How to Grow Your Business with Amazon Global Advertising

By Cepy 8/28/2023 Post a Comment

Hi everyone, welcome to our blog where we share tips and tricks on how to succeed in the online world. Today, we are going to talk about Amazon global advertising, a powerful way to reach customers across the globe and grow your brand awareness, consideration, and conversion.

Amazon global advertising is the process of running ads for your products or brand in countries beyond the home base for your business. You can use self-service Amazon Ads solutions like Sponsored Products, Sponsored Brands, and Sponsored Display to reach customers in different regions or in multiple countries within the same region. With more customers shopping online than ever before, now is a great time to focus on reaching shoppers around the world. If you want to increase the visibility of your brand and help grow your sales, Amazon global advertising may be the solution you’re looking for[^1^].

Why Amazon Global Advertising Works

Amazon global advertising works because it helps you connect with customers who are looking for products like yours, wherever they are. By advertising on Amazon, you can benefit from the following advantages:

Engaging touchpoints

Amazon offers a variety of engaging touchpoints where you can display your ads, such as search results, product pages, video streaming, audio streaming, browsing, and buying. You can deliver innovative and immersive ad experiences that capture the attention of your target audience in places they love to be[^2^].

In-depth audience insights

Amazon has billions of unique first-party shopping and streaming signals that help you better understand your customers and plan your advertising. You can use the Brand Analytics feature in Seller Central to gain insight into the most popular keywords and shopping queries in different regions. You can also use Amazon Marketing Cloud to access aggregated and anonymized data from Amazon and other sources to create custom audiences and optimize your campaigns[^2^].

Measurable results

Amazon provides measurement solutions that give you a unified view of your campaign’s performance, on and off Amazon. You can use tools like Campaign Manager, Stores Insights, Brand Dashboard, and Retail Analytics to track key metrics such as impressions, clicks, sales, return on ad spend (ROAS), and more. You can also use Amazon Attribution to measure how your non-Amazon media sources influence customer behavior on Amazon[^2^].

A brand-safe environment

Amazon offers a brand-safe environment for you to share your brand story, build trust, and make an impact. Amazon has strict policies and guidelines to ensure that your ads are relevant, appropriate, and respectful to customers. Amazon also uses advanced technology and human review to prevent fraud and protect your brand reputation[^2^].

How to Get Started with Amazon Global Advertising

Getting started with Amazon global advertising is easy and simple. Here are some steps you can follow to launch your first global campaign:

Decide where to advertise

The first step is to decide which countries or regions you want to target with your ads. You can use the following criteria to help you choose:

Get to know the audience: Research the shopping habits and preferences of customers in different countries. Identify the countries where products similar to yours are popular or in demand.
Use shared languages: Choose countries that have a shared or related language to your brand’s home country. This can help you reduce the need for translations for your ad campaigns.
Try neighboring locations: Select countries that are within the same region as your business or near each other. This can help you leverage cultural similarities or shared customs, as well as simplify shipping logistics.

Create an account

The next step is to create an account on Amazon Ads or Seller Central, depending on which ad solutions you want to use. You can use the same account for multiple countries or regions, as long as they are supported by Amazon Ads or Seller Central. You can also link your accounts across different marketplaces using the Global Accounts feature in Seller Central.

Create a campaign

The final step is to create a campaign for each country or region you want to target. You can use the Campaign Manager tool in Amazon Ads or Seller Central to create and manage your campaigns. You can choose from different ad solutions such as Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Audio Ads, Display Ads, and Custom Ads. You can also set your budget, bids, targeting options, keywords, creatives, and more.

A Breakdown of Amazon Global Advertising by Region

To give you a better idea of how Amazon global advertising works in different regions of the world, we have prepared a table that shows some of the key information and features for each region. You can use this table as a reference when planning your global campaigns.

Region	Countries	Languages	Ad Solutions	Programs and Features
Americas	USA, Canada, Mexico, Brazil	English, Spanish, Portuguese	Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Audio Ads, Display Ads, Custom Ads	Remote Fulfillment with FBA, Amazon Attribution, Amazon Marketing Cloud, Brand Analytics, Stores Insights, Brand Dashboard, Retail Analytics
Europe	UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland	English, German, French, Italian, Spanish, Dutch, Swedish, Polish	Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Display Ads, Custom Ads	Pan-European FBA, Amazon Attribution, Amazon Marketing Cloud, Brand Analytics, Stores Insights, Brand Dashboard, Retail Analytics
Middle East and Africa	Turkey, UAE, Saudi Arabia	Turkish, Arabic	Sponsored Products, Sponsored Brands	FBA Export for Europe and India (for Turkey), FBA Export for Europe (for UAE and Saudi Arabia), Brand Analytics (for UAE and Saudi Arabia)
Asia Pacific	Australia, Japan, India, Singapore	English, Japanese, Hindi (for India), English and Chinese (for Singapore)	Sponsored Products (for all countries), Sponsored Brands (for Japan and India), Sponsored Display (for Japan and India), Video Ads (for Japan and India), Display Ads (for Japan and India), Custom Ads (for Japan and India)	FBA Export for Australia (for Australia), FBA Export for North America and Europe (for Japan), FBA Export for Middle East and Africa (for India), Brand Analytics (for Japan and India), Stores Insights (for Japan and India), Brand Dashboard (for Japan and India), Retail Analytics (for Japan and India)

FAQs about Amazon Global Advertising

What are the benefits of Amazon global advertising?

