How to Master Real Estate Facebook Ads in 2023

Hi Online Friends,

If you're looking for a way to grow your real estate business, generate more leads, and sell more properties, you need to master real estate Facebook ads. Facebook is the most popular and effective social media platform for marketing, with over 3 billion active monthly users and the highest ROI of all social media platforms.

But how do you create real estate Facebook ads that actually work? How do you target the right audience, craft the right message, and optimize your budget? And how do you deal with the new special ad category that restricts targeting for housing ads?

In this article, I'll show you everything you need to know about real estate Facebook ads in 2023. I'll share with you 10 killer ad strategies that will help you reach more prospects, generate more leads, and sell more properties. I'll also show you some real-world examples of successful real estate Facebook ads from other agents and brokerages.

I have experience around real estate Facebook ads, and I know what works and what doesn't. I've helped hundreds of agents and brokers grow their business with Facebook ads, and I can help you too. So let's get started!

What Are Real Estate Facebook Ads?

Real estate Facebook ads are paid advertisements that you create and run on Facebook to promote your real estate business, listings, or services. You can use Facebook ads to:

• Build your brand awareness and reputation
• Generate seller and buyer leads
• Promote your listings and open houses
• Nurture your leads and clients
• Drive traffic to your website or landing page
• Retarget your website visitors or email subscribers

Facebook ads are different from organic posts that you share on your Facebook page or profile. Organic posts are free, but they have limited reach and engagement. Facebook ads are paid, but they have much higher reach and engagement. You can also use Facebook ads to target specific audiences based on their demographics, interests, behaviors, location, and more.

Why Use Real Estate Facebook Ads?

Real estate Facebook ads are one of the best ways to market your real estate business in 2023. Here are some of the benefits of using real estate Facebook ads:

Huge Audience

Facebook has over 3 billion active monthly users, which means that almost half of the world's population is on Facebook. That's a huge pool of potential customers for your real estate business. No matter what niche or market you're in, you can find your ideal audience on Facebook.

High ROI

Facebook has the highest ROI of all social media platforms at 22%. That means that for every dollar you spend on Facebook ads, you can expect to get $22 back in revenue. That's a great return on investment for your marketing budget. Of course, your actual ROI will depend on many factors, such as your ad strategy, ad quality, targeting, bidding, and optimization.

Advanced Targeting

Facebook has one of the most advanced targeting systems in the world. You can target your audience based on their age, gender, location, income, education, marital status, interests, behaviors, life events, and more. You can also create custom audiences based on your existing contacts or website visitors, or lookalike audiences based on people who are similar to your best customers.

Multiple Ad Formats

Facebook offers a variety of ad formats to suit your marketing goals and creative preferences. You can choose from image ads, video ads, carousel ads, collection ads, slideshow ads, instant experience ads, lead generation ads, dynamic product ads (DPA), messenger ads (MA), stories ads (SA), audience network (AN) ads (AN), or marketplace (MP) ads (MP). Each ad format has its own advantages and disadvantages depending on your objective.

Detailed Analytics

Facebook provides detailed analytics and reports for your ad campaigns. You can track and measure your ad performance based on metrics such as impressions (IM), reach (RE), frequency (FR), clicks (CL), CTR (CTR), CPC (CPC), conversions (CV), cost per conversion (CPCV), and more. You can also use Facebook's attribution tool to see how your ads influence your customers' journey across different channels and devices.

How to Create Real Estate Facebook Ads?

Creating real estate Facebook ads is not as hard as it may seem. You just need to follow these steps:

Step 1: Set Up Your Facebook Business Manager

Facebook Business Manager is a tool that allows you to manage your Facebook pages, ad accounts, pixels, catalogs, and other assets in one place. You need to set up your Facebook Business Manager before you can create and run your real estate Facebook ads.

To set up your Facebook Business Manager, go to https://business.facebook.com/ and click on "Create Account". Follow the instructions to enter your business name, email address, and other details. Then, add your Facebook page and ad account to your Business Manager. You can also create a new page or ad account if you don't have one yet.

Step 2: Install Your Facebook Pixel

Facebook Pixel is a piece of code that you install on your website or landing page to track and measure your website visitors' actions. You need to install your Facebook Pixel to create custom audiences, lookalike audiences, and dynamic product ads. You also need it to optimize your ad campaigns for conversions and measure your ROI.

