How to Get Free Advertising on Amazon: A Complete Guide

Hi everyone, welcome to another article on how to grow your online business. In this article, we will show you how to get free advertising on Amazon, one of the largest and most popular e-commerce platforms in the world.

Amazon is a great place to sell your products, but it can also be very competitive. With millions of sellers and products, how can you stand out and attract more customers? One way is to use Amazon's free advertising tools, which can help you increase your visibility, traffic, and sales.

What is Amazon Free Advertising?

Amazon free advertising is a term that refers to the various ways you can promote your products on Amazon without paying any fees. These include:

• Amazon SEO: This is the process of optimizing your product listings to rank higher on Amazon's search results. By using relevant keywords, titles, descriptions, images, and other factors, you can improve your chances of being found by potential buyers.
• Amazon Reviews: This is the feedback that customers leave after purchasing your products. Reviews can influence other customers' buying decisions, as well as your product ranking. By getting more positive reviews, you can boost your credibility and visibility on Amazon.
• Amazon Deals: These are the special offers that you can create to attract more customers and increase sales. Amazon deals include discounts, coupons, lightning deals, and best deals. You can use these to create a sense of urgency and value for your products.

In this article, we will explain how to use each of these free advertising tools effectively and share some tips and best practices.

How to Optimize Your Product Listings for Amazon SEO

The first step to getting free advertising on Amazon is to optimize your product listings for Amazon SEO. Amazon SEO is similar to Google SEO, but with some differences. The main goal is to match your products with the keywords that customers are searching for on Amazon.

To do this, you need to understand how Amazon's search algorithm works. Amazon uses a system called A9, which ranks products based on two main factors: relevance and performance. Relevance is how well your product matches the customer's query, and performance is how well your product sells on Amazon.

How to Improve Your Product Relevance

To improve your product relevance, you need to use the right keywords in your product listings. Keywords are the words and phrases that customers use to search for products on Amazon. By using the keywords that your target audience is using, you can increase your chances of being found by them.

To find the best keywords for your products, you can use tools like [Bing Keyword Planner], [Amazon Keyword Tool], or [Keyword Tool Dominator]. These tools can help you generate keyword ideas based on your product category, niche, or competitors. You can also use [Bing Search] or [Amazon Search] to see what keywords are popular and relevant for your products.

How to Use Keywords in Your Product Listings

Once you have a list of keywords, you need to use them strategically in your product listings. There are four main elements of a product listing that you need to optimize:

• Title: This is the most important element of your product listing, as it is the first thing that customers see when they search for products. Your title should include the main keyword that describes your product, as well as some secondary keywords that provide more details. For example, if you are selling a wireless mouse, your title could be something like "Wireless Mouse for Laptop, Rechargeable Bluetooth Mouse with USB Receiver, Ergonomic Design, 3 DPI Levels".
• Bullet Points: These are the short sentences that highlight the features and benefits of your product. You should use bullet points to answer the most common questions that customers have about your product, such as what it does, how it works, why it is better than others, etc. You should also include some keywords that are relevant to your product features and benefits. For example, if you are selling a wireless mouse, some of your bullet points could be something like "Rechargeable Battery: No need to worry about running out of power; simply plug in the USB cable and charge while using", "Bluetooth Connection: Connects easily with any Bluetooth-enabled device; no need for extra dongles or receivers", "Ergonomic Design: Fits comfortably in your hand; reduces wrist strain and fatigue".
• Description: This is the long paragraph that provides more information about your product. You should use the description to tell a story about your product, how it can solve the customer's problem, and what value it can offer. You should also include some keywords that are related to your product story and value proposition. For example, if you are selling a wireless mouse, your description could be something like "Are you tired of tangled wires and low battery alerts? Do you want a wireless mouse that is easy to use, reliable, and comfortable? If so, you need the Wireless Mouse for Laptop. This mouse is designed to make your life easier and more productive. It connects wirelessly with any Bluetooth-enabled device, so you don't need any extra dongles or receivers. It has a rechargeable battery that lasts for weeks on a single charge, so you don't need to worry about running out of power. It has an ergonomic design that fits perfectly in your hand, so you can work for hours without any wrist strain or fatigue. It also has three DPI levels that you can adjust according to your preference and needs. Whether you are working, gaming, or browsing, this mouse will give you the best performance and experience."
• Images: These are the pictures that show your product from different angles and perspectives. You should use high-quality images that are clear, bright, and attractive. You should also use images that show your product in action, how it can be used, and what benefits it can provide. You should also include some keywords in your image file names and alt texts, as these can help Amazon and customers understand what your images are about. For example, if you are selling a wireless mouse, some of your image file names and alt texts could be something like "wireless-mouse-for-laptop-front-view.jpg", "Wireless Mouse for Laptop - Front View", "wireless-mouse-for-laptop-side-view.jpg", "Wireless Mouse for Laptop - Side View", "wireless-mouse-for-laptop-in-use.jpg", "Wireless Mouse for Laptop - In Use".

