How to Create a Winning TikTok Ads Guide for Your Business
Hi online friends, If you're looking for a way to reach new customers, grow your brand awareness, and showcase your creativity, then you might want to consider advertising on TikTok.
TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It's a place where people can express themselves through short-form videos, ranging from comedy sketches, dance challenges, beauty tutorials, and more.
But TikTok is not just for entertainment. It's also a powerful marketing tool that can help you connect with your target audience, drive traffic to your website or app, and generate sales.
In this article, we'll show you how to create a winning TikTok ads guide for your business, covering everything from setting up your account, choosing the right ad format, designing effective ads, targeting your audience, tracking your performance, and optimizing your results.
Let's get started!
What is TikTok Ads Manager?
TikTok Ads Manager is the online platform where you can create, manage, and measure your TikTok ads. It's designed to be straightforward, easy to use, and effective.
You can access TikTok Ads Manager by signing up for a TikTok business account [here](https://ads.tiktok.com/marketing_api/auth/login).
To get started on TikTok Ads Manager, you'll need to complete your account setup and pass an account review. You'll also need to provide some basic information about your business, such as your country/region, time zone, currency, and business name.
Once your account is ready, you can start creating your first campaign.
How to Create a Campaign on TikTok Ads Manager
A campaign is the highest level of your ad structure on TikTok Ads Manager. It defines your advertising objective, which is what you want to achieve with your ads.
TikTok Ads Manager offers three types of advertising objectives:
- Awareness: These objectives help you increase your brand exposure and reach more potential customers.
- Consideration: These objectives help you drive more engagement and interest in your products or services.
- Conversion: These objectives help you generate more actions and sales from your customers.
Depending on your advertising objective, you'll be able to choose from different campaign goals, such as:
- Reach: This goal helps you maximize the number of people who see your ads.
- Traffic: This goal helps you drive more visitors to your website or app.
- App Install: This goal helps you increase the number of downloads of your app.
- Video View: This goal helps you increase the number of views of your video ads.
- Lead Generation: This goal helps you collect leads from potential customers who are interested in your products or services.
- Conversions: This goal helps you increase the number of conversions on your website or app, such as purchases, sign-ups, or registrations.
To create a campaign on TikTok Ads Manager, follow these steps:
1. Log in to your TikTok Ads Manager account and click on the "Campaign" tab at the top of the page.
2. Click on the "Create" button at the top right corner of the page.
3. Choose your advertising objective and campaign goal from the drop-down menu.
4. Enter a name for your campaign and set a budget limit if you want to control how much you spend on your campaign.
5. Click on "Continue" to proceed to the next step.
How to Create an Ad Group on TikTok Ads Manager
An ad group is the second level of your ad structure on TikTok Ads Manager. It defines how you want to deliver your ads, such as where you want them to appear, who you want them to reach, and how much you want to spend on them.
TikTok Ads Manager offers various options for setting up your ad group, such as:
- Placement: This option allows you to choose where you want your ads to be shown. You can choose from different platforms within the TikTok family of apps, such as TikTok, Vigo Video (India only), Helo (India only), Pangle (China only), or News Republic (Global). You can also choose from different positions within each platform, such as In-Feed Video (ads that appear in the user's feed), TopView (ads that appear when the user opens the app), Brand Takeover (ads that appear as full-screen images or videos when the user opens the app), or Branded Hashtag Challenge (ads that invite users to participate in a branded hashtag challenge).
- Audience Network: This option allows you to extend your reach beyond the TikTok family of apps and show your ads on other third-party apps and websites that are part of the TikTok Audience Network. You can choose from different categories of apps and websites, such as Games, Lifestyle, Entertainment, News, or Education.
- Targeting: This option allows you to define who you want to see your ads based on various criteria, such as:
- Demographics: You can target your audience by gender, age, location, language, device, or operating system.
- Interests: You can target your audience by their interests and behaviors, such as Sports, Music, Travel, or Shopping.
- Custom Audiences: You can target your audience by uploading your own list of customers or users who have interacted with your business before, such as website visitors, app users, or email subscribers.
- Lookalike Audiences: You can target your audience by creating a new list of users who are similar to your existing customers or users based on their characteristics and behaviors.
