How to Create Your Own TikTok Shop in 2023: A Complete Guide
Hi online friends, Are you looking for a way to sell your products on TikTok, the fastest-growing social media platform in the world? Do you want to reach millions of potential customers who are eager to discover new brands and products? Do you want to leverage the power of TikTok's creative community and live shopping features?
If you answered yes to any of these questions, then you need to create your own TikTok shop.
A TikTok shop is a shopping feature that allows you to display and sell your products directly on TikTok. You can showcase your products through in-feed videos, live streams, and a dedicated product showcase tab on your profile. You can also partner with creators and affiliates who can promote your products to their followers and earn commissions.
TikTok shopping is a great opportunity for sellers, brands, and creators who want to tap into the massive and engaged TikTok audience. According to TikTok, there are over 1 billion monthly active users on the platform, and over 50% of them have purchased something they saw on TikTok.
But how do you create your own TikTok shop? What are the requirements, steps, and best practices? In this article, we will answer all these questions and more. We will show you how to set up your TikTok shop, how to use TikTok live shopping, and how to increase your sales with your TikTok shop.
Let's get started!
What are the benefits of creating your own TikTok shop?
Creating your own TikTok shop has many benefits for your business. Here are some of them:
- You can reach a large and diverse audience of over 1 billion monthly active users who are interested in discovering new products and brands.
- You can showcase your products in a creative and engaging way through short-form videos and live streams that capture the attention of your potential customers.
- You can drive traffic and conversions directly from TikTok without leaving the app. You can also track your performance and optimize your campaigns using TikTok's analytics tools.
- You can build trust and loyalty with your customers by providing them with a seamless and secure shopping experience on TikTok.
- You can collaborate with creators and affiliates who can help you increase your brand awareness and sales by recommending your products to their followers.
- You can leverage the power of social commerce and word-of-mouth marketing by encouraging your customers to share their feedback and reviews on TikTok.
Who can create their own TikTok shop?
TikTok shopping is available for four types of users: sellers, creators, partners, and affiliates.
Sellers
Sellers are merchants, brands, or businesses who want to sell their products on TikTok. To create a TikTok shop as a seller, you must meet the following requirements:
- You must be located in one of the following regions: UK, Chinese mainland, Hong Kong, or Indonesia. You must also be able to prove it with a phone number from that region, a certificate of incorporation for your business, and identification.
- You must have a registered business name, address, email, phone number, website URL, and logo.
- You must have a valid bank account that matches your business name and region.
- You must have at least one product to sell on TikTok.
Creators
Creators are influencers or content creators who want to monetize their content on TikTok by promoting relevant brands and products. To create a TikTok shop as a creator, you must meet the following requirements:
- Your account must be in good standing. Plus, you have to:
- Have 1,000+ followers
- Have 50+ video views in the last 28 days
- Be 18 years old
- Have posted a video on TikTok in the past 28 days
Partners
Partners are third-party platforms or service providers who want to integrate their services with TikTok shopping. For example, Shopify is a partner that allows its merchants to connect their Shopify stores with their TikTok shops. To create a TikTok shop as a partner, you must meet the following requirements:
- You must have a registered business in one of the following countries: China, Indonesia, Italy, Malaysia, Philippines, Singapore, Thailand, Turkey, UK, Vietnam.
- You must have a valid business license or certificate of incorporation for your business.
- You must have a valid website URL and logo for your platform or service.
Affiliates
Affiliates are users who want to earn commissions by referring customers to TikTok shops. To create a TikTok shop as an affiliate, you must meet the following requirements:
- You must be registered as a TikTok shop seller from one of the following regions: United Kingdom, Chinese mainland and the Hong Kong SAR Seller (cross-border only), Indonesia, Malaysia, Thailand, Vietnam, Philippines or Singapore.
- You must have a valid bank account that matches your region.
How to create your own TikTok shop as a seller?
If you are a seller who wants to create your own TikTok shop, you can follow these steps:
Step 1: Sign up for a TikTok account and authorize it
The first step is to sign up for a TikTok account if you don't have one already. You can download the TikTok app from the App Store or Google Play and create your account using your phone number, email, or social media account.
Once you have your TikTok account, you need to authorize it for TikTok shopping. To do this, go to your profile page and tap on the three dots icon in the top right corner. Then, tap on "Manage account" and scroll down to find the "TikTok Shop" option. Tap on it and follow the instructions to authorize your account.
Step 2: Go to TikTok Ads Manager and start a new campaign
The next step is to go to TikTok Ads Manager and start a new campaign with Shop Purchases or Product Sales as the objective. To do this, go to https://ads.tiktok.com/ and log in with your TikTok account. Then, click on the "Create" button in the top right corner and select "Campaign".
On the campaign creation page, choose "Shop Purchases" or "Product Sales" as your campaign objective. Then, enter your campaign name, budget, and schedule. Click on "Next" to continue.
