How to Create a Business TikTok Account and Grow Your Audience

By Cepy 8/17/2023 Post a Comment

TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It's a place where people can create and share short videos, often with music, filters, stickers, and other effects. TikTok is also a great platform for businesses to showcase their products, services, brand personality, and connect with potential customers.

But how do you create a business TikTok account and grow your audience? In this article, we'll show you the steps to set up your account, optimize your profile, create engaging content, and use TikTok's advertising features to reach more people. Let's get started!

Step 1: Create a Business TikTok Account

Why You Need a Business TikTok Account

A business TikTok account is different from a personal one in several ways. First of all, it gives you access to TikTok's analytics tools, which allow you to track your performance, audience insights, and trends. You can also switch to a Pro account for more advanced features, such as content insights, follower insights, and verified badges.

Secondly, a business TikTok account lets you create ads on the platform, which can help you boost your visibility, reach new audiences, and drive conversions. You can choose from different ad formats, such as In-Feed Ads, TopView Ads, Brand Takeover Ads, Branded Hashtag Challenges, and Branded Effects. You can also use TikTok's self-serve ad platform or work with a TikTok Ads Manager to create and manage your campaigns.

How to Create a Business TikTok Account

Creating a business TikTok account is easy and free. Here are the steps to follow:

Download the TikTok app on your smartphone and sign up with your email, phone number, or social media account.
Go to your profile page and tap on the three dots icon in the top right corner.
Select "Manage account" and then "Switch to Pro account".
Choose "Business" as your account type and select your industry category.
Verify your email address and phone number.
Congratulations! You've successfully created your business TikTok account.

Step 2: Optimize Your Profile

Why You Need to Optimize Your Profile

Your profile is the first impression that people have of your business on TikTok. It's where you can showcase your brand identity, value proposition, and personality. A well-optimized profile can help you attract more followers, increase engagement, and drive traffic to your website or other platforms.

How to Optimize Your Profile

Here are some tips to optimize your profile:

Add a catchy username that reflects your brand name and is easy to remember.
Upload a high-quality profile picture or logo that represents your business.
Write a compelling bio that summarizes what your business does, what makes you unique, and what value you offer to your audience. You can also include relevant hashtags, emojis, or call-to-actions.
Add a link to your website or other platforms where you want to direct your traffic. You can use a link shortener or a landing page tool to track your clicks and conversions.
Enable notifications so that you can respond to comments, messages, and mentions promptly.

Step 3: Create Engaging Content

Why You Need to Create Engaging Content

Content is king on TikTok. It's what makes people follow you, like you, comment on you, share you, and buy from you. Creating engaging content is the key to growing your audience and building trust and loyalty with them. Engaging content is content that entertains, educates, inspires, or solves a problem for your audience. It also aligns with your brand voice, tone, and values.

How to Create Engaging Content

Here are some tips to create engaging content:

Use the latest trends, challenges, songs, filters, effects, stickers, and hashtags on TikTok to make your content relevant and viral.
Showcase your products or services in action, demonstrate how they work or how they benefit your customers, or share customer testimonials or reviews.
Show behind-the-scenes of your business operations, introduce your team members or partners, or share your story or mission.
Provide tips, tricks, hacks, tutorials, or advice related to your industry or niche, or answer frequently asked questions from your audience.
Collaborate with other creators, influencers, or brands that share your target audience or values, or join or host a live stream or a duet.
Encourage user-generated content (UGC) by asking your audience to create videos using your products, services, hashtags, or challenges.
Experiment with different types of content, formats, lengths, and styles to see what works best for your audience and goals.

Step 4: Use TikTok's Advertising Features

Why You Need to Use TikTok's Advertising Features

TikTok's advertising features can help you amplify your reach, awareness, and conversions on the platform. They allow you to target your ideal audience based on their demographics, interests, behaviors, and locations. They also allow you to measure and optimize your campaigns based on your objectives, such as impressions, views, clicks, conversions, or sales.

How to Use TikTok's Advertising Features

Here are some steps to use TikTok's advertising features:

Create an account on TikTok Ads Manager or contact a TikTok Ads representative.
Choose your campaign objective, such as traffic, app installs, conversions, or reach.
Set your budget and schedule for your campaign.
Select your ad placement, such as TikTok, Vigo Video, Helo, or Pangle.
Define your target audience based on their age, gender, location, language, interests, devices, and more.
Create your ad creative using TikTok's video creation tools or upload your own video.
Add a catchy headline and a call-to-action button to your ad.
Launch your campaign and monitor its performance using TikTok's analytics tools.
Test and tweak your campaign based on the results and feedback.

TikTok Advertising Costs Breakdown

Ad Format	Description	Average Cost
In-Feed Ads	Native video ads that appear in the user's For You page or following page.	$10 per CPM (cost per 1000 impressions)
TopView Ads	Full-screen video ads that appear when the user opens the app for the first time.	$25 per CPM
Brand Takeover Ads	Full-screen static or video ads that appear before the user sees any other content on the app.	$50 per CPM
Branded Hashtag Challenges	Sponsored challenges that invite users to create and share videos using a specific hashtag and theme.	$150,000 per day
Branded Effects	Customized filters, stickers, or effects that users can apply to their videos.	$100 per day

FAQs About Creating a Business TikTok Account

How do I verify my business TikTok account?

To verify your business TikTok account, you need to apply for a verified badge through TikTok's support team. You need to meet certain criteria, such as having a large and active following, being authentic and original, and complying with TikTok's community guidelines. You also need to provide proof of identity and ownership of your business. Verification is not guaranteed and may take several weeks or months.

