urgency to motivate them to take action. Make sure your CTA is visible, clickable, and aligned with your final URL.

- Test different variations: Your ad should be tested and optimized based on your results. Use different creatives, messages, CTAs, and audiences to see what works best for your campaign. Use analytics tools to measure and compare your ad performance and make adjustments accordingly.

How to measure your ads on YouTube Shorts?

To measure your ads on YouTube Shorts, you need to use the following metrics:

- Impressions: The number of times your ad was shown to users

- Views: The number of times your ad was watched for at least two seconds

- View rate: The percentage of impressions that resulted in views

- Clicks: The number of times users clicked on your ad or CTA button

- Click-through rate (CTR): The percentage of views that resulted in clicks

- Conversions: The number of times users completed a desired action after clicking on your ad

- Conversion rate: The percentage of clicks that resulted in conversions

- Cost-per-view (CPV): The average amount you paid for each view of your ad

- Cost-per-click (CPC): The average amount you paid for each click on your ad

- Cost-per-conversion (CPA): The average amount you paid for each conversion from your ad

You can access these metrics in your Google Ads account or YouTube Analytics dashboard. You can also use third-party tools like Google Analytics or Google Tag Manager to track and measure your ads on YouTube Shorts.

Conclusion

Ads on YouTube Shorts are a powerful way to reach and engage your target audience, grow your brand awareness, and increase your sales. By following the steps and best practices in this article, you can create and run effective ads on YouTube Shorts that boost your business in 2023 and beyond.

If you need help with creating and running ads on YouTube Shorts, you can contact us at WebFX. We are a full-service digital marketing agency that specializes in video advertising. We can help you create stunning video or image ads that capture attention, drive traffic, and generate conversions.

Google Ads Guide