How to Create Amazing Instagram Business Ads in 2023

By Cepy 8/29/2023 Post a Comment

Hi everyone, welcome to another article on how to grow your business with Instagram. In this article, we will show you how to create amazing Instagram business ads that will help you reach and engage with your target audience, drive traffic and conversions, and build relationships and loyalty.

Instagram is one of the most popular social media platforms in the world, with over 1.2 billion monthly active users as of 2023[^1^]. It is also a powerful marketing tool for businesses of all sizes and industries, as it allows them to showcase their brand, products, or services through visual content. Instagram ads are posts that businesses can pay to display to specific groups of users on the platform, based on their interests, demographics, location, and behavior. These ads can contain images, videos, carousels (multiple images), or collections (dynamic product galleries) that capture the attention and interest of potential customers.

Why You Should Use Instagram Business Ads

Instagram business ads offer many benefits for businesses, such as:

Increasing brand awareness and recognition: Instagram ads can help businesses reach new audiences who may not be aware of their brand or products. They can also reinforce their brand identity and message through consistent and creative visual content.
Driving traffic and conversions: Instagram ads can help businesses drive users to their website, app, or online store, where they can learn more about their products or services, sign up for newsletters, make purchases, or take other actions. Instagram also offers features such as Instagram Shopping and Checkout on Instagram that allow users to discover, browse, and buy products directly from the app.
Building relationships and loyalty: Instagram ads can help businesses connect with their existing and potential customers on a more personal level. They can also leverage the power of influencers and creators who have a loyal and engaged following on the platform. By partnering with them, businesses can reach new audiences who trust their recommendations and opinions.

According to a report by Facebook[^2^], 83% of Instagram users say they discover new products or services on the platform, 81% say they research products or services on the platform, and 80% say they decide whether to buy a product or service on the platform. This shows that Instagram is a key platform for influencing purchase decisions and driving sales.

How to Create Instagram Business Ads

There are two ways to create and run Instagram business ads in 2023:

Promote an existing post within the app

This is the simplest and quickest way to turn any organic post into an ad. The advertiser just needs to decide where to send users who click on the ad, who should see it, and how much to spend. The ad will appear in the users' feeds, stories, or explore pages with a "Sponsored" label.

To promote an existing post within the app, follow these steps[^3^]:

Select the post you want to promote.
Tap Promote below the post's image.
Select your goal: visit your profile, visit your website, or call or text your business.
Select your target audience: automatic (based on similar audiences), local (based on people near your business location), or manual (based on your own criteria).
Select your budget and duration.
Review your payment method and details.
Create Promotion.

Create ads via Facebook Ads Manager

This is a more advanced and flexible way to create ads across Instagram, Facebook, and other platforms. The advertiser can use various ad formats, objectives, placements, and optimization strategies to reach their goals. The ad can appear in the users' feeds, stories, reels, IGTV, or explore pages with a "Sponsored" label.

To create ads via Facebook Ads Manager[^4^], follow these steps:

Create a Facebook Page for your business if you don't have one already.
Create an Instagram account for your business if you don't have one already.
Connect your Facebook Page to your Instagram account.
Go to Facebook Ads Manager and click Create.
Select your campaign objective from the list of options.
Name your campaign and set up your budget and schedule.
Select your target audience based on various criteria such as location, age, gender, interests, behaviors, etc.
Select your placements and choose where you want your ads to appear. You can choose automatic placements (recommended) or edit placements (manual).
Select your ad format from the list of options: image, video, carousel (multiple images), or collection (dynamic product gallery).
Upload your creative assets and write your ad copy. You can also use the preview tool to see how your ad will look on different devices and placements.
Review your ad and confirm.

Best Practices and Tips for Instagram Business Ads

To create effective Instagram business ads in 2023, businesses need to follow some best practices and tips, such as:

Define your goals and audience

Before creating an ad, businesses need to have a clear idea of what they want to achieve and who they want to reach. They should also use the Facebook Pixel or SDK to track and measure their results. The Facebook Pixel is a piece of code that you can add to your website to track the actions of users who come from your ads. The Facebook SDK is a set of tools that you can use to integrate your app with Facebook and track the actions of users who come from your ads.