To install your Facebook Pixel, go to your Business Manager and click on "Events Manager". Then, click on "Connect Data Sources" and select "Web". Choose "Facebook Pixel" and click on "Connect". Enter your pixel name and website URL and click on "Continue". Then, choose how you want to install your pixel code: manually, using a partner integration, or emailing instructions to a developer. Follow the instructions to complete the installation.

Step 3: Choose Your Campaign Objective

Your campaign objective is the goal that you want to achieve with your real estate Facebook ads. You need to choose your campaign objective before you can create your ad set and ad. Facebook offers 11 campaign objectives:

• Brand Awareness: Increase awareness of your brand among people who are likely to be interested in it.
• Reach: Show your ad to as many people as possible in your target audience.
• Traffic: Drive more people to your website or app.
• Engagement: Get more people to like, comment, share, or interact with your post or page.
• App Installs: Get more people to download and install your app.
• Video Views: Get more people to watch your video.
• Lead Generation: Get more people to sign up for your offer or service using a lead form on Facebook.
• Messages: Get more people to send messages to your business on Messenger or WhatsApp.
• Conversions: Get more people to take a specific action on your website or app, such as signing up, buying, or booking.
• Catalog Sales: Show products from your catalog to people who are likely to buy them.
• Store Traffic: Drive more people to visit your physical store locations.

To choose your campaign objective, go to your Business Manager and click on "Ads Manager". Then, click on "Create" and select the objective that matches your goal. For example, if you want to generate seller leads, you can choose "Lead Generation" as your objective.

Step 4: Define Your Audience

Your audience is the group of people who will see your real estate Facebook ads. You need to define your audience based on who you want to reach and what you want them to do. You can use Facebook's audience network (AN) tool to create and save different audiences for different campaigns.

To define your audience, go to the ad set level of your campaign and scroll down to the "Audience" section. Here, you can choose from three options:

• Create New Audience: Create a new audience from scratch using Facebook's targeting options.
• Use a Saved Audience: Use an audience that you have previously created and saved using the audience network (AN) tool.
• Use a Special Ad Audience: Use an audience that is similar to another audience but complies with the special ad category restrictions for housing ads.

If you choose to create a new audience or use a saved audience, you can use the following targeting options:

• Location: Target people based on their country, state, city, ZIP code, or address radius.
• Age: Target people based on their age range.
• Gender: Target people based on their gender (male,female, or all).
• Detailed Targeting: Target people based on their interests, behaviors, life events, or other categories.
• Connections: Target people who have a specific connection to your page, app, or event, or exclude them.

If you choose to use a special ad audience, you can only use the following targeting options:

• Location: Target people based on their country, state, or city. You cannot target people based on ZIP code or address radius.
• Age: Target people based on their age range. You cannot exclude any age group.
• Gender: Target people based on their gender (male, female, or all). You cannot exclude any gender.
• Special Ad Audience: Create a new special ad audience or use an existing one. A special ad audience is a lookalike audience that is similar to another audience but complies with the special ad category restrictions for housing ads.

To create a special ad audience, you need to have a source audience, such as a custom audience, a website visitors audience, or a page fans audience. Facebook will then create a special ad audience that is similar to your source audience but does not use personal attributes such as age, gender, or ZIP code.

Step 5: Set Your Budget and Schedule

Your budget and schedule are the amount of money and time that you want to spend on your real estate Facebook ads. You need to set your budget and schedule based on your campaign objective, audience size, and expected results. You can also use Facebook's campaign budget optimization (CBO) feature to automatically distribute your budget across your ad sets based on their performance.

To set your budget and schedule, go to the ad set level of your campaign and scroll down to the "Budget & Schedule" section. Here, you can choose from two options:

• Daily Budget: Set the average amount of money that you want to spend on your ads per day.
• Lifetime Budget: Set the total amount of money that you want to spend on your ads for the duration of your campaign.

Then, you can choose when you want your ads to run:

• Run my ad set continuously starting today: Start your ads as soon as possible and run them until you stop them or reach your budget limit.
• Set a start and end date: Start and end your ads on specific dates and times.