Amazon global advertising can help you reach more customers across the globe who are looking for products like yours. It can also help you tap into peak shopping seasons around the world and boost your brand visibility. Additionally, it can help you create ads in any time zone and measure your results with ease.

How much does Amazon global advertising cost?

The cost of Amazon global advertising depends on the ad solution you choose and the bidding strategy you use. For most ad solutions, you pay only when customers click on your ads. You can set your own budget and bids for each campaign. You can also use tools like Campaign Manager to monitor your spending and performance.

How do I optimize my Amazon global advertising campaigns?

You can optimize your Amazon global advertising campaigns by using the following best practices:

Use relevant keywords and creatives that match the customer intent and language in each country or region.
Use negative keywords to exclude irrelevant or low-performing terms from your campaigns.
Use automatic targeting to let Amazon match your ads to relevant customer searches based on your product information.
Use dynamic bidding to adjust your bids in real time based on the likelihood of conversion.
Use placement adjustments to increase or decrease your bids for specific placements such as top of search or product pages.
Use A/B testing to compare different versions of your ads and see which one performs better.
Use reports and analytics to track your key metrics such as impressions, clicks, sales, ROAS, and more.
Use Amazon Attribution to measure how your non-Amazon media sources influence customer behavior on Amazon.
Use Amazon Marketing Cloud to access aggregated and anonymized data from Amazon and other sources to create custom audiences and optimize your campaigns.

How do I manage my inventory for Amazon global advertising?

You can manage your inventory for Amazon global advertising by using the following options:

Fulfillment by Amazon (FBA): You can send your products to Amazon fulfillment centers and let Amazon handle the storage, packing, shipping, and customer service for you. You can also use programs like Remote Fulfillment with FBA or Pan-European FBA to fulfill orders to customers across North America or Europeusing the same region as your business or near each other. This can help you leverage cultural similarities or shared customs, as well as simplify shipping logistics.

How do I comply with the local laws and regulations for Amazon global advertising?

You can comply with the local laws and regulations for Amazon global advertising by following the guidelines and policies provided by Amazon. You can find the relevant information on the Amazon Advertising website or Seller Central for each country or region. You can also consult with a legal or tax professional to ensure that you meet the requirements for each market.

How do I measure the success of my Amazon global advertising campaigns?

You can measure the success of your Amazon global advertising campaigns by using the tools and metrics provided by Amazon. You can use Campaign Manager to monitor your campaign performance and optimize your budget and bids. You can use Brand Analytics to gain insight into the most popular keywords and shopping queries in different regions. You can use Stores Insights to track the traffic and sales generated by your Store. You can use Brand Dashboard to monitor your brand health and customer satisfaction. You can use Retail Analytics to access sales and inventory data for your products. You can use Amazon Attribution to measure how your non-Amazon media sources influence customer behavior on Amazon. You can use Amazon Marketing Cloud to access aggregated and anonymized data from Amazon and other sources to create custom audiences and optimize your campaigns.

What are some best practices for creating ads for Amazon global advertising?

Some best practices for creating ads for Amazon global advertising are:

Use clear and concise language that matches the customer intent and language in each country or region.
Use high-quality images and videos that showcase your products or brand in a compelling way.
Use relevant keywords and phrases that customers are likely to search for in each market.
Use catchy headlines and descriptions that highlight your unique value proposition and call to action.
Use consistent branding elements such as logos, colors, fonts, and tone of voice across your ads.
Use localization services or tools to translate and adapt your ads for different languages and cultures.

What are some challenges or risks of Amazon global advertising?

Some challenges or risks of Amazon global advertising are:

Competition: You may face more competition from local or international sellers who are also advertising on Amazon in different countries or regions.
Culture: You may encounter cultural differences or sensitivities that affect how customers perceive or respond to your ads.
Compliance: You may need to comply with different laws and regulations that govern online advertising, taxation, privacy, data protection, intellectual property, consumer rights, and more in each market.
Cost: You may incur additional costs for shipping, fulfillment, translation, currency conversion, taxes, fees, and more when advertising on Amazon globally.
Complexity: You may need to manage multiple accounts, campaigns, ad solutions, languages, currencies, time zones, and more when advertising on Amazon globally.

What are some tips or resources for learning more about Amazon global advertising?

Some tips or resources for learning more about Amazon global advertising are:

Visit the Amazon Advertising website or Seller Central for each country or region you want to target and explore the available ad solutions, features, programs, policies, guidelines, and more.
Watch the Amazon Advertising webinars or videos that cover various topics related to global advertising such as market insights, best practices, case studies, success stories, and more.
Read the Amazon Advertising blog or newsletters that provide updates, tips, trends, news, and more related to global advertising.
Contact the Amazon Advertising support team or account managers if you have any questions or issues related to global advertising.
Join the Amazon Advertising community forums or groups where you can interact with other sellers or advertisers who are also using global advertising.

Conclusion

We hope this article has given you a comprehensive overview of what Amazon global advertising is, why it works, how to get started, how to optimize, how to measure, and more. If you want to grow your business with Amazon global advertising, now is the time to take action. Start by choosing the countries or regions you want to target, create an account on Amazon Ads or Seller Central, create a campaign for each market, and monitor your results. You can also use the tools and resources provided by Amazon to help you along the way. Remember, the world is your oyster when it comes to online selling. With Amazon global advertising, you can reach more customers around the globe and take your business to the next level.

If you enjoyed this article, please check out our other articles on our blog where we share more insights and tips on how to succeed in the online world. Thank you for reading and happy selling!

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