How to Create a Business Account on TikTok

TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It is a video-sharing app that allows users to create and watch short videos on various topics, such as music, comedy, education, beauty, lifestyle, and more. TikTok is also a powerful marketing tool for businesses that want to reach a large and engaged audience, especially the younger generation.

If you are a business owner or marketer who wants to use TikTok to promote your brand, products, or services, you will need to create a business account on TikTok. A business account is different from a personal account in several ways. For example, a business account gives you access to more features and tools, such as analytics, ads manager, creator marketplace, and more. A business account also allows you to display your website link and contact information on your profile, and to categorize your account by industry.

How to Create a Business Account on TikTok

Step 1: Download the TikTok app and sign up

The first step to create a business account on TikTok is to download the app from the App Store or Google Play Store and sign up for an account. You can sign up with your phone number, email address, or a social media account, such as Facebook, Twitter, Instagram, or Google. You will need to verify your account with a code sent to your phone or email.

Once you have signed up, you will be able to create your username and password, and customize your profile picture and bio. You can also choose to sync your contacts and follow some suggested accounts.

Step 2: Switch to a pro account

The next step to create a business account on TikTok is to switch to a pro account. A pro account is a prerequisite for a business account, as it gives you access to analytics and other features. To switch to a pro account, follow these steps:

• Tap on the "Me" icon at the bottom right corner of the app.
• Tap on the three dots at the top right corner of your profile page.
• Tap on "Manage account".
• Tap on "Switch to Pro Account".
• Select your account type: Creator or Business. For this guide, we will choose Business.
• Select your industry category from the list of options.
• Enter your phone number and verify it with a code.

Congratulations! You have successfully switched to a pro account. You will now be able to access analytics and other features from the dashboard icon on your profile page.

Step 3: Set up your business information

The final step to create a business account on TikTok is to set up your business information. This includes adding your website link and contact information, and choosing a primary goal for your account. To set up your business information, follow these steps:

• Tap on the "Me" icon at the bottom right corner of the app.
• Tap on the "Edit Profile" button.
• Tap on the "Website" field and enter your website URL.
• Tap on the "Contact" field and choose how you want people to contact you: Email, Phone, or WhatsApp.
• Enter your email address, phone number, or WhatsApp number accordingly.
• Tap on the "Business Information" field and choose your primary goal: Awareness, Consideration, Conversion, or Other.
• Tap on the "Save" button at the top right corner of the screen.

You have now completed setting up your business information. You will now be able to display your website link and contact information on your profile page, and to target your audience based on your primary goal.

Tips for Creating a Successful Business Account on TikTok

Tip 1: Optimize your profile

Your profile is the first impression that potential customers will have of your business on TikTok. Therefore, you should optimize it to make it attractive and informative. Here are some tips for optimizing your profile:

• Use a clear and high-quality profile picture that represents your brand identity.
• Write a catchy and concise bio that summarizes what your business does and what value it offers.
• Add relevant hashtags and keywords to your bio to increase your visibility and discoverability.
• Use a consistent tone of voice and style across your profile and content.
• Link your other social media accounts, such as Instagram, YouTube, or Twitter, to cross-promote your content and grow your audience.

Tip 2: Create engaging and original content

Content is the key to success on TikTok. You should create content that showcases your brand personality, values, and products or services in a creative and entertaining way. Here are some tips for creating engaging and original content:

• Follow the latest trends and challenges on TikTok and participate in them with your own twist.
• Use popular songs, sounds, filters, stickers, and effects to make your content more appealing and fun.
• Collaborate with other creators, influencers, or customers to expand your reach and credibility.
• Show behind-the-scenes, tutorials, testimonials, or user-generated content to build trust and loyalty.
• Encourage user interaction by asking questions, creating polls, or hosting giveaways or contests.

Tip 3: Use hashtags and keywords strategically

Hashtags and keywords are essential for increasing your exposure and visibility on TikTok. You should use hashtags and keywords that are relevant to your niche, industry, and target audience. Here are some tips for using hashtags and keywords strategically:

• Research the most popular and relevant hashtags and keywords for your niche and industry.
• Use a mix of broad and specific hashtags and keywords to reach a wider and more targeted audience.
• Create your own branded hashtags and keywords to promote your campaigns and products or services.
• Use hashtags and keywords in your captions, comments, bio, and profile name.
• Monitor the performance of your hashtags and keywords using analytics and adjust them accordingly.

