How to Create a Business TikTok Account

By Cepy 8/01/2023 Post a Comment

TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It is a video-sharing app that allows users to create and watch short videos on various topics, such as music, comedy, education, beauty, lifestyle, and more. TikTok is also a powerful marketing tool for businesses, as it can help them reach new audiences, increase brand awareness, generate leads, and drive sales.

But how do you create a business TikTok account? And what are the best practices for using TikTok for business? In this article, we will answer these questions and more. We will show you how to set up your business account, optimize your profile, create engaging content, use TikTok ads, and measure your results. By the end of this article, you will have everything you need to start creating a business TikTok account and grow your brand on this platform.

How to Set Up Your Business TikTok Account

Create a TikTok Account

The first step to creating a business TikTok account is to create a regular TikTok account. You can do this by downloading the app from the App Store or Google Play and signing up with your phone number, email address, or social media account. You can also sign up on the web by visiting tiktok.com.

Once you have created your account, you can switch to a business account by following these steps:

Tap on the "Me" icon at the bottom right corner of the screen.
Tap on the three dots at the top right corner of the screen to access the settings menu.
Tap on "Manage account".
Tap on "Switch to Pro account".
Select "Business" as your account type and choose a category that best describes your business.
Enter your contact information and tap on "Next".

Congratulations! You have successfully created a business TikTok account. You can now access additional features such as analytics, ads manager, and creator marketplace.

Optimize Your Profile

The next step to creating a business TikTok account is to optimize your profile. Your profile is the first impression that users will have of your brand, so you want to make sure it is attractive, informative, and consistent with your brand identity. Here are some tips to optimize your profile:

Choose a username that is easy to remember and relevant to your business. You can use your business name or a variation of it.
Upload a high-quality profile picture that represents your brand. You can use your logo or an image that showcases your products or services.
Write a catchy bio that summarizes what your business does and what value you offer to your audience. You can also include a call-to-action (CTA) such as a link to your website, landing page, or other social media platforms.
Add relevant hashtags and keywords to your bio to help users discover your profile and content.

Here is an example of a well-optimized profile from @starbucks:

How to Create Engaging Content for Your Business TikTok Account

Know Your Audience

The first step to creating engaging content for your business TikTok account is to know your audience. You need to understand who they are, what they like, what they need, and what they expect from you. This will help you create content that resonates with them and meets their interests and needs.

To know your audience, you can use tools such as TikTok analytics, which provides insights into your followers' demographics, behaviors, preferences, and trends. You can also conduct surveys, polls, quizzes, or ask questions on your videos to get direct feedback from your audience. You can also monitor the comments section and engage with your followers to build rapport and trust.

Follow the Trends

The second step to creating engaging content for your business TikTok account is to follow the trends. TikTok is a fast-paced platform where trends come and go quickly. You need to stay on top of what's popular and relevant on the app and join in on the fun. This will help you increase your visibility, reach new audiences, and show your brand personality.

To follow the trends, you can use tools such as TikTok's Discover page, which showcases the trending hashtags, songs, challenges, effects, and topics on the app. You can also follow popular creators, influencers, and competitors in your niche and see what they are posting. You can also use tools such as Google Trends, BuzzSumo, or Social Blade to find out what's trending on other platforms and adapt it to TikTok.

However, following the trends doesn't mean copying them exactly. You need to add your own twist and creativity to make your content stand out and align with your brand identity. You also need to make sure that the trends you follow are relevant to your business and audience.

Use TikTok's Features

The third step to creating engaging content for your business TikTok account is to use TikTok's features. TikTok offers a variety of features that can help you create captivating and interactive videos. Some of these features are:

Music: You can add music from TikTok's library or upload your own to enhance your videos and match the mood and tone of your content.
Effects: You can add effects such as filters, stickers, animations, transitions, and more to make your videos more fun and appealing.
Text: You can add text to your videos to highlight important information, add captions, or create subtitles.
Duet: You can duet with other users or yourself to create a split-screen video that shows two perspectives or reactions.
Stitch: You can stitch together clips from other users' videos or your own to create a new video that adds context or commentary.
Livestream: You can livestream with your followers to interact with them in real-time, answer their questions, showcase your products or services, or share behind-the-scenes content.

Using TikTok's features can help you create more engaging and diverse content that showcases your brand's creativity and personality.

How to Use TikTok Ads for Your Business TikTok Account

Choose Your Campaign Objective

The first step to using TikTok ads for your business TikTok account is to choose your campaign objective. Your campaign objective is the goal that you want to achieve with your ads, such as increasing brand awareness, driving traffic, generating leads, or boosting sales. Choosing the right objective will help you optimize your ads for the best results.