- Budget & Schedule: This option allows you to set how much you want to spend on your ad group and when you want your ads to run. You can choose from different budget types, such as:
- Daily Budget: This budget type allows you to set a maximum amount that you want to spend on your ad group per day.
- Lifetime Budget: This budget type allows you to set a total amount that you want to spend on your ad group for the entire duration of your campaign.
- Pacing: This option allows you to control how quickly or slowly you want to spend your budget. You can choose from two pacing modes:
- Standard: This mode allows you to spend your budget evenly throughout the day or the campaign period.
- Accelerated: This mode allows you to spend your budget as quickly as possible until it runs out.
You can also choose from different schedule types, such as:
- Start & End Date: This schedule type allows you to set a specific date and time for when you want your ads to start and end.
- Continuous: This schedule type allows you to run your ads continuously until you pause or stop them manually.
- Optimization Goal & Bid Strategy: This option allows you to set how you want to optimize and measure the performance of your ads. You can choose from different optimization goals, such as:
- Impressions: This goal optimizes your ads for the number of times they are shown to users.
- Clicks: This goal optimizes your ads for the number of times they are clicked by users.
- Conversions: This goal optimizes your ads for the number of conversions they generate on your website or app, such as purchases, sign-ups, or registrations.
You can also choose from different bid strategies, such as:
- Lowest Cost: This strategy allows you to get the lowest possible cost per result for your optimization goal.
- Target Cost: This strategy allows you to set a target cost per result for your optimization goal and maintain it throughout the campaign period.
- Maximum Cost: This strategy allows you to set a maximum cost per result for your optimization goal and never exceed it.
To create an ad group on TikTok Ads Manager, follow these steps:
1. After creating your campaign, click on "Create Ad Group" at the bottom of the page.
2. Choose your placement and audience network options from the drop-down menu.
3. Enter a name for your ad group and set a budget and schedule for it.
4. Choose your targeting options and refine your audience based on the criteria that suit your business goals.
5. Choose your optimization goal and bid strategy and enter a bid amount for your ad group.
6. Click on "Continue" to proceed to the next step.
How to Create an Ad on TikTok Ads Manager
An ad is the lowest level of your ad structure on TikTok Ads Manager. It defines how you want your ads to look and what you want them to say.
TikTok Ads Manager offers various options for creating your ad, such as:
- Ad Format: This option allows you to choose the type of ad that you want to create. You can choose from two ad formats:
- Image: This format allows you to create static image ads that appear in the user's feed or in other placements within the TikTok family of apps or the TikTok Audience Network.
- Video: This format allows you to create video ads that appear in the user's feed or in other placements within the TikTok family of apps or the TikTok Audience Network.
- Ad Media: This option allows you to upload or select the media that you want to use for your ad. You can upload or select media from three sources:
- Add from Computer: This source allows you to upload media from your computer directly.
- Add from Assets: This source allows you to access media from previous ads that are stored in the assets automatically.
- Create- Create a Video: This source allows you to create video ads using TikTok Ads Manager's creative tools. You can choose from two options:
- Use Video Template: This option allows you to create video ads based on existing images using pre-approved stunning templates. You can choose from different templates, themes, music, and filters to customize your video ads.
- Smart Video: This option allows you to create video ads using smart technology that automatically analyzes your media and edits them into engaging videos. You can also use smart soundtrack to generate background music for your videos.
- Ad Details: This option allows you to enter the text and link that you want to display with your ad. You can enter the following elements:
- Display Name: This is your brand's identity that appears on your ad. It must be consistent with the brand/product/company name of the promoted website or app.
- Text: This is the text that appears as part of your ad creative and tells your audience what you are promoting. It should be concise, clear, and compelling.
- Call to Action: This is the button that appears on your ad and tells your audience what you want them to do when they see your ad. You can choose from different call to action options, such as:
- Download Now
- Learn More
- Shop Now
- Sign Up
- Contact Us
- Profile Image: This is the image that appears on your ad and represents your brand. It should be clear, recognizable, and relevant to your business.
- URL: This is the link that you want your ad to direct traffic to. It should be a valid and secure website or app link that matches your display name and ad content.