By optimizing these four elements of your product listing, you can improve your product relevance and rank higher on Amazon's search results.

How to Improve Your Product Performance

The second factor that affects your product ranking on Amazon is your product performance. This is how well your product sells on Amazon, based on metrics such as sales volume, conversion rate, click-through rate, customer reviews, etc. The better your product performs, the more likely Amazon will rank it higher and show it to more customers.

To improve your product performance, you need to focus on two main aspects: pricing and reviews.

How to Price Your Products Effectively

Pricing is one of the most important factors that influence customers' buying decisions. If your price is too high, customers may think that your product is not worth it or that they can find a better deal elsewhere. If your price is too low, customers may think that your product is low quality or that there is something wrong with it.

To price your products effectively, you need to consider three factors: your costs, your competitors, and your value.

• Your costs: This is the amount of money that you spend to produce, ship, and sell your products. You need to calculate your costs accurately and make sure that you cover them with your price. Otherwise, you will lose money or break even with every sale.
• Your competitors: This is the amount of money that other sellers charge for similar products on Amazon. You need to research your competitors' prices and see how they compare with yours. You can use tools like [Bing Shopping], [Amazon Price Tracker], or [Keepa] to monitor and analyze price trends and changes. You can also use [Bing Search] or [Amazon Search] to see what products are ranking well for your keywords and what prices they have.
• Your value: This is the amount of money that customers are willing to pay for your products based on the perceived benefits and quality. You need to communicate your value clearly and convincingly in your product listings. You can use techniques such as highlighting unique features, offering guarantees or warranties, providing testimonials or social proof, etc.

By considering these three factors, you can set a price that is competitive, profitable, and attractive for customers.

How to Get More Reviews for Your Products

Reviews are another important factor that influence customers' buying decisions. Reviews can provide social proof, feedback, and trust for your products. They can also affect your product ranking on Amazon, as Amazon favors products with more positive reviews.

To get more reviews for your products, you need to follow threesteps:

• Ask for reviews: This is the simplest and most effective way to get more reviews. You can ask your customers to leave a review after they purchase your products, either through email, message, or insert card. You can use tools like [Feedback Genius], [Feedback Five], or [Salesbacker] to automate and personalize your review requests. You can also offer incentives such as discounts, coupons, or free products in exchange for honest reviews.
• Follow up with customers: This is another way to increase your review rate. You can follow up with your customers after they receive your products, either through email, message, or phone call. You can use this opportunity to thank them for their purchase, ask for their feedback, and remind them to leave a review. You can also use tools like [Feedback Genius], [Feedback Five], or [Salesbacker] to automate and personalize your follow-up messages.
• Enroll in Amazon programs: This is a way to get more reviews from verified buyers. You can enroll in Amazon programs such as [Amazon Vine], [Amazon Early Reviewer Program], or [Amazon Influencer Program]. These programs can help you get more exposure, reviews, and sales for your products. However, they also have some requirements and fees that you need to meet and pay.

By following these three steps, you can get more reviews for your products and improve your product performance on Amazon.

How to Create and Manage Your Amazon Deals

The third way to get free advertising on Amazon is to create and manage your Amazon deals. Amazon deals are the special offers that you can create to attract more customers and increase sales. Amazon deals include discounts, coupons, lightning deals, and best deals.

To create and manage your Amazon deals, you need to follow these steps:

• Choose your products: This is the first step to create your Amazon deals. You need to choose the products that you want to offer as deals. You should choose products that are popular, profitable, and have good reviews. You should also choose products that are relevant to the season, occasion, or event that you want to target.
• Choose your deal type: This is the second step to create your Amazon deals. You need to choose the type of deal that you want to offer for your products. There are four types of deals that you can choose from:
• Discounts: These are the percentage or amount off that you can apply to your products. You can set the discount amount, duration, and quantity for your products. Discounts are the easiest and most common type of deal that you can create.
• Coupons: These are the codes that customers can enter at checkout to get a discount on your products. You can set the coupon code, discount amount, duration, and quantity for your products. Coupons are a good way to generate more traffic and conversions for your products.
• Lightning Deals: These are the limited-time and limited-quantity deals that appear on the [Amazon Deals page]. You can set the deal price, duration, and quantity for your products. Lightning deals are a great way to boost your sales and visibility on Amazon.
• Best Deals: These are the long-term and high-quantity deals that appear on the [Amazon Deals page]. You can set the deal price, duration, and quantity for your products. Best deals are a good way to clear your inventory and increase your sales rank on Amazon.
• Create your deal: This is the third step to create your Amazon deals. You need to create your deal using the [Amazon Seller Central] dashboard. You need to fill in the required information and submit your deal for approval. Depending on the type of deal, it may take up to 24 hours for Amazon to approve or reject your deal.
• Manage your deal: This is the fourth step to create your Amazon deals. You need to manage your deal using the [Amazon Seller Central] dashboard. You need to monitor your deal performance, inventory, and customer feedback. You also need to adjust or cancel your deal if necessary.

