How to Create a Location on Instagram 2021: A Complete Guide

By Cepy 8/08/2023 Post a Comment

Hi everyone, welcome to this article where I will show you how to create a location on Instagram 2021. If you are wondering why you would want to do that, let me tell you that adding a location to your Instagram posts and stories can help you boost your engagement, reach and visibility. It can also help you connect with your local audience, show off your personality and create a sense of community.

Creating a location on Instagram is not as hard as it may seem. In fact, you can do it in a few simple steps using the Facebook app. Yes, you heard me right. You need to use Facebook to create a custom location on Instagram, since they are both owned by the same company and share the same database of places. Don't worry, I will explain everything in detail in this article.

What is a Location on Instagram?

A location on Instagram is a tag that you can add to your posts and stories to indicate where you took the photo or video, or where you are at the moment. You can choose from a list of existing locations that are based on your GPS or search for a specific place. You can also create your own custom location if you want to be more creative or specific.

Adding a location to your Instagram content has many benefits, such as:

It helps you reach more people who are interested in that place or nearby.
It helps you show up in the Explore page and the Location tab for that place.
It helps you attract more followers who share the same interests or hobbies as you.
It helps you build trust and credibility with your audience by showing them where you are and what you do.
It helps you showcase your brand identity and personality by using fun and relevant location names.

How to Add an Existing Location to Your Instagram Post

If you want to add an existing location to your Instagram post, follow these steps:

Open the Instagram app and tap the plus icon at the bottom of the screen.
Select the photo or video that you want to post and tap Next.
Edit your photo or video as you like and tap Next again.
Under the caption field, tap Add Location.
Search for the location that you want to add or select one from the suggestions based on your GPS.
Tap the location name and it will appear above your caption.
Add your caption, hashtags, tags and other options as usual and tap Share.

How to Add an Existing Location to Your Instagram Story

If you want to add an existing location to your Instagram story, follow these steps:

Open the Instagram app and swipe left from the home screen or tap the camera icon at the top left corner.
Capture or upload the photo or video that you want to share as a story.
Tap the sticker icon at the top of the screen and select the Location sticker.
Search for the location that you want to add or select one from the suggestions based on your GPS.
Tap the location name and it will appear on your story. You can resize, rotate and move it as you like.
Add other stickers, text, filters and effects as usual and tap Send To.
Select who you want to share your story with and tap Share.

How to Create a Custom Location on Instagram 2021

Sometimes, you may want to create a custom location on Instagram that is not already available on the app. For example, you may want to use a catchy phrase, a nickname, a joke, or a specific event as your location. Or you may want to create a location for your home, your office, your favorite spot, or your business name.

To create a custom location on Instagram 2021, you need to use the Facebook app. This is because Instagram uses Facebook's database of places to generate its list of locations. So, by creating a new place on Facebook, you are also creating a new location on Instagram. Here's how:

How to Create a Custom Location on Facebook

To create a custom location on Facebook, follow these steps:

Open the Facebook app and log in with your account. Make sure it is linked to your Instagram account.
Tap the What's on your mind? field at the top of the screen and create a new post.
Tap the Check In button at the bottom of the screen and allow Facebook to access your location or select one on the map.
Tap the Search for places field and type in the name of your custom location. Don't press Enter or your keyboard equivalent.
Tap the Add a new place option at the bottom of the screen next to a blue plus sign.
Choose a category for your custom location, such as Event, Business, Landmark, etc.
Choose a city for your custom location, either by searching or using your GPS.
Type in the street address for your custom location and tap Create.
Tap Share to publish your post with your custom location. You can also add a photo, a caption, or other options as you like.

How to Add a Custom Location to Your Instagram Post

To add a custom location to your Instagram post, follow these steps:

Open the Instagram app and tap the plus icon at the bottom of the screen.
Select the photo or video that you want to post and tap Next.
Edit your photo or video as you like and tap Next again.
Under the caption field, tap Add Location.
Search for the custom location that you created on Facebook. It may take a few hours for it to show up on Instagram, so be patient.
Tap the custom location name and it will appear above your caption.
Add your caption, hashtags, tags and other options as usual and tap Share.

