How to Create Dynamic Showcase Ads on TikTok: A Step-by-Step Guide

By Cepy 8/09/2023 Post a Comment

Hi online friends, If you are looking for a way to promote your products on TikTok, you might want to try Dynamic Showcase Ads (DSA). These are customized video ads that automatically update with the latest information from your product catalog, such as images, prices, features, and availability. DSA can help you reach potential customers who are interested in your products and drive them to your website or app.

In this article, I will show you how to create Dynamic Showcase Ads on TikTok using the TikTok Ads Manager. I will also share some tips and best practices to make your ads more effective and engaging. Let's get started!

What are Dynamic Showcase Ads on TikTok?

Dynamic Showcase Ads (DSA) on TikTok are customized video ads that are produced in real-time using an advertisement template. DSA will synchronize and update information from the product catalogs, such as images, features, prices, quantities, etc., helping users save time setting up ads[^1^].

DSA can help you showcase specific products with up-to-date information to your target audience. You can also use DSA to retarget users who have visited your website or app and show them relevant products based on their browsing behavior.

DSA are suitable for e-commerce businesses that have a large number of products and want to increase conversions and sales. DSA can also help you improve your brand awareness and loyalty by creating a personalized and native shopping experience for your customers.

What are the benefits of Dynamic Showcase Ads on TikTok?

Dynamic Showcase Ads on TikTok have several benefits for advertisers, such as:

- **Time-saving**: You don't need to create individual ads for each product. You can use a template and a product catalog to generate dynamic videos for thousands of products automatically.

- **Real-time**: You don't need to worry about updating your ads manually. Your ads will always show the latest information from your product catalog, such as price changes, stock availability, discounts, etc.

- **Personalized**: You can show different products to different users based on their interests, preferences, and behavior. You can also use custom variables to add personalized elements to your ads, such as user names, locations, etc.

- **Native**: You can create ads that match the look and feel of TikTok. You can use native effects, music, stickers, and fonts to make your ads more engaging and appealing to the TikTok audience.

How to create Dynamic Showcase Ads on TikTok?

There are five main steps required to create Dynamic Showcase Ads on TikTok[^2^]:

1. Create a catalog on TikTok Ads Manager.

2. Upload products to your catalog.

3. Generate videos for the products in your catalog.

4. Integrate events between your catalog and measurement partner or TikTok Pixel.

5. Publish a campaign using the products in your catalog.

Let's go through each step in detail.

Step 1: Create a catalog on TikTok Ads Manager

The first step in creating Dynamic Showcase Ads is creating a catalog on TikTok Ads Manager. A catalog is a collection of products that you want to advertise on TikTok.

To create a catalog on TikTok Ads Manager:

- Login to [TikTok Ads Manager](https://ads.tiktok.com/).

- Go to Assets, then Catalog.

- Click Create.

- Enter a Catalog Name.

- Choose a Default Currency for the products in your catalog.

- Select a Targeting Location where you will show your ads.

You can also create a catalog and sync your product directly from one of the following partner platforms: BigCommerce, Ecwid, Shopify, or Square[^2^].

Step 2: Upload products to your catalog

After you create a catalog, you'll need to upload your products to it. You can upload up to 10 million products per catalog[^1^].

To upload products to your catalog:

- Select your Catalog.

- On the left side of the screen, under Manage click Products.

- Then click the Upload Product button.

- Choose how you will upload your products into your catalog, choose from:

- Manually Add: Fill out a form for each product.

- Data Feed Schedule: Automatically import your products from an online file.

- Upload File: Upload products from a template.

When you are uploading your products you will need to enter a Data Feed Name, this will help you manage the products you've uploaded to your catalog.

You will also need to provide some mandatory fields for each product, such as:

- Product ID: A unique identifier for each product.

- Product Name: The name of the product.

- Product Image URL: The URL of the product image.

- Product URL: The URL of the product page on your website or app.

- Product Price: The price of the product.

You can also provide some optional fields for each product, such as:

- Product Description: A brief description of the product.

