How to Create a TikTok Business Manager Account in 2023: A Complete Guide
Hi online friends, If you're looking for a way to grow your brand, reach new audiences, and showcase your creativity, then you might want to consider advertising on TikTok.
TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users and 2.6 billion downloads as of 2021[^1^]. It's also a platform where users can discover new products, services, and trends, making it an ideal place for marketers to connect with potential customers.
But how do you get started with advertising on TikTok? How do you create a TikTok Business Manager account that allows you to launch and manage your campaigns?
In this article, we'll walk you through the steps to create a TikTok Business Manager account in 2022, from account registration to account setup and approval. We'll also share some tips and best practices to help you optimize your TikTok ads and achieve your marketing goals.
Let's dive in!
What is TikTok Business Manager?
TikTok Business Manager is the official platform for advertisers to create and manage their ads on TikTok. It allows you to:
- Set up your business profile and payment method
- Create ad campaigns, ad groups, and ads
- Choose your target audience, budget, schedule, and bidding strategy
- Track and measure your campaign performance and insights
- Collaborate with your team members and external partners
- Access TikTok's creative tools and solutions
TikTok Business Manager is similar to other social media advertising platforms, such as Facebook Ads Manager or Google Ads. However, it also has some unique features and advantages that make it stand out from the crowd.
For example, TikTok Business Manager offers:
- A variety of ad formats that suit different objectives and creative styles, such as In-Feed Ads, TopView Ads, Branded Hashtag Challenges, Branded Effects, Spark Ads, and more.
- A large and diverse audience that spans across different regions, demographics, interests, and behaviors.
- A high level of engagement and virality that can boost your brand awareness and word-of-mouth.
- A rich set of creative tools and resources that can help you create captivating and authentic ads, such as TikTok Video Editor, Smart Video Soundtrack, Video Templates, Creative Center, etc.
- A flexible and transparent pricing model that allows you to pay only for the results that matter to you, such as impressions, clicks, conversions, etc.
With these benefits in mind, let's see how you can create a TikTok Business Manager account in 2022.
How to Create a TikTok Business Manager Account in 2023
Creating a TikTok Business Manager account is easy and free. You just need to follow these steps:
Step 1: Create your login
Go to [TikTok Ads Manager's signup page](https://ads.tiktok.com/i18n/signup/) and fill in the boxes with your email address (or phone number) and a password. Click “Send Code” to receive your verification code, and don’t forget to agree to the terms and conditions. Click “Sign Up” to create your login[^2^].
Step 2: Open your account
After creating your login, you'll be redirected to the account opening page. Here, you need to select your country or region, time zone, currency, and account type. You can choose between an individual account or a business account.
An individual account is suitable for small businesses or solo entrepreneurs who want to advertise on their own. A business account is suitable for larger businesses or agencies who want to collaborate with multiple people or partners on their campaigns.
Choose the account type that best fits your needs and click “Next”[^2^].
Step 3: Enter your business information
Next, you need to enter some basic information about your business, such as your business name, industry category, website URL (optional), phone number (optional), and address (optional).
You also need to upload a profile picture for your business account. This will help users recognize your brand when they see your ads on TikTok.
Fill in the required fields and click “Submit”[^2^].
Step 4: Select your payment method
The next step is to select your payment method for your TikTok ads. You can choose between two options: prepay or postpay.
Prepay means that you need to add funds to your account balance before launching your campaigns. You can use credit cards, PayPal, or bank transfers to add funds. Your ads will stop running when your balance reaches zero.
Postpay means that you pay for your ads after they run. You can use credit cards or bank transfers to pay for your ads. Your ads will keep running until you reach your credit limit or billing cycle.
Choose the payment method that suits your budget and cash flow and click “Next”[^2^].
Step 5: Submit your account information
The last step is to submit your account information for review. You need to provide some documents to verify your identity and business legitimacy, such as your ID card, business license, tax certificate, etc.
You also need to agree to the TikTok Advertising Policies and Terms of Service. These are the rules and guidelines that govern how you can advertise on TikTok.
Once you submit your account information, you'll receive an email notification from TikTok within 24 hours. If your account is approved, you can start creating your campaigns on TikTok Ads Manager[^2^].
Tips and Best Practices for Advertising on TikTok
Congratulations! You've successfully created a TikTok Business Manager account in 2023. Now, you're ready to unleash your creativity and reach millions of users on TikTok.
But before you do that, here are some tips and best practices to help you optimize your TikTok ads and achieve your marketing goals:
- Define your campaign objective and target audience clearly. TikTok Ads Manager allows you to choose from different campaign objectives, such as traffic, conversions, app installs, video views, reach, etc. You can also use TikTok's powerful targeting options, such as location, age, gender, interests, behaviors, device type, etc. Make sure you select the objective and audience that align with your marketing strategy and KPIs.
- Choose the right ad format for your message and goal. TikTok offers a variety of ad formats that suit different objectives and creative styles, such as In-Feed Ads, TopView Ads, Branded Hashtag Challenges, Branded Effects, Spark Ads, and more. Each ad format has its own advantages and limitations, so make sure you choose the one that best fits your message and goal.
- Create engaging and authentic ads that resonate with the TikTok community. TikTok is a platform where users can express themselves freely and creatively. To stand out from the crowd and connect with your audience, you need to create ads that are engaging and authentic. Here are some tips to create engaging and authentic ads on TikTok:
- Use vertical videos that fill the entire screen and capture attention.
- Use catchy music and sound effects that match the mood and tone of your ad.
- Use captions and stickers to add text and graphics to your ad.
- Use humor, emotion, or storytelling to make your ad memorable and relatable.
- Use influencers or creators who have a strong connection with your target audience.
- Use user-generated content or encourage users to participate in your campaign.
- Use a clear and compelling call-to-action that motivates users to take action.
- Test and optimize your ads regularly. TikTok Ads Manager provides you with various tools and metrics to track and measure your campaign performance and insights. You can use these tools and metrics to test different elements of your ads, such as creative, audience, budget, schedule, bidding strategy, etc. You can also use these tools and metrics to optimize your ads based on the results that matter to you, such as impressions, clicks, conversions, etc.
By following these tips and best practices, you can create effective and successful ads on TikTok that can help you grow your brand, reach new audiences, and showcase your creativity.
Conclusion
TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users and 2.6 billion downloads as of 2021[^1^]. It's also a platform where users can discover new products, services, and trends, making it an ideal placefor marketers to connect with potential customers.
To advertise on TikTok, you need to create a TikTok Business Manager account that allows you to launch and manage your campaigns. Creating a TikTok Business Manager account is easy and free. You just need to follow these steps:
- Create your login
- Open your account
- Enter your business information
- Select your payment method
- Submit your account information
Once your account is approved, you can start creating your campaigns on TikTok Ads Manager. You can choose from different campaign objectives, ad formats, targeting options, and creative tools to create engaging and authentic ads that resonate with the TikTok community.
You can also track and measure your campaign performance and insights, and test and optimize your ads regularly to achieve your marketing goals.
We hope this article has helped you learn how to create a TikTok Business Manager account in 2022. If you have any questions or feedback, please feel free to leave a comment below.
Happy advertising!
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