How to Create a New Ad Account on TikTok
TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. TikTok allows users to create and share short videos with music, filters, stickers, and other effects. TikTok also offers a variety of advertising options for businesses who want to reach their target audience and grow their brand awareness, engagement, and sales.
However, before you can start advertising on TikTok, you need to create a new ad account. In this article, we will show you how to create a new ad account on TikTok step by step, and what you need to know before you get started.
Why You Should Advertise on TikTok
TikTok has a large and diverse user base
One of the main reasons why you should advertise on TikTok is that it has a large and diverse user base. According to TikTok's official website, TikTok has over 1 billion monthly active users in more than 150 countries and regions. TikTok also claims that its users are highly engaged, spending an average of 52 minutes per day on the app.
This means that you can reach a wide range of potential customers on TikTok, from different age groups, genders, locations, interests, and behaviors. You can also use TikTok's advanced targeting features to narrow down your audience based on their demographics, device type, language, interests, and more.
TikTok has various ad formats and creative tools
Another reason why you should advertise on TikTok is that it has various ad formats and creative tools that you can use to showcase your products or services. Some of the ad formats that TikTok offers include:
- TopView: This is a full-screen video ad that appears when users open the app. It can last up to 60 seconds and has sound.
- In-Feed Ads: These are video ads that appear in the user's For You page or following page. They can last up to 60 seconds and have sound.
- Brand Takeover: This is a full-screen image or video ad that appears when users open the app or switch between categories. It can last up to 5 seconds and has sound.
- Branded Hashtag Challenge: This is a sponsored hashtag that encourages users to create and share videos using your brand's theme or product. It can last up to 6 days and has a dedicated landing page.
- Branded Effects: These are custom stickers, filters, or lenses that users can apply to their videos. They can last up to 10 days and have sound.
Besides these ad formats, TikTok also provides creative tools that you can use to make your ads more engaging and interactive. Some of these tools include:
- Smart Video: This is a tool that automatically generates video ads from your images, text, and music.
- Video Template: This is a tool that provides ready-made video templates that you can customize with your own images, text, and music.
- Video Editor: This is a tool that allows you to edit your video ads with filters, stickers, effects, transitions, and more.
- Creative Center: This is a tool that provides best practices, tips, and inspiration for creating effective video ads on TikTok.
TikTok has flexible pricing and bidding options
The third reason why you should advertise on TikTok is that it has flexible pricing and bidding options that suit your budget and goals. You can choose between two pricing models for your ads:
- CPC (Cost Per Click): You pay when someone clicks on your ad.
- CPM (Cost Per Mille): You pay when your ad is shown 1,000 times.
You can also choose between two bidding strategies for your ads:
- oCPC (Optimized Cost Per Click): You set a target cost per conversion (such as app install, purchase, or registration) and TikTok optimizes your bid accordingly.
- CPT (Cost Per Time): You set a fixed bid for a specific time period (such as one day or one week) and TikTok allocates your budget evenly throughout the period.
How to Create a New Ad Account on TikTok
Step 1: Sign up for a TikTok Ads account
The first step to create a new ad account on TikTok is to sign up for a TikTok Ads account. You can do this by visiting https://ads.tiktok.com and clicking on the "Create an Ad" button. You will need to provide some basic information, such as your name, email, phone number, country, and industry. You will also need to agree to the TikTok Ads Terms of Service and Privacy Policy.
After you sign up, you will receive a verification email from TikTok. You will need to click on the link in the email to verify your account and set a password. Once you do that, you will be able to access your TikTok Ads dashboard.
Step 2: Create a new ad account
The next step to create a new ad account on TikTok is to create a new ad account. You can do this by clicking on the "Account and Billing" tab on the left sidebar of your dashboard. Then, click on the "Create New Account" button on the top right corner of the page. You will need to provide some information, such as your account name, currency, time zone, and billing method. You can choose between two billing methods:
- Prepay: You pay in advance for your ads and your balance is deducted as your ads run.
- Postpay: You pay after your ads run and you receive an invoice from TikTok.
After you create your new ad account, you will be able to manage it from your dashboard. You can edit your account settings, view your balance and invoices, add funds, and more.
Step 3: Create a new campaign
The final step to create a new ad account on TikTok is to create a new campaign. You can do this by clicking on the "Campaign" tab on the left sidebar of your dashboard. Then, click on the "Create" button on the top right corner of the page. You will need to provide some information, such as your campaign name, objective, budget, and schedule. You can choose between three campaign objectives:
- Traffic: You want to drive traffic to your website or app.