To choose your campaign objective, you need to access the TikTok Ads Manager, which is the platform where you can create and manage your ads. You can sign up for a TikTok Ads account on ads.tiktok.com. Once you have created your account, you can follow these steps:

Click on the "Campaign" tab on the left sidebar.
Click on the "Create" button on the top right corner of the screen.
Select your campaign objective from the list of options. You can choose from three categories: Awareness, Consideration, and Conversion.
Name your campaign and set your budget and schedule.

Create Your Ad Group

The second step to using TikTok ads for your business TikTok account is to create your ad group. Your ad group is a set of ads that share the same target audience, placement, bid strategy, and optimization goal. Creating an ad group will help you organize and manage your ads more efficiently.

To create your ad group, you need to follow these steps:

Click on the "Ad Group" tab on the left sidebar.
Click on the "Create" button on the top right corner of the screen.
Select your ad placement from the list of options. You can choose from five platforms: TikTok, Vigo Video (India only), BuzzVideo, News Republic, and Helo.
Select your target audience based on their location, age, gender, language, interests, behaviors, device type, and more.
Select your bid strategy from the list of options. You can choose from three types: Cost per Mille (CPM), Cost per Click (CPC), or Cost per Action (CPA).
Select your optimization goal from the list of options. You can choose from four goals: Reach, Clicks, Conversions, or App Installs.
Name your ad group and set your budget and schedule.

Create Your Ad Creative

The third step to using TikTok ads for your business TikTok account is to create your ad creative. Your ad creative is the actual video that users will see on their feeds. Creating an effective ad creative will help you capture users' attention, convey your message, and persuade them to take action.

To create your ad creative, you need to follow these steps:

Click onthe "Ad" tab on the left sidebar.
Click on the "Create" button on the top right corner of the screen.
Select your ad format from the list of options. You can choose from four formats: Image, Video, Carousel, or Collection.
Upload your ad creative or use TikTok's Video Creation Kit to create one from scratch.
Add your ad headline, description, CTA button, and landing page URL.
Preview your ad and submit it for review.

Congratulations! You have successfully created your TikTok ad. You can monitor and optimize your ad performance on the TikTok Ads Manager dashboard.

How to Measure Your Results for Your Business TikTok Account

Use TikTok Analytics

The first way to measure your results for your business TikTok account is to use TikTok analytics. TikTok analytics is a feature that provides you with data and insights into your account performance, content performance, and audience behavior. You can use TikTok analytics to track metrics such as views, likes, comments, shares, followers, profile visits, watch time, and more.

To access TikTok analytics, you need to follow these steps:

Tap on the "Me" icon at the bottom right corner of the screen.
Tap on the three dots at the top right corner of the screen to access the settings menu.
Tap on "Analytics".
Select the tab that you want to view: Overview, Content, or Followers.
Swipe left or right to see the data for different time periods: 7 days or 28 days.

Using TikTok analytics can help you understand how your account and content are performing, what type of content works best for your audience, and what areas you need to improve.

Use TikTok Pixel

The second way to measure your results for your business TikTok account is to use TikTok pixel. TikTok pixel is a code snippet that you can install on your website or app to track the actions that users take after seeing your ads. You can use TikTok pixel to measure metrics such as conversions, revenue, return on ad spend (ROAS), cost per acquisition (CPA), and more.

To use TikTok pixel, you need to follow these steps:

Go to the TikTok Ads Manager and click on the "Assets" tab on the top menu.
Click on "Event Manager" and then click on "Create Pixel".
Name your pixel and select your installation method: Manually install pixel code or Use a partner integration.
Copy the pixel code and paste it into the header section of your website or app.
Add event codes to track specific actions that users take on your website or app, such as Add to Cart, Purchase, Register, etc.
Verify that your pixel is working properly by using the Pixel Helper tool or checking the Event Manager dashboard.

Using TikTok pixel can help you measure how your ads are driving results for your business and optimize your ad campaigns accordingly.

A Detailed Table Breakdown Related to Creating a Business TikTok Account

TikTok Feature	Description	Benefit
Business Account	A type of account that allows you to access additional features such as analytics, ads manager, and creator marketplace.	Helps you grow your brand and reach your business goals on TikTok.
TikTok Analytics	A feature that provides you with data and insights into your account performance, content performance, and audience behavior.	Helps you understand how your account and content are performing, what type of content works best for your audience, and what areas you need to improve.
TikTok Ads Manager	A platform where you can create and manage your ads on TikTok and other platforms within its network.	Helps you increase your visibility, reach new audiences, generate leads, and drive sales with various ad formats and targeting options.
TikTok Pixel	A code snippet that you can install on your website or app to track the actions that users take after seeing your ads.	Helps you measure how your ads are driving results for your business and optimize your ad campaigns accordingly.
TikTok Creator Marketplace	A platform where you can discover and collaborate with TikTok creators and influencers who can help you promote your brand and products.	Helps you leverage the power and influence of TikTok creators and influencers to boost your brand awareness, credibility, and engagement.