By defining your goals and audience, you can choose the right ad objective, format, placement, and content that will help you reach them. For example, if your goal is to increase brand awareness, you can use the brand awareness objective and choose an image or video format that showcases your brand personality. If your goal is to drive sales, you can use the conversions objective and choose a carousel or collection format that showcases your products.

Choose the right ad format and placement

Depending on your goals and audience, you should choose the ad format and placement that best suit your needs. For example, video ads are great for capturing attention and telling stories, while carousel ads are ideal for showcasing multiple products or features. You should also test different ad formats and placements to see what works best for you.

Here are some of the most popular ad formats and placements on Instagram in 2023:

Image ads: These are simple but effective ads that feature a single image with or without copy. They can appear in the users' feeds or stories.
Video ads: These are engaging ads that feature a video of up to 120 seconds with or without sound. They can appear in the users' feeds, stories, reels, IGTV, or explore pages.
Carousel ads: These are interactive ads that feature up to 10 images or videos that users can swipe through. They can appear in the users' feeds or stories.
Collection ads: These are immersive ads that feature a cover image or video and a product catalog that users can browse without leaving the app. They can appear in the users' feeds or explore pages.
Stories ads: These are full-screen vertical ads that appear between organic stories from people or accounts that users follow. They can feature an image or a video of up to 15 seconds with or without sound.
Reels ads: These are full-screen vertical ads that appear between organic reels from people or accounts that users follow. They can feature a video of up to 30 seconds with sound.
IGTV ads: These are full-screen vertical ads that appear before or during IGTV videos from creators or accounts that users follow. They can feature a video of up to 15 seconds with sound.
Explore ads: These are ads that appear in the explore page, where users discover new content from accounts they don't follow. They can feature any of the above formats except for stories ads.

Create engaging and relevant content

Businesses should create content that is visually appealing, informative, and relevant to their audience. They should also use high-quality images and videos that match the style and tone of their brand. Businesses should also include clear and compelling calls to action that encourage users to take the desired action.

Here are some tips for creating engaging and relevant content for Instagram business ads:

Use bright colors and contrast to stand out from the background.
Showcase your products or services in action or in context.
Use text overlays or captions to highlight your value proposition or offer.
Add stickers, filters, effects, or music to enhance your creative expression.
Use hashtags, mentions, or tags to increase your discoverability and engagement.
Test different lengths, formats, and orientations for your videos.
Use user-generated content (UGC) or influencer content to increase trust and authenticity.

Optimize your budget and bidding

Businesses should set a realistic budget and bidding strategy for their ads. They should also use automatic placements and optimization to maximize their reach and results. Businesses should also monitor their ad performance and make adjustments as needed.

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Here are some of the tips for optimizing your budget and bidding for your Instagram business ads:

Set a daily or lifetime budget for your campaign. A daily budget is the amount you are willing to spend on your ads per day, while a lifetime budget is the amount you are willing to spend on your ads over the duration of your campaign.
Choose a bidding strategy that aligns with your campaign objective. You can choose between lowest cost (default) or target cost. Lowest cost means that Facebook will try to get you the lowest possible cost per result, while target cost means that Facebook will try to get you a consistent cost per result around your target.
Use automatic placements and optimization to let Facebook decide where and how to show your ads to get the best results. You can also use manual placements and optimization to have more control over your ad delivery and performance.
Monitor your ad performance using the Facebook Ads Manager dashboard or the Instagram app insights. You can see various metrics such as impressions, reach, clicks, conversions, cost per result, etc. You can also use the breakdown tool to see how your ads perform across different dimensions such as age, gender, device, placement, etc.
Make adjustments to your ads based on your performance and feedback. You can pause, edit, or duplicate your ads at any time. You can also test different versions of your ads using the split testing or dynamic creative features.

By following these tips, you can optimize your budget and bidding for your Instagram business ads and get the most out of your investment.

Google Ads Guide