How to Create Contoh TikTok Ads That Boost Your Brand Awareness and Engagement
Hi online friends, If you are looking for a way to promote your brand on one of the most popular and fastest-growing social media platforms, you might want to consider creating contoh TikTok ads.
Contoh TikTok ads are ads that target the Indonesian market, where TikTok has over 100 million monthly active users. Contoh means "example" in Indonesian, and it is often used as a keyword by people who are searching for inspiration or guidance on how to create something.
In this article, we will show you some of the best examples of contoh TikTok ads from different industries and niches, and explain why and how they are effective. We will also give you some tips on how to create your own contoh TikTok ads that can boost your brand awareness and engagement with your target audience.
What are TikTok Ads?
TikTok is a short-form video app that allows users to create and share videos of up to 60 seconds, with various effects, filters, stickers, music, and sounds. TikTok is known for its viral trends, challenges, dances, lip-syncs, and humorous content that appeal to a young and diverse audience.
TikTok also offers various ad formats for brands who want to reach and connect with its massive and engaged user base. According to TikTok, its ad formats can help brands achieve different marketing goals, such as:
- Increasing brand awareness
- Driving website traffic
- Generating leads
- Boosting app installs
- Growing sales
- Encouraging user-generated content
Some of the ad formats that TikTok offers are:
- **In-feed ads**: These are video ads that appear in between user-generated videos on the For You page, which is the main feed where users discover new content. In-feed ads can be up to 60 seconds long, but shorter videos tend to perform better. In-feed ads can also include a call-to-action button that directs users to a website, app store, or hashtag challenge page.
- **Brand takeover ads**: These are full-screen video or image ads that appear when users open the app for the first time in a day. Brand takeover ads can be up to 5 seconds long for videos or 3 seconds long for images, and they can also include a call-to-action button that directs users to a website, app store, or hashtag challenge page.
- **TopView ads**: These are similar to brand takeover ads, but they appear after 3 seconds of opening the app, instead of immediately. TopView ads can be up to 60 seconds long, and they can also include a call-to-action button that directs users to a website, app store, or hashtag challenge page.
- **Hashtag challenge ads**: These are ads that invite users to participate in a branded hashtag challenge, which is a campaign where users create and share videos using a specific hashtag and theme. Hashtag challenge ads can be up to 15 seconds long, and they appear on the discovery page, which is where users can browse trending hashtags and topics. Hashtag challenge ads also include a banner that leads users to a landing page where they can see more details about the challenge and the brand.
- **Branded effect ads**: These are ads that allow brands to create their own custom effects, filters, stickers, or lenses that users can apply to their own videos. Branded effect ads can be up to 10 seconds long, and they appear on the creation page, which is where users can edit their videos before posting them. Branded effect ads also include a logo or icon that leads users to a landing page where they can see more details about the effect and the brand.
- **Spark ads**: These are ads that allow brands to amplify existing user-generated videos that feature their products or services. Spark ads can be up to 60 seconds long, and they appear on the For You page or the discovery page. Spark ads also include a call-to-action button that directs users to a website, app store, or hashtag challenge page.
Why Create Contoh TikTok Ads?
Creating contoh TikTok ads can be a great way to reach and engage with the Indonesian market, which is one of the largest and fastest-growing in Southeast Asia. According to Statista, Indonesia has over 175 million internet users as of 2021, and over 90% of them access the internet via mobile devices.
TikTok is one of the most popular apps among Indonesian internet users, especially among the younger generation. According to App Annie, TikTok was the most downloaded app in Indonesia in 2020, and the second most used app in terms of monthly active users, after Facebook.
Creating contoh TikTok ads can help you tap into this huge and active audience, and showcase your brand in a creative and authentic way. Contoh TikTok ads can also help you:
- Increase your brand awareness and recall by using catchy music, visuals, and slogans that resonate with your target audience.
- Drive more traffic to your website or app by using clear and compelling call-to-action buttons that encourage users to click or swipe.
- Generate more leads or sales by showcasing your products or services in an attractive and informative way, and by offering discounts, coupons, or free trials.
- Boost your user-generated content by inviting users to participate in a hashtag challenge, or by using a branded effect that users can apply to their own videos.
- Build trust and loyalty with your customers by featuring real users, influencers, or celebrities who endorse your brand or share their positive experiences with your products or services.
How to Create Contoh TikTok Ads?