- Conversions: You want to drive conversions on your website or app.
- App Install: You want to drive app installs.
After you create your new campaign, you will be able to create ad groups and ads for it. You can also monitor and optimize your campaign performance from your dashboard.
A Detailed Table Breakdown Related to the Topic
| Ad Format | Description | Price Model | Bid Strategy | Minimum Budget |
|---|---|---|---|---|
| TopView | A full-screen video ad that appears when users open the app. | CPC or CPM | oCPC or CPT | $50 per day for campaign $20 per day for ad group $0.01 per click or impression for ad |
| In-Feed Ads | A video ad that appears in the user's For You page or following page. | CPC or CPM | oCPC or CPT | $20 per day for campaign $10 per day for ad group $0.01 per click or impression for ad |
| Brand Takeover | A full-screen image or video ad that appears when users open the app or switch between categories. | CPC or CPM | CPT only | $50 per day for campaign $20 per day for ad group $0.01 per impression for ad |
| Branded Hashtag Challenge | A sponsored hashtag that encourages users to create and share videos using your brand's theme or product. | CPC or CPM | CPT only | $150 per day for campaign $50 per day for ad group $0.01 per impression for ad |
| Branded Effects | A custom sticker, filter, or lens that users can apply to their videos. | CPC or CPM | CPT only | $100 per day for campaign $50 per day for ad group $0.01 per impression for ad |
FAQs About Creating a New Ad Account on TikTok
How long does it take to get approved for a TikTok Ads account?
Itp>It usually takes up to 48 hours to get approved for a TikTok Ads account. However, this may vary depending on your country, industry, and business information. You will receive an email notification from TikTok once your account is approved.
How do I verify my business identity on TikTok?
To verify your business identity on TikTok, you need to provide some documents that prove your business registration and legal status. You can do this by clicking on the "Account and Billing" tab on the left sidebar of your dashboard. Then, click on the "Business Verification" button on the top right corner of the page. You will need to upload the following documents:
- A copy of your business license or certificate.
- A copy of your tax registration or VAT certificate.
- A copy of your bank statement or utility bill that shows your business name and address.
After you upload your documents, TikTok will review them and verify your business identity within 3 working days. You will receive an email notification from TikTok once your business is verified.
How do I add funds to my TikTok Ads account?
To add funds to your TikTok Ads account, you need to have a valid payment method linked to your account. You can do this by clicking on the "Account and Billing" tab on the left sidebar of your dashboard. Then, click on the "Payment Methods" button on the top right corner of the page. You can choose between two payment methods:
- Credit Card: You can add funds using your Visa, Mastercard, or American Express credit card.
- PayPal: You can add funds using your PayPal account.
After you link your payment method, you can add funds by clicking on the "Add Funds" button on the top right corner of the page. You can enter the amount you want to add and confirm your payment. The funds will be added to your account balance immediately.
How do I create a new ad group and ad on TikTok?
To create a new ad group and ad on TikTok, you need to have an existing campaign. You can do this by clicking on the "Campaign" tab on the left sidebar of your dashboard. Then, click on the "Create" button on the top right corner of the page. You will need to provide some information, such as your campaign name, objective, budget, and schedule.
After you create your campaign, you can create a new ad group and ad for it by clicking on the "Ad Group" tab on the left sidebar of your dashboard. Then, click on the "Create" button on the top right corner of the page. You will need to provide some information, such as your ad group name, placement, targeting, budget, and schedule.
After you create your ad group, you can create a new ad for it by clicking on the "Ad" tab on the left sidebar of your dashboard. Then, click on the "Create" button on the top right corner of the page. You will need to provide some information, such as your ad name, creative type, video or image, text, call to action, landing page, and tracking.
How do I monitor and optimize my campaign performance on TikTok?
To monitor and optimize your campaign performance on TikTok, you can use the reporting and analytics tools that TikTok provides. You can access these tools by clicking on the "Reports" tab on the left sidebar of your dashboard. You can view various metrics and data related to your campaigns, such as impressions, clicks, conversions, cost, ROI, and more. You can also filter and segment your data by date range, campaign name, ad group name, ad name, placement, device type, and more.
