How to Sponsor a Post on Instagram: A Step-by-Step Guide

By Cepy 8/06/2023 Post a Comment

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Hi Online Friends,

Are you looking for ways to grow your brand awareness, reach new customers, and increase your sales on Instagram? If so, you might want to consider sponsoring a post on the platform.

Sponsoring a post on Instagram is a type of paid advertising that allows you to boost an existing post or partner with an influencer to promote your products or services to a wider audience. It can help you achieve various goals, such as driving traffic to your website, generating leads, or increasing conversions.

But how do you sponsor a post on Instagram? What are the best practices and tips to make your sponsored posts effective and engaging? And how much does it cost to sponsor a post on Instagram?

In this article, we will answer all these questions and more. We will show you how to sponsor a post on Instagram in two different ways: by promoting your own post or by collaborating with an influencer. We will also share some examples of successful sponsored posts and some tools and resources to help you create them.

Let's get started!

How to Promote Your Own Post on Instagram

One way to sponsor a post on Instagram is to promote your own post. This means that you can choose an existing post from your profile and pay Instagram to show it to more people who might be interested in your brand.

Promoting your own post on Instagram is similar to boosting a post on Facebook. You can do it directly from the app, without using the Ads Manager. However, you will need to have a business or creator account and link it to a Facebook Page.

To promote your own post on Instagram, you need to follow these steps:

Step 1: Choose the Post You Want to Promote

The first step is to choose the post you want to promote. You can select any post from your profile, as long as it meets the advertising policies of Facebook and Instagram.

You can promote any type of post, such as photos, videos, carousels, reels, or stories. However, some types of posts may have some limitations or restrictions. For example, you cannot promote posts that contain music or stickers, or posts that are part of a branded content partnership.

To choose the post you want to promote, go to your profile and select the post. Then, tap on the Boost Post button below the post.

Step 2: Choose Your Goal

The next step is to choose your goal for promoting your post. This will determine how Instagram will optimize your ad and what actions you want people to take when they see it.

You can choose from three goals:

More Profile Visits: This goal will help you increase your brand awareness and grow your follower base. Your ad will include a View Profile button that will take people to your profile page.
More Website Visits: This goal will help you drive more traffic to your website or landing page. Your ad will include a Learn More button that will take people to the URL you specify.
More Messages: This goal will help you generate more leads and conversations with potential customers. Your ad will include a Contact Us button that will open a direct message with your account.

To choose your goal, tap on the option that best suits your objective.

Step 3: Choose Your Audience

The third step is to choose your audience for promoting your post. This means that you can define who you want to see your ad based on their location, interests, age, gender, and behaviors.

You can choose from two options:

Automatic: This option will let Instagram create an audience for you based on people who are similar to your existing followers. This is the easiest and fastest way to reach people who are likely to be interested in your brand.
Create Your Own: This option will let you create a custom audience for yourself based on the criteria you select. This is the most flexible and precise way to reach people who match your ideal customer profile.

To choose your audience, tap on the option that best suits your strategy. If you choose to create your own audience, you will need to enter the following information:

Audience Name: This is the name of your custom audience. You can use any name that helps you identify it later.
Locations: This is where you want to show your ad. You can choose one or more countries, regions, states, cities, or zip codes.
Interests: This is what you want your audience to be interested in. You can choose one or more categories or keywords that are related to your brand, product, or service.
Age: This is the age range of your audience. You can choose a minimum and a maximum age between 13 and 65+.
Gender: This is the gender of your audience. You can choose all, women, or men.

Step 4: Choose Your Budget and Duration

The fourth step is to choose your budget and duration for promoting your post. This means that you can decide how much you want to spend and how long you want to run your ad.

You can choose from two options:

Automatic: This option will let Instagram suggest a budget and duration for you based on your goal and audience. This is the easiest and fastest way to optimize your ad performance and reach.
Manual: This option will let you set a custom budget and duration for yourself based on your preferences and resources. This is the most flexible and precise way to control your ad spending and timing.

To choose your budget and duration, tap on the option that best suits your plan. If you choose to set a custom budget and duration, you will need to enter the following information:

Budget: This is the total amount of money you want to spend on your ad. You can choose any amount between $1 and $10,000 per day.
Duration: This is the number of days you want to run your ad. You can choose any number between 1 and 30 days.

Step 5: Review Your Promotion

The final step is to review your promotion and make sure everything is correct. You can preview how your ad will look on different placements, such as feed, stories, or explore. You can also edit any of the settings you have chosen before.

To review your promotion, tap on the Create Promotion button at the bottom of the screen. You will see a summary of your promotion details and a preview of your ad. You can tap on any of the sections to go back and make changes.

Once you are happy with your promotion, tap on the Promote Now button to submit it for review. Instagram will review your promotion within 24 hours and notify you when it is approved and ready to run.