By creating and managing your Amazon deals, you can get free advertising on Amazon and increase your sales and profits.

A Detailed Table Breakdown Related to Amazon Free Advertising

To help you understand more about Amazon free advertising, we have created a detailed table breakdown that compares the four types of free advertising tools: Amazon SEO, Amazon Reviews, Amazon Deals, and Amazon Ads (which are not free, but included for reference). The table shows the advantages, disadvantages, costs, and tips for each tool.

Tool	Advantages	Disadvantages	Costs	Tips
Amazon SEO	- Increases your organic ranking and visibility on Amazon - Drives more traffic and conversions to your products - Improves your customer trust and loyalty	- Requires constant research and optimization - Takes time and effort to see results - Depends on Amazon's algorithm changes	- No direct fees - Indirect costs such as tools, time, and labor	- Use relevant and high-volume keywords in your product listings - Optimize your title, bullet points, description, and images - Use tools like [Bing Keyword Planner], [Amazon Keyword Tool], or [Keyword Tool Dominator] to find the best keywords
Amazon Reviews	- Provides social proof and feedback for your products - Influences customer buying decisions and behavior - Affects your product ranking and performance on Amazon	- Difficult to get reviews from customers - Risk of negative or fake reviews - Subject to Amazon's review policies and guidelines	- No direct fees - Indirect costs such as incentives, tools, time, and labor	- Ask for reviews from your customers after purchase - Follow up with your customers after delivery - Use tools like [Feedback Genius], [Feedback Five], or [Salesbacker] to automate and personalize your review requests
Amazon Deals	- Creates a sense of urgency and value for your products - Boosts your sales and visibility on Amazon - Clears your inventory and increases your sales rank on Amazon	- Reduces your profit margin and ROI - Requires approval and scheduling from Amazon - Competes with other sellers' deals	- No direct fees for discounts and coupons - Direct fees for lightning deals ($150 per deal) and best deals ($300 per deal) - Indirect costs such as discounts, tools, time, and labor	- Choose the right products, deal type, price, duration, and quantity for your deals - Create your deals using the [Amazon Seller Central] dashboard - Manage your deals using the [Amazon Seller Central] dashboard
Amazon Ads	- Increases your paid ranking and visibility on Amazon - Targets specific keywords, products, or audiences - Provides detailed analytics and reports for your campaigns	- Requires a budget and bidding strategy - Competes with other sellers' ads - Depends on customer click-throughs and conversions	- Direct fees based on pay-per-click (PPC) model - Indirect costs such as tools, time, and labor	- Choose the right ad type, campaign type, budget, and bid for your ads - Create your ads using the [Amazon Advertising] platform - Manage your ads using the [Amazon Advertising] platform

FAQs About Amazon Free Advertising

What is Amazon free advertising?

Amazon free advertising is a term that refers to the various ways you can promote your products on Amazon without paying any fees. These include Amazon SEO, Amazon Reviews, and Amazon Deals.

Why is Amazon free advertising important?

Amazon free advertising is important because it can help you increase your visibility, traffic, and sales on Amazon. By using Amazon free advertising tools effectively, you can reach more potential customers, improve your product ranking and performance, and grow your online business.

How to get started with Amazon free advertising?

To get started with Amazon free advertising, you need to have an active seller account on Amazon. You also need to have products that are eligible for free advertising. You can then use the various tools that we have discussed in this article to optimize your product listings, get more reviews, create more deals, and advertise your products for free on Amazon.

How to measure the results of Amazon free advertising?

To measure the results of Amazon free advertising, you need to use the metrics and reports that are available on the [Amazon Seller Central] dashboard. You can also use tools like [Bing Analytics], [SellerApp], or [Sellics] to track and analyze your data. Some of the key metrics that you should monitor are:

• Sales volume
• Conversion rate: This is the percentage of customers who buy your products after viewing your product listings. This metric reflects your product relevance and attractiveness.
• Click-through rate: This is the percentage of customers who click on your product listings after seeing them on Amazon's search results or deals page. This metric reflects your product visibility and appeal.
• Customer reviews: These are the feedback that customers leave after purchasing your products. These metrics reflect your product quality and customer satisfaction.

Conclusion

Amazon free advertising is a powerful way to grow your online business without spending any money. By using Amazon SEO, Amazon Reviews, and Amazon Deals, you can increase your visibility, traffic, and sales on Amazon. You can also use Amazon Ads to complement your free advertising strategy and reach more customers.

We hope that this article has helped you understand more about Amazon free advertising and how to use it effectively. If you have any questions or comments, please feel free to leave them below. And if you want to learn more about how to succeed on Amazon, check out our other articles on this website. Thank you for reading and happy selling!

Video Reference : How to Get Free Advertising on Amazon: A Complete Guide