- Product Category: The category of the product.

- Product Availability: The availability of the product (in stock, out of stock, etc.).

- Product Discount Price: The discounted price of the product.

- Product Discount Start Time: The start time of the discount.

- Product Discount End Time: The end time of the discount.

You can find more information about the product fields and their formats [here](https://ads.tiktok.com/help/article?aid=10001004).

Step 3: Generate videos for the products in your catalog

After you've uploaded your Products to your Catalog, you will need to generate the videos for the products in your catalog. These videos will be used as your ad creatives.

To generate videos for your products:

- Go to your catalog.

- Under Configure click Videos.

- Choose what type of video styles you would like to create for the products in your catalog:

- Dynamic Video Generator (DVG): A tool that automatically turns your products into optimized video ads using templates designed to look and feel hyper-native to TikTok. This means visualizing relevant details from your product catalog, such as images, text, and prices. These visuals are paired with effects, music, and stickers that are contextually relevant and designed to keep users engaged[^1^].

- Custom Template Video: Customized for brands: A solution that enables you to develop a totally custom creative unit that reflects your brand's visual identity. You can use signature colors, logos, visuals, and even custom audio. We have seen successful advertisers feature strong commercial messages to entice potential customers such as "Free Shipping" or "Free Gift with purchase"[^1^].

- Select the products that you want to generate videos for. You can filter by data feed name, product name, or product ID.

- Click Generate Video.

- Choose a video template from the available options. You can preview each template before selecting it.

- Edit the video settings, such as duration, aspect ratio, text style, music, etc.

- Click Save.

You can generate up to 10,000 videos per catalog[^1^]. You can also edit or delete the videos you have generated at any time.

Step 4: Integrate events between your catalog and measurement partner or TikTok Pixel

After you've generated videos for your products, you will need to integrate events between your catalog and measurement partner or TikTok Pixel. This will allow you to track and optimize the performance of your Dynamic Showcase Ads.

To integrate events between your catalog and measurement partner or TikTok Pixel:

- Go to your catalog.

- Under Configure click Events.

- Choose how you will integrate events between your catalog and measurement partner or TikTok Pixel:

- Measurement Partner: If you are using a third-party measurement partner, such as Adjust, AppsFlyer, Branch, Kochava, or Singular, you can select it from the drop-down menu and follow the instructions to complete the integration.

- TikTok Pixel: If you are using TikTok Pixel, you can select it from the drop-down menu and follow the instructions to complete the integration.

You will need to set up at least one event for each stage of the user journey, such as:

- View Content: When a user views a product on your website or app.

- Add to Cart: When a user adds a product to their cart on your website or app.

- Purchase: When a user completes a purchase on your website or app.

You can find more information about how to set up events [here](https://ads.tiktok.com/help/article?aid=10001005).

Step 5: Publish a campaign using the products in your catalog

After you've integrated events between your catalog and measurement partner or TikTok Pixel, you are ready to publish a campaign using the products in your catalog.

To publish a campaign using the products in your catalog:

- Go to Campaigns on TikTok Ads Manager.

- Click Create Campaign.

- Choose Catalog Sales as your advertising objective. This objective will help you drive conversions and sales using Dynamic Showcase Ads.

- Enter a Campaign Name and set a Budget (optional).

- Click Continue.

- Choose an Ad Group Name and set an Ad Group Budget (optional).

- Choose a Placement where you want to show your ads. You can choose from TikTok, Pangle, Vigo Video, Helo, News Republic, BuzzVideo, TopBuzz Lite/News Break Lite/BuzzBreak Lite/BuzzUp Lite/BuzzLive Lite/BuzzVideo Lite/BuzzUp Video Lite/BuzzLive Video Lite/BuzzBreak Video Lite/TopBuzz Video Lite/News Break Video Lite/News Republic Video Lite/Pangle Video Lite/TikTok Video Lite/Helo Video Lite/Vigo Video Lite/BuzzVideo Video Lite/TopBuzz News Break News Republic Pangle TikTok Helo Vigo Video BuzzVideo TopBuzz Lite/News Break Lite/BuzzBreak Lite/BuzzUp Lite/BuzzLive Lite/BuzzVideo Lite/BuzzUp Video Lite/BuzzLive Video Lite/BuzzBreak Video Lite/TopBuzz Video Lite/News Break Video Lite/News Republic Video Lite/Pangle Video Lite/TikTok Video Lite/Helo Video Lite/Vigo Video Lite/BuzzVideo Video Lite/TopBuzz News Break News Republic Pangle TikTok Helo Vigo Video BuzzVideo, or All Placements.