You can also choose how you want to optimize your ad delivery:

• Optimization for Ad Delivery: Choose what result you want Facebook to optimize for, such as impressions (IM), link clicks (LC), landing page views (LPV), leads (LE), conversions (CV), or value (VA).
• Cost Control: Choose how much you are willing to pay for each result, such as cost per impression (CPM), cost per click (CPC), cost per lead (CPL), cost per conversion (CPCV), or cost per value (CPVA).
• When You Get Charged: Choose when you want Facebook to charge you for your ads, such as impression (IM), link click (LC), lead (LE), conversion (CV), or value (VA).
• Ad Scheduling: Choose whether you want your ads to run all the time or only during certain hours of the day or days of the week.
• Delivery Type: Choose whether you want your ads to run as standard (spend your budget evenly over time) or accelerated (spend your budget as quickly as possible).

Step 6: Create Your Ad

Your ad is the creative element that people will see on Facebook. You need to create your ad based on your campaign objective, audience, budget, and schedule. You also need to make sure that your ad complies with Facebook's advertising policies and the special ad category guidelines for housing ads.

To create your ad, go to the ad level of your campaign and scroll down to the "Identity" section. Here, you can choose which Facebook page and Instagram account you want to use for your ad. Then, scroll down to the "Format" section. Here, you can choose which ad format you want to use:

• Image: Use a single image to showcase your real estate business, listing, or service.
• Video: Use a single video to tell a story about your real estate business, listing, or service.
• Carousel: Use multiple images or videos to showcase different features or benefits of your real estate business, listing, or service.
• Collection: Use a cover image or video and a product catalog to showcase multiple listings or services in a fullscreen experience.
• Slideshow: Use multiple images to create a video-like ad with transitions and music.
• Instant Experience: Use a fullscreen, interactive, and immersive experience to showcase your real estate business, listing, or service.
• Lead Generation: Use a lead form to collect contact information from your prospects without leaving Facebook.
• Dynamic Product Ads: Use a product catalog to show relevant listings or services to people who have expressed interest in them.
• Messenger Ads: Use an image, video, or carousel ad to start a conversation with your prospects on Messenger.
• Stories Ads: Use an image or video ad to reach your prospects on Facebook, Instagram, or Messenger stories.
• Audience Network Ads: Use an image, video, or carousel ad to reach your prospects on websites and apps outside of Facebook.
• Marketplace Ads: Use an image or video ad to reach your prospects on Facebook Marketplace.

Then, scroll down to the "Media" section. Here, you can upload your images or videos, or choose from Facebook's free stock images. You can also edit your images or videos, such as cropping, resizing, trimming, or adding stickers or text overlays. Then, scroll down to the "Primary Text" section. Here, you can write the main text that will appear above your ad. You can also add emojis, hashtags, or mentions to make your text more engaging.

Then, scroll down to the "Headline" section. Here, you can write the headline that will appear below your ad. Your headline should be catchy, clear, and concise. It should also include your main keyword and a call to action. Then, scroll down to the "Description" section. Here, you can write the description that will appear below your headline. Your description should be informative, relevant, and persuasive. It should also include your main keyword and a call to action.

Then, scroll down to the "Website URL" section. Here, you can enter the URL of your website or landing page that you want people to visit after clicking on your ad. You can also use Facebook's URL parameters tool to add tracking parameters to your URL. Then, scroll down to the "Call to Action" section. Here, you can choose which button you want to use for your ad, such as "Learn More", "Sign Up", "Contact Us", "Book Now", or "Shop Now". Your call to action should match your campaign objective and website URL.

Step 7: Review and Publish Your Ad

The final step is to review and publish your real estate Facebook ad. You need to make sure that everything is correct and that your ad complies with Facebook's advertising policies and the special ad category guidelines for housing ads.

To review and publish your ad, go to the top right corner of your Ads Manager and click on "Review". You will see a summary of your campaign settings and a preview of your ad. You can also use Facebook's creative hub tool to see how your ad will look on different placements and devices. If everything looks good, click on "Publish". Your ad will then be submitted for review by Facebook. This usually takes less than 24 hours, but it may take longer depending on the volume of ads submitted.

If your ad is approved by Facebook, it will start running according to your budget and schedule. You can monitor and measure your ad performance using the Ads Manager dashboard or the Facebook Analytics tool. You can also edit or pause your ad at any time if you want to make changes or stop it.

10 Killer Real Estate Facebook Ad Strategies

Now that you know how to create real estate Facebook ads, let's look at some of the best strategies that you can use to make them more effective. Here are 10 killer real estate Facebook ad strategies that will help you reach more prospects, generate more leads, and sell more properties in 2023:

Strategy 1: Use Video Ads

Video ads are one of the most engaging and effective types of real estate Facebook ads. Video ads allow you to showcase your real estate business, listing, or service in a more dynamic and captivating way than image ads. Video ads also have higher CTRs and lower CPCs than image ads.

To create a successful video ad for real estate, you need to follow these tips:

• Use high-quality video footage that is clear, bright, and stable.
• Use catchy music and sound effects that match your tone and message.
• Use captions and text overlays that highlight your main points and keywords.Use a clear and compelling call to action that tells people what to do next.
• Keep your video short and sweet, ideally between 15 and 30 seconds.
• Test different video formats, such as square, vertical, or horizontal, to see which one performs better.

Here's an example of a video ad for real estate from Compass:

This video ad showcases a stunning property in Los Angeles with beautiful aerial shots, catchy music, and captivating captions. It also includes the agent's name, logo, and contact information, as well as a clear call to action to "Watch Full Video".

Strategy 2: Use Carousel Ads

Carousel ads are another type of real estate Facebook ads that allow you to showcase multiple images or videos in a single ad. Carousel ads are great for showing different features or benefits of your real estate business, listing, or service. Carousel ads also have higher CTRs and lower CPCs than image or video ads.

To create a successful carousel ad for real estate, you need to follow these tips:

• Use high-quality images or videos that are consistent in style and quality.
• Use catchy headlines and descriptions that highlight your main points and keywords.
• Use a clear and compelling call to action that tells people what to do next.
• Use up to 10 cards in your carousel, but make sure that each card is relevant and valuable.
• Test different card orders, images, videos, headlines, descriptions, and calls to action to see which one performs better.

Here's an example of a carousel ad for real estate from Zillow:

This carousel ad showcases different properties for sale in San Francisco with attractive images, catchy headlines, and informative descriptions. It also includes the Zillow logo, a clear call to action to "Learn More", and a swipe indicator to encourage people to scroll through the cards.

Strategy 3: Use Lead Generation Ads

Lead generation ads are a type of real estate Facebook ads that allow you to collect contact information from your prospects without leaving Facebook. Lead generation ads are great for generating seller and buyer leads for your real estate business. Lead generation ads also have higher conversion rates and lower CPLs than other types of ads.

To create a successful lead generation ad for real estate, you need to follow these tips:

• Use an eye-catching image or video that showcases your real estate business, listing, or service.
• Use a catchy headline and description that highlight your value proposition and offer.
• Use a clear and compelling call to action that tells people what they will get when they sign up.
• Create a simple and relevant lead form that asks for the information that you need, such as name, email, phone number, or address.Use a thank you screen that confirms the submission and provides the next steps.
• Integrate your lead form with your CRM or email marketing tool to automatically follow up with your leads.
• Test different images, videos, headlines, descriptions, calls to action, and lead form questions to see which one performs better.

Here's an example of a lead generation ad for real estate from Keller Williams:

This lead generation ad offers a free home valuation to homeowners who are thinking of selling their home. It uses an attractive image, a catchy headline, and a clear call to action to "Get Started". It also uses a simple lead form that asks for the address and contact information of the homeowner.

Strategy 4: Use Dynamic Product Ads

Dynamic product ads are a type of real estate Facebook ads that allow you to show relevant listings or services to people who have expressed interest in them. Dynamic product ads are great for retargeting your website visitors or email subscribers who have browsed your listings or services. Dynamic product ads also have higher CTRs and lower CPCs than other types of ads.

To create a successful dynamic product ad for real estate, you need to follow these steps:

• Create a product catalog that contains all the information about your listings or services, such as title, description, image, price, location, availability, and more.
• Install your Facebook Pixel on your website or app and set up events to track and measure your visitors' actions, such as view content, search, add to cart, initiate checkout, purchase, or lead.
• Create a custom audience based on your website visitors or app users who have taken specific actions related to your listings or services.
• Create a campaign with the catalog sales objective and choose your product catalog and custom audience.
• Create an ad set with the dynamic product ads option and choose your product catalog and custom audience.
• Create an ad with the single image, video, carousel, or collection format and choose your product catalog.