To optimize your campaign performance on TikTok, you can use the optimization and testing tools that TikTok provides. You can access these tools by clicking on the "Optimization" tab on the left sidebar of your dashboard. You can use various features such as:
- Smart Optimization: This is a feature that automatically adjusts your bids and budgets based on your campaign objective and performance.
- A/B Testing: This is a feature that allows you to test different versions of your ads or ad groups to see which one performs better.
- Creative Optimization: This is a feature that allows you to test different creative elements of your ads such as video or image, text, call to action, landing page, and more.
How do I pause or delete my campaign on TikTok?
To pause or delete your campaign on TikTok, you can do so by clicking on the "Campaign" tab on the left sidebar of your dashboard. Then, select the campaign that you want to pause or delete and click on the "Edit" button on the top right corner of the page. You can then choose to pause or delete your campaign from the drop-down menu.
Note that pausing your campaign will stop your ads from running temporarily, but you can resume them anytime. Deleting your campaign will remove your ads permanently, but you can still access your campaign data and reports.
How do I contact TikTok support if I have any questions or issues?
To contact TikTok support if you have any questions or issues, you can do so by clicking on the "Help Center" tab on the left sidebar of your dashboard. You can then browse through various topics and articles that may answer your queries. You can also submit a ticket by clicking on the "Contact Us" button on the top right corner of the page. You will need to provide some information, such as your name, email, phone number, subject, and message. You will receive a reply from TikTok support within 24 hours.
What are some best practices for creating effective video ads on TikTok?
Some best practices for creating effective video ads on TikTok are:
- Use vertical videos that fit the full screen of the user's device.
- Use high-quality videos that are clear, bright, and colorful.
- Use catchy music and sound effects that match your brand and message.
- Use short and simple text that highlights your value proposition and call to action.
- Use engaging and authentic content that resonates with your audience and showcases your brand personality.
- Use creative tools and features that enhance your video such as filters, stickers, effects, transitions, and more.
- Test different versions of your video ads to see what works best for your campaign objective and audience.
What are some common mistakes to avoid when advertising on TikTok?
Some common mistakes to avoid when advertising on TikTok are:
- Using horizontal or square videos that do not fit the full screen of the user's device.
- Using low-quality videos that are blurry, dark, or dull.
- Using boring or irrelevant music and sound effects that do not match your brand and message.
- Using long and complex text that confuses or distracts the user from your value proposition and call to action.
- Using generic or unoriginal content that does not resonate with your audience and showcases your brand personality.
- Using too many or too few creative tools and features that make your video look cluttered or plain.
- Not testing different versions of your video ads to see what works best for your campaign objective and audience.
How do I measure the success of my TikTok ads?
To measure the success of your TikTok ads, you need to define your campaign objective and key performance indicators (KPIs). Your campaign objective is what you want to achieve with your ads, such as driving traffic, conversions, or app installs. Your KPIs are the metrics that indicate how well you are achieving your objective, such as impressions, clicks, conversions, cost, ROI, and more.
You can track and analyze your KPIs using the reporting and analytics tools that TikTok provides. You can access these tools by clicking on the "Reports" tab on the left sidebar of your dashboard. You can view various metrics and data related to your campaigns, such as impressions, clicks, conversions, cost, ROI, and more. You can also filter and segment your data by date range, campaign name, ad group name, ad name, placement, device type, and more.
How do I improve my TikTok ads performance?
To improve your TikTok ads performance, you need to optimize your campaign strategy and execution. You can do this by using the optimization and testing tools that TikTok provides. You can access these tools by clicking on the "Optimization" tab on the left sidebar of your dashboard. You can use various features such as:
- Smart Optimization: This is a feature that automatically adjusts your bids and budgets based on your campaign objective and performance.
- A/B Testing: This is a feature that allows you to test different versions of your ads or ad groups to see which one performs better.
- Creative Optimization: This is a feature that allows you to test different creative elements of your ads such as video or image, text, call to action, landing page, and more.
TikTok is a great platform to advertise your business and reach your target audience. However, before you can start advertising on TikTok, you need to create a new ad account. In this article, we showed you how to create a new ad account on TikTok step by step, and what you need to know before you get started. We also answered some frequently asked questions and shared some best practices and tips for creating effective video ads on TikTok.
We hope this article was helpful and informative. If you have any questions or feedback, please feel free to contact us. And if you want to learn more about advertising on TikTok, check out our other articles on TikTok Ads Blog.
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