Step 3: Create an ad group and select your target audience
On the ad group creation page, enter your ad group name and select your target audience. You can use TikTok's audience network, which includes TikTok, Vigo Video, Helo, and other partner apps, or you can use your own custom or lookalike audiences.
You can also refine your audience by selecting their location, age, gender, language, interests, behaviors, devices, and other criteria. You can also exclude certain audiences that you don't want to target.
Step 4: Choose your ad placement and optimization goal
On the same page, choose your ad placement and optimization goal. You can choose to show your ads on all available placements or select specific ones. You can also choose to optimize your ads for conversions, clicks, impressions, or reach.
Step 5: Set your bid and budget
On the same page, set your bid and budget for your ad group. You can choose to set a daily or lifetime budget and a maximum or average cost per result. You can also enable or disable delivery speed control and frequency cap.
Step 6: Create your ad creative and link it to your product catalog
On the ad creation page, create your ad creative and link it to your product catalog. You can choose to use an existing video from your TikTok account or upload a new one. You can also edit your video using TikTok's creative tools.
Then, enter your ad name and text. You can also add a call-to-action button such as "Shop Now" or "Learn More". Finally, link your ad to your product catalog by selecting the products that you want to promote. You can also add tracking parameters such as UTM codes to measure your ad performance.
Step 7: Review and launch your campaign
On the review page, review your campaign details and make sure everything is correct. Then, click on "Submit" to launch your campaign.
Congratulations! You have created your own TikTok shop as a seller.
How to create your own TikTok shop as a creator?
If you are a creator who wants to create your own TikTok shop, you can follow these steps:
Step 1: Apply for the TikTok Shop Creator Program
The first step is to apply for the TikTok Shop Creator Program. To do this, go to https://shop.tiktok.com/business/en/creator and click on "Join Now". Then, fill out the application form with your personal information, TikTok username, email address, phone number, country/region of residence, preferred language, and category of interest.
You will also need to agree to the terms and conditions of the program and provide some additional information such as:
- Your average number of views per video
- Your average number of likes per video
- Your average number of comments per video
- Your average number of shares per video
- Your average number of followers
- Your average engagement rate
- Your main content topics
- Your main content formats
- Your main content styles
- Your main content goals
- Your main content challenges
- Your main- Your main content inspirations
- Your main content collaborations
- Your main content monetization methods
- Your main content expectations from TikTok Shop
Once you have completed the application form, click on "Submit" and wait for the approval from TikTok.
Step 2: Connect with brands and products that match your niche and audience
Once you are approved for the TikTok Shop Creator Program, you can connect with brands and products that match your niche and audience. You can browse through the available products on the TikTok Shop Creator Portal and select the ones that you want to promote.
You can also filter the products by category, price, commission rate, rating, and popularity. You can also search for specific products by keywords or product IDs.
Step 3: Create videos and live streams to showcase the products
Once you have selected the products that you want to promote, you can create videos and live streams to showcase them to your followers. You can use your own creativity and style to make your content engaging and authentic.
You can also use TikTok's creative tools such as stickers, filters, effects, music, and text to enhance your content. You can also add hashtags, captions, and tags to make your content more discoverable.
When you create your content, make sure to include the product link or QR code in your video or live stream. This will allow your followers to easily access the product page and purchase the product.
Step 4: Track your performance and earnings
Once you have created and posted your content, you can track your performance and earnings on the TikTok Shop Creator Portal. You can see how many views, likes, comments, shares, clicks, orders, and conversions your content has generated.
You can also see how much commission you have earned from each product and how much balance you have in your account. You can withdraw your earnings to your bank account once you reach the minimum threshold.
Congratulations! You have created your own TikTok shop as a creator.
How to use TikTok live shopping?
TikTok live shopping is a feature that allows you to sell your products through live streams on TikTok. You can interact with your viewers in real time, answer their questions, demonstrate your products, and encourage them to buy.
To use TikTok live shopping, you need to have a TikTok shop as a seller or a creator. You also need to have at least 1,000 followers and be at least 16 years old.
To start a live shopping session, follow these steps:
Step 1: Go to your profile page and tap on the "+" icon
Go to your profile page and tap on the "+" icon in the bottom center of the screen. This will open the camera interface.
Step 2: Swipe left to select the "Live" option
Swipe left on the camera interface until you see the "Live" option at the bottom of the screen. Tap on it to enter the live mode.
Step 3: Enter a title for your live stream and select a category
Enter a catchy and descriptive title for your live stream that tells your viewers what you are going to sell. For example, "Live Shopping: The Best Skincare Products for Winter".
Then, select a category that matches your niche and audience. For example, "Beauty".
Step 4: Tap on the shopping cart icon and select the products that you want to sell
Tap on the shopping cart icon at the bottom right corner of the screen. This will open a list of products that you have added to your TikTok shop.