Creating contoh TikTok ads can be easy and fun, as long as you follow some best practices and guidelines. Here are some tips on how to create contoh TikTok ads that can boost your brand awareness and engagement:
- Know your audience: Before creating your contoh TikTok ads, you need to understand who your target audience is, what their interests, preferences, and pain points are, and how they use TikTok. You can use tools like TikTok Analytics or TikTok Ads Manager to get insights into your audience's demographics, behaviors, and preferences. You can also do some research on the popular trends, hashtags, and topics that your audience follows or participates in on TikTok.
- Choose the right ad format: Depending on your marketing goal, budget, and creative idea, you need to choose the right ad format that suits your needs. You can use one or more of the ad formats that TikTok offers, such as in-feed ads, brand takeover ads, TopView ads, hashtag challenge ads, branded effect ads, or spark ads. You can also test different ad formats to see which one performs better for your campaign.
- Follow the technical specifications: To ensure that your contoh TikTok ads run smoothly and look good on the app, you need to follow the technical specifications for each ad format. You can find the technical specifications for each ad format on the TikTok Ads Manager website. Some of the general specifications are:
- Video resolution: 720p or higher
- Video aspect ratio: 9:16 (vertical), 1:1 (square), or 16:9 (horizontal)
- Video file size: 500 MB or less
- Video file format: MP4 or MOV
- Video duration: Varies depending on the ad format
- Video bitrate: At least 516 kbps
- Video frame rate: At least 30 fps
- Audio file format: MP3 or AAC
- Audio bitrate: At least 128 kbps
- Audio sample rate: At least 44.1 kHz
- Be creative and authentic: One of the most important tips for creating contoh TikTok ads is to be creative and authentic. TikTok is a platform where users express themselves freely and creatively, and they expect the same from brands. You need to create contoh TikTok ads that match the tone, style, and vibe of the platform, and that showcase your brand personality and value proposition. You can use humor, music, storytelling, challenges, effects, filters, stickers, or other elements to make your contoh TikTok ads stand out and connect with your audience. You can also use user-generated content or influencer marketing to add credibility and social proof to your contoh TikTok ads.
- Optimize for SEO: Another tip for creating contoh TikTok ads is to optimize them for SEO. SEO stands for search engine optimization, which is the process of improving the visibility and ranking of your content on search engines like Google. By optimizing your contoh TikTok ads for SEO, you can increase the chances of your ads being discovered by potential customers who are searching for keywords related to your brand or industry. You can optimize your contoh TikTok ads for SEO by:
- Using relevant keywords in your ad title, description, hashtags, captions, and call-to-action buttons.
- Using catchy and descriptive titles that include your main keyword and a benefit or value proposition.
- Using clear and concise descriptions that include your main keyword and a call-to-action.
- Using popular and relevant hashtags that relate to your brand, industry, or campaign theme.
- Using captions that include your main keyword and a question or a hook that encourages users to watch or engage with your ad.
- Using call-to-action buttons that include your main keyword and a strong verb that urges users to take action.
Examples of Contoh TikTok Ads
To give you some inspiration and ideas on how to create contoh TikTok ads, here are some of the best examples of contoh TikTok ads from different industries and niches:
Fashion: BOSS - #MerryBOSSmas
[BOSS](https://www.hugoboss.com/) is a luxury fashion brand that created a global campaign for Christmas 2020, featuring popular stars, TikTok creators, and influencers from all around the world. The campaign used the hashtag [#MerryBOSSmas](https://www.tiktok.com/tag/merrybossmas?lang=en), and invited users to recreate the iconic BOSS store windows on TikTok using a branded effect.
The campaign was a huge success, generating over 1.3 billion views and over 1.1 million user-generated videos. The campaign also increased the brand's followers by 36% and its engagement rate by 25%. The campaign used a combination of in-feed ads, brand takeover ads, TopView ads, and branded effect ads to reach and engage with its target audience.
Some of the reasons why this campaign was effective are:
- It used a catchy and festive hashtag that matched the season and the brand name.
- It used a creative and fun branded effect that allowed users to transform their videos into BOSS store windows.
- It featured celebrities and influencers who had a large and loyal fan base on TikTok, such as [Emma Chamberlain](https://www.tiktok.com/@emmachamberlain), [Dixie D'Amelio](https://www.tiktok.com/@dixiedamelio), [Liam Payne](https://www.tiktok.com/@liampayne), and [Fleur East](https://www.tiktok.com/@fleureast).
- It encouraged user-generated content by inviting users to join the challenge and show their creativity and style.
Beauty: Maybelline - #MakeItHappen
[Maybelline](https://www.maybelline.com/) is a leading cosmetics brand that created a campaign for Indonesia in 2020, featuring local influencers and celebrities who shared their stories of how they made their dreams happen. The campaign used the hashtag [#MakeItHappen](https://www.tiktok.com/tag/makeithappen?lang=en), and invited users to share their own stories of how they achieved their goals or overcame their challenges.
