How to Set Up and Manage a Bing Agency Account

By Cepy 8/07/2023 Post a Comment

Hi Online Friends,

If you are looking for a way to expand your online advertising reach and optimize your campaigns, you might want to consider setting up a Bing agency account. A Bing agency account is a special type of account that allows you to manage multiple Bing Ads accounts for your clients or partners. With a Bing agency account, you can access various features and benefits that can help you grow your business and deliver better results for your customers.

In this article, I will share with you everything you need to know about Bing agency accounts, including how to create one, how to link and manage client accounts, how to use the Bing Ads API, and how to get the most out of the Bing Partner Program. I have been using Bing agency accounts for several years now, and I can tell you that they are a great tool for any online marketer who wants to leverage the power of Bing Ads.

What is a Bing Agency Account?

A Brief Overview of Bing Ads

Bing Ads is the advertising platform of Microsoft, which allows you to create and run ads on the Bing Network. The Bing Network consists of Bing.com, Yahoo.com, AOL.com, and other partner sites that reach millions of users every day. According to Microsoft, the Bing Network has over 500 million monthly active users and accounts for 34% of the US desktop search market share.

Bing Ads offers various types of ads, such as text ads, image ads, video ads, shopping ads, and native ads. You can target your ads based on keywords, locations, demographics, interests, devices, and more. You can also use advanced features such as remarketing, dynamic search ads, automated bidding, and ad extensions to optimize your campaigns.

The Benefits of Using a Bing Agency Account

A Bing agency account is a special type of account that allows you to manage multiple Bing Ads accounts for your clients or partners. You can create and manage campaigns, budgets, keywords, ads, reports, and billing for each account from a single dashboard. You can also assign different levels of access and permissions to your team members or clients.

Some of the benefits of using a Bing agency account are:

You can save time and resources by managing multiple accounts from one place.
You can streamline your workflow and communication with your clients or partners.
You can access exclusive tools and resources from the Bing Partner Program.
You can get insights and recommendations from the Bing Ads Intelligence tool.
You can use the Bing Ads API to automate and customize your tasks.

How to Create a Bing Agency Account

Creating a Bing agency account is easy and free. You just need to follow these steps:

Go to https://ads.microsoft.com/ and click on "Sign up now".
Enter your email address and password. You can use an existing Microsoft account or create a new one.
Select "I am an agency" as your account type.
Enter your agency name, website URL, country/region, time zone, currency, and contact information.
Agree to the terms and conditions and click on "Create account".

Congratulations! You have successfully created your Bing agency account. You can now start linking and managing client accounts.

How to Link and Manage Client Accounts

How to Link Client Accounts

Once you have created your Bing agency account, you can link existing or new client accounts to it. There are two ways to do this:

You can send an invitation link to your client or partner. They will need to accept the invitation and grant you access to their account.
You can request access to your client or partner's account using their 10-digit customer ID. They will need to approve your request and assign you a role.

To send an invitation link or request access, follow these steps:

Log in to your Bing agency account and go to "Accounts & Billing".
Click on "Link to client accounts".
Select "Send an invitation link" or "Request access using customer ID".
Enter the email address or customer ID of your client or partner.
Select the role you want to have for their account. You can choose from "Super Admin", "Admin", "Standard User", or "Read Only".
Click on "Send request".

Your client or partner will receive an email or a notification in their Bing Ads account. They will need to click on the link or the button to accept your request and grant you access to their account.

How to Manage Client Accounts

Once you have linked client accounts to your Bing agency account, you can manage them from your dashboard. You can switch between different accounts, create and edit campaigns, set and adjust budgets, monitor performance, generate reports, and more.

To manage client accounts, follow these steps:

Log in to your Bing agency account and go to "Accounts & Billing".
Select the account you want to manage from the drop-down menu.
Use the tabs and menus to navigate and perform various tasks.

You can also use the Bing Ads Editor, a desktop application that allows you to manage your campaigns offline and sync them with your online account. You can download the Bing Ads Editor from https://ads.microsoft.com/edownload.

How to Use the Bing Ads API

What is the Bing Ads API?

The Bing Ads API is a web service that allows you to programmatically interact with your Bing Ads account. You can use the Bing Ads API to automate and customize various tasks, such as creating and updating campaigns, keywords, ads, bids, budgets, targeting, reports, and more. You can also use the Bing Ads API to integrate your Bing Ads account with other applications or platforms, such as CRM systems, analytics tools, or third-party software.

The Benefits of Using the Bing Ads API

Some of the benefits of using the Bing Ads API are:

You can save time and resources by automating repetitive or complex tasks.
You can optimize your campaigns and performance by applying custom logic and rules.
You can access advanced features and functionalities that are not available in the web interface or the Bing Ads Editor.
You can scale your operations and manage large volumes of data more efficiently.
You can enhance your user experience and workflow by integrating your Bing Ads account with other systems or tools.