How to Collaborate with an Influencer on Instagram

Another way to sponsor a post on Instagram is to collaborate with an influencer. This means that you can find a user who has a personal brand and an engaged follower base in your niche and pay them to create a post that features your products or services.

Collaborating with an influencer on Instagram is similar to hiring a spokesperson or an ambassador for your brand. You can leverage their credibility, authority, and influence to reach new audiences who might not be aware of or interested in your brand otherwise.

To collaborate with an influencer on Instagram, you need to follow these steps:

Step 1: Find the Right Influencer for Your Brand

The first step is to find the right influencer for your brand. You want to look for someone who has a large and loyal following in your niche, who shares similar values and aesthetics as your brand, and who can create authentic and engaging content that resonates with your target audience.

You can find influencers on Instagram by using various methods, such as:

Browsing hashtags: You can search for hashtags that are relevant to your niche, product, or service and see who is using them in their posts. For example, if you sell vegan skincare products, you can search for #veganskincare or #crueltyfreebeauty and check out the top posts or recent posts.
Browsing geotags: You can search for locations that are relevant to your niche, product, or service and see who is tagging them in their posts. For example, if yousell yoga mats, you can search for yoga studios or parks in your area and check out the posts or stories.
Using tools: You can use tools that help you find and analyze influencers on Instagram based on various criteria, such as niche, location, engagement, reach, and more. For example, you can use tools like Influencer Marketing Hub, Upfluence, or AspireIQ.

Once you find some potential influencers, you want to evaluate them and see if they are a good fit for your brand. You want to look at factors such as:

Followers: This is the number of people who follow the influencer on Instagram. You want to look for someone who has a large enough following to reach your target audience, but not too large that they lose their authenticity or relevance. A good range to aim for is between 10,000 and 100,000 followers.
Engagement: This is the level of interaction that the influencer's posts receive from their followers. You want to look for someone who has a high engagement rate, which means that their followers like, comment, share, and save their posts frequently. A good engagement rate to aim for is between 3% and 6%.
Content: This is the type and quality of content that the influencer creates and posts on Instagram. You want to look for someone who has a consistent and appealing style, tone, and voice that matches your brand identity and values. You also want to look for someone who can create original and creative content that showcases your products or services in a positive and natural way.
Audience: This is the demographic and psychographic profile of the influencer's followers. You want to look for someone who has a similar audience as your ideal customer profile, based on factors such as age, gender, location, interests, preferences, and behaviors.

Step 2: Reach Out to the Influencer and Negotiate the Terms

The next step is to reach out to the influencer and negotiate the terms of your collaboration. You want to introduce yourself and your brand, explain why you are interested in working with them, and propose a clear and fair offer that benefits both parties.

You can reach out to influencers on Instagram by using various methods, such as:

Sending a direct message: You can send a direct message to the influencer on Instagram and start a conversation with them. This is the easiest and fastest way to contact them, but it might not be the most professional or effective way. You might get lost in their inbox or ignored by them.
Sending an email: You can send an email to the influencer if they have provided their email address in their bio or on their website. This is a more professional and formal way to contact them, but it might not be the most convenient or responsive way. You might end up in their spam folder or overlooked by them.
Using tools: You can use tools that help you contact and manage influencers on Instagram more efficiently and effectively. For example, you can use tools like Loola, Grin, or TapInfluence.

Once you reach out to influencers, you want to negotiate the terms of your collaboration and agree on the following aspects:

Type of post: This is the format and style of the post that the influencer will create for you. You can choose from various types of posts, such as photos, videos, carousels, reels, or stories. You can also choose whether you want a single post or a series of posts.
Content guidelines: This is the direction and instruction that you will provide to the influencer regarding the content of the post. You can specify things like the message, tone, voice, angle, story, call-to-action, hashtag, geotag, or tag that you want them to include in the post.
Delivery date: This is the deadline that you will set for the influencer to deliver the post to you for review and approval. You want to give them enough time to create the post, but not too much time that they forget or delay the project.
Posting date: This is the date and time that you will agree on for the influencer to post the post on their profile. You want to choose a date and time that aligns with your campaign goals and strategy, and that matches the influencer's posting schedule and audience behavior.
Payment terms: This is the amount and method of payment that you will offer to the influencer for creating and posting the post for you. You can pay them in various ways, such as cash, product, service, or commission. You can also pay them in various stages, such as upfront, upon delivery, or upon posting.

Step 3: Review and Approve the Post

The third step is to review and approve the post that the influencer has created for you. You want to make sure that the post meets your expectations and requirements, and that it follows the advertising policies of Facebook and Instagram.

You can review and approve the post on Instagram by using various methods, such as:

Requesting a draft: You can ask the influencer to send you a draft of the post before they post it on their profile. This way, you can check the content, quality, and accuracy of the post, and provide feedback or suggestions for improvement.
Using tools: You can use tools that help you review and approve posts more easily and efficiently. For example, you can use tools like Fourstarzz, Influry, or Inzpire.me.

