How to Get Google AdWords Promotional Code

Google AdWords is one of the most popular and effective online advertising platforms that allows you to reach potential customers who are searching for your products or services on Google. However, advertising on Google can be costly, especially if you are new to the platform or have a limited budget. That's why Google and its partners sometimes offer promotional codes or coupons that can help you save money or get extra ad credits for your campaigns.

In this article, we will show you how to get Google AdWords promotional code in 2023, how to redeem it in your account, and what are the benefits and limitations of using it. We will also answer some of the most common questions about Google AdWords promo codes and give you some tips on how to optimize your campaigns for better results.

What is Google AdWords Promotional Code?

Definition and Types of Google AdWords Promo Codes

A Google AdWords promotional code is a generated code that can be applied to your Google AdWords account for discounts or additional ad credits. A computer generates the codes, which Google or its partner companies then give out[^5^].

There are two main types of Google AdWords promo codes: match codes and spend codes. Match codes are codes that match your spending up to a certain amount. For example, if you have a match code of $100, you will get $100 in ad credits after you spend $100 on your campaigns. Spend codes are codes that give you a fixed amount of ad credits after you spend a certain amount. For example, if you have a spend code of $150, you will get $150 in ad credits after you spend $50 on your campaigns.

Benefits and Limitations of Google AdWords Promo Codes

Google AdWords promo codes can help you save money on your advertising costs, test new strategies or markets, or boost your existing campaigns with more exposure. They can also help you attract more customers, increase your sales, or improve your brand awareness.

However, Google AdWords promo codes also have some limitations and restrictions that you need to be aware of before using them. Some of the common limitations are:

• You need to enter a valid payment method in your account before applying the code.
• You need to meet the eligibility criteria for the specific promotion, such as being a new advertiser, having a certain account age, or targeting a certain country or region.
• You need to apply the code within a certain time frame, usually within 14 days of creating your account or receiving the code.
• You need to spend the required amount within a certain time frame, usually within 31 days of applying the code.
• You can only use one code per account.
• The ad credits expire after a certain time frame, usually within 90 days of being applied.
• The ad credits are non-transferable and non-refundable.

How to Get Google AdWords Promotional Code in 2023?

From Google or Its Partners

One of the easiest ways to get Google AdWords promotional code is to get it directly from Google or its partners. Google often offers promo codes to new advertisers who sign up for Google Ads through its official website or through its partner websites. You can also find promo codes from Google's marketing emails, events, webinars, or online courses.

To get Google AdWords promotional code from Google or its partners, you need to follow these steps:

1. Visit the official website of Google Ads or one of its partner websites that offer promo codes.
2. Enter your email address and other details as required.
3. Check your email for the promo code and copy it.
4. Create a new Google Ads account or log in to your existing one.
5. Click on the billing icon and then click on promotions.
6. Click on the blue plus button and enter your promo code.
7. Click on save and start creating your campaigns.

From Third-Party Websites or Services

Another way to get Google AdWords promotional code is to get it from third-party websites or services that offer promo codes as part of their products or services. These websites or services may be related to online marketing, web hosting, domain registration, ecommerce, or other niches. They may offer promo codes as a bonus, a reward, a referral, or a promotion.

To get Google AdWords promotional code from third-party websites or services, you need to follow these steps:

1. Visit the website or service that offers promo codes and sign up for their product or service as required.
2. Check your email or account dashboard for the promo code and copy it.
3. Log in to your Google Ads account or create a new one.
4. Follow the same steps as above to apply the promo code to your account.

From Online Forums or Communities

A third way to get Google AdWords promotional code is to get it from online forums or communities that share promo codes among their members. These forums or communities may be dedicated to Google Ads, online marketing, or other topics. They may have threads, posts, comments, or messages that contain promo codes that other members have used or received.

To get Google AdWords promotional code from online forums or communities, you need to follow these steps:

1. Visit the forum or community that shares promo codes and sign up as a member if required.
2. Search for threads, posts, comments, or messages that contain promo codes and copy them.
3. Log in to your Google Ads account or create a new one.
4. Follow the same steps as above to apply the promo code to your account.

How to Redeem Google AdWords Promotional Code in Your Account?

Step 1: Enter a Payment Method

Before you can redeem your Google AdWords promotional code in your account, you need to enter a valid payment method. This is because Google needs to verify your identity and billing information before giving you the ad credits. You can choose from different payment methods, such as credit cards, debit cards, bank accounts, PayPal, or monthly invoicing. However, if you want to use monthly invoicing, you need to set it up before applying the promo code. Otherwise, your offer will be invalidated and the amount lost when you switch to invoicing[^2^].

To enter a payment method in your account, you need to follow these steps:

1. Log in to your Google Ads account and click on the billing icon.
2. Click on billing settings and then click on add payment method.
3. Select the payment method you want to use and enter the required details.
4. Click on save and continue.

Step 2: Apply the Promo Code

After you have entered a payment method in your account, you can apply the promo code that you have received from any of the sources mentioned above. You need to apply the promo code within 14 days of creating your account or receiving the code. You also need to meet the eligibility criteria for the specific promotion[^2^].

To apply the promo code in your account, you need to follow these steps:

1. Log in to your Google Ads account and click on the billing icon.
2. Click on promotions and then click on the blue plus button.
3. Enter the promo code that you have copied and click on save.
4. You will see a confirmation message that your promo code has been applied successfully.

Step 3: Spend the Required Amount

After you have applied the promo code in your account, you need to spend the required amount within 31 days of applying the code. The required amount depends on the type and value of the promo code that you have received. For example, if you have a match code of $100, you need to spend $100 on your campaigns within 31 days. If you have a spend code of $150, you need to spend $50 on your campaigns within 31 days[^2^].

To spend the required amount on your campaigns, you need to follow these steps:

1. Create your campaigns by selecting your goals, budget, targeting, keywords, ads, and other settings.
2. Launch your campaigns and monitor their performance using metrics such as impressions, clicks, conversions, cost-per-click (CPC), cost-per-thousand impressions (CPM), return on ad spend (ROAS), etc.
3. Optimize your campaigns by adjusting your bids, keywords, ads, targeting, etc. based on your performance data and best practices.
4. Spend at least the required amount within 31 days of applying the promo code.

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