How to Save Money on Amazon Advertising Rates in 2023
Amazon advertising is one of the most effective ways to reach millions of potential customers who are ready to buy. Whether you are a seller, a vendor, a brand, or an agency, you can use Amazon's various ad products to showcase your products and services, increase your visibility, and boost your sales. However, advertising on Amazon can also be costly if you don't know how to manage your campaigns properly. That's why we have prepared this guide to help you understand how much it costs to advertise on Amazon and how you can reduce your ad spend without sacrificing your performance.
What are the different types of Amazon ads and how much do they cost?
Amazon offers a range of advertising solutions for different goals and budgets. Depending on your eligibility and needs, you can choose from the following ad types:
Sponsored Products
Sponsored Products are cost-per-click (CPC) ads that appear on the search results page and the product detail page. They are designed to help you drive more traffic and sales for your individual products. You can target keywords or products that are relevant to your offer and set your own bids and budget. You only pay when someone clicks on your ad.
The average CPC for Sponsored Products is $0.81[^1^], but it can vary depending on the competition, the category, the seasonality, and other factors. To lower your CPC, you can use tools like Jungle Scout[^2^] or SellerApp[^4^] to research the best keywords for your products, optimize your product listings, and monitor your campaign performance.
Sponsored Brands
Sponsored Brands are also CPC ads that appear on the search results page, but they allow you to feature your brand logo, a custom headline, and up to three products. They are ideal for increasing brand awareness, generating leads, and cross-selling products. You can also use Sponsored Brands video ads to showcase your products in action with engaging videos.
The average CPC for Sponsored Brands is $0.97[^1^], but it can also fluctuate depending on various factors. To lower your CPC, you can use tools like Ad Badger[^6^] or WebFX[^5^] to create catchy headlines, test different images and videos, and optimize your landing pages.
Sponsored Display
Sponsored Display are CPC ads that appear on Amazon and other websites and apps that are part of Amazon's network. They are suitable for retargeting customers who have viewed your products or similar products, or for reaching new customers who have shown interest in related categories. You can use Sponsored Display product targeting or audience network ads to achieve different objectives.
The average CPC for Sponsored Display is $0.46[^1^], but it can also change depending on the placement, the audience, and the creative. To lower your CPC, you can use tools like SellerApp[^4^] or WebFX[^5^] to segment your audience, choose the right ad format, and measure your results.
Display Ads
Display Ads are cost-per-impression (CPM) ads that appear on Amazon and other websites and apps that are part of Amazon's network. They are great for building brand awareness, driving consideration, and influencing purchase decisions. You can use display ads to reach customers based on their shopping behavior, interests, demographics, or context.
The average CPM for Display Ads is $3.71[^1^], but it can also vary depending on the targeting, the inventory, and the creative. To lower your CPM, you can use tools like Jungle Scout[^2^] or WebFX[^5^] to refine your targeting, select the best inventory, and design attractive creatives.
Video Ads
Video Ads are CPM ads that appear on Amazon and other websites and apps that are part of Amazon's network. They are perfect for telling your brand story, showcasing your product features, and engaging customers emotionally. You can use video ads to reach customers based on their shopping behavior, interests, demographics, or context.
The average CPM for Video Ads is $6.02[^1^], but it can also differ depending on the targeting, the inventory, and the creative. To lower your CPM, you can use tools like Jungle Scout[^2^] or WebFX[^5^] to refine your targeting, select the best inventory, and produce high-quality videos.
Audio Ads
Audio Ads are cost-per-thousand-listens (CPM) ads that appear on Amazon Music and other audio streaming platforms that are part of Amazon's network. They are excellent for reaching customers who are listening to music, podcasts, or audiobooks. You can use audio ads to reach customers based on their listening behavior, interests, demographics, or context.
The average CPM for Audio Ads is $15.00[^1^], but it can also change depending on the targeting, the inventory, and the creative. To lower your CPM, you can use tools like Jungle Scout[^2^] or WebFX[^5^] to refine your targeting, select the best inventory, and create compelling audio messages.
How to compare Amazon advertising rates across different categories and markets?
As you can see, Amazon advertising rates can vary widely depending on the type of ad, the competition, the category, the seasonality, and other factors. To help you compare the costs and benefits of advertising on Amazon across different categories and markets, we have prepared a table that shows the average CPC and CPM for each ad type in the top 10 categories and markets in 2023.
| Ad Type | Category | Market | Average CPC | Average CPM |
|---|---|---|---|---|
| Sponsored Products | Home & Kitchen | US | $0.75 | N/A |
| Sponsored Products | Clothing, Shoes & Jewelry | US | $0.86 | N/A |
| Sponsored Products | Health & Household | US | $0.79 | N/A |
| Sponsored Products | Beauty & Personal Care | US | $0.83 | N/A |
| Sponsored Products | Pet Supplies | US | $0.77 | N/A |
| Sponsored Products | Sports & Outdoors | US | $0.80 | N/A |
| Sponsored Products | Toys & Games | US | $0.84 | N/A |
| Sponsored Products | Baby Products | US | ||
| Sponsored Brands | Home & Kitchen | US | $0.91 | N/A |
| Sponsored Brands | Clothing, Shoes & Jewelry | US | $1.03 | N/A |
| Sponsored Brands | Health & Household | US | $0.95 | N/A |
| Sponsored Brands | Beauty & Personal Care | US | $0.99 | N/A |
| Sponsored Brands | Pet Supplies | US | $0.93 | N/A |
Hi everyone, welcome to our blog where we share tips and tricks on how to grow your online business with Amazon. In this article, we will talk about Amazon advertising rates and how you can optimize your campaigns to get the best results for your budget.