Once you review and approve the post, you want to let the influencer know that they can go ahead and post it on their profile. You also want to remind them of the posting date and time that you have agreed on.

Step 4: Monitor and Measure the Results

The final step is to monitor and measure the results of your collaboration with the influencer. You want to track and analyze the performance and impact of the post on your brand awareness, reach, engagement, traffic, leads, or sales.

You can monitor and measure the results on Instagram by using various methods, such as:

Checking insights: You can check the insights of the post that the influencer has posted on their profile. This will show you metrics such as impressions, reach, likes, comments, shares, saves, clicks, views, or replies. However, you will need to ask the influencer to share these insights with you, as they are not publicly available.
Using tools: You can use tools that help you monitor and measure results more accurately and comprehensively. For example, you can use tools like Sprout Social, Iconosquare, or HypeAuditor.

Once you monitor and measure the results, you want to evaluate the return on investment (ROI) of your collaboration with the influencer. You want to compare the results with your goals and budget, and see if it was worth it or not.

A Detailed Table Breakdown Related to How to Sponsor a Post on Instagram

Type of Sponsored Post	Pros	Cons	Average Cost
Promoting Your Own Post	- Easy and fast to set up - Flexible and customizable - Affordable and scalable - Trackable and measurable	- Limited creative options - Less organic reach - Less trust and credibility - More competition	$0.20 - $2 per click
Collaborating with an Influencer	- More creative options - More organic reach - More trust and credibility - Less competition	- Time-consuming and complex to set up - Less flexible and customizable - More expensive and risky - Less trackable and measurable	$10 - $1000 per 1000 followers

FAQs About How to Sponsor a Post on Instagram

What are some examples of successful sponsored posts onInstagram?

There are many examples of successful sponsored posts on Instagram that can inspire you and give you some ideas for your own campaigns. Here are some of them:

Naked Juice: Sponsored Instagram Posts

Naked Juice is a brand that sells natural fruit and vegetable juices and smoothies. They partnered with several influencers on Instagram to promote their products and their social impact campaign, #DrinkGoodDoGood.

The influencers posted photos of themselves holding a bottle of Naked Juice and a sign that says how many pounds of produce they will donate to communities in need. They also encouraged their followers to join the campaign by posting their own photos with the hashtag.

Here is an example of a sponsored post by @jessicaalba:

Naked Juice sponsored post by Jessica Alba

This campaign was successful because it leveraged the influence and reach of celebrities and micro-influencers, who have millions of followers and high engagement rates. It also aligned with the brand's values and mission, and created a positive social impact.

Old Navy: Boys & Girls Club of America

Old Navy is a clothing brand that sells affordable and fashionable apparel and accessories for men, women, and children. They collaborated with several influencers on Instagram to promote their partnership with Boys & Girls Club of America, a non-profit organization that provides after-school programs for kids and teens.

The influencers posted photos of themselves wearing Old Navy outfits and posing with kids from the Boys & Girls Club. They also shared stories about how the organization has helped them or someone they know, and encouraged their followers to support the cause by shopping at Old Navy or donating online.

Here is an example of a sponsored post by @kellyrowland:

Old Navy sponsored post by Kelly Rowland

This campaign was successful because it showcased the brand's products and style, while also highlighting their social responsibility and philanthropy. It also tapped into the influencers' personal connections and emotions, and created a sense of community and purpose.

Fiji Water: "Bodyworewhat"

Fiji Water is a brand that sells premium natural artesian water from Fiji. They teamed up with Danielle Bernstein, a fashion blogger and influencer on Instagram, to create a fitness-themed campaign called "Bodyworewhat".

The campaign featured Bernstein posting videos of her doing various workouts while drinking Fiji Water. She also shared tips and advice on how to stay hydrated and healthy, and invited her followers to join her fitness challenge.

Here is an example of a sponsored post by @weworewhat:

Fiji Water sponsored post by We Wore What

This campaign was successful because it matched the influencer's niche and audience, who are interested in fashion and fitness. It also demonstrated the benefits and quality of the product, and created a fun and interactive experience for the followers.

Conclusion

Sponsoring a post on Instagram is a great way to promote your brand, product, or service to a large and engaged audience. You can do it in two ways: by promoting your own post or by collaborating with an influencer.

Both methods have their pros and cons, so you need to choose the one that best suits your goals, budget, and strategy. You also need to follow some best practices and tips to make your sponsored posts effective and engaging.

We hope this article has helped you understand how to sponsor a post on Instagram and how to get started with your own campaigns. If you need more help or inspiration, you can check out our other articles on Instagram ads, how to advertise on Instagram, or best Instagram ads.

If you liked this article, please share it with your friends or colleagues who might find it useful. And don't forget to follow us on Instagram for more tips and tricks on how to grow your business online.

Thanks for reading and happy sponsoring!

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