How to Create a TikTok Ads Manager Account
TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. TikTok allows users to create and share short videos with music, filters, stickers, and other effects. TikTok is also a great place for businesses to reach and engage with their target audience, especially the younger generation.
One of the ways to advertise on TikTok is by creating a TikTok Ads Manager account. This is a self-service platform that allows you to create, manage, and optimize your TikTok ad campaigns. In this article, we will show you how to create a TikTok Ads Manager account step by step, and what you need to know before you get started.
Why You Should Create a TikTok Ads Manager Account
TikTok Ads Manager Benefits
TikTok Ads Manager is a powerful tool that can help you achieve your marketing goals on TikTok. Here are some of the benefits of using TikTok Ads Manager:
- You can access various ad formats, such as in-feed video ads, branded hashtag challenges, branded effects, top view ads, and more.
- You can target your audience based on their location, age, gender, interests, behaviors, device type, and more.
- You can track and measure your campaign performance using metrics such as impressions, clicks, conversions, cost per result, and more.
- You can optimize your campaign budget and bid strategy using automatic or manual options.
- You can test and experiment with different creative elements, such as images, videos, captions, hashtags, and more.
TikTok Ads Manager Requirements
Before you can create a TikTok Ads Manager account, you need to meet some requirements. Here are the main ones:
- You need to have a TikTok for Business account. This is a separate account from your personal or creator account on TikTok. You can create a TikTok for Business account for free here: https://www.tiktok.com/business/en-US/
- You need to have a valid email address and phone number. You will need to verify them during the account creation process.
- You need to have a payment method. You can choose from credit card, PayPal, or wire transfer. You will need to provide your payment information during the account creation process.
- You need to have a minimum budget of $50 per day for your ad campaigns. This is the minimum amount that you can spend on TikTok Ads Manager per day.
How to Create a TikTok Ads Manager Account
Step 1: Go to the TikTok Ads Manager Website
The first step to create a TikTok Ads Manager account is to go to the TikTok Ads Manager website: https://ads.tiktok.com/
Here, you will see a button that says "Create an Ad". Click on it to start the account creation process.
Step 2: Choose Your Region and Time Zone
The next step is to choose your region and time zone. This will affect how your ads are displayed and how your data is reported.
You can choose from four regions: Asia Pacific (APAC), Europe (EU), North America (NA), and Latin America (LATAM). You can also choose from various time zones within each region.
Make sure to choose the region and time zone that match your business location and target audience. You cannot change them later.
Step 3: Enter Your Email Address and Phone Number
The next step is to enter your email address and phone number. These will be used to verify your identity and communicate with you about your account.
Make sure to enter a valid email address and phone number that you have access to. You will need to confirm them in the next step.
Step 4: Confirm Your Email Address and Phone Number
The next step is to confirm your email address and phone number. You will receive a verification code via email and SMS that you need to enter on the website.
Enter the verification code within 10 minutes of receiving it. If you don't receive it or if it expires, you can request a new one by clicking on "Resend".
Step 5: Set Your Password and Security Question
The next step is to set your password and security question. These will be used to protect your account and recover it in case you forget your password.
Make sure to choose a strong password that is at least 8 characters long and contains a mix of letters, numbers, and symbols. You can also use a password manager to generate and store your password securely.
Also, make sure to choose a security question that only you know the answer to. You can choose from a list of predefined questions or create your own. The answer is case-sensitive and cannot be changed later.
Step 6: Enter Your Payment Information
The final step is to enter your payment information. This will be used to pay for your ad campaigns on TikTok Ads Manager.
You can choose from three payment methods: credit card, PayPal, or wire transfer. Depending on your payment method, you may need to provide additional information, such as your billing address, card number, expiration date, CVV code, etc.
Make sure to enter your payment information accurately and securely. You can also save your payment method for future use by checking the box that says "Save this payment method".
Step 7: Agree to the Terms and Conditions and Create Your Account
The final step is to agree to the terms and conditions and create your account. You will see a checkbox that says "I have read and agree to TikTok Ads Terms of Service and TikTok Ads Privacy Policy". You need to check it to proceed.
Then, click on the button that says "Create Account". Congratulations, you have successfully created your TikTok Ads Manager account!