FAQs About Creating a Business TikTok Account

How much does it cost to create a business TikTok account?

Creating a business TikTok account is free. You only need to create a regular TikTok account and switch to a business account in the settings menu. However, if you want to use TikTok ads, you will need to pay for them according to your budget and bid strategy.

How can I verify my business TikTok account?

Verifying your business TikTok account means getting a blue checkmark next to your username, which indicates that your account is authentic and official. To get verified, you need to meet certain criteria, such as having a large and engaged following, posting original and high-quality content, complying with TikTok's community guidelines, and being active on the platform. However, verification is not guaranteed and is at the discretion of TikTok.

How can I monetize my business TikTok account?

There are several ways to monetize your business TikTok account, such as:

Selling your products or services directly on the app using features such as Shop Now buttons, product links, or shoppable ads.
Driving traffic to your website or landing page where you can capture leads, generate sales, or collect email subscribers.
Joining the TikTok Creator Fund, which is a program that pays eligible creators for their views and engagement on the app.
Joining the TikTok Live Gifts program, which is a feature that allows users to send virtual gifts to creators during their livestreams.
Partnering with brands or sponsors who can pay you to promote their products or services on your videos.

How can I grow my followers on my business TikTok account?

There are several strategies to grow your followers on your business TikTok account, such as:

Posting consistently and frequently to keep your audience engaged and interested.
Creating high-quality and relevant content that provides value, entertainment, or education to your audience.
Using hashtags, keywords, captions, and descriptions to optimize your content for discovery and searchability.
Following the trends and joining the challenges that are popular and relevant on the app.
Engaging with your followers and other users by liking, commenting, sharing, dueting, or stitching their videos.
Collaborating with other creators, influencers, or brands who have similar or complementary audiences.

How can I measure the success of my business TikTok account?

You can measure the success of your business TikTok account by using various tools and metrics, such as:

TikTok analytics, which provides you with data and insights into your account performance, content performance, and audience behavior.
TikTok pixel, which allows you to track the actions that users take after seeing your ads on your website or app.
TikTok Ads Manager dashboard, which shows you how your ad campaigns are performing in terms of impressions, clicks, conversions, revenue, ROAS, CPA, and more.
TikTok Creator Marketplace dashboard, which shows you how your collaborations with creators and influencers are performing in terms of views, likes, comments, shares, followers, reach, engagement rate, and more.
TikTok Creator Fund dashboard, which shows you how much money you have earned from the program based on your views and engagement.
TikTok Live Gifts dashboard, which shows you how much money you have earned from the feature based on the gifts you have received from your viewers.

What are some best practices for creating a business TikTok account?

Some best practices for creating a business TikTok account are:

Define your goals and objectives for using TikTok for business.
Know your target audience and create content that resonates with them.
Optimize your profile with a catchy username, profile picture, bio, link, and hashtags.
Create engaging and diverse content using TikTok's features such as music,effects, text, duet, stitch, and livestream.
Follow the trends and join the challenges that are popular and relevant on the app.
Use TikTok ads to increase your visibility, reach new audiences, generate leads, and drive sales.
Use TikTok pixel to measure how your ads are driving results for your business.
Use TikTok analytics to understand how your account and content are performing and what areas you need to improve.
Use TikTok Creator Marketplace to discover and collaborate with TikTok creators and influencers who can help you promote your brand and products.
Use TikTok Creator Fund and TikTok Live Gifts to monetize your content and earn money from your views and engagement.
Engage with your followers and other users by liking, commenting, sharing, dueting, or stitching their videos.
Collaborate with other creators, influencers, or brands who have similar or complementary audiences.

Conclusion

TikTok is a powerful platform for businesses, as it can help them grow their brand, reach new audiences, generate leads, and drive sales. However, creating a business TikTok account requires planning, strategy, and creativity. You need to set up your account, optimize your profile, create engaging content, use TikTok ads, and measure your results. By following the steps and tips in this article, you will have everything you need to start creating a business TikTok account and succeed on this platform.

If you enjoyed this article, you might also like our other articles on TikTok marketing. Check them out below:

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