How to Get Started with the Bing Ads API

To get started with the Bing Ads API, you need to follow these steps:

Register as a developer on the Microsoft Developer Network (MSDN) at https://developer.microsoft.com/en-us/.
Create an application on the Microsoft Application Registration Portal at https://apps.dev.microsoft.com/. You will need to provide a name, a redirect URI, and a secret key for your application.
Request access to the Bing Ads API on the Microsoft Advertising Developer Portal at https://developers.bingads.microsoft.com/. You will need to provide your application ID, name, description, and contact information.
Wait for approval from Microsoft. This may take up to 48 hours.
Once approved, you can start using the Bing Ads API. You will need to authenticate your application using OAuth 2.0 and make requests using SOAP or REST protocols. You can find more information and documentation on the Microsoft Advertising Developer Portal.

Bing Agency Account Breakdown Table

Feature	Description	Benefit
Bing Partner Program	A program that rewards agencies for their performance and growth on Bing Ads. Agencies can earn different levels of partnership (Select, Elite, or Global) based on their spend, certification, and customer satisfaction.	Agencies can access exclusive benefits such as training, support, events, co-marketing opportunities, incentives, and recognition.
Bing Ads Intelligence	A tool that provides insights and recommendations for your campaigns based on historical and competitive data from Bing Ads. You can use it to research keywords, optimize bids, analyze performance, and more.	Agencies can improve their campaign planning and optimization by using data-driven insights and suggestions.
Bing Ads Editor	A desktop application that allows you to manage your campaigns offline and sync them with your online account. You can use it to create and edit campaigns, keywords, ads, bids, budgets, targeting,ad extensions, and more.	Agencies can save time and resources by managing multiple accounts and campaigns from one place. They can also work faster and more efficiently by using bulk editing, copy and paste, and import and export features.
Bing Ads API	A web service that allows you to programmatically interact with your Bing Ads account. You can use it to automate and customize various tasks, such as creating and updating campaigns, keywords, ads, bids, budgets, targeting, reports, and more.	Agencies can optimize their campaigns and performance by applying custom logic and rules. They can also access advanced features and functionalities that are not available in the web interface or the Bing Ads Editor.
Bing Ads Accreditation	A certification program that tests your knowledge and skills on Bing Ads. You can take the online exam for free and get a certificate and badge upon passing.	Agencies can demonstrate their expertise and credibility on Bing Ads. They can also gain access to the Bing Partner Program and other benefits.

FAQs About Bing Agency Account

How much does it cost to create a Bing agency account?

Creating a Bing agency account is free. You only pay for the ads you run on the Bing Network.

How many client accounts can I link to my Bing agency account?

You can link up to 1,000 client accounts to your Bing agency account. However, you can request an increase if you need more.

How do I unlink a client account from my Bing agency account?

You can unlink a client account from your Bing agency account by following these steps:

Log in to your Bing agency account and go to "Accounts & Billing".
Select the client account you want to unlink from the drop-down menu.
Click on "Unlink this account".
Confirm your action by clicking on "Yes".

Note that you will lose access to the client account and its data once you unlink it.

How do I transfer a client account from one Bing agency account to another?

You can transfer a client account from one Bing agency account to another by following these steps:

Log in to the current Bing agency account that manages the client account and go to "Accounts & Billing".
Select the client account you want to transfer from the drop-down menu.
Click on "Transfer this account".
Enter the email address or customer ID of the new Bing agency account that will manage the client account.
Select the role you want to have for the client account after the transfer. You can choose from "Super Admin", "Admin", "Standard User", or "Read Only".
Click on "Send request".

The new Bing agency account will receive an email or a notification in their Bing Ads account. They will need to click on the link or the button to accept the transfer request and gain access to the client account.

How do I change my role or permissions for a client account?

You can change your role or permissions for a client account by following these steps:

Log in to your Bing agency account and go to "Accounts & Billing".
Select the client account you want to change your role or permissions for from the drop-down menu.
Click on "Manage users".
Select your name from the list of users.
Select a new role from the drop-down menu. You can choose from "Super Admin", "Admin", "Standard User", or "Read Only".
Click on "Save".

Conclusion

Bing agency accounts are a great way to manage multiple Bing Ads accounts for your clients or partners. They offer various features and benefits that can help you grow your business and deliver better results for your customers. You can create and manage campaigns, budgets, keywords, ads, reports, and billing for each account from a single dashboard. You can also access exclusive tools and resources from the Bing Partner Program, such as training, support, events, co-marketing opportunities, incentives, and recognition. You can also use the Bing Ads API to automate and customize your tasks, such as creating and updating campaigns, keywords, ads, bids, budgets, targeting, reports, and more.

If you are interested in setting up a Bing agency account, you can follow the steps in this article to create one, link and manage client accounts, use the Bing Ads API, and get the most out of the Bing Partner Program. You can also take the Bing Ads Accreditation exam to demonstrate your expertise and credibility on Bing Ads.

I hope you found this article helpful and informative. If you have any questions or feedback, please feel free to leave a comment below. And if you want to learn more about Bing Ads and online advertising, please check out my other articles on https://example.com.

Thank you for reading and happy advertising!

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