A Detailed Table Breakdown Related to Create Business Account TikTok

Feature	Description	Benefit
Analytics	A tool that allows you to track and measure the performance of your content, account, and audience on TikTok.	You can use analytics to gain insights into your content quality, engagement rate, reach, impressions, views, followers, demographics, and more. You can also use analytics to optimize your content strategy, improve your marketing ROI, and identify new opportunities.
Ads Manager	A tool that allows you to create, manage, and optimize your ads campaigns on TikTok.	You can use ads manager to reach a large and diverse audience on TikTok with various ad formats, such as in-feed ads, brand takeover ads, top view ads, branded hashtag challenge ads, branded effects ads, etc. You can also use ads manager to set your budget, schedule, targeting, bidding, delivery, and tracking options for your ads campaigns.
Creator Marketplace	A platform that connects brands with creators on TikTok for influencer marketing collaborations.	You can use creator marketplace to find and partner with creators who match your brand image, goals, and target audience. You can also use creator marketplace to communicate with creators directly, negotiate terms and conditions, review content proposals, approve content delivery, and measure campaign results.
Website Link	A feature that allows you to display your website URL on your profile page.	You can use website link to drive traffic from TikTok to your website. You can also use website link to showcase your products or services, generate leads or sales, or provide more information about your business.
Contact Information	A feature that allows you to display your email address, phone number, or WhatsApp number on your profile page.	You can use contact information to make it easier for potential customers to reach out to you directly. You can also use contact information to provide customer service, answer queries, or collect feedback.
Primary Goal	A feature that allows you to choose a primary goal for your account from four options: Awareness, Consideration, Conversion, or Other.	You can use primary goal to align your account with your marketing objectives. You can also use primary goal to target your audience based on their stage in the customer journey. For example, if you choose Awareness as your primary goal, you will be able to target people who are not familiar with your brand yet. If you choose Conversion as your primary goal, you will be able to target people who are ready to buy from you.

FAQs About Create Business Account TikTok

Why should I create a business account on Tikok, Tok?

A business account on TikTok can help you grow your brand awareness, engagement, and sales on one of the most popular and influential social media platforms in the world. A business account can also help you access more features and tools, such as analytics, ads manager, creator marketplace, and more.

How much does it cost to create a business account on TikTok?

It is free to create a business account on TikTok. However, if you want to run ads campaigns on TikTok, you will need to pay for them according to your budget, bidding, and delivery options.

How can I verify my business account on TikTok?

Currently, there is no official way to verify your business account on TikTok. However, you can apply for verification of your personal account if you meet certain criteria, such as having a large and authentic following, being active and consistent, and being notable or influential in your field. You can apply for verification by contacting TikTok support through the app or the website.

How can I switch back to a personal account from a business account on TikTok?

If you want to switch back to a personal account from a business account on TikTok, you can do so by following these steps:

• Tap on the "Me" icon at the bottom right corner of the app.
• Tap on the three dots at the top right corner of your profile page.
• Tap on "Manage account".
• Tap on "Switch to Personal Account".
• Confirm your choice by tapping on "Switch".

Note that switching back to a personal account will make you lose access to some features and tools, such as analytics, ads manager, creator marketplace, and more. You will also lose your website link and contact information on your profile page.

How can I delete my business account on TikTok?

If you want to delete your business account on TikTok, you can do so by following these steps:

• Tap on the "Me" icon at the bottom right corner of the app.
• Tap on the three dots at the top right corner of your profile page.
• Tap on "Manage account".
• Tap on "Delete account".
• Follow the instructions on the screen to verify your identity and confirm your choice.

Note that deleting your business account will make you lose all your data, content, followers, and settings. You will also not be able to log in or sign up with the same phone number or email address again.

How can I create multiple business accounts on TikTok?

