How to Create and Manage a Tik Tok Advertiser Account

By Cepy 8/06/2023 Post a Comment

Tik Tok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It is a video-sharing app that allows users to create short videos with music, filters, stickers, and other effects. Tik Tok is also a powerful marketing tool for businesses of all sizes, as it offers various advertising options to reach and engage potential customers.

In this article, we will show you how to create and manage a Tik Tok advertiser account, which is the first step to run ads on Tik Tok. We will also cover some of the benefits and features of Tik Tok ads, as well as some tips and best practices to optimize your campaigns. Let's get started!

What is a Tik Tok Advertiser Account?

A Tik Tok advertiser account is a separate account from your personal or business Tik Tok account, which you need to create in order to access the Tik Tok Ads Manager. The Tik Tok Ads Manager is the online platform where you can create, manage, and monitor your Tik Tok ad campaigns.

With a Tik Tok advertiser account, you can:

Set up your billing and payment information
Create and edit your ad campaigns, ad groups, and ads
Choose your target audience, budget, schedule, and bidding strategy
Select from different ad formats and placements
Track and measure your ad performance and results
Access various tools and resources to help you optimize your ads

How to Create a Tik Tok Advertiser Account?

Creating a Tik Tok advertiser account is easy and free. You just need to follow these steps:

Go to https://ads.tiktok.com/ and click on "Create an Ad".
Select your region and time zone, and agree to the terms and conditions.
Enter your email address and password, and verify your email.
Fill in your basic information, such as your name, phone number, company name, industry, and website.
Select your advertising objective, which can be awareness, consideration, or conversion.
Choose your preferred currency and billing method. You can pay by credit card or PayPal.
Review and confirm your information, and click on "Submit".

Congratulations! You have successfully created your Tik Tok advertiser account. You can now access the Tik Tok Ads Manager and start creating your first campaign.

How to Manage Your Tik Tok Advertiser Account?

Once you have created your Tik Tok advertiser account, you can manage it from the Tik Tok Ads Manager dashboard. Here are some of the things you can do:

Manage Your Account Settings

You can access your account settings by clicking on the profile icon at the top right corner of the dashboard. Here you can:

Edit your personal information, such as your name, email, phone number, etc.
Change your password and security settings.
Add or remove users who can access your account.
Switch between different accounts if you have more than one.
Contact customer support if you need any help.

Manage Your Billing and Payment Information

You can access your billing and payment information by clicking on the "Billing" tab at the top of the dashboard. Here you can:

View your current balance and payment history.
Add or edit your payment methods.
Set up automatic payments or make manual payments.
Download invoices and receipts.
Apply for refunds if applicable.

Create and Manage Your Ad Campaigns

You can create and manage your ad campaigns by clicking on the "Campaign" tab at the top of the dashboard. Here you can:

Create a new campaign by clicking on the "Create" button.
Select your campaign objective, budget, schedule, etc.
Create one or more ad groups within your campaign.
Select your target audience, placement, optimization goal, etc.
Create one or more ads within each ad group.
Select your ad format, creative material, call to action, etc.
Submit your ads for review and approval.
Edit or pause your campaigns, ad groups, or ads at any time.
Duplicate or delete your campaigns, ad groups, or ads if needed.

Track and Measure Your Ad Performance

You can track and measure your ad performance by clicking on the "Report" tab at the top of the dashboard. Here you can:

View various metrics and data related to your ad campaigns, such as impressions, clicks, conversions, cost, etc.
Filter and customize your reports by date range, campaign, ad group, ad, etc.
Download or export your reports in different formats.
Create custom dashboards and charts to visualize your data.
Use the Tik Tok Pixel or third-party tracking tools to measure your website or app conversions.

Tik Tok Advertiser Account Breakdown

To help you understand the structure and hierarchy of your Tik Tok advertiser account, here is a table that shows the different levels and elements of your account:

Level

Element

Description

Example

Account

Account ID

A unique identifier for your account.

1234567890

Account Name

The name of your account.

Tik Tok Marketing

Account Currency

The currency you use to pay for your ads.

USD

Account Users

The users who can access your account.

John Smith, Jane Doe, etc.

Campaign

Campaign ID

A unique identifier for your campaign.

C1234567890

Campaign Name

The name of your campaign.

Tik Tok Awareness Campaign

Campaign Objective

The goal of your campaign.

Awareness

Campaign Budget and Schedule

The amount and duration of your campaign.

$1000 per day, from Jan 1 to Jan 31

Ad Group

Ad Group ID

A unique identifier for your ad group.

G1234567890

Ad Group Name

The name of your ad group.

Tik Tok For You Page Ad Group

Ad Group Audience and Placement

The people and places you want to show your ads to.

