How to Create Ads on TikTok That Get Results: Examples and Tips

Hi online friends, If you're looking for a way to reach a massive and engaged audience, you might want to consider advertising on TikTok. TikTok is one of the most popular social media platforms in the world, with over 1 billion active users. It's also a platform where creativity and authenticity thrive, making it an ideal place for brands to showcase their products and personality.

But advertising on TikTok isn't as simple as copying and pasting your ads from other platforms. You need to understand the unique features and formats of TikTok ads, as well as the best practices and strategies to make them effective.

In this article, we'll show you how to create ads on TikTok that get results, with examples and tips from successful brands. We'll cover the following topics:

- The benefits of advertising on TikTok

- The types of TikTok ads you can use

- The steps to create and launch your TikTok ads

- The best practices and tips to optimize your TikTok ads

By the end of this article, you'll have a clear idea of how to advertise on TikTok and what kind of ads you can use to reach your goals.

The benefits of advertising on TikTok

Before we dive into the details of how to create ads on TikTok, let's first look at why you should advertise on TikTok in the first place. Here are some of the benefits of advertising on TikTok:

- **You can reach a large and diverse audience.** TikTok has over 1 billion active users worldwide, with 60% of them being between 16 and 24 years old. But it's not just a platform for Gen Z; you can also find users from different age groups, backgrounds, interests, and locations. This means you can target your ads to a specific audience or expand your reach to new markets.

- **You can leverage the power of video.** Video is one of the most engaging and effective forms of content marketing, as it can capture attention, convey emotion, and deliver information in a short time. TikTok is a video-centric platform, where users can create and watch short-form videos up to 60 seconds long. You can use video ads to showcase your products in action, tell stories, demonstrate value, or entertain your audience.

- **You can tap into the trends and culture of TikTok.** TikTok is a platform where trends and viral content are born, thanks to its algorithm that promotes content based on user preferences and behaviors. You can use TikTok ads to join the conversation around popular topics, hashtags, songs, or challenges, and show your brand's personality and relevance.

- **You can drive conversions and sales.** TikTok is not just a platform for awareness and engagement; it's also a platform for action. You can use TikTok ads to drive traffic to your website or app, generate leads, increase app installs, or boost online sales. You can also use features like call-to-action buttons, landing pages, or shoppable videos to make it easier for users to take the next step.

The types of TikTok ads you can use

TikTok offers a variety of creative ad formats that you can choose from depending on your objectives, budget, and audience. Here are the main types of TikTok ads you can use:

In-feed video ads

In-feed video ads are ads that appear in the native news feed of TikTok users on the "For You" page. They blend in with the organic content and allow users to interact with them by liking, commenting, sharing, following, or creating videos with the same sound.

In-feed video ads are ideal for driving traffic, app installs, conversions, or user-generated content. They can be up to 60 seconds long, but shorter videos tend to perform better.

Here are some examples of in-feed video ads:

- **Zalora** is a major fashion e-commerce platform in Asia that used in-feed video ads to showcase its collection and drive sales. The ad features a catchy song and a model wearing different outfits from Zalora. It also includes a call-to-action button that leads users to the Zalora app or website.


Source: [JungleTopp](https://jungletopp.com/tiktok-ad-examples/)

- **Sports Direct X Puma** is a collaboration between the sports retailer and the footwear brand to promote a new football boot. They used in-feed video ads to create a hashtag challenge called #FlashofFuture, where users were encouraged to show off their skills with the boot. The ad features a professional footballer demonstrating the challenge and inviting users to join.


Source: [JungleTopp](https://jungletopp.com/tiktok-ad-examples/)

Brand takeover ads

Brand takeover ads are ads that take over the whole screen for a few seconds when users open the TikTok app. They can be either a static image or a short video, and they can link to an external website or an in-feed video ad. Brand takeover ads are exclusive to one category per day, meaning only one advertiser can use this format for a specific category.

Brand takeover ads are ideal for increasing brand awareness, reach, or impressions. They can be up to 5 seconds long for videos or 3 seconds long for images.

Here are some examples of brand takeover ads:

- **KIA** is a car manufacturer that used brand takeover ads to launch its new model, the KIA Seltos. The ad features a video of the car driving on different terrains, with the slogan "Badass by design". It also includes a call-to-action button that leads users to the KIA website.


