How to Create TikTok Viral Ads for Your Business
TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It is a video-sharing app that allows users to create and watch short videos on various topics, such as music, comedy, dance, beauty, fashion, education, and more. TikTok is also a powerful marketing tool for businesses that want to reach a large and engaged audience, especially the younger generation.
One of the most effective ways to promote your business on TikTok is to create viral ads that can generate millions of views, likes, comments, and shares. Viral ads are ads that spread quickly and widely across the internet, creating a lot of buzz and awareness for your brand. But how do you create TikTok viral ads that can capture the attention of your target audience and make them want to learn more about your products or services? In this article, we will share some tips and tricks on how to create TikTok viral ads that can boost your business growth.
Understand Your Audience and Goals
Know who you are talking to
The first step to creating TikTok viral ads is to understand your audience and what they are interested in. TikTok has a diverse and global user base, but the majority of its users are between 16 and 24 years old. They are also very creative, expressive, and trend-savvy. They like to watch entertaining, authentic, and relatable content that can make them laugh, learn, or feel inspired.
Therefore, you need to tailor your ads to fit the preferences and expectations of your target audience. You need to know what kind of content they like to watch, what kind of music they listen to, what kind of hashtags they use, what kind of challenges they participate in, and what kind of influencers they follow. You can use TikTok's analytics tools or third-party tools to research your audience and their behavior on the platform.
Know what you want to achieve
The second step to creating TikTok viral ads is to define your goals and what you want to accomplish with your ads. Do you want to increase brand awareness, generate leads, drive traffic, boost sales, or build loyalty? Depending on your goals, you need to craft your message and call-to-action accordingly.
For example, if you want to increase brand awareness, you can create ads that showcase your brand personality, values, or story. If you want to generate leads, you can create ads that offer a free trial, a discount code, or a giveaway. If you want to drive traffic, you can create ads that direct users to your website or landing page. If you want to boost sales, you can create ads that highlight the benefits or features of your products or services. If you want to build loyalty, you can create ads that encourage user-generated content or social proof.
Follow the Best Practices for TikTok Ads
Use vertical videos
TikTok is a mobile-first platform that supports vertical videos only. Therefore, you need to create your ads in a vertical format that can fill up the entire screen of your viewers. Vertical videos are more immersive and engaging than horizontal videos because they eliminate any distractions or white space around the video. They also allow you to capture more details and emotions in your videos.
To create vertical videos for TikTok ads, you can use TikTok's native video editor or other tools like InVideo or Adobe Premiere Rush. You can also repurpose your existing horizontal videos by cropping them or adding text or graphics around them.
Keep it short and sweet
TikTok users have a short attention span and tend to scroll quickly through their feeds. Therefore, you need to keep your ads short and sweet, ideally between 9 and 15 seconds long. You need to hook your viewers in the first few seconds of your video by showing something interesting, surprising, or intriguing. You also need to deliver your message clearly and concisely without any unnecessary fluff or filler.
To keep your ads short and sweet, you can use techniques like storytelling, humor, emotion, curiosity, or urgency. You can also use catchy headlines, subtitles, voice-overs, or sound effects to enhance your message.
Leverage the power of music
Music is one of the most important elements of TikTok videos. It can set the tone, mood, and energy of your videos. It can also help you connect with your audience on an emotional level and make them remember your brand better. Music can also help you tap into the viral potential of TikTok by using popular songs, trending sounds, or original tracks that can inspire users to create their own videos using your music.
To leverage the power of music for your TikTok ads, you can use TikTok's music library or other royalty-free music sources to find songs or sounds that match your brand identity and message. You can also create your own music or collaborate with influencers or artists to create custom music for your ads.
Be Creative and Original
Show your personality
TikTok users are not looking for polished, professional, or boring ads. They are looking for authentic, genuine, and fun content that can resonate with them. Therefore, you need to show your personality and humanize your brand in your TikTok ads. You need to show your brand voice, values, culture, or behind-the-scenes in your videos. You also need to show your face or the faces of your employees, customers, or influencers in your videos.
To show your personality in your TikTok ads, you can use techniques like humor, emotion, storytelling, or animation. You can also use filters, stickers, effects, or transitions to add some flair and creativity to your videos.
Experiment with different formats
TikTok offers a variety of formats and features that you can use to create your ads. You can experiment with different formats and see what works best for your brand and audience. Some of the most popular formats for TikTok ads are:
- Brand Takeover: A full-screen video ad that appears when users open the app. It can last up to 5 seconds and can link to your website or landing page.
- TopView: A full-screen video ad that appears as the first video in the user's feed. It can last up to 60 seconds and can have sound on.
- In-Feed Video: A video ad that appears in the user's feed among other organic videos. It can last up to 60 seconds and can have sound on.
- Branded Hashtag Challenge: A sponsored hashtag that invites users to create and share videos around a specific theme or challenge. It can last up to 6 days and can have a dedicated landing page.
- Branded Effect: A sponsored filter, sticker, effect, or transition that users can apply to their own videos. It can last up to 10 days and can have a branded logo or icon.
Test and optimize your ads
The final step to creating TikTok viral ads is to test and optimize your ads based on the performance and feedback. You need to monitor and measure the results of your ads using TikTok's analytics tools or third-party tools. You need to track metrics like impressions, views, clicks, conversions, cost per result, return on ad spend, etc. You also need to listen to the comments and reactions of your audience and see what they like or dislike about your ads.
