How to Make Money with Sponsored Posts on TikTok
Hi online friends, If you are a TikTok user, you might have noticed that some of the videos you watch are sponsored by brands or products. These are called sponsored posts, and they are a way for TikTok influencers to work with brands and earn money from their content.
But how do you get sponsored on TikTok? What are the benefits and challenges of creating sponsored posts? And how much can you expect to earn from them?
In this article, we will answer these questions and more, and give you some tips and examples of successful sponsored posts on TikTok.
What are sponsored posts on TikTok?
Sponsored posts on TikTok are videos that promote a brand, product, or service in exchange for payment from the sponsor. They are usually marked with a hashtag like #ad, #sponsored, or #partner, and they must follow TikTok's community guidelines and advertising policies.
Sponsored posts can take different forms, such as:
- In-feed video ads: These are short videos that appear in the user's For You page or Following page, and they can be skipped or interacted with. They can include a call-to-action button that leads to the sponsor's website or app.
- Brand takeover ads: These are full-screen videos that appear when the user opens the app, and they can last up to 5 seconds. They can also include a call-to-action button that leads to the sponsor's website or app.
- Spark ads: These are sponsored videos that leverage popular organic content that relates to the sponsor's products. They can appear in the user's For You page or Following page, and they can include a call-to-action button that leads to the sponsor's website or app.
- Image ads: These are static images that appear in the user's For You page or Following page, and they can include a call-to-action button that leads to the sponsor's website or app.
- Branded hashtag challenges: These are sponsored campaigns that invite users to participate in a creative challenge using a specific hashtag and theme. They can appear in the Discover page or in the user's For You page or Following page, and they can include a link to a Brand Challenge page that contains a description of the challenge, rules, the sponsor's logo, and a link to their website.
Why should you create sponsored posts on TikTok?
Creating sponsored posts on TikTok can be a great way to monetize your content and grow your audience. Here are some of the benefits of creating sponsored posts on TikTok:
- You can earn money from your creativity and influence. Depending on your follower count, engagement rate, content niche, and negotiation skills, you can charge anywhere from $100 to $10,000 per sponsored post on TikTok[^4^] [^6^]. According to Statista[^5^], for every sponsored post TikTok influencers made in 2019, they created 2.3 of such posts in 2020. This constitutes an increase of 130 percent.
- You can build relationships with brands and sponsors. Working with brands and sponsors can help you establish your credibility and reputation as an influencer. You can also get access to free products, services, or experiences that you can review or showcase in your videos.
- You can provide value to your audience. Sponsored posts can be informative, entertaining, or inspiring for your audience. You can introduce them to new products, services, or trends that they might be interested in. You can also encourage them to join a fun challenge or giveaway that rewards their participation.
- You can express your creativity and personality. Sponsored posts don't have to be boring or salesy. You can use your unique style and voice to create engaging and authentic videos that showcase your sponsor's products or services in a positive way. You can also use TikTok's features like effects, sounds, stickers, duets, stitches, books, playlists, series, etc. to make your videos more interactive and appealing.
How do you get sponsored on TikTok?
Getting sponsored on TikTok requires some preparation and strategy. Here are some steps you can take to get sponsored on TikTok:
- Create a professional profile. Your profile is your first impression for potential sponsors, so make sure it reflects your personal brand and niche. Use a clear profile photo or video, a catchy username, a compelling bio, and a link to your other social media accounts or website.
- Grow your audience and engagement. Sponsors look for influencers who have a large and loyal fan base that trusts their opinions and recommendations. To grow your audience and engagement, you need to post consistently, create high-quality content, use relevant hashtags and keywords, interact with your followers and other creators, join trends and challenges, collaborate with others, etc.
- Choose your niche and target sponsors. Sponsors look for influencers who have a specific niche and audience that matches their products or services. To choose your niche and target sponsors, you need to identify your passions, skills, values, and goals, and find brands or products that align with them. You can also research what other influencers in your niche are promoting and what sponsors are looking for.