How to Add a Custom Location to Your Instagram Story

To add a custom location to your Instagram story, follow these steps:

Open the Instagram app and swipe left from the home screen or tap the camera icon at the top left corner.
Capture or upload the photo or video that you want to share as a story.
Tap the sticker icon at the top of the screen and select the Location sticker.
Search for the custom location that you created on Facebook. It may take a few hours for it to show up on Instagram, so be patient.
Tap the custom location name and it will appear on your story. You can resize, rotate and move it as you like.
Add other stickers, text, filters and effects as usual and tap Send To.
Select who you want to share your story with and tap Share.

A Breakdown of Location Statistics on Instagram

If you are still not convinced about the importance of adding a location to your Instagram posts and stories, here are some statistics that may change your mind:

Statistic	Data	Source
Percentage of posts with location tags	5%	Quintly
Average engagement rate of posts with location tags	79% higher than posts without location tags	Simply Measured
Average number of views of stories with location tags	1.7 times higher than stories without location tags	Later
Average number of impressions of stories with location tags	2 times higher than stories without location tags	Later
Average number of reach of stories with location tags	1.8 times higher than stories without location tags	Later
Average number of exits of stories with location tags	0.6 times lower than stories without location tags	Later
Average number of replies of stories with location tags	1.3 times higher than stories without location tags	Later

As you can see, adding a location to your Instagram content can significantly increase your engagement, reach, views, impressions, and interactions. It can also decrease your exits, which means that people are more likely to watch your stories until the end.

FAQs About How to Create a Location on Instagram 2021

Why can't I see my custom location on Instagram?

If you have created a custom location on Facebook but you can't see it on Instagram, there are a few possible reasons:

Your custom location is taking some time to show up on Instagram. It may take up to 24 hours for it to appear, so be patient and try again later.
Your custom location is not valid or recognized by Facebook. This may happen if you have provided insufficient or inaccurate details, such as the category, city, or address. Make sure you have filled in all the required fields correctly and try again.
You have not claimed your business profile page on Facebook. When you create a custom location, Facebook automatically creates a business profile page for it. You need to claim this page and verify your ownership in order to use it on Instagram. To do this, go to the page, tap the three-dot menu icon, and select Claim Page. Follow the instructions and confirm your identity.

Can I create a location on Instagram without Facebook?

No, you cannot create a location on Instagram without Facebook. The only way to create a custom location on Instagram is to use the Facebook app and follow the steps described above. You cannot create a new location directly on the Instagram app.

Can I edit or delete a custom location on Instagram?

No, you cannot edit or delete a custom location on Instagram. Once you have created a custom location on Facebook and used it on Instagram, it will remain in the database of places and you cannot change or remove it. However, you can choose not to use it anymore or create a new one if you want.

Can I use any name for my custom location on Instagram?

Yes, you can use any name for your custom location on Instagram, as long as it is not offensive, abusive, misleading, or infringing on someone else's rights. You can be as creative and fun as you want with your custom location name, but make sure you follow the Instagram Community Guidelines and the Facebook Pages Terms.

How many custom locations can I create on Instagram?

There is no limit to how many custom locations you can create on Instagram. You can create as many as you want and use them for different purposes. However, keep in mind that creating too many custom locations may confuse your audience and dilute your brand identity. It is better to use a few relevant and consistent locations that reflect your niche and personality.

How can I find other posts or stories with the same location on Instagram?

If you want to find other posts or stories with the same location on Instagram, you can do the following:

For posts: Tap the location name above the caption of any post that has it. You will see a map with a pin showing the exact location and a feed with all the posts that have used that location tag.
For stories: Tap the location sticker on any story that has it. You will see a story reel with all the stories that have used that location tag.

How can I hide my location from my Instagram posts or stories?

If you want to hide your location from your Instagram posts or stories, you can do the following:

For posts: Tap the three-dot menu icon at the top right corner of any post that has a location tag. Tap Edit and then tap the X icon next to the location name. Tap Done and then tap Save.
For stories: Tap the three-dot menu icon at the bottom right corner of any story that has a location sticker. Tap Delete Sticker and then tap Done.

Conclusion

I hope this article has helped you learn how to create a location on Instagram 2021 and why it is important for your Instagram marketing strategy. Adding a location to your Instagram posts and stories can help you increase your engagement, reach, and visibility, as well as connect with your local audience, show off your personality, and create a sense of community.

If you have any questions or feedback, feel free to leave a comment below. And if you want to learn more about how to grow your Instagram account, check out our other articles on this blog. Thanks for reading and happy posting!

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