- Choose a Catalog that you want to use for your campaign. You can only choose one catalog per ad group.

- Choose a Product Set that you want to use for your campaign. A product set is a subset of products from your catalog that you want to advertise. You can filter by product name, product ID, product category, product price, product availability, product discount price, product discount start time, or product discount end time.

- Choose an Optimization Goal that you want to optimize your campaign for. You can choose from Conversion, Link Click, or Impression.

- Choose a Bid Strategy that you want to use for your campaign. You can choose from Lowest Cost, Cost Cap, Bid Cap, or Target Cost.

- Set a Bid Amount that you are willing to pay for your optimization goal.

- Choose an Audience Network that you want to target with your campaign. You can choose from All Users, Website Custom Audiences, App Custom Audiences, Lookalike Audiences, or Interest Categories.

- Choose a Delivery Type that you want to use for your campaign. You can choose from Standard or Accelerated.

- Choose a Schedule that you want to use for your campaign. You can choose from Run Continuously or Set Start and End Dates.

- Choose a Budget Pacing that you want to use for your campaign. You can choose from Standard or Accelerated.

- Choose a Creative Optimization that you want to use for your campaign. You can choose from Auto Optimization or Manual Optimization. Auto Optimization will automatically select the best performing videos from your catalog and show them to your target audience. Manual Optimization will allow you to select the videos that you want to show to your target audience.

- Click Continue.

- Choose an Ad Name and set an Ad Budget (optional).

- Choose a Video that you want to use as your ad creative. You can choose from the videos that you have generated for your products in your catalog.

- Enter a Display Name that will appear on your ad.

- Enter a Profile Image URL that will appear on your ad.

- Enter a Call to Action that will appear on your ad. You can choose from Shop Now, Learn More, Contact Us, Sign Up, Download, Watch More, Book Now, Get Quote, Apply Now, or Play Game.

- Enter a Landing Page URL that will direct users to your website or app when they click on your ad.

- Click Submit.

You have successfully created a Dynamic Showcase Ads campaign on TikTok Ads Manager. Your campaign will be reviewed and approved within 24 hours.

Tips and best practices for Dynamic Showcase Ads on TikTok

Here are some tips and best practices to make your Dynamic Showcase Ads more effective and engaging on TikTok:

- Use high-quality images and videos for your products. Make sure they are clear, bright, and attractive. Avoid blurry, dark, or distorted images and videos.

- Use relevant and catchy text for your products. Make sure they are concise, informative, and appealing. Highlight the benefits and features of your products. Use emoticons, hashtags, and keywords to attract attention and increase engagement.

- Use native effects, music, stickers, and fonts for your videos. Make sure they match the look and feel of TikTok. Use effects and music that are popular and trending on TikTok. Use stickers and fonts that are fun and creative.

- Use custom variables to add personalized elements to your videos. For example, you can use {user_name} to insert the user's name into your video, or {user_location} to insert the user's location into your video. This can help you create a more customized and relevant shopping experience for your customers.

- Test different video styles and templates for your products. Experiment with different combinations of effects, music, stickers, fonts, text styles, etc. Analyze the performance of each video style and template and optimize accordingly.

Conclusion

Dynamic Showcase Ads on TikTok are a powerful way to promote your products on TikTok and drive conversions and sales. They can help you save time, update information in real-time, personalize ads for different users, and create native ads for TikTok.

To create Dynamic Showcase Ads on TikTok, you need to follow these steps: