How to Manage Your Facebook and Instagram Business Assets with Meta Business Manager

By Cepy 8/08/2023 Post a Comment

Hi Online Friends,

If you are looking for a way to manage your Facebook and Instagram business assets, such as Pages, profiles, ad accounts, catalogs and more, in one place, then you might want to check out Meta Business Manager. Meta Business Manager is a free tool from Meta (formerly Facebook) that helps you control, secure and optimize your business assets on the Meta ecosystem.

In this article, I will share with you my experience with Meta Business Manager and how it can help you grow your business online. I will also show you how to set up your Meta Business Account, add your assets, assign permissions, monitor performance and more. Whether you are a beginner or an advanced user of Facebook and Instagram marketing, you will find something useful in this article.

What is Meta Business Manager?

Meta Business Manager is a tool that helps you manage the permissions of your Meta Business Account. Your Meta Business Account is a place that holds your Facebook Pages, Instagram profiles, ad accounts and other business assets, and helps you manage permissions of users on them. This helps you maintain control, security and privacy of all your business assets in the Meta ecosystem.

Meta Business Manager works alongside Meta Business Suite and Meta Ads Manager. Meta Business Suite is the one stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram. Meta Ads Manager is the advertising tool for advanced advertisers.

Why use Meta Business Manager?

There are many benefits of using Meta Business Manager for your business. Here are some of them:

Control. You can control and manage access and permissions for all your assets in one place as your team, agency partners or vendors change over time. You can also create different access levels for different roles and tasks.
Privacy. You can work with your colleagues on Meta Business Manager without having to connect or give them access to your personal Facebook profile. You can also keep your personal and business activities separate.
Security. You can identify risks and see recommended actions you can take to improve security. You can also enable two-factor authentication, set up alerts and notifications, and review login history.
Efficiency. You can manage multiple assets with batch actions. You can also track performance across multiple Pages and ad accounts with reports and insights.

Who can use Meta Business Manager?

Meta Business Manager is suitable for any business that uses Facebook and Instagram to market their products or services. Whether you are a small business owner, a marketer, an agency or a vendor, you can use Meta Business Manager to streamline your workflow and optimize your results.

To use Meta Business Manager, you need to have a Facebook account and at least one Facebook Page or Instagram profile that represents your business. You also need to have an email address that is associated with your business domain.

How much does Meta Business Manager cost?

Meta Business Manager is free to use for anyone who has a Facebook account and a business asset on Facebook or Instagram. There is no limit to the number of assets or users you can add to your Meta Business Account.

However, if you want to run ads on Facebook or Instagram, you will need to pay for them according to the budget and bidding options you choose. You can also use third-party tools or services that integrate with Meta Business Manager, but they may charge you fees for their features or functionalities.

How to set up your Meta Business Account?

To start using Meta Business Manager, you need to create a Meta Business Account first. A Meta Business Account is a container that holds all of your business assets and users on the Meta ecosystem. You can have only one Meta Business Account per business.

To create a Meta Business Account, follow these steps:

Go to https://business.facebook.com/ and click on "Create Account".
Enter your business name, your name and your business email address. Then click on "Next".
Select your primary Page or profile that represents your business. If you don't have one yet, you can create one later.
Add your business details, such as address, phone number and website. Then click on "Submit".
Verify your email address by clicking on the link sent to your inbox.

Congratulations! You have created your Meta Business Account. Now you can add more assets and users to it.

How to add assets to your Meta Business Account?

Assets are the things that you use to run your business on Facebook and Instagram, such as Pages, profiles, ad accounts, catalogs, pixels, apps and more. You can add assets to your Meta Business Account to manage them more easily and securely.

To add assets to your Meta Business Account, follow these steps:

Go to https://business.facebook.com/ and log in with your Facebook account.
Click on the "Business Settings" icon at the top right corner of the page.
Select the type of asset you want to add from the left menu, such as "Pages", "Ad Accounts", "Instagram Accounts" and so on.
Click on the "Add" button at the top right corner of the page.
Choose one of the options to add an asset, such as "Add a Page", "Request Access to a Page", "Create a New Page" and so on.
Follow the instructions on the screen to complete the process.

You can add as many assets as you need to your Meta Business Account. You can also remove or transfer assets if you no longer need them or want to change ownership.

How to assign permissions to users on your Meta Business Account?

Users are the people who work on your business assets, such as yourself, your employees, your agency partners or your vendors. You can add users to your Meta Business Account and assign them different permissions and roles depending on their tasks and responsibilities.

To add users to your Meta Business Account, follow these steps:

Go to https://business.facebook.com/ and log in with your Facebook account.
Click on the "Business Settings" icon at the top right corner of the page.
Select "Users" from the left menu, then click on "People".
Click on the "Add" button at the top right corner of the page.
Enter the email address of the user you want to add. Then click on "Next".
Select the assets you want to give access to the user. Then click on "Next".
Select the role you want to assign to the user for each asset. You can choose from different levels of access, such as "Admin", "Editor", "Moderator" and so on. Then click on "Invite".