Facebook will then automatically show the most relevant listings or services from your product catalog to each person in your custom audience based on their actions and interests.

Here's an example of a dynamic product ad for real estate from Trulia:

This dynamic product ad shows a listing that the user has viewed on Trulia's website. It uses a carousel format to showcase different images of the property, along with the price, location, and features. It also includes a clear call to action to "View Details".

Strategy 5: Use Messenger Ads

Messenger ads are a type of real estate Facebook ads that allow you to start a conversation with your prospects on Messenger. Messenger ads are great for building and maintaining relationships with your prospects, leads, and clients. Messenger ads also have higher engagement rates and lower CPCs than other types of ads.

To create a successful messenger ad for real estate, you need to follow these tips:

• Use an eye-catching image or video that showcases your real estate business, listing, or service.
• Use a catchy headline and description that highlight your value proposition and offer.Use a clear and compelling call to action that tells people to "Send Message" or "Get Started".
• Create a welcome message that greets your prospects and introduces yourself and your offer.
• Create a conversation flow that guides your prospects through a series of questions and answers to qualify them, provide value, and generate leads.
• Use quick replies, buttons, images, videos, or templates to make your conversation more interactive and engaging.
• Use automated responses, chatbots, or live agents to respond to your prospects in a timely and personalized manner.
• Test different images, videos, headlines, descriptions, calls to action, and conversation flows to see which one performs better.

Here's an example of a messenger ad for real estate from RE/MAX:

This messenger ad offers a free home valuation to homeowners who are thinking of selling their home. It uses an attractive image, a catchy headline, and a clear call to action to "Send Message". It also uses a chatbot that asks the homeowner for their address and contact information, and provides them with an estimated home value.

Strategy 6: Use Stories Ads

Stories ads are a type of real estate Facebook ads that allow you to reach your prospects on Facebook, Instagram, or Messenger stories. Stories ads are great for creating brand awareness and generating leads for your real estate business. Stories ads also have higher completion rates and lower CPCs than other types of ads.

To create a successful stories ad for real estate, you need to follow these tips:

• Use high-quality images or videos that are vertical (9:16 aspect ratio) and fullscreen.
• Use catchy music and sound effects that match your tone and message.
• Use stickers, filters, text overlays, or animations to make your stories more fun and creative.
• Use a clear and compelling call to action that tells people what to do next.
• Keep your stories short and sweet, ideally between 5 and 15 seconds.
• Test different images, videos, music, sound effects, stickers, filters, text overlays, animations, and calls to action to see which one performs better.

Here's an example of a stories ad for real estate from Redfin:

This stories ad showcases a property for sale in Seattle with beautiful images, catchy music, and informative text overlays. It also includes the Redfin logo and a clear call to action to "Swipe Up".

Strategy 7: Use Audience Network Ads

Audience network ads are a type of real estate Facebook ads that allow you to reach your prospects on websites and apps outside of Facebook. Audience network ads are great for expanding your reach and frequency beyond Facebook. Audience network ads also have lower CPCs than other types of ads.

To create a successful audience network ad for real estate, you need to follow these tips:

• Use high-quality images or videos that are clear, bright, and relevant.
• Use catchy headlines and descriptions that highlight your main points and keywords.Use a clear and compelling call to action that tells people what to do next.
• Choose the right placements for your ads, such as banner, interstitial, native, or rewarded video.
• Test different images, videos, headlines, descriptions, calls to action, and placements to see which one performs better.

Here's an example of an audience network ad for real estate from Realtor.com:

This audience network ad shows a property for sale in San Diego with an attractive image, a catchy headline, and a clear call to action to "Learn More". It also includes the Realtor.com logo and a rating of 4.8 stars.

Strategy 8: Use Marketplace Ads

Marketplace ads are a type of real estate Facebook ads that allow you to reach your prospects on Facebook Marketplace. Marketplace ads are great for showing your listings to people who are actively looking for properties to buy or rent. Marketplace ads also have lower CPCs than other types of ads.

