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How to Get Bing Ads Free and Boost Your Online Business

Hi Online Friends,

If you are looking for a way to advertise your online business without spending a fortune, you might want to consider Bing Ads. Bing Ads is a pay-per-click (PPC) advertising platform that allows you to create and run ads on the Bing search engine and its partner sites. Bing Ads can help you reach millions of potential customers who are searching for products or services like yours.

But what if I told you that you can get Bing Ads free? Yes, you read that right. There are ways to get free credits, coupons, and discounts for Bing Ads that can save you money and boost your online marketing efforts. In this article, I will share with you some of the best tips and tricks on how to get Bing Ads free and how to use them effectively. Let's get started!

What is Bing Ads and How Does It Work?

Bing Ads is a PPC advertising platform that allows you to create and run ads on the Bing search engine and its partner sites, such as Yahoo, MSN, AOL, and more. Bing Ads works similarly to Google Ads, where you bid on keywords that are relevant to your business and target your ads to specific audiences based on their location, device, demographics, interests, and more.

When someone searches for a keyword that matches your ad, your ad may appear on the search results page, along with other organic and paid results. You only pay when someone clicks on your ad and visits your website or landing page. You can set a daily budget and a maximum bid amount for each keyword to control your spending and optimize your return on investment (ROI).

Why Use Bing Ads?

Bing Ads has several advantages over other PPC platforms, such as Google Ads. Here are some of the benefits of using Bing Ads:

  • Bing Ads has lower competition and lower cost per click (CPC) than Google Ads, which means you can get more traffic and conversions for less money.
  • Bing Ads has a higher click-through rate (CTR) and conversion rate (CVR) than Google Ads, which means you can get more quality leads and sales from your ads.
  • Bing Ads has a larger market share than you might think. According to StatCounter, Bing has about 10% of the global search engine market share, which translates to over 1 billion monthly searches. In some countries, such as the US, UK, Canada, Australia, and France, Bing has over 20% of the market share.
  • Bing Ads has more granular targeting options than Google Ads, which means you can customize your ads to reach the right audience at the right time. For example, you can target your ads by device type, operating system, gender, age group, day of the week, time of day, and more.
  • Bing Ads has more flexible ad formats than Google Ads, which means you can create more engaging and creative ads that stand out from the crowd. For example, you can use image extensions, video extensions, action extensions, callout extensions, review extensions, and more.

How to Create a Bing Ads Account?

To start using Bing Ads, you need to create a Bing Ads account. Here are the steps to create a Bing Ads account:

  1. Go to https://ads.microsoft.com/ and click on "Sign up now".
  2. Enter your email address and password and click on "Next". You can use your existing Microsoft account or create a new one.
  3. Choose your country/region, time zone, currency, and business name and click on "Create account".
  4. Verify your email address by clicking on the link sent to your inbox.
  5. Congratulations! You have created your Bing Ads account. You can now access your dashboard and start creating your campaigns.

How to Create a Bing Ads Campaign?

To create a Bing Ads campaign, you need to follow these steps:

  1. Log in to your Bing Ads account and click on "Create campaign".
  2. Choose your campaign goal from the options: Visits to my website, Visits to my business location, Conversions in my website, Phone calls to my business, or No goal.
  3. Name your campaign and choose your budget type: Daily budget or Monthly budget. Enter your budget amount and click on "Save".
  4. Choose your campaign settings, such as location targeting, language targeting, ad distribution, bidding strategy, ad rotation, ad schedule, and more. Click on "Save and go to next step".
  5. Create your ad group and choose your keywords. You can use the keyword planner tool to find relevant keywords for your business and see their estimated traffic and bid range. You can also use the keyword match types to control how closely your keywords match the search queries. Click on "Save and go to next step".
  6. Create your ads and enter your headline, description, display URL, and final URL. You can also add extensions to enhance your ads, such as sitelink extensions, call extensions, location extensions, and more. Click on "Save and go to next step".
  7. Review your campaign summary and click on "Launch campaign".
  8. Your campaign is now live and ready to show your ads to potential customers.

How to Get Bing Ads Free?

Now that you know how to create and run a Bing Ads campaign, you might be wondering how to get Bing Ads free. There are several ways to get free credits, coupons, and discounts for Bing Ads that can help you save money and boost your online marketing efforts. Here are some of the best ways to get Bing Ads free:

Use the Microsoft Advertising Promo Code

One of the easiest ways to get Bing Ads free is to use the Microsoft Advertising promo code. Microsoft Advertising is the new name for Bing Ads, and it offers a promo code for new customers who sign up for an account. The promo code varies depending on your country and currency, but it usually ranges from $50 to $100 in free credits that you can use for your first campaign.

To use the Microsoft Advertising promo code, you need to follow these steps:

  1. Go to https://ads.microsoft.com/promotional-offers/ and choose your country/region and currency from the drop-down menus.
  2. Copy the promo code that appears on the screen.
  3. Create a new Microsoft Advertising account or log in to your existing one.
  4. Enter your billing information and payment method.
  5. Enter the promo code in the "Promotional code" box and click on "Apply".
  6. You will receive an email confirmation that your promo code has been applied.
  7. You can now use your free credits for your first campaign within 90 days of signing up.

Join the Microsoft Advertising Partner Program

Another way to get Bing Ads free is to join the Microsoft Advertising Partner Program. The Microsoft Advertising Partner Program is a program that rewards agencies, consultants, and freelancers who manage Bing Ads campaigns for their clients. By joining the program, you can get access to exclusive benefits, such as free training, certification, support, tools, events, recognition, and more.

One of the benefits of joining the program is that you can get free coupons for Bing Ads that you can use for yourself or for your clients. The amount of coupons you can get depends on your partner level, which is determined by your performance, spend, and growth. The partner levels are Member, Select, Elite, and Premier. The higher your level, the more coupons you can get.

To join the Microsoft Advertising Partner Program, you need to follow these steps:

  1. Go to https://about.ads.microsoft.com/en-us/partner-program/overview and click on "Join now".
  2. Log in with your Microsoft account or create a new one.
  3. Fill out the application form with your personal and business information.
  4. Submit your application and wait for approval.
  5. Once approved, you can access your partner dashboard and see your partner level, benefits, coupons, and more.
  6. You can use your coupons for Bing Ads within 90 days of receiving them.

Refer a Friend to Microsoft Advertising

A third way to get Bing Ads free is to refer a friend to Microsoft Advertising. Microsoft Advertising has a referral program that allows you to earn free credits for every friend you refer who signs up for an account and spends at least $25 on their first campaign. You can earn up to $250 in free credits per referral, depending on your country and currency.

To refer a friend to Microsoft Advertising, you need to follow these steps:

  1. Go to https://ads.microsoft.com/refer/ and log in with your Microsoft account.
  2. Copy your unique referral link or share it via email or social media.
  3. Your friend must click on your link and sign up for a new Microsoft Advertising account within 30 days of receiving it.
  4. Your friend must enter their billing information and payment method.
  5. Your friend must spend at least $25

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