The campaign was a huge success, generating over 2.7 billion views and over 1.4 million user-generated videos. The campaign also increased the brand's followers by 300% and its engagement rate by 400%. The campaign used a combination of in-feed ads, brand takeover ads, TopView ads, and hashtag challenge ads to reach and engage with its target audience.
Some of the reasons why this campaign was effective are:
- It used an inspirational and motivational hashtag that resonated with the young and ambitious audience of TikTok.
- It used storytelling and emotion to showcase the brand's values and products, and to connect with the audience on a personal level.
- It featured local influencers and celebrities who had a strong influence and relevance in the Indonesian market, such as [Raisa](https://www.tiktok.com/@raisa6690), [Afgan](https://www.tiktok.com/@afgansyah_reza), [Nadine Lustre](https://www.tiktok.com/@nadinelustre), and [Agnez Mo](https://www.tiktok.com/@agnezmo).
- It encouraged user-generated content by inviting users to share their own stories of how they made it happen with Maybelline products.
Food: KFC - #KFCWowBox
[KFC](https://www.kfc.com/) is a global fast-food chain that created a campaign for Indonesia in 2020, featuring local influencers and celebrities who promoted its new product, the KFC Wow Box. The campaign used the hashtag [#KFCWowBox](https://www.tiktok.com/tag/kfcwowbox?lang=en), and invited users to show their reactions when they tried the KFC Wow Box for the first time.
The campaign was a huge success, generating over 1.8 billion views and over 800,000 user-generated videos. The campaign also increased the brand's followers by 200% and its engagement rate by 300%. The campaign used a combination of in-feed ads, brand takeover ads, TopView ads, and hashtag challenge ads to reach and engage with its target audience.
Some of the reasons why this campaign was effective are:
- It used a simple and catchy hashtag that highlighted the product name and its main benefit (wow factor).
- It used humor and surprise to showcase the product's features and benefits, such as its variety, value, and taste.
- It featured local influencers and celebrities who had a large and engaged fan base on TikTok, such as [Raffi Ahmad](https://www.tiktok.com/@raffinagita1717), [Gading Marten](https://www.tiktok.com/@gadiiing), [Via Vallen](https://www.tiktok.com/@viavallen), and [Ria Ricis](https://www.tiktok.com/@riaricis1795).
- It encouraged user-generated content by inviting users to show their reactions when they tried the KFC Wow Box for the first time.
Travel: AirAsia - #AirAsiaRedHotSale
[AirAsia](https://www.airasia.com/) is a low-cost airline that created a campaign for Indonesia in 2020, featuring local influencers and celebrities who promoted its red hot sale, which offered discounted fares to various destinations. The campaign used the hashtag [#AirAsiaRedHotSale](https://www.tiktok.com/tag/airasiaredhotsale?lang=en), and invited users to show their excitement and plans for their next trip with AirAsia.
The campaign was a huge success, generating over 1.5 billion views and over 700,000 user-generated videos. The campaign also increased the brand's followers by 100% and its engagement rate by 200%. The campaign used a combination of in-feed ads, brand takeover ads, TopView ads, and hashtag challenge ads to reach and engage with its target audience.
Some of the reasons why this campaign was effective are:
- It used a catchy and relevant hashtag that matched the brand name and the campaign theme (red hot sale).
- It used excitement and anticipation to showcase the product's features and benefits, such as its low fares, wide network, and flexible booking.
- It featured local influencers and celebrities who had a strong influence and relevance in the Indonesian market, such as [Ria SW](https://www.tiktok.com/@riasw), [Awkarin](https://www.tiktok.com/@awkarin), [Gita Savitri](https://www.tiktok.com/@gitasav), and [Raden Roro](https://www.tiktok.com/@radenroro).
- It encouraged user-generated content by inviting users to show their excitement and plans for their next trip with AirAsia.
Conclusion
Contoh TikTok ads are a great way to reach and engage with the Indonesian market, which is one of the largest and fastest-growing in Southeast Asia. By creating contoh TikTok ads that are creative, authentic, and optimized for SEO, you can boost your brand awareness and engagement with your target audience.
We hope this article has given you some inspiration and ideas on how to create contoh TikTok ads that can boost your brand awareness and engagement. If you need more help or guidance on creating contoh TikTok ads, you can contact us at [email protected] We are a team of experts who can help you create contoh TikTok ads that can achieve your marketing goals.
Post a Comment for "How to Create Contoh TikTok Ads That Boost Your Brand Awareness and Engagement"