How to Create a TikTok Ring Ad for Your Business

By Cepy 8/11/2023 Post a Comment

TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It is a place where people can create and share short videos, often with music, filters, stickers, and other effects. TikTok is also a powerful marketing tool for businesses, as it allows them to reach a large and engaged audience with creative and authentic content.

One of the ways that businesses can advertise on TikTok is by using a ring ad. A ring ad is a type of video ad that appears on the home screen of the app, also known as the For You page. It is called a ring ad because it has a circular shape that surrounds the TikTok logo. A ring ad can last up to 15 seconds and can include sound, text, and a call-to-action button.

Why Use a TikTok Ring Ad?

High Visibility

A ring ad is one of the most visible types of ads on TikTok, as it appears on the first screen that users see when they open the app. It can capture the attention of users who are browsing through different videos and encourage them to click on your ad. A ring ad can also help you increase your brand awareness and recognition, as it showcases your logo and message in a prominent way.

High Engagement

A ring ad is not only visible, but also engaging. It allows you to showcase your product or service in a creative and entertaining way, using music, filters, effects, and other features that TikTok users love. A ring ad can also inspire users to interact with your brand, as it can include a call-to-action button that directs them to your website, app, landing page, or other destination. A ring ad can also generate organic traffic and word-of-mouth, as users can share your ad with their friends or follow your TikTok account.

How to Create a TikTok Ring Ad?

Step 1: Set Up Your TikTok Ads Account

To create a ring ad, you need to have a TikTok ads account. You can sign up for one at https://ads.tiktok.com/. You will need to provide some basic information about your business, such as your name, email address, phone number, industry, and country. You will also need to verify your identity and payment method.

Step 2: Choose Your Campaign Objective

Once you have your account set up, you can start creating your campaign. You will need to choose an objective for your campaign, such as traffic, conversions, app installs, or video views. This will help you optimize your ad delivery and measure your results.

Step 3: Set Your Budget and Schedule

Next, you will need to set your budget and schedule for your campaign. You can choose between a daily budget or a lifetime budget, depending on how much you want to spend on your campaign. You can also set a start date and an end date for your campaign, or let it run indefinitely until you pause or stop it.

Step 4: Choose Your Ad Placement

After setting your budget and schedule, you will need to choose your ad placement. This is where you want your ad to appear on TikTok and its partner apps. You can choose between automatic placement or manual placement. Automatic placement will let TikTok decide where to show your ad based on its performance and relevance. Manual placement will let you select specific apps where you want your ad to appear.

To create a ring ad, you will need to select the "Home Screen" option under manual placement. This will ensure that your ad will appear on the For You page of TikTok.

Step 5: Define Your Target Audience

The next step is to define your target audience. This is the group of people who are most likely to be interested in your product or service. You can use various criteria to narrow down your audience, such as location, age, gender, language, interests, behaviors, devices, and more.

You can also use custom audiences or lookalike audiences to target people who have already interacted with your brand or who are similar to them. Custom audiences are based on data that you upload or collect from your website or app. Lookalike audiences are based on data that TikTok generates from its users.

Step 6: Create Your Ad Creative

The final step is to create your ad creative. This is the video that will appear on the home screen of TikTok. You can either upload your own video or use TikTok's video creation tools to make one. Your video should be between 5 and 15 seconds long, have a vertical format, and have a resolution of at least 720p.

You should also add some text and a call-to-action button to your video. The text should be concise and catchy, highlighting your value proposition and key message. The call-to-action button should be clear and compelling, inviting users to take action. You can choose from different types of buttons, such as "Learn More", "Shop Now", "Download", or "Sign Up".

TikTok Ring Ad Breakdown

To give you an idea of what a TikTok ring ad looks like, here is a breakdown of a sample ad from a clothing brand:

Element	Description
Video	A short video showing different outfits and styles from the brand, with upbeat music and transitions.
Text	A text overlay that says "New Arrivals" and "Up to 50% Off".
Logo	The logo of the brand in the center of the ring.
Button	A button that says "Shop Now" and leads to the brand's website.