How do I grow my followers on TikTok?

To grow your followers on TikTok, you need to post consistently high-quality and engaging content that appeals to your target audience. You also need to use relevant hashtags, keywords, captions, and tags to make your content discoverable. You also need to interact with other users by liking, commenting, sharing, following, dueting, or going live. You also need to collaborate with other creators or influencers who have similar or complementary audiences. You also need to leverage other platforms such as Instagram, YouTube, Facebook, or Twitter to cross-promote your TikTok account.

How do I monetize my business TikTok account?

To monetize your business TikTok account, you need to have at least 10k followers and 10k views in the last 30 days. You also need to be over 18 years old and comply with TikTok's terms ofservice and community guidelines. You can then join the TikTok Creator Fund, which pays you based on the views and engagement of your videos. You can also earn money from live stream donations, brand deals, sponsorships, affiliate marketing, or selling your own products or services.

How do I optimize my videos for TikTok?

To optimize your videos for TikTok, you need to follow these best practices:

Use vertical videos with a 9:16 aspect ratio and a resolution of at least 720p.
Keep your videos between 15 to 60 seconds long, depending on your content and goal.
Use bright, clear, and eye-catching visuals that capture attention and convey your message.
Use catchy, relevant, and trending music, sounds, or voiceovers that enhance your content and mood.
Use captions, stickers, filters, effects, or text overlays to add context, humor, or personality to your videos.
Use a clear and compelling call-to-action at the end of your videos to encourage your viewers to take action.

How do I use hashtags on TikTok?

Hashtags are keywords or phrases that help users find and categorize content on TikTok. They also help you join or create trends, challenges, or communities on the platform. To use hashtags on TikTok, you need to follow these tips:

Research the most popular and relevant hashtags for your niche, industry, or audience.
Use a mix of general and specific hashtags that describe your content and goal.
Use no more than 4 to 5 hashtags per video to avoid cluttering your caption.
Create your own branded hashtag that represents your business, campaign, or challenge.
Monitor the performance and engagement of your hashtags using TikTok's analytics tools.

How do I collaborate with other creators or influencers on TikTok?

Collaborating with other creators or influencers on TikTok can help you expand your reach, exposure, and credibility on the platform. It can also help you create more diverse and interesting content for your audience. To collaborate with other creators or influencers on TikTok, you need to follow these steps:

Identify potential collaborators who have similar or complementary niches, audiences, values, and goals as you.
Reach out to them via direct message, email, or other platforms and pitch them your collaboration idea.
Negotiate the terms and expectations of the collaboration, such as the content type, format, length, style, deadline, budget, and promotion strategy.
Create and share the content with each other and with your respective audiences.
Track and measure the results and feedback of the collaboration using TikTok's analytics tools.

How do I go live on TikTok?

Going live on TikTok is a great way to interact with your audience in real-time, showcase your personality, answer questions, share tips, or promote your products or services. To go live on TikTok, you need to have at least 1k followers and be over 16 years old. You also need to follow TikTok's live stream guidelines and policies. To go live on TikTok, you need to follow these steps:

Open the TikTok app and tap on the plus icon at the bottom of the screen.
Swipe left to select the "Live" option.
Add a title and a cover image for your live stream.
Select any filters, effects, stickers, or settings that you want to use during your live stream.
Tap on "Go Live" to start broadcasting.
Interact with your viewers by reading and responding to their comments, messages, or gifts.
Tap on "End" to stop broadcasting.

How do I delete my business TikTok account?

If you want to delete your business TikTok account permanently, you need to follow these steps:

Go to your profile page and tap on the three dots icon in the top right corner.
Select "Manage account" and then "Delete account".
Verify your identity using your password or verification code.
Tap on "Delete account" again to confirm.

How do I contact TikTok support?

If you have any questions or issues regarding your business TikTok account or ads, you can contact TikTok support through these channels:

Email: ads@tiktok.com
Phone: +1 833-272-1444
Website: https://ads.tiktok.com/help/
App: Tap on "Me" and then "Report a problem".

How do I create a business tiktok?

To create a business tiktok, you need to follow these steps:

Create a business TikTok account and optimize your profile.
Create engaging content that showcases your products, services, brand personality, and value proposition.
Use TikTok's advertising features to reach more people and drive conversions.
Use hashtags, keywords, captions, and tags to make your content discoverable and join or create trends, challenges, or communities.
Interact with other users by liking, commenting, sharing, following, dueting, or going live.
Collaborate with other creators or influencers who have similar or complementary audiences or values.
Leverage other platforms such as Instagram, YouTube, Facebook, or Twitter to cross-promote your TikTok account.
Monitor and measure your performance and engagement using TikTok's analytics tools.
Test and tweak your content and strategy based on the results and feedback.

Conclusion

TikTok is a powerful platform for businesses to grow their audience and revenue. By following the steps and tips in this article, you can create a business TikTok account and use it to showcase your products, services, brand personality, and value proposition. You can also use TikTok's advertising features to reach more people and drive conversions. You can also use hashtags, keywords, captions, and tags to make your content discoverable and join or create trends, challenges, or communities. You can also interact with other users by liking, commenting, sharing, following, dueting, or going live. You can also collaborate with other creators or influencers who have similar or complementary audiences or values. You can also leverage other platforms such as Instagram, YouTube, Facebook, or Twitter to cross-promote your TikTok account. You can also monitor and measure your performance and engagement using TikTok's analytics tools. You can also test and tweak your content and strategy based on the results and feedback.

If you enjoyed this article, you might also like these other articles on how to use TikTok for your business:

Thank you for reading and happy TikToking!

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