18-24 year olds in US, Tik Tok For You Page only

Ad Group Optimization Goal and Bidding StrategyThe outcome and method you want to optimize and pay for your ads.Reach, Cost Per Mille (CPM)AdAd IDA unique identifier for your ad.A1234567890Ad NameThe name of your ad.Tik Tok Video Ad 1Ad Format and Creative MaterialThe type and content of your ad.Video, 15-second clip with music and textAd Call to Action and Landing PageThe action and destination you want users to take after seeing your ad.Download Now, https://www.tiktok.com/download

FAQs About Tik Tok Advertiser Account

How much does it cost to advertise on Tik Tok?

The cost of advertising on Tik Tok depends on various factors, such as your campaign objective, target audience, ad format, bidding strategy, etc. However, according to Tik Tok's official website, the minimum budget requirement is $50 per campaign and $20 per ad group. You can also use the Tik Tok Ads Estimator tool to get an estimate of how much you can expect to spend on your ads based on your settings.

What are the different types of ads on Tik Tok?

Tik Tok offers various types of ads to suit different marketing goals and budgets. Some of the most popular ones are:

In-Feed Ads: These are video ads that appear in between user-generated videos on the For You Page or the Following Page. They can be up to 60 seconds long and support various call-to-action buttons.
TopView Ads: These are video ads that appear as the first thing users see when they open the app. Theycan be up to 60 seconds long and support sound and full-screen viewing.
Brand Takeover Ads: These are image or video ads that appear as soon as users open the app or switch between categories. They can be up to 5 seconds long and can link to a landing page or a hashtag challenge.
Branded Hashtag Challenge Ads: These are ads that invite users to participate in a sponsored hashtag challenge, which is a user-generated content campaign around a specific theme or topic. They can be up to 6 days long and can include a custom banner, a landing page, and an influencer partnership.
Branded Effects Ads: These are ads that allow users to use branded stickers, filters, or lenses in their videos. They can be up to 10 days long and can include 2D, 3D, or AR effects.

How to create effective ads on Tik Tok?

Tik Tok is a platform that celebrates creativity, authenticity, and fun. To create effective ads on Tik Tok, you need to follow some best practices, such as:

Know your audience and their preferences. Use the Tik Tok Insights tool to get insights into your followers' demographics, behaviors, interests, etc.
Align your ads with your marketing objectives and KPIs. Choose the right ad format, placement, and call to action for your goals.
Make your ads engaging and entertaining. Use catchy music, eye-catching visuals, humorous or emotional stories, etc. to capture users' attention and interest.
Encourage user interaction and participation. Use hashtags, challenges, questions, polls, etc. to invite users to join the conversation and share their opinions.
Test and optimize your ads. Use the Tik Tok Ads Manager tool to monitor your ad performance and results. Experiment with different ad elements, such as creative material, target audience, budget, schedule, etc. to find the best combination for your campaigns.

How to measure the success of your ads on Tik Tok?

Tik Tok provides various tools and metrics to help you measure the success of your ads on Tik Tok. Some of the most important ones are:

Impressions: The number of times your ad was shown to users.
Clicks: The number of times users clicked on your ad.
Conversions: The number of times users completed a desired action after seeing or clicking on your ad, such as downloading an app, visiting a website, making a purchase, etc.
Cost: The amount of money you spent on your ad campaign.
Return on Ad Spend (ROAS): The ratio of revenue generated by your ad campaign to the cost of your ad campaign.
Engagement Rate: The percentage of users who interacted with your ad, such as liking, commenting, sharing, following, etc.
Video View Rate: The percentage of users who watched at least 2 seconds of your video ad.
Video Completion Rate: The percentage of users who watched at least 95% of your video ad.

How to get help with your Tik Tok advertiser account?

If you need any help with your Tik Tok advertiser account, you can contact the Tik Tok customer support team by clicking on the "Help Center" tab at the top of the dashboard. Here you can:

Browse through various articles and tutorials that cover common topics and questions about Tik Tok ads.
Submit a ticket or chat with a live agent if you have any specific issues or inquiries about your account or campaigns.
Provide feedback or suggestions to help improve the Tik Tok ads platform and service.

Conclusion

Tik Tok is a great platform for businesses to reach and engage millions of users around the world. By creating and managing a Tik Tok advertiser account, you can leverage the power of Tik Tok ads to promote your brand, products, services, or events. You can also use various tools and resources to optimize your ad campaigns and measure your results.

We hope this article has helped you understand how to create and manage a Tik Tok advertiser account. If you want to learn more about Tik Tok ads, check out our other articles below:

Google Ads Guide