How to Discover the Top TikTok Trends and Ads for Your Business

By Cepy 8/25/2023 Post a Comment

Hi everyone, welcome to our blog where we share the latest tips and tricks on how to grow your business with TikTok. In this article, we will show you how to discover the top TikTok trends and ads that can help you reach more customers and increase your sales.

TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It is also a powerful marketing tool that can help you showcase your brand, products, and services in a creative and engaging way. But how do you know what kind of content and ads work best on TikTok? How do you find out what your target audience is interested in and what they are watching?

Why You Should Follow TikTok Trends and Ads

One of the reasons why TikTok is so successful is because it is constantly evolving and adapting to the preferences and behaviors of its users. TikTok trends and ads are the result of the collective creativity and feedback of millions of people who use the app every day. They reflect what is popular, relevant, and appealing to different segments of the audience.

By following TikTok trends and ads, you can:

Stay updated on what is happening in your industry and niche.
Learn from the best practices and strategies of other successful brands and influencers.
Get inspired by new ideas and formats for your own content and ads.
Connect with your existing and potential customers on a deeper level.
Boost your brand awareness, engagement, and conversions.

How to Discover TikTok Trends and Ads

Use the Discover Tab

The easiest way to find out what is trending on TikTok is to use the Discover tab on the app. The Discover tab shows you a curated list of hashtags, topics, challenges, sounds, and videos that are currently popular on TikTok. You can browse through different categories, such as music, comedy, sports, beauty, fashion, education, etc., or search for specific keywords that are relevant to your niche.

The Discover tab also shows you the top ads that are running on TikTok. You can see what kind of products and services are being promoted, how they are presented, and how they perform. You can also click on the ads to learn more about the advertisers, their websites, and their offers.

Follow Influencers and Competitors

Another way to discover TikTok trends and ads is to follow influencers and competitors in your industry and niche. Influencers are people who have a large and loyal following on TikTok. They are often considered as opinion leaders and trendsetters who can influence the behavior and preferences of their fans. Competitors are other brands or businesses that offer similar products or services as yours. They are your direct or indirect rivals who compete for the same market share.

By following influencers and competitors, you can:

See what kind of content and ads they create and post.
Analyze their strengths and weaknesses.
Identify their target audience and their pain points.
Find out what works and what doesn't work for them.
Benchmark your own performance against theirs.

Use Third-Party Tools

A third way to discover TikTok trends and ads is to use third-party tools that can help you monitor, analyze, and optimize your TikTok marketing efforts. Some of these tools include:

TikTok Business: This is the official platform for advertisers who want to run campaigns on TikTok. It allows you to create, manage, measure, and optimize your ads using various features and tools.
TikTok Ads Manager: This is the dashboard where you can access all the data and insights related to your TikTok ads. It shows you metrics such as impressions, clicks, conversions, cost per result, etc., as well as detailed reports on your audience demographics, behavior, interests, etc.
TikTok Spark Ads: This is a new type of ad format that allows you to collaborate with influencers who can promote your products or services in their organic videos. You can choose from a pool of verified creators who match your brand image and goals.
TikRank: This is a free tool that helps you discover the top trending hashtags, videos, sounds, and influencers on TikTok. You can also use it to track your own account performance and growth.
Pentos: This is a paid tool that provides you with comprehensive analytics and insights on TikTok trends, influencers, competitors, and audiences. You can also use it to generate content ideas and optimize your hashtags.

TikTok Trend Discovery Top Ads Breakdown

To give you a better idea of how to discover TikTok trends and ads, we have prepared a table breakdown of some of the top ads that are currently running on TikTok. We have selected these ads based on their relevance, creativity, and performance. We have also included some key takeaways and tips that you can apply to your own ads.

FAQs About TikTok Trend Discovery Top Ads

What are TikTok trend discovery top ads?

TikTok trend discovery top ads are ads that are based on or inspired by the current trends on TikTok. They are designed to match the style, tone, and format of the organic content on the app, making them more native and relevant to the users. They are also optimized for performance, engagement, and conversions.

Why are TikTok trend discovery top ads important?

TikTok trend discovery top ads are important because they can help you reach morepotential customers and increase your sales. By following the trends on TikTok, you can create ads that are more appealing, engaging, and relevant to your target audience. You can also leverage the popularity and influence of the trends to boost your brand awareness and credibility.

How to create TikTok trend discovery top ads?

To create TikTok trend discovery top ads, you need to follow these steps:

Research the current trends on TikTok using the Discover tab, influencers, competitors, and third-party tools.
Select the trends that are most suitable for your niche, goals, and budget.
Create your ad content using the same or similar elements as the trends, such as music, sound, video, text, etc.
Test and optimize your ad content using the TikTok Business platform and TikTok Ads Manager.
Launch and monitor your ad campaign using the TikTok Business platform and TikTok Ads Manager.

What are the best practices for TikTok trend discovery top ads?

