How to Create a Winning Bing Ads Campaign for Your Business

By Cepy 8/28/2023 Post a Comment

Hi Online Friends,

If you are looking for a way to reach more customers online, you might want to consider advertising on Bing. Bing is the second most popular search engine in the world, with over 12% market share and 109 million monthly users. Bing also powers other platforms like Yahoo, AOL, and DuckDuckGo, giving you access to a wider audience.

But how do you create a successful Bing ads campaign that drives traffic, leads, and sales to your website? In this article, we will show you everything you need to know about Bing ads, including the types, tips, and cost of advertising on Bing. We will also share some best practices and examples of successful Bing ads campaigns that you can learn from.

What are Bing Ads?

Bing Ads are pay-per-click (PPC) ads that appear on the Bing search engine and its partner sites. PPC ads are online advertisements that you only pay for when someone clicks on them. PPC ads are a great way to attract qualified visitors who are actively searching for your products or services.

Bing Ads distinguishes between campaigns, ad groups, ads and keywords, structured according to a hierarchical order: for example, the campaign is a collection of ad groups. Basically these are practical containers for your ads and keywords.[^3^]

Types of Bing Ads

Bing Ads offers different types of ads that you can use to reach your target audience. Here are some of the most common ones:

Search ads: Search ads are text-based ads that appear on the Bing search results page. They are triggered by keywords that match the user's search query. Search ads are ideal for driving traffic to your website and generating leads or sales.
Shopping ads: Shopping ads are product-based ads that showcase your products with images, prices, and ratings. They appear on the Bing Shopping tab and sometimes on the main search results page. Shopping ads are perfect for e-commerce businesses that want to increase their online sales.
Display ads: Display ads are image-based or video-based ads that appear on websites and apps that are part of the Microsoft Audience Network. They are triggered by the user's interests, behavior, or demographics. Display ads are great for building brand awareness and reaching new customers.
Video ads: Video ads are short video clips that play before, during, or after online videos on websites and apps that are part of the Microsoft Audience Network. They are also triggered by the user's interests, behavior, or demographics. Video ads are effective for engaging your audience and telling your brand story.
Native ads: Native ads are text-based or image-based ads that blend in with the content and design of the websites and apps that they appear on. They are also part of the Microsoft Audience Network and are triggered by the user's interests, behavior, or demographics. Native ads are useful for delivering relevant and non-intrusive messages to your audience.

Tips for Creating Effective Bing Ads

To create effective Bing ads that get results, you need to follow some best practices and optimize your campaigns accordingly. Here are some tips to help you create winning Bing ads:

Do keyword research: Keyword research is the process of finding and analyzing the words and phrases that your potential customers use to search for your products or services online. Keyword research helps you identify the most relevant and profitable keywords for your Bing ads campaigns. You can use tools like Bing Keyword Planner or Ubersuggest to find keyword ideas and data.
Write compelling ad copy: Ad copy is the text that appears on your Bing ads and persuades your audience to click on them. Ad copy should be clear, concise, and relevant to your keywords and landing pages. It should also include a strong call-to-action (CTA) that tells your audience what to do next.
Use ad extensions: Ad extensions are additional features that enhance your Bing ads with more information and options. For example, you can use site link extensions to add more links to your website, call extensions to add a phone number to your ad, or location extensions to add a map and directions to your business. Ad extensions can improve your ad performance by increasing your click-through rate (CTR) and conversions.
Target the right audience: Targeting is the process of selecting who will see your Bing ads based on their location, language, device, time, and other criteria. Targeting helps you reach the most relevant and qualified audience for your business and avoid wasting money on irrelevant clicks. You can use Bing Ads' targeting options to refine your audience and optimize your campaigns.
Track and measure your results: Tracking and measuring your results is the process of collecting and analyzing data from your Bing ads campaigns to evaluate their performance and effectiveness. Tracking and measuring your results helps you understand how your ads are performing, what is working and what is not, and how you can improve your campaigns. You can use Bing Ads' reporting tools or Google Analytics to track and measure your results.

Cost of Advertising on Bing

The cost of advertising on Bing depends on several factors, such as the type of ad, the competition, the quality score, and the bid. The bid is the amount of money that you are willing to pay for each click on your ad. The higher your bid, the higher your chances of winning the ad auction and showing your ad to your audience.

The average cost per click (CPC) on Bing is around $1.54, according to WordStream. However, this can vary depending on the industry, keyword, and location. For example, the average CPC for the finance industry is $3.77, while the average CPC for the travel industry is $0.88. The average CPC for the United States is $1.86, while the average CPC for Canada is $1.23.