- Reach out to sponsors or join platforms. Once you have a solid profile, audience, and niche, you can start reaching out to sponsors or join platforms that connect influencers and brands. You can contact sponsors directly via email, DM, or their website, and pitch them your proposal. You can also join platforms like Looking For Sponsor[^4^], FameBit, AspireIQ, etc. that help you find and apply for sponsored opportunities on TikTok.
- Negotiate and sign a contract. When you get a response from a sponsor or a platform, you need to negotiate and sign a contract that outlines the terms and conditions of the collaboration. You need to discuss the deliverables, timeline, payment, creative control, disclosure, etc. and make sure you agree on everything before starting the work.
- Create and post the sponsored content. After signing the contract, you need to create and post the sponsored content according to the guidelines and expectations of the sponsor or the platform. You need to follow TikTok's community guidelines and advertising policies, and disclose the sponsorship using hashtags like #ad, #sponsored, or #partner. You also need to monitor the performance and feedback of your sponsored content, and report it to the sponsor or the platform.
What are some tips and examples of successful sponsored posts on TikTok?
Creating sponsored posts on TikTok can be challenging, especially if you want to balance your authenticity and creativity with your sponsor's goals and requirements. Here are some tips and examples of successful sponsored posts on TikTok:
- Be honest and transparent. Don't promote products or services that you don't use or like, or that don't fit your niche or audience. Don't make false or exaggerated claims about the benefits or features of the products or services. Don't hide or mislead your audience about the sponsorship. Be honest and transparent about your opinions and experiences with the products or services, and disclose the sponsorship clearly.
- Be creative and entertaining. Don't make boring or generic videos that look like ads. Don't copy or imitate other influencers' videos. Don't use the same script or format for every sponsored post. Be creative and entertaining with your videos, and use your own style and voice to showcase the products or services in a positive way. Use humor, storytelling, music, effects, etc. to make your videos more engaging and memorable.
- Be relevant and valuable. Don't promote products or services that are irrelevant or outdated for your niche or audience. Don't spam your audience with too many sponsored posts. Don't ignore your audience's needs or interests. Be relevant and valuable with your videos, and provide useful information, tips, reviews, tutorials, etc. about the products or services. Use hashtags, keywords, captions, etc. to optimize your videos for SEO and discovery.
- Be interactive and collaborative. Don't isolate yourself from your audience or other creators. Don't ignore or delete comments or feedback from your audience. Don't miss out on trends or challenges that relate to your niche or sponsor. Be interactive and collaborative with your videos, and encourage your audience to participate in a challenge, giveaway, quiz, etc. that involves the products or services. Use features like duets, stitches, books, playlists, series, etc. to collaborate with other creators who share your niche or sponsor.
Here are some examples of successful sponsored posts on TikTok:
- @charlidamelio partnered with Hollister Co., a clothing brand, to promote their jeans collection in a series of videos that featured her dancing in different outfits with catchy songs[^3^]. She also invited her followers to join the #MoreHappyDenimDance challenge for a chance to win a $10K scholarship.
- @daviddobrik partnered with Chipotle Mexican Grill[^3^], a restaurant chain, to promote their free delivery service during the COVID-19 pandemic in a video that showed him surprising his friends with burritos delivered by drones.
- @jamescharles partnered with Morphe Brushes[^3^], a makeup brand, to promote their eyeshadow palette in a video that showed him creating a stunning makeup look using the palette's colors.
- @zachking partnered with Lego[^3^], a toy brand, to promote their Star Wars sets in a video that showed him using his magic skills to build a Lego Millennium Falcon in seconds.
- @addisonre partnered with American Eagle[^3^], a clothing brand, to promote their jeans collection in a video that showed her trying on different jeans styles with her friends.
Conclusion
Sponsored posts on TikTok are a great way to monetize your content and grow your audience as an influencer.
To get sponsored on TikTok,
1) Create a professional profile
2) Grow your audience and3) Choose your niche and target sponsors
4) Reach out to sponsors or join platforms
5) Negotiate and sign a contract
6) Create and post the sponsored content
Follow the tips and examples we shared in this article, and you will be on your way to making money with sponsored posts on TikTok.
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