To create a successful marketplace ad for real estate, you need to follow these tips:

• Use high-quality images or videos that showcase your listing in the best light.
• Use catchy headlines and descriptions that highlight your listing's features and benefits.
• Use a clear and compelling call to action that tells people what to do next.
• Choose the right category and subcategory for your listing, such as "Homes for Sale" or "Apartments for Rent".
• Add relevant details and attributes to your listing, such as price, location, size, bedrooms, bathrooms, amenities, and more.
• Test different images, videos, headlines, descriptions, calls to action, categories, subcategories, details, and attributes to see which one performs better.

Here's an example of a marketplace ad for real estate from Coldwell Banker:

This marketplace ad shows a property for sale in Miami with a beautiful image, a catchy headline, and a clear call to action to "Contact Agent". It also includes the Coldwell Banker logo and the agent's name and phone number. It also has relevant details and attributes such as price, location, size, bedrooms, bathrooms, and amenities.

Strategy 9: Use Retargeting Ads

Retargeting ads are a type of real estate Facebook ads that allow you to show your ads to people who have already interacted with your business in some way. Retargeting ads are great for reminding your prospects of your value proposition and offer, and nudging them to take the next step. Retargeting ads also have higher CTRs and lower CPCs than other types of ads.

To create a successful retargeting ad for real estate, you need to follow these steps:

• Create a custom audience based on your website visitors or app users who have taken specific actions related to your listings or services.
• Create a campaign with the objective that matches your goal, such as traffic (TR), conversions (CV), catalog sales (CS), or lead generation (LE).Create an ad set with the audience network (AN) option and choose your custom audience.
• Create an ad with the format that suits your goal, such as image, video, carousel, collection, lead generation, or dynamic product ads.

Facebook will then show your ads to your custom audience based on their actions and interests.

Here's an example of a retargeting ad for real estate from Opendoor:

This retargeting ad shows a listing that the user has viewed on Opendoor's website. It uses a carousel format to showcase different images of the property, along with the price, location, and features. It also includes a clear call to action to "View Home".

Strategy 10: Use A/B Testing Ads

A/B testing ads are a type of real estate Facebook ads that allow you to test different versions of your ads to see which one performs better. A/B testing ads are great for optimizing your ad campaigns and improving your ROI. A/B testing ads also help you learn more about your audience and their preferences.

To create a successful A/B testing ad for real estate, you need to follow these steps:

• Create a campaign with the objective that matches your goal, such as traffic (TR), conversions (CV), catalog sales (CS), or lead generation (LE).
• Create an ad set with the audience network (AN) option and choose your audience, budget, and schedule.
• Create two or more ads with different variables, such as image, video, headline, description, call to action, or placement.
• Run your ads for a period of time and measure their performance based on metrics such as impressions (IM), reach (RE), frequency (FR), clicks (CL), CTR (CTR), CPC (CPC), conversions (CV), cost per conversion (CPCV), and more.
• Analyze the results and choose the winning ad based on your goal and criteria.
• Scale up your winning ad and pause or delete your losing ads.

Facebook will then show your winning ad to your audience and optimize it for your goal.

Here's an example of an A/B testing ad for real estate from Zillow:

This A/B testing ad shows two versions of an ad for Zillow Offers. The first version uses an image of a house with a catchy headline and a clear call to action to "Get Offer". The second version uses a video of a testimonial with a catchy headline and a clear call to action to "Learn More". The goal is to see which version generates more leads for Zillow Offers.

How to Create a Table Breakdown Related to Real Estate Facebook Ads?

A table breakdown is a way of presenting data or information in a structured and organized way. A table breakdown can help you compare and contrast different aspects of real estate Facebook ads, such as objectives, formats, metrics, costs, or benefits. A table breakdown can also help you visualize and analyze your real estate Facebook ad performance and results.

To create a table breakdown related to real estate Facebook ads, you need to follow these steps:

Step 1: Define Your Purpose and Scope

The first step is to define your purpose and scope for creating a table breakdown related to real estate Facebook ads. You need to answer these questions:

• What is the main topic or question that you want to address with your table breakdown?
• What is the subtopic or question that you want to address with your table breakdown?What is the audience or context for your table breakdown?
• What is the source or data for your table breakdown?
• What is the format or style for your table breakdown?