TikTok Ads Manager Table Breakdown
| Feature | Description | Example |
|---|---|---|
| Campaign | The highest level of your ad structure. It contains one or more ad groups that share the same objective, such as traffic, conversions, app installs, etc. | Campaign A: Promote your new app launch |
| Ad Group | The second level of your ad structure. It contains one or more ads that share the same targeting, budget, bid, schedule, and placement options. | Ad Group A1: Target users aged 18-24 in the US who are interested in gaming |
| Ad | The lowest level of your ad structure. It contains the creative elements of your ad, such as image, video, caption, hashtag, etc. | Ad A1-1: A 15-second video showcasing the features and benefits of your app with a catchy caption and hashtag |
| Audience Network | A network of third-party apps and websites that partner with TikTok to display your ads to their users. | Audience Network A: A popular gaming app that matches your target audience's interests |
| Promoted Hashtag Challenge | A type of ad format that invites users to participate in a branded hashtag challenge on TikTok. It consists of a banner ad on the Discover page that leads to a landing page with the challenge details and instructions. | Promoted Hashtag Challenge A: #DanceWithYourApp - Encourage users to create and share videos of themselves dancing with your app logo or screenshot in the background |
| Branded Effect | A type of ad format that allows you to create and offer custom filters, stickers, and effects for users to apply to their videos on TikTok. | Branded Effect A: A filter that adds your app logo or screenshot as an overlay on the user's video |
| Top View Ad | A type of ad format that shows your video ad as the first thing users see when they open the TikTok app. It lasts for up to 60 seconds and can be skipped after 5 seconds. | Top View Ad A: A 30-second video that introduces your app and its benefits with a call-to-action button at the end |
| In-Feed Video Ad | A type of ad format that shows your video ad in between user-generated videos on the For You page or the Following page. It lasts for up to 60 seconds and can be interacted with by users. | In-Feed Video Ad A: A 15-second video that showcases a user testimonial or a case study of your app with a call-to-action button at the end |
| Brand Takeover Ad | A type of ad format that shows your image or video ad as a full-screen popup when users open the TikTok app or switch between categories. It lasts for up to 5 seconds and can be linked to your landing page or hashtag challenge. | Brand Takeover Ad A: A 5-second image that displays your app logo and a catchy slogan with a link to your app store page |
FAQs About Creating a TikTok Ads Manager Account
How much does it cost to create a TikTok Ads Manager account?
Creating a TikTok Ads Manager account is free. However, you need to have a minimum budget of $50 per day for your ad campaigns.
How long does it take to create a TikTok Ads Manager account?
It usually takes less than 10 minutes to create a TikTok Ads Manager account. However, it may take longer if you encounter any issues with your verification or payment information.
Can I create multiple TikTok Ads Manager accounts?
Yes, you can create multiple TikTok Ads Manager accounts using different email addresses and phone numbers. However, you need to make sure that each account complies with the TikTok Ads policies and guidelines.
Can I change my region and time zone after creating my TikTok Ads Manager account?
No, you cannot change your region and time zone after creating your TikTok Ads Manager account. You need to choose them carefully before creating your account.
Can I delete my TikTok Ads Manager account?
Yes, you can delete your TikTok Ads Manager account by contacting the TikTok Ads support team. However, you need to make sure that you have paid all your outstanding balances and canceled all your active campaigns before deleting your account.
Can I transfer my TikTok Ads Manager account to another person or business?
No, you cannot transfer your TikTok Ads Manager account to another person or business. You need to create a new account for the new owner or manager of your business.
What are the best practices for creating a TikTok Ads Manager account?
Some of the best practices for creating a TikTok Ads Manager account are:
- Use a valid and secure email address and phone number that you have access to.
- Choose your region and time zone that match your business location and target audience.
- Provide accurate and complete payment information that matches your billing address and card details.
- Read and agree to the terms and conditions and privacy policy of TikTok Ads.
- Create a strong password and security question that only you know the answer to.
What are the common problems or errors when creating a TikTok Ads Manager account?
Some of the common problems or errors when creating a TikTok Ads Manager account are:
- The verification code does not arrive or expires.
- The payment method is not supported or declined.
- The region and time zone are not available or incorrect.
- The email address or phone number is already in use or invalid.
- The password or security question is too weak or forgotten.
How can I solve these problems or errors when creating a TikTok Ads Manager account?
Some of the ways to solve these problems or errors when creating a TikTok Ads Manager account are:
- Request a new verification code by clicking on "Resend".
- Use a different payment method or contact your bank or card issuer.
- Contact the TikTok Ads support team to request a change of region or time zone.
- Use a different email address or phone number or reset your password.
- Create a new password or security question by clicking on "Forgot Password".
Where can I get more help or support for creating a TikTok Ads Manager account?
You can get more help or support for creating a TikTok Ads Manager account by visiting the TikTok Ads Help Center: https://ads.tiktok.com/help/
You can also contact the TikTok Ads support team by clicking on the "Contact Us" button on the website or by emailing them at ads@tiktok.com.
Conclusion
TikTok is an amazing platform for businesses to advertise their products or services to a large and engaged audience. Creating a TikTok Ads Manager account is the first step to launching your own ad campaigns on TikTok. By following this guide, you can create your own TikTok Ads Manager account in no time and start reaching your marketing goals.
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