Amazon advertising is one of the most effective ways to reach millions of potential customers who are ready to buy. Whether you are a seller, a vendor, a brand, or an agency, you can use Amazon's various ad products to showcase your products and services, increase your visibility, and boost your sales. However, advertising on Amazon can also be costly if you don't know how to manage your campaigns properly. That's why we have prepared this guide to help you understand how much it costs to advertise on Amazon and how you can reduce your ad spend without sacrificing your performance.
What are the different types of Amazon ads and how much do they cost?
Amazon offers a range of advertising solutions for different goals and budgets. Depending on your eligibility and needs, you can choose from the following ad types:
Sponsored Products
Sponsored Products are cost-per-click (CPC) ads that appear on the search results page and the product detail page. They are designed to help you drive more traffic and sales for your individual products. You can target keywords or products that are relevant to your offer and set your own bids and budget. You only pay when someone clicks on your ad.
The average CPC for Sponsored Products is $0.81, but it can vary depending on the competition, the category, the seasonality, and other factors. To lower your CPC, you can use tools like Jungle Scout or SellerApp to research the best keywords for your products, optimize your product listings, and monitor your campaign performance.
Sponsored Brands
Sponsored Brands are also CPC ads that appear on the search results page, but they allow you to feature your brand logo, a custom headline, and up to three products. They are ideal for increasing brand awareness, generating leads, and cross-selling products. You can also use Sponsored Brands video ads to showcase your products in action with engaging videos.
The average CPC for Sponsored Brands is $0.97, but it can also fluctuate depending on various factors. To lower your CPC, you can use tools like Ad Badger or WebFX to create catchy headlines, test different images and videos, and optimize your landing pages.
Sponsored Display
Sponsored Display are CPC ads that appear on Amazon and other websites and apps that are part of Amazon's network. They are suitable for retargeting customers who have viewed your products or similar products, or for reaching new customers who have shown interest in related categories. You can use Sponsored Display product targeting or audience network ads to achieve different objectives.
The average CPC for Sponsored Display is $0.46, but it can also change depending on the placement, the audience, and the creative. To lower your CPC, you can use tools like SellerApp or WebFX to segment your audience, choose the right ad format, and measure your results.
Display Ads
Display Ads are cost-per-impression (CPM) ads that appear on Amazon and other websites and apps that are part of Amazon's network. They are great for building brand awareness, driving consideration, and influencing purchase decisions. You can use display ads to reach customers based on their shopping behavior, interests, demographics, or context.
The average CPM for Display Ads is $3.71, but it can also vary depending on the targeting, the inventory, and the creative. To lower your CPM, you can use tools like Jungle Scout or WebFX to refine your targeting, select the best inventory, and design attractive creatives.
Video Ads
Video Ads are CPM ads that appear on Amazon and other websites and apps that are part of Amazon's network. They are perfect for telling your brand story, showcasing your product features, and engaging customers emotionally. You can use video ads to reach customers based on their shopping behavior, interests, demographics, or context.
The average CPM for Video Ads is $6.02, but it can also differ depending on the targeting, the inventory, and the creative. To lower your CPM, you can use tools like Jungle Scout or WebFX to refine your targeting, select the best inventory, and produce high-quality videos.
Audio Ads
Audio Ads are cost-per-thousand-listens (CPM) ads that appear on Amazon Music and other audio streaming platforms that are part of Amazon's network. They are excellent for reaching customers who are listening to music, podcasts, or audiobooks. You can use audio ads to reach customers based on their listening behavior, interests, demographics, or context.
The average CPM for Audio Ads is $15.00, but it can also change depending on the targeting, the inventory, and the creative. To lower your CPM, you can use tools like Jungle Scout or WebFX to refine your targeting, select the best inventory, and create compelling audio messages.
How to compare Amazon advertising rates across different categories and markets?
As you can see, Amazon advertising rates can vary widely depending on the type of ad, the competition, the category, the seasonality, and other factors. To help you compare the costs and benefits of advertising on Amazon across different categories and markets, we have prepared a table that shows the average CPC and CPM for each ad type in the top 10 categories and markets in 2023.
Video Reference : How to Save Money on Amazon Advertising Rates in 2023
| Ad Type | Category | Market | Average CPC | Average CPM |
|---|---|---|---|---|
| Sponsored Products | Home & Kitchen | US | $0.75 | N/A |
| Sponsored Products | Clothing, Shoes & Jewelry | US | $0.86 | N/A |
| Sponsored Products | Health & Household | US | $0.79 | N/A |
| Sponsored Products | Beauty & Personal Care | US | $0.83 | N/A |
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