Select up to nine products that you want to sell during your live stream. You can also search for specific products by keywords or product IDs.
Step 5: Tap on "Go Live" and start selling
Tap on "Go Live" at the bottom of the screen and start selling. You can see how many viewers are watching your live stream, how many likes they are giving you, and what comments they are leaving.
You can also see how many products are left in stock, how many orders have been placed, and how much revenue you have generated.
To showcase a product during your live stream, tap on it from the list at the bottom of the screen. This will display a pop-up window with the product image, name, price, rating, and link.
You can then talk about the product's features, benefits, reviews, and testimonials. You can also demonstrate how to use it or show different ways to style it.
To encourage your viewers to buy the product, tap on the "Buy Now" button on the pop-up window. This will send a notification to all your viewers with a link to the product page.
You can also use other techniques such as:
- Offering discounts or free shipping for a limited time
- Creating urgency or scarcity by saying that there are only a few products left or that the offer will end soon
- Asking questions or polls to engage your viewers and get their feedback
- Giving shout-outs or rewards to your loyal or new customers
- Collaborating with other creators or influencers who can join your live stream and promote your products
Step 6: End your live stream and check your results
When you are done with your live stream, tap on the "X" icon at the top right corner of the screen. This will end your live stream and show you a summary of your results.
You can see how many viewers, likes, comments, shares, clicks, orders, and conversions you have received. You can also see how much revenue and commission you have earned.
You can also access your live stream analytics on the TikTok Shop Creator Portal. You can see more detailed data such as:
- The duration and peak time of your live stream
- The number and percentage of new and returning viewers
- The average watch time and retention rate of your viewers
- The number and percentage of viewers who clicked on the product link or QR code
- The number and percentage of viewers who added the product to their cart or wishlist
- The number and percentage of viewers who completed the purchase
- The conversion rate and cost per conversion of your live stream
You can use this data to evaluate your live stream performance and optimize your future live streams.
How to increase your sales with your TikTok shop?
Creating your own TikTok shop and using TikTok live shopping are great ways to sell your products on TikTok. But how can you increase your sales and grow your business?
Here are some tips and best practices that you can follow:
- Research your target audience and niche. Find out what they are interested in, what they are looking for, what they are buying, and what they are talking about on TikTok. Use this information to create relevant and appealing content and products for them.
- Optimize your profile and product pages. Make sure that your profile and product pages are attractive, informative, and easy to navigate. Use high-quality images, videos, and descriptions that showcase your brand personality and value proposition. Include clear calls-to-action, prices, ratings, reviews, and links to your products.
- Use keywords and hashtags. Use keywords and hashtags that are relevant to your niche, audience, products, and content. This will help you rank higher on TikTok's search engine and algorithm, and reach more potential customers who are searching for or browsing similar topics.
- Create engaging and authentic content. Create content that is engaging, authentic, and entertaining for your audience. Use short-form videos and live streams that capture their attention and showcase your products in a creative way. Use TikTok's creative tools such as stickers, filters, effects, music, and text to enhance your content.
- Collaborate with creators and affiliates. Collaborate with creators and affiliates who have a large and loyal following in your niche or industry. They can help you increase your brand awareness and sales by recommending your products to their followers. You can also offer them commissions or incentives for each sale they generate.
- Encourage user-generated content. Encourage user-generated content (UGC) from your customers by asking them to share their feedback, reviews, testimonials, or photos/videos of them using or wearing your products. You can also create challenges, contests, or giveaways to motivate them to participate. UGC can help you build trust and loyalty with your customers, as well as attract new ones who see their friends or peers enjoying your products.
- Analyze your data and optimize your strategy. Analyze your data from TikTok's analytics tools and the TikTok Shop Creator Portal. Find out what works and what doesn't work for your TikTok shop. Identify your strengths and weaknesses, opportunities and threats, trends and patterns. Use this information to optimize your strategy and improve your results.
Conclusion
TikTok is more than just a social media platform for entertainment. It is also a powerful platform for eCommerce.
By creating your own TikTok shop, you can sell your products directly on TikTok without leaving the app. You can also use TikTok live shopping to interact with your customers in real time, demonstrate your products, and encourage them to buy.
To create your own TikTok shop, you need to meet certain requirements depending on whether you are a seller, a creator, a partner, or an affiliate. You also need to follow certain steps to set up your shop, create your ads, link your products, track your performance, and withdraw your earnings.
To increase your sales with your TikTok shop, you need to follow some tips and best practices such as researching your audience and niche, optimizing your profile and product pages, using keywords and hashtags, creating engaging content collaborating with creators affiliates encouraging user-generated content analyzing data optimizing strategy
We hope this article has helped you understand how to create own tiktok shop in 2023: a complete guide.
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