To test and optimize your TikTok ads, you can use techniques like A/B testing, split testing, or multivariate testing. You can also use tools like Smart Video Optimizer or Creative Center to improve the quality and effectiveness of your videos.
TikTok Viral Ads Breakdown
| Format | Description | Example |
|---|---|---|
| Brand Takeover | A full-screen video ad that appears when users open the app. | Nike |
| TopView | A full-screen video ad that appears as the first video in the user's feed. | Apple |
| In-Feed Video | A video ad that appears in the user's feed among other organic videos. | Spotify |
| Branded Hashtag Challenge | A sponsored hashtag that invites users to create and share videos around a specific theme or challenge. | #eyeslipsface by e.l.f Cosmetics |
| Branded Effect | A sponsored filter, sticker, effect, or transition that users can apply to their own videos. | Gucci |
FAQs about TikTok Viral Ads
How much do TikTok ads cost?
TikTok ads cost vary depending on the format, objective, targeting, and bidding strategy of your ads. According to TikTok, the minimum budget for a campaign is $500, and the minimum budget for an ad group is $50. However, the actual cost of your ads may be higher or lower depending on the competition and demand for your target audience.
How do I create a TikTok ad account?
To create a TikTok ad account, you need to visit https://ads.tiktok.com/ and click on "Create an Ad". You will need to fill in some basic information about your business, such as your name, email, phone number, industry, and country. You will also need to verify your identity and payment method. Once your account is approved, you can start creating and running your ads.
How do I target my audience on TikTok?
To target your audience on TikTok, you can use various criteria such as location, age, gender, language, interests, behaviors, devices, and custom audiences. You can also use lookalike audiences to find users who are similar to your existing customers or leads. You can also use pixel or SDK to track and optimize your conversions.
How do I measure the performance of my TikTok ads?
To measure the performance of your TikTok ads, you can use TikTok's analytics tools or third-party tools to track and analyze various metrics such as impressions, views, clicks, conversions, cost per result, return on ad spend, etc. You can also use TikTok's attribution partners to measure the impact of your ads across different platforms and channels.
How do I optimize my TikTok ads?
To optimize your TikTok ads, you can use techniques like A/B testing, split testing, or multivariate testing to compare different versions of your ads and see what works best. You can also use tools like Smart Video Optimizer or Creative Center to improve the quality and effectiveness of your videos. You can also monitor and adjust your budget, bid, schedule, and targeting based on the performance and feedback of your ads.
What are some examples of successful TikTok viral ads?
Some examples of successful TikTok viral ads are:
- Nike's "You Can't Stop Us" campaign, which featured inspiring stories of athletes overcoming challenges and breaking barriers.
- Apple's "Shot on iPhone" campaign, which showcased the amazing quality and creativity of videos shot on iPhone by users around the world.
- Spotify's "Wrapped" campaign, which revealed the personalized music stats and preferences of users based on their listening history.
- #eyeslipsface by e.l.f Cosmetics, which invited users to create and share videos using a catchy song and a branded effect that highlighted their eyes, lips, and face.
- Gucci's "Accidental Influencer" campaign, which featured ordinary people who accidentally matched their outfits with Gucci products.
What are some common mistakes to avoid when creating TikTok viral ads?
Some common mistakes to avoid when creating TikTok viral ads are:
- Using horizontal videos instead of vertical videos.
- Making your videos too long or too short.
- Using boring or irrelevant music or sounds.
- Being too salesy or pushy in your message or call-to-action.
- Ignoring the trends, culture, or community of TikTok.
- Copying or plagiarizing other brands or creators.
- Not testing or optimizing your ads based on the performance and feedback.
How do I get started with TikTok viral ads?
To get started with TikTok viral ads, you need to follow these steps:
- Create a TikTok ad account and verify your identity and payment method.
- Choose your ad format and objective.
- Create your video content and upload it to TikTok.
- Set your budget, bid, schedule, and targeting.
- Launch your ad campaign and monitor the results.
- Test and optimize your ads based on the performance and feedback.
Where can I find more resources and tips on TikTok viral ads?
You can find more resources and tips on TikTok viral ads on the following websites:
- TikTok Ads, the official website of TikTok's advertising platform.
- TikTok for Business, the official website of TikTok's business solutions.
- TikTok Inspiration, a website that showcases the best practices and case studies of TikTok ads.
- TikTok Business Blog, a blog that provides the latest news, insights, and tips on TikTok marketing.
- TikTok Learning Center, a website that offers online courses and guides on how to create and run TikTok ads.
How can I contact TikTok for support or feedback?
You can contact TikTok for support or feedback by using the following methods:
- Email: You can send an email to adsupport@tiktok.com or feedback@tiktok.com.
- Phone: You can call the toll-free number 1-833-272-1444 (US) or +44 800 808 5710 (UK).
- Chat: You can use the live chat feature on the TikTok Ads website or app.
- Help Center: You can visit the TikTok Ads Help Center or the TikTok Support Center to find answers to common questions or issues.
Conclusion
TikTok is a great platform for businesses that want to create viral ads that can reach a large and engaged audience. By following the tips and tricks in this article, you can create TikTok viral ads that can boost your brand awareness, lead generation, traffic, sales, or loyalty. You can also learn from the examples and resources of successful TikTok viral ads and avoid the common mistakes that can ruin your ad campaign. Remember to be creative, original, and authentic in your TikTok ads and have fun with your audience.
If you enjoyed this article, please check out our other articles on TikTok Ads Blog, where we share more insights and tips on how to create and run effective TikTok ads for your business. Thank you for reading!
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