To control your costs on Bing, you can set a daily budget for your campaigns, which is the maximum amount of money that you want to spend per day on your ads. You can also use bid strategies to automate your bidding and optimize your campaigns for your goals. For example, you can use enhanced CPC to increase or decrease your bids based on the likelihood of a conversion.

Bing Ads Campaign Examples

To inspire you and give you some ideas for your own Bing ads campaigns, here are some examples of successful Bing ads campaigns from different industries:

Industry	Ad Type	Results
E-commerce	Shopping ads	Increased revenue by 20% and ROAS by 30%
Travel	Search ads	Increased conversions by 89% and CTR by 35%
Education	Display ads	Increased leads by 50% and lowered CPA by 20%
Entertainment	Video ads	Increased brand awareness by 25% and video views by 40%
Healthcare	Native ads	Increased traffic by 30% and engagement by 15%

Bing Ads FAQ

What are the benefits of advertising on Bing?

Some of the benefits of advertising on Bing are:

You can reach a large and diverse audience that uses Bing and its partner sites.
You can enjoy lower competition and lower costs than other platforms like Google.
You can leverage Microsoft's artificial intelligence and machine learning to optimize your campaigns.You can access advanced features and tools like ad extensions, bid strategies, and audience network.
You can integrate your Bing ads campaigns with other platforms like Google, Facebook, and Instagram.

How do I create a Bing ads account?

To create a Bing ads account, you need to follow these steps:

Go to https://about.ads.microsoft.com/en-us/get-started/sign-up-with-microsoft-advertising and click on the "Sign up now" button.
Enter your email address and password to create a Microsoft account or sign in with an existing one.
Fill in your business information and billing details.
Create your first campaign or import an existing one from Google Ads.
Review and launch your campaign.

How do I optimize my Bing ads campaigns?

To optimize your Bing ads campaigns, you need to monitor your performance and make adjustments based on your data and goals. Here are some ways to optimize your Bing ads campaigns:

Use negative keywords to exclude irrelevant or low-performing keywords from your campaigns.
Use ad rotation to test different versions of your ads and see which ones perform better.
Use split testing to compare different elements of your campaigns, such as bids, keywords, ad copy, or landing pages.
Use conversion tracking to measure the actions that users take after clicking on your ads, such as filling out a form, making a purchase, or calling your business.Use remarketing to target users who have visited your website or interacted with your ads before and encourage them to come back.
Use analytics to analyze your data and identify trends, patterns, and opportunities for improvement.

How do I measure the success of my Bing ads campaigns?

To measure the success of your Bing ads campaigns, you need to define your key performance indicators (KPIs) and track them over time. KPIs are metrics that reflect how well your campaigns are achieving your goals. Some common KPIs for Bing ads campaigns are:

Impressions: The number of times your ads are shown to your audience.
Clicks: The number of times your ads are clicked by your audience.
CTR: The percentage of impressions that result in clicks.
Conversions: The number of actions that users take after clicking on your ads, such as filling out a form, making a purchase, or calling your business.
Conversion rate: The percentage of clicks that result in conversions.
Cost: The amount of money that you spend on your ads.
CPC: The average amount of money that you pay for each click on your ads.
ROAS: The return on ad spend, which is the ratio of revenue generated by your ads to the cost of your ads.

How do I get help with my Bing ads campaigns?

If you need help with your Bing ads campaigns, you can use the following resources:

Bing Ads Help Center: A comprehensive online guide that covers everything from getting started to troubleshooting issues.
Bing Ads Blog: A source of news, tips, and insights from the Bing Ads team and industry experts.
Bing Ads Community: A forum where you can ask questions, share ideas, and get answers from other Bing Ads users and moderators.Bing Ads Support: A service where you can contact Bing Ads representatives by phone, chat, or email for technical or billing support.
Bing Ads Academy: A learning platform where you can access free online courses and webinars on Bing Ads topics.
Bing Ads Partner Program: A program where you can partner with Bing Ads experts who can help you manage and optimize your campaigns.

Conclusion

Bing Ads is a powerful and cost-effective way to reach more customers online and grow your business. By creating and optimizing your Bing ads campaigns, you can take advantage of the benefits of advertising on Bing and its partner sites. You can also integrate your Bing ads campaigns with other platforms like Google, Facebook, and Instagram to expand your reach and maximize your results.

We hope this article has given you a comprehensive overview of Bing ads and how to create a successful Bing ads campaign for your business. If you have any questions or comments, please feel free to leave them below. And if you are interested in learning more about online advertising and digital marketing, please check out our other articles on this website.

Thank you for reading and happy advertising!

Google Ads Guide