For example, if you want to create a table breakdown that compares the different objectives for real estate Facebook ads, you can answer these questions as follows:

• Main topic or question: What are the different objectives for real estate Facebook ads?
• Subtopic or question: How do they differ in terms of goal, result, and optimization?
• Audience or context: Real estate agents and brokers who want to learn more about real estate Facebook ads.
• Source or data: Facebook's advertising policies and guidelines.
• Format or style: A compact table with three columns and 11 rows.

Step 2: Create Your Table Structure

The second step is to create your table structure for your table breakdown related to real estate Facebook ads. You need to decide how many columns and rows you need, and what labels or headings you will use for each column and row. You also need to decide how you will organize and sort your data or information within your table.

For example, if you want to create a table breakdown that compares the different objectives for real estate Facebook ads, you can create your table structure as follows:

Objective	Goal	Result	Optimization
Brand Awareness	Increase awareness of your brand among people who are likely to be interested in it.	Ad recall lift	Cost per 1,000 people reached
Reach	Show your ad to as many people as possible in your target audience.Impressions	Cost per impression
Traffic	Drive more people to your website or app.	Link clicks	Cost per link click
Engagement	Get more people to like, comment, share, or interact with your post or page.	Post engagement	Cost per post engagement
App Installs	Get more people to download and install your app.	App installs	Cost per app install
Video Views	Get more people to watch your video.	Video views	Cost per video view
Lead Generation	Get more people to sign up for your offer or service using a lead form on Facebook.	Leads	Cost per lead
Messages	Get more people to send messages to your business on Messenger or WhatsApp.Messages	Cost per message
Conversions	Get more people to take a specific action on your website or app, such as signing up, buying, or booking.	Conversions	Cost per conversion
Catalog Sales	Show products from your catalog to people who are likely to buy them.	Catalog sales	Cost per catalog sale
Store Traffic	Drive more people to visit your physical store locations.	Store visits	Cost per store visit

Step 3: Fill in Your Table Data

The third step is to fill in your table data for your table breakdown related to real estate Facebook ads. You need to enter the data or information that you want to present in your table, and format it according to your table structure. You also need to check your data or information for accuracy, completeness, and relevance.

For example, if you want to create a table breakdown that compares the different objectives for real estate Facebook ads, you can fill in your table data as follows:

Objective	Goal	Result	Optimization
Brand Awareness	Increase awareness of your brand among people who are likely to be interested in it.Ad recall lift	Cost per 1,000 people reached
Reach	Show your ad to as many people as possible in your target audience.	Impressions	Cost per impression
Traffic	Drive more people to your website or app.	Link clicks	Cost per link click
Engagement	Get more people to like, comment, share, or interact with your post or page.	Post engagement	Cost per post engagement
App Installs	Get more people to download and install your app.	App installs	Cost per app install
Video Views	Get more people to watch your video.	Video views	Cost per video view
Lead Generation	Get more people to sign up for your offer or service using a lead form on Facebook.Leads	Cost per lead
Messages	Get more people to send messages to your business on Messenger or WhatsApp.	Messages	Cost per message
Conversions	Get more people to take a specific action on your website or app, such as signing up, buying, or booking.	Conversions	Cost per conversion
Catalog Sales	Show products from your catalog to people who are likely to buy them.	Catalog sales	Cost per catalog sale
Store Traffic	Drive more people to visit your physical store locations.	Store visits	Cost per store visit

Conclusion

Real estate Facebook ads are one of the best ways to market your real estate business in 2023. They can help you reach a huge audience, generate high ROI, target specific audiences, use multiple ad formats, and measure detailed analytics. However, you need to know how to create and run real estate Facebook ads that actually work. You also need to follow Facebook's advertising policies and the special ad category guidelines for housing ads.

In this article, I showed you everything you need to know about real estate Facebook ads in 2023. I shared with you how to create real estate Facebook ads step by step, and 10 killer ad strategies that will help you reach more prospects, generate more leads, and sell more properties. I also showed you how to create a table breakdown related to real estate Facebook ads.

I hope you found this article helpful and informative. If you have any questions or comments, please feel free to leave them below. And if you want to learn more about real estate Facebook ads, check out this article: /facebook-ads-expert.

Video Reference : How to Master Real Estate Facebook Ads in 2023