Source: [JungleTopp](https://jungletopp.com/tiktok-ad-examples/)

- **Colgate** is a toothpaste brand that used brand takeover ads to promote its new product, the Colgate Optic White Renewal. The ad features an image of a woman smiling with white teeth, with the product name and logo. It also includes a call-to-action button that leads users to the Colgate website.


Source: [JungleTopp](https://jungletopp.com/tiktok-ad-examples/)

TopView ads

TopView ads are similar to brand takeover ads, but they appear after 3 seconds of opening the TikTok app. They can be up to 60 seconds long and have sound. They can also link to an external website or an in-feed video ad.

TopView ads are ideal for creating immersive and engaging experiences for your audience. They can showcase your brand story, product features, or user testimonials.

Here are some examples of TopView ads:

- **Amazon Prime Video Italy** is a streaming service that used TopView ads to promote its original series, The Boys. The ad features a video of the show's trailer, with scenes of action and humor. It also includes a call-to-action button that leads users to the Amazon Prime Video app or website.


Source: [Sprout Social](https://sproutsocial.com/insights/tiktok-ads/)

- **Too Faced** is a cosmetics brand that used TopView ads to showcase its products and drive sales. The ad features a video of a makeup artist applying different products from Too Faced, with the product names and prices appearing on the screen. It also includes a call-to-action button that leads users to the Too Faced website.


Source: [Sprout Social](https://sproutsocial.com/insights/tiktok-ads/)

Branded hashtag challenge

Branded hashtag challenge is a type of ad that shows up in the "Discovery" section of the app and encourages user participation. It involves creating a hashtag related to your brand or campaign, and inviting users to create videos using that hashtag. You can also create a custom landing page for your challenge, where users can see the rules, examples, and featured videos.

Branded hashtag challenge is ideal for generating user-generated content, increasing engagement, or building brand affinity. It can last up to 6 days and have unlimited video length.

Here are some examples of branded hashtag challenge:

- **Guess** is a clothing brand that used branded hashtag challenge to launch its Fall 2018 denim collection. The challenge was called #InMyDenim, where users were asked to show off their denim outfits using the hashtag and a song by Bebe Rexha. The challenge generatedover 5,000 videos and 10.5 million views.


Source: [Sprout Social](https://sproutsocial.com/insights/tiktok-ads/)

- **Chipotle** is a fast-food chain that used branded hashtag challenge to celebrate National Avocado Day. The challenge was called #GuacDance, where users were asked to show their love for guacamole by dancing to a song by Dr. Jean. The challenge generated over 250,000 videos and 430 million views.


Source: [WebFX](https://www.webfx.com/blog/social-media/tiktok-ad-examples/)

Branded effects

Branded effects are ads that appear as branded stickers, lenses, or filters that users can apply to their videos. They can be either 2D, 3D, or AR, and they can be customized to fit your brand or campaign. You can also create branded effects that are related to your branded hashtag challenge, to increase user participation and engagement.

Branded effects are ideal for creating fun and interactive experiences for your audience, as well as increasing brand awareness and recall. They can last up to 10 days and have unlimited video length.

Here are some examples of branded effects:

- **Fenty Beauty** is a cosmetics brand that used branded effects to promote its new product, the Diamond Bomb II. The effect features a glittery filter that users can apply to their faces, with the product name and logo appearing on the screen. It also includes a call-to-action button that leads users to the Fenty Beauty website.


Source: [JungleTopp](https://jungletopp.com/tiktok-ad-examples/)

- **NBA** is a basketball league that used branded effects to celebrate its All-Star Weekend. The effect features a basketball hoop that users can interact with using AR, with the NBA logo appearing on the screen. It also includes a call-to-action button that leads users to the NBA app or website.


Source: [JungleTopp](https://jungletopp.com/tiktok-ad-examples/)

The steps to create and launch your TikTok ads

Now that you know the benefits and types of TikTok ads, let's look at how you can create and launch your own TikTok ads. Here are the steps you need to follow:

Step 1: Set up your TikTok Ads account

The first step is to set up your TikTok Ads account, which is where you can manage your campaigns, creatives, budgets, and analytics. To do this, you need to visit the [TikTok Ads website](https://ads.tiktok.com/) and click on "Create an Ad". You'll then need to fill in some basic information about your business, such as your name, email, phone number, industry, and country.