Some of the best practices for TikTok trend discovery top ads are:

Be authentic and original. Don't copy or imitate other ads or content. Instead, use your own voice and style to express your brand personality and values.
Be relevant and timely. Don't use outdated or irrelevant trends. Instead, use the trends that are current and related to your niche and audience.
Be creative and entertaining. Don't use boring or generic ads or content. Instead, use humor, emotion, storytelling, etc., to capture attention and interest.
Be clear and concise. Don't use too much or too little information. Instead, use enough information to convey your message and offer.
Be actionable and measurable. Don't use vague or ambiguous calls to action. Instead, use specific and clear calls to action that encourage users to take the next step.

What are the benefits of TikTok trend discovery top ads?

Some of the benefits of TikTok trend discovery top ads are:

They can help you reach a large and active audience on TikTok.
They can help you increase your brand awareness, engagement, and conversions.
They can help you improve your brand image and reputation.
They can help you save time and money on creating ad content.
They can help you learn from the best practices and strategies of other successful brands and influencers.

What are the challenges of TikTok trend discovery top ads?

Some of the challenges of TikTok trend discovery top ads are:

They can be difficult to keep up with due to the fast-changing nature of TikTok trends.
They can be risky to use due to the possibility of backlash or negative feedback from users.
They can be hard to measure due to the lack of standard metrics and tools for TikTok ads.
They can be competitive to use due to the high demand and saturation of TikTok ads.
They can be complex to create due to the various factors and elements involved in TikTok ads.

What are some examples of TikTok trend discovery top ads?

Some examples of TikTok trend discovery top ads are:

SHEIN's #SHEINhaul challenge: This is an example of a user-generated content campaign that leverages a popular hashtag challenge on TikTok. Users are encouraged to share their shopping hauls from SHEIN using the hashtag #SHEINhaul and get a chance to win prizes.
Wish's #WishFinds challenge: This is an example of a video ad campaign that leverages a popular sound effect on TikTok. Users are shown various products from Wish that match their interests using the sound effect "I found it". The ad also includes a call to action to download the app and join the challenge.
Spotify's #SpotifyWrapped campaign: This is an example of a video ad campaign that leverages a popular feature on Spotify. Users are shown their personalized music statistics for the year using the feature "Spotify Wrapped". The ad also includes a call to action to share their results on social media and discover more music on Spotify.
Duolingo's #DuolingoStories campaign: This is an example of a video ad campaign that leverages a popular format on TikTok. Users are shown short and funny stories in different languages using the format "Duolingo Stories". The ad also includes a call to action to download the app and learn a new language.
Netflix's #NetflixIsAJoke campaign: This is an example of a video ad campaign that leverages a popular genre on TikTok. Users are shown clips from various comedy shows and movies on Netflix using the genre "Netflix Is A Joke". The ad also includes a call to action to watch more comedy on Netflix.

Conclusion

TikTok is a great platform for marketing your business, but you need to know how to discover the top trends and ads that can help you achieve your goals. In this article, we have shown you how to use the Discover tab, influencers, competitors, and third-party tools to find out what is popular and relevant on TikTok. We have also given you some examples, tips, and best practices for creating your own TikTok trend discovery top ads.

We hope you have found this article helpful and informative. If you want to learn more about TikTok marketing, check out our other articles on our blog. You can also contact us if you need any assistance or guidance on creating your own TikTok ads.

Thank you for reading and happy TikToking!

If you enjoyed this article, you might also like TikTok Ads Examples: How to Create Engaging and Effective Ads for Your Business.

Advertiser	Product/Service	Ad Format	Ad Content	Key Takeaways/Tips
SHEIN	Fashion clothing and accessories	In-feed video ad	A video featuring a female model wearing different outfits from SHEIN and dancing to a catchy song. The video also shows the prices and discounts of the items.	- Use music and movement to capture attention and create a positive mood. - Showcase your products in action and highlight their features and benefits. - Include a clear call to action and a compelling offer.
Wish	Online shopping platform	In-feed video ad	A video featuring a male user browsing through various products on Wish and adding them to his cart. The video also shows the user receiving his order and being satisfied with his purchase.	- Use humor and storytelling to engage and entertain your audience. - Demonstrate how your product or service can solve a problem or fulfill a need. - Build trust and credibility by showing real customer reviews and testimonials.
Spotify	Music streaming service	In-feed video ad	A video featuring a female user listening to music on Spotify and discovering new songs and artists based on her preferences. The video also shows the user sharing her playlists with her friends and enjoying the social aspect of Spotify.	- Use personalization and customization to appeal to your audience's interests and tastes. - Highlight the unique value proposition and differentiation of your product or service. - Encourage social sharing and word-of-mouth marketing.
Duolingo	Language learning app	In-feed video ad	A video featuring a male user learning Spanish with Duolingo and having fun with the gamified lessons. The video also shows the user applying his skills in real-life situations, such as ordering food at a restaurant or chatting with a native speaker.	- Use gamification and interactivity to make your product or service more fun and engaging. - Show the benefits and outcomes of using your product or service, not just the features. - Create a sense of urgency and scarcity by using countdowns, limited offers, etc.
Netflix	Video streaming service	In-feed video ad	A video featuring clips from various Netflix shows and movies that are popular or trending on TikTok. The video also shows the Netflix logo and slogan at the end.	- Use viral content and user-generated content to leverage social proof and influence. - Showcase the variety and quality of your content portfolio. - Keep your branding consistent and recognizable.

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