If you want to create multiple business accounts on TikTok, you will need to use different phone numbers or email addresses for each account. You can also use different social media accounts, such as Facebook, Twitter, Instagram, or Google, to sign up for each account. However, you can only switch between two accounts at a time on the app. To switch between accounts, follow these steps:

• Tap on the "Me" icon at the bottom right corner of the app.
• Tap on your username at the top left corner of your profile page.
• Tap on "Add account".
• Select an existing account or sign up for a new one.
• Enter your login credentials and verify your account.

You can now switch between accounts by tapping on your username at the top left corner of your profile page and selecting the desired account.

How can I link my Instagram or YouTube account to my business account on TikTok?

If you want to link your Instagram or YouTube account to your business account on TikTok, you can do so by following these steps:

• Tap on the "Me" icon at the bottom right corner of the app.
• Tap on the "Edit Profile" button.
• Tap on the "Instagram" or "YouTube" icon under your bio.
• Login with your Instagram or YouTube credentials and authorize TikTok to access your account.

You have now linked your Instagram or YouTube account to your business account on TikTok. You will be able to display your Instagram or YouTube icon on your profile page and cross-promote your content and audience.

How can I create a video for my business account on TikTok?

If you want to create a video for your business account on TikTok, you can do so by following these steps:

• Tap on the "+" icon at the bottom center of the app.
• Allow TikTok to access your camera and microphone.
• Choose a recording mode: 15 seconds, 60 seconds, or 3 minutes.
• Choose a song, sound, filter, sticker, or effect from the options at the bottom of the screen.
• Press and hold the red button to record your video. You can also use the timer or upload a video from your gallery.
• Edit your video by trimming, cropping, adjusting, adding text, stickers, effects, voiceovers, or filters.
• Tap on "Next" when you are satisfied with your video.
• Add a caption, hashtags, keywords, and other settings to your video.
• Tap on "Post" to publish your video or "Drafts" to save it for later.

You have now created a video for your business account on TikTok. You can view your video on your profile page or on the "For You" page if it gets featured.

How can I run ads on my business account on TikTok?

If you want to run ads on your business account on TikTok, you will need to use the ads manager tool. To use the ads manager tool, follow these steps:

• Go to https://ads.tiktok.com/ and sign up for an ads account or log in with your existing account.
• Create a campaign by choosing a campaign objective, name, budget, and schedule.
• Create an ad group by choosing a placement, targeting, bidding, and delivery option.
• Create an ad by choosing an ad format, uploading or creating an ad creative, adding an ad name, headline, description, call to action, and landing page URL.
• Review and submit your ad for approval.

You have now created an ad for your business account on TikTok. You can monitor and optimize your ad performance from the ads manager dashboard.

How can I collaborate with creators on my business account on TikTok?

If you want to collaborate with creators on your business account on TikTok, you can use the creator marketplace platform. To use the creator marketplace platform, follow these steps:

• Go to https://creatormarketplace.tiktok.com/ and sign up for a creator marketplace account or log in with your existing account.
• Browse or search for creators who match your brand image, goals, and target audience.
• Contact the creators you are interested in working with by sending them a message or an invitation.
• Negotiate the terms and conditions of the collaboration with the creators.
• Review the content proposals from the creators and approve or reject them.
• Receive the content delivery from the creators and provide feedback or revisions if needed.
• Measure the results of the collaboration from the creator marketplace dashboard.

You have now collaborated with creators on your business account on TikTok. You can leverage their influence and audience to boost your brand awareness, engagement, and sales.

Conclusion

TikTok is a great platform for businesses that want to reach a large and engaged audience with creative and entertaining content. By creating a business account on TikTok, you can access more features and tools that can help you grow your brand online. You can also use various strategies and tips to optimize your profile, content, hashtags, keywords, ads campaigns, and collaborations with creators. We hope this guide has helped you learn how to create a business account on TikTok and how to use it effectively for your marketing goals.

If you enjoyed this article, please check out our other articles on how to use TikTok for business. Here are some of them:

• How to Use TikTok Campaign Manager
• How to Create a TikTok Manager Account
• How to Use www.tiktok.ads.com

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