FAQs About TikTok Ring Ads

How much do TikTok ring ads cost?

TikTok ring ads are charged based on cost per impression (CPM), which means you pay for every 1,000 times your ad is shown to users. The CPM rate varies depending on your target audience, location, industry, and competition. According to some sources, the average CPM for TikTok ring ads is around $10.

How can I measure the performance of my TikTok ring ads?

You can use TikTok's ads manager to track and analyze the performance of your ring ads. You can see various metrics, such as impressions, clicks, conversions, video views, cost, and return on ad spend (ROAS). You can also use third-party tools or platforms to measure your results, such as Google Analytics, Facebook Pixel, or Appsflyer.

What are some best practices for creating TikTok ring ads?

Some best practices for creating TikTok ring ads are:

Use high-quality videos that are clear, bright, and engaging.
Use music, filters, effects, and other features that match your brand and message.
Use text and buttons that are concise, catchy, and actionable.
Test different versions of your ad creative to see what works best.
Optimize your landing page or destination to match your ad and provide a seamless user experience.

What are some examples of successful TikTok ring ads?

Some examples of successful TikTok ring ads are:

A ring ad from Spotify that showcases its playlists and podcasts, with a button that says "Listen Now".
A ring ad from Netflix that promotes its original shows and movies, with a button that says "Watch Now".
A ring ad from Adidas that features its products and athletes, with a button that says "Shop Now".
A ring ad from Starbucks that highlights its seasonal drinks and offers, with a button that says "Order Now".
A ring ad from Airbnb that showcases its destinations and experiences, with a button that says "Book Now".

What are some challenges or limitations of TikTok ring ads?

Some challenges or limitations of TikTok ring ads are:

They have a limited inventory and availability, as they are only shown on the home screen of the app.
They have a limited duration and frequency, as they can only last up to 15 seconds and can only be shown once per day per user.
They have a high competition and cost, as they are one of the most popular and expensive types of ads on TikTok.
They have a high expectation and standard, as they need to be creative and relevant to capture the attention and interest of users.
They have a high risk and responsibility, as they need to comply with TikTok's policies and guidelines and avoid any negative feedback or backlash from users.

How can I get started with TikTok ring ads?

To get started with Tikok ad, you need to contact TikTok's sales team or work with a TikTok ads partner. You can find more information and resources at https://ads.tiktok.com/help/contact-us.

What are some alternatives to TikTok ring ads?

If you want to advertise on TikTok but ring ads are not available or suitable for your business, you can try other types of ads, such as:

In-feed ads: These are video ads that appear in between user-generated videos on the For You page or the Following page. They can last up to 60 seconds and can include sound, text, and a call-to-action button.
TopView ads: These are video ads that appear when users open the app, before they see the For You page. They can last up to 60 seconds and can include sound, text, and a call-to-action button.
Brand takeover ads: These are full-screen video or image ads that appear when users open the app, before they see any other content. They can last up to 5 seconds and can include a call-to-action button.
Branded hashtag challenge ads: These are ads that invite users to participate in a branded challenge, where they create and share videos using a specific hashtag and theme. They can include a banner ad on the Discover page, a landing page with the challenge details, and an influencer partnership.
Branded effects ads: These are ads that allow users to use branded stickers, filters, effects, or lenses in their videos. They can include a logo or a product placement in the effect.

Conclusion

TikTok ring ads are a great way to advertise your business on one of the most popular and engaging social media platforms in the world. They can help you increase your visibility, engagement, traffic, conversions, and sales. However, they also require creativity, relevance, quality, and compliance. To create a successful TikTok ring ad, you need to follow the steps and best practices outlined in this article. You also need to contact TikTok's sales team or work with a TikTok ads partner to get started.

If you enjoyed this article, you might also like our other articles on TikTok advertising. Check them out here:

How to Use TikTok Ads for Small Business

10 Examples of TikTok Ads That Worked

7 Tips to Optimize Your TikTok Ads

Google Ads Guide