How to Make Money with Facebook In-Stream Ads in 2022

By Cepy 8/21/2023 Post a Comment

Hi Online Friends,

If you are looking for a way to monetize your video content on Facebook, you might want to consider using Facebook In-Stream Ads. These are short video ads that play before, during, or after your videos, and you can earn a share of the revenue from them.

In this article, I will share with you everything you need to know about Facebook In-Stream Ads, including what they are, how they work, how to set them up, and how to optimize them for maximum earnings. I have been using Facebook In-Stream Ads for a while now, and I can tell you that they are a great source of passive income for video creators.

What are Facebook In-Stream Ads?

Facebook In-Stream Ads are short video ads that play before, during, or after your videos on Facebook. They can be up to 15 seconds long, and they are designed to match the tone and topic of your video content.

Facebook In-Stream Ads are available for videos that are at least 3 minutes long, and that meet certain quality and eligibility criteria. You can choose to place the ads at specific points in your videos, or let Facebook automatically insert them where they are likely to perform best.

Why use Facebook In-Stream Ads?

There are many benefits of using Facebook In-Stream Ads for your video content. Here are some of them:

You can earn money from your videos without having to sell anything or rely on sponsors.
You can reach a large and engaged audience on Facebook, which has over 2.9 billion monthly active users.
You can control where and how often the ads appear in your videos, and customize them to suit your brand and audience.
You can access detailed insights and analytics on your video performance and earnings.
You can leverage the power of Facebook's ad network, which has millions of advertisers across various industries and niches.

How much can you make with Facebook In-Stream Ads?

The amount of money you can make with Facebook In-Stream Ads depends on several factors, such as the number of views, the ad placement, the ad format, the ad quality, the viewer location, and the viewer behavior.

According to Facebook, the average earnings per 1,000 impressions (eCPM) for In-Stream Ads in the US is around $10. However, this can vary widely depending on the factors mentioned above. Some creators may earn more or less than this average.

To maximize your earnings with Facebook In-Stream Ads, you should aim to create high-quality videos that attract and retain viewers, and optimize your ad settings and placements to suit your content and audience.

How to Set Up Facebook In-Stream Ads?

Setting up Facebook In-Stream Ads is easy and straightforward. Here are the steps you need to follow:

Create a Facebook Page for your video content. If you already have one, skip this step.
Join the Facebook Creator Studio, which is a platform that helps you manage and monetize your video content on Facebook and Instagram.
Apply for the Facebook In-Stream Ads program in the Creator Studio. You will need to meet certain eligibility criteria, such as having at least 10,000 followers, 600,000 total minutes viewed in the last 60 days, and 5 or more active video uploads.
Once you are approved for the program, you can start enabling In-Stream Ads for your eligible videos. You can do this either individually or in bulk in the Creator Studio.
Select where you want the ads to appear in your videos. You can choose between pre-roll (before), mid-roll (during), or post-roll (after) ads. You can also select specific points in your videos where you want the ads to show up.
Publish or schedule your videos with In-Stream Ads enabled. You can also edit or disable the ads at any time in the Creator Studio.

A Detailed Table Breakdown Related to Facebook In-Stream Ads

Factor	Description	Impact on Earnings
Views	The number of times your video is watched for at least one minute.	The more views you get, the more potential impressions you can generate for your ads.
Ad Placement	The position of the ads in your videos, such as pre-roll, mid-roll, or post-roll.	Different ad placements may have different eCPMs and fill rates, depending on the viewer behavior and preference.
Ad Format	The type of ads that are shown in your videos, such as image, video, or interactive.	Different ad formats may have different eCPMs and engagement rates, depending on the ad quality and relevance.
Ad Quality	The relevance and suitability of the ads for your video content and audience.	The higher the ad quality, the more likely the viewers are to watch and interact with the ads, which can increase your eCPM and earnings.
Viewer Location	The country or region where your viewers are watching your videos from.	Different countries or regions may have different eCPMs and demand for ads, depending on the market size and competition.
Viewer Behavior	The actions and reactions of your viewers to your videos and ads, such as watching, skipping, clicking, or commenting.	The more engaged your viewers are with your videos and ads, the more likely they are to generate revenue for you.

FAQs about Facebook In-Stream Ads

How do I get paid for Facebook In-Stream Ads?