To create an ad on TikTok Ads Manager, follow these steps:
1. After creating your ad group, click on "Create Ad" at the bottom of the page.
2. Choose your ad format from the drop-down menu.
3. Add or select your media from the available sources and choose a thumbnail for your ad.
4. Enter your ad details and preview how your ad will look on different placements.
5. Click on "Submit" to finish creating your ad.
How to Track and Measure Your TikTok Ads Performance
Once you've created your campaign, ad group, and ad, you can start running your ads on TikTok and monitor their performance on TikTok Ads Manager.
TikTok Ads Manager provides various metrics and reports that help you track and measure how well your ads are performing and how they are achieving your advertising objective and campaign goal.
Some of the metrics and reports that you can access on TikTok Ads Manager include:
- Overview: This report shows you a summary of your campaign, ad group, and ad performance, such as impressions, clicks, conversions, cost, and return on ad spend (ROAS).
- Delivery: This report shows you how your ads are delivered across different dimensions, such as placement, device, operating system, gender, age, location, interest, custom audience, or lookalike audience.
- Conversion: This report shows you how your ads are driving conversions on your website or app, such as purchases, sign-ups, or registrations. You'll need to set up conversion tracking on your website or app using TikTok's pixel or SDK to access this report.
- Creative: This report shows you how your ads are performing based on different creative elements, such as image, video, text, call to action, or profile image.
- Attribution: This report shows you how your ads are attributed to different actions or events on your website or app, such as views, clicks, installs, or conversions. You can choose from different attribution windows, such as 1-day view-through attribution (VTA), 7-day VTA, 28-day VTA, 1-day click-through attribution (CTA), 7-day CTA, or 28-day CTA.
To access these metrics and reports on TikTok Ads Manager, follow these steps:
1. Log in to your TikTok Ads Manager account and click on the "Report Center" tab at the top of the page.
2. Choose the report that you want to view from the left sidebar menu.
3. Select the date range that you want to analyze from the top right corner of the page.
4. Filter the data by campaign name, ad group name, or ad name from the drop-down menu at the top of the page.
5. Customize the columns that you want to see by clicking on the "Columns" button at the top right corner of the page.
6. Export or download the data by clicking on the "Export" button at the top right corner of the page.
How to Optimize Your TikTok Ads Performance
Tracking and measuring your TikTok ads performance is not enough. You also need to optimize your ads performance by making adjustments and improvements based on the data and insights that you get from TikTok Ads Manager.
TikTok Ads Manager offers various tools and features that help you optimize your ads performance, such as:
- A/B Testing: This tool allows you to test different versions of your ads to see which one performs better and delivers better results. You can test different elements of your ads, such as image, video, text, call to action, or profile image.
- Automated Rules: This feature allows you to create rules that automatically adjust your budget, bid, or status based on certain conditions or triggers. For example, you can create a rule that increases your budget by 10% if your ROAS is higher than 2.
- Smart Optimization: This feature allows you to enable TikTok's algorithm to automatically optimize your ads delivery and performance based on your optimization goal and bid strategy. For example, you can enable smart optimization to get more conversions at a lower cost.
To optimize your TikTok ads performance on TikTok Ads Manager, follow these steps:
1. Log in to your TikTok Ads Manager account and click on the "Campaign" tab at the top of the page.
2. Select the campaign, ad group, or ad that you want to optimize from the list of campaigns, ad groups, or ads.
3. Click on the "Optimization" button at the top right corner of the page.
4. Choose the tool or feature that you want to use from the drop-down menu, such as A/B Testing, Automated Rules, or Smart Optimization.
5. Follow the instructions on the screen to set up and apply the tool or feature to your campaign, ad group, or ad.
Conclusion
TikTok is a great platform for advertising your business and reaching new customers. By following this TikTok ads guide, you'll be able to create, manage, and measure your TikTok ads effectively and efficiently.
Remember to:
- Set up your TikTok Ads Manager account and complete your account setup and review.
- Create a campaign that matches your advertising objective and campaign goal.
- Create an ad group that defines how you want to deliver your ads.
- Create an ad that showcases your brand and products or services.
- Track and measure your TikTok ads performance using various metrics and reports.
- Optimize your TikTok ads performance using various tools and features.
We hope this article has helped you learn how to create a winning TikTok ads guide for your business. If you have any questions or feedback, feel free to contact us at support@tiktok.com.
Happy advertising!
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