The user will receive an email invitation to join your Meta Business Account. They will need to accept it before they can access your assets.

You can also create custom roles for users if you want more flexibility and control over their permissions. To do that, follow these steps:

Go to https://business.facebook.com/ and log in with your Facebook account.
Click on the "Business Settings" icon at the top right corner of the page.
Select "Users" from the left menu, then click on "Roles".
Click on the "Create Role" button at the top right corner of the page.
Name your role and select the permissions you want to include in it. You can choose from different categories of permissions, such as "Manage Business", "Manage Assets", "Manage Campaigns" and so on. Then click on "Create".
To assign a custom role to a user, go back to the "People" tab and edit their access level for each asset. You can select your custom role from the drop-down menu.

You can edit or delete custom roles anytime if you need to change or remove them.

A Detailed Table Breakdown Related to Facebook Business Manager

Asset Type	Description	Examples
Pages	A Page is a public profile that represents your business or brand on Facebook. You can use it to share updates, photos, videos, events and more with your audience. You can also create ads and boost posts from your Page.	Your business name, logo, website link, contact information, etc.
Ad Accounts	An ad account is where you create and manage your ads on Facebook and Instagram. You can set up payment methods, budgets, bids, audiences, creatives and more for your ad campaigns. You can also track performance and optimize results with reports andinsights.	Your ad account ID, name, currency, time zone, etc.
Instagram Accounts	An Instagram account is a profile that represents your business or brand on Instagram. You can use it to share photos, videos, stories, reels and more with your followers. You can also create ads and promote posts from your Instagram account.	Your username, bio, profile picture, website link, contact options, etc.
Catalogs	A catalog is a container that holds information about your products or services. You can use it to create dynamic ads, shops, collection ads and more on Facebook and Instagram. You can also sync your catalog with your website or app to keep it updated.	Your product name, description, price, image, URL, availability, etc.
Pixels	A pixel is a piece of code that you place on your website or app to track the actions of your visitors. You can use it to measure conversions, optimize ads, build audiences and more on Facebook and Instagram.	Your pixel ID, name, status, events, etc.
Apps	An app is a software application that you develop or use for your business. You can use it to integrate with Facebook and Instagram features, such as login, sharing, messaging and more. You can also use it to create ads and track performance.	Your app ID, name, platform, category, etc.

FAQs about Facebook Business Manager

How do I switch between Meta Business Suite and Meta Ads Manager?

If you want to switch between Meta Business Suite and Meta Ads Manager, you can do so by clicking on the "Tools" icon at the top right corner of the page. Then you can select the tool you want to use from the drop-down menu. Meta Business Suite is the default tool for most users. Meta Ads Manager is the advanced tool for experienced advertisers.

How do I delete my Meta Business Account?

If you want to delete your Meta Business Account, you need to remove all of your assets and users from it first. Then you can go to "Business Settings" and click on "Business Info". Then you can click on "Permanently Delete Business" and follow the instructions on the screen. Once you delete your Meta Business Account, you will lose access to all of your data and history on it.

How do I recover my Meta Business Account?

If you accidentally deleted your Meta Business Account or lost access to it for some reason, you may be able to recover it within 14 days of deletion. To do that, you need to go to https://business.facebook.com/recover and enter your email address or phone number. Then you can follow the instructions on the screen to restore your Meta Business Account.

How do I contact Meta Business Manager support?

If you need help with Meta Business Manager or have any questions or feedback about it, you can contact Meta Business Manager support by going to https://www.facebook.com/business/help. There you can find answers to common questions, chat with a representative or report a problem.

How do I learn more about Meta Business Manager?

If you want to learn more about Meta Business Manager and how to use it effectively for your business, you can check out these resources:

The Meta Learning Center, where you can find online courses and webinars on various topics related to Facebook and Instagram marketing.
The Meta Newsroom, where you can find the latest news and updates on Facebook and Instagram products and features.
The Meta Success Stories, where you can find inspiring stories of businesses that achieved their goals with Facebook and Instagram marketing.
The Meta Business Manager Get Started Guide, where you can find a step-by-step guide on how to set up and use Meta Business Manager for your business.

Conclusion

I hope this article has given you a clear overview of what Meta Business Manager is and how it can help you manage your Facebook and Instagram business assets. Meta Business Manager is a powerful and useful tool that can help you control, secure and optimize your business assets on the Meta ecosystem. It can also help you work more efficiently and effectively with your team, agency partners and vendors.

If you are interested in using Meta Business Manager for your business, you can get started by creating your Meta Business Account and adding your assets and users to it. You can also explore the different features and functionalities of Meta Business Manager and learn how to use them to achieve your business goals.

Thank you for reading this article. I hope you found it helpful and informative. If you have any questions or feedback, please feel free to leave a comment below. I would love to hear from you.

Also, if you want to learn more about Facebook and Instagram marketing, you can check out some of my other articles on this website. Here are some of them:

Happy marketing!

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