You get paid for Facebook In-Stream Ads through your bank account or PayPal account. You need to set up your payment method and provide your tax information in the Creator Studio. You also need to reach a minimum threshold of $100 before you can receive a payment. Payments are usually made within 21 days after the end of each month.

How do I check my earnings for Facebook In-Stream Ads?

You can check your earnings for Facebook In-Stream Ads in the Creator Studio. You can see your total earnings, eCPM, impressions, fill rate, and other metrics for each video, page, or time period. You can also filter and export your data for further analysis.

How do I increase my earnings for Facebook In-Stream Ads?

You can increase your earnings for Facebook In-Stream Ads by following these tips:

Create engaging and original videos that attract and retain viewers.
Optimize your video titles, descriptions, tags, and thumbnails for SEO and discoverability.
Promote your videos on your other social media platforms and websites.
Experiment with different ad placements and formats to see what works best for your content and audience.
Monitor your video performance and earnings data and make adjustments accordingly.

What are the best practices for Facebook In-Stream Ads?

Some of the best practices for Facebook In-Stream Ads are:

Follow the Facebook Community Standards and Monetization Policies to avoid violating any rules or guidelines.
Avoid using copyrighted or trademarked content that you don't own or have permission to use.
Avoid using misleading or clickbait titles or thumbnails that don't match your video content.
Avoid using excessive or inappropriate language, violence, nudity, or sexual content in your videos or ads.
Avoid placing ads too close to each other or at points where they may interrupt the flow or climax of your videos.
Avoid placing ads on videos that are not relevant or suitable for advertising, such as news, politics, religion, health, or social issues.

What are the challenges or drawbacks of Facebook In-Stream Ads?

Some of the challenges or drawbacks of Facebook In-Stream Ads are:

You need to meet certain eligibility criteria to join the program and enable ads for your videos.
You need to create long-form videos that are at least 3 minutes long to qualify for ads.
You need to maintain a consistent upload schedule and audience engagement to keep earning from ads.
You have limited control over the type and quality of ads that are shown in your videos.
You may lose some viewers who don't like watching ads or who skip them before watching your videos.

What are some alternatives to Facebook In-Stream Ads?

Some alternatives to Facebook In-Stream Ads are:

YouTube Ads: YouTube is the largest video-sharing platform in the world, and it also offers various monetization options for video creators, such as skippable and non-skippablevideo ads, bumper ads, overlay ads, display ads, and sponsored cards. YouTube also has a partner program that allows creators to access more features and benefits, such as memberships, merchandise, and super chat.
Instagram Ads: Instagram is a popular photo and video-sharing platform that is owned by Facebook. It also offers various ad formats for video creators, such as stories ads, feed ads, explore ads, IGTV ads, and reels ads. Instagram also has a creator account that allows creators to access more tools and insights, such as branded content, badges, and live shopping.
Twitch Ads: Twitch is a leading live-streaming platform that focuses on gaming and entertainment. It also offers various monetization options for video creators, such as pre-roll and mid-roll ads, bits, subscriptions, and donations. Twitch also has a partner program that allows creators to access more features and benefits, such as custom emotes, badges, and ad revenue share.

How do I learn more about Facebook In-Stream Ads?

If you want to learn more about Facebook In-Stream Ads, you can visit the following resources:

The Facebook In-Stream Ads website: https://www.facebook.com/business/learn/in-stream-ads
The Facebook Creator Studio website: https://www.facebook.com/creatorstudio
The Facebook Help Center: https://www.facebook.com/help/publisher/monetization
The Facebook for Creators website: https://www.facebook.com/creators
The Facebook for Creators Community: https://www.facebook.com/groups/facebookforcreators

Conclusion

Facebook In-Stream Ads are a great way to monetize your video content on Facebook. They are easy to set up and use, and they can generate a decent income for you if you follow the best practices and tips mentioned in this article.

However, Facebook In-Stream Ads are not the only option for video monetization. You should also explore other platforms and methods that may suit your content and audience better. You should also diversify your income streams and not rely solely on ads for your revenue.

I hope you found this article helpful and informative. If you did, please share it with your online friends who may also be interested in learning about Facebook In-Stream Ads. And don't forget to check out my other articles on related topics.

Thank you for reading and happy creating!

Google Ads Guide