You'll also need to choose between two types of accounts: self-serve or managed service. Self-serve accounts are for advertisers who want to manage their own campaigns and have more flexibility and control. Managed service accounts are for advertisers who want to work with a dedicated TikTok team who can help them with their campaigns and provide more support and guidance.

Once you've created your account, you'll need to verify your email address and wait for approval from TikTok. This may take up to 48 hours.

Step 2: Create your campaign

The next step is to create your campaign, which is where you can set your objective, budget, and schedule for your ads. To do this, you need to log in to your TikTok Ads account and click on "Campaign" on the left menu. Then click on "Create" on the top right corner.

You'll then need to choose your campaign objective, which is what you want to achieve with your ads. TikTok offers three main categories of objectives: awareness, consideration, and conversion. Each category has different sub-objectives that you can choose from depending on your goals.

For example, if you want to increase brand awareness, you can choose "Reach" as your objective. If you want to drive traffic to your website or app, you can choose "Traffic" or "App Install" as your objective. If you want to generate leads or sales, you can choose "Lead Generation" or "Conversions" as your objective.

You'll also need to set your campaign budget, which is the total amount you want to spend on your ads. You can choose between two types of budgets: daily or lifetime. Daily budget is the amount you want to spend per day, while lifetime budget is the amount you want to spend for the entire duration of your campaign.

You can also set your campaign schedule, which is the start and end date of your campaign. You can choose to run your campaign continuously or for a specific period of time.

Step 3: Create your ad group

The next step is to create your ad group, which is where you can set your targeting, placement, bidding, and optimization for your ads. To do this, you need to click on "Ad Group" on the left menu and then click on "Create" on the top right corner.

You'll then need to choose your ad group name, which is a way to organize your ads within a campaign. You can create multiple ad groups for different audiences, products, or creatives.

You'll also need to choose your ad placement, which is where you want your ads to appear. You can choose to run your ads on TikTok only, or on other apps within the TikTok network, such as Vigo Video, BuzzVideo, or News Republic.

You'll also need to choose your ad category, which is the type of content that your ads are related to. This helps TikTok to show your ads to relevant users and avoid showing them to inappropriate or sensitive content. You can choose from a list of categories that match your industry or niche.

You'll also need to set your targeting, which is how you can reach your ideal audience based on their demographics, interests, behaviors, and devices. You can use the following targeting options:

- **Location:** You can target users based on their country, state, city, or ZIP code.

- **Gender:** You can target users based on their gender identity.

- **Age:** You can target users based on their age range.

- **Language:** You can target users based on their preferred language.

- **Interests:** You can target users based on their interests and hobbies, such as music, sports, or gaming.

- **Behaviors:** You can target users based on their actions and preferences on TikTok or other apps, such as video views, likes, comments, shares, follows, or app installs.

- **Devices:** You can target users based on their device type, model, operating system, network, or carrier.

You can also use custom audiences and lookalike audiences to target users who have interacted with your business before or who are similar to them. Custom audiences are lists of users that you upload or create from your website or app data. Lookalike audiences are lists of users that TikTok generates based on your custom audiences or conversion events.

You'll also need to set your budget and schedule for your ad group, which is similar to setting them for your campaign. You can choose between daily or lifetime budget and continuous or specific schedule.

You'll also need to set your bidding and optimization for your ad group, which is how you can control how much you pay for your ads and how TikTok delivers them. You can use the following options:

- **Bid:** This is the maximum amount you're willing to pay for each desired action from your ads, such as impressions, clicks, installs, or conversions. You can choose between automatic bid or manual bid. Automatic bid is when TikTok sets the bid for you based on your budget and objective. Manual bid is when you set the bid yourself based on your own estimation.

- **Optimization Goal:** This is what you want TikTok to optimize your ads for based on your objective. For example, if you want to drive traffic to your website, you can choose "Landing Page Views" as your optimization goal. If you want to generate leads or sales, you can choose "Conversions" as your optimization goal.

- **Delivery Type:** This is how you want TikTok to deliver your ads based on your budget and schedule. You can choose between standard delivery or accelerated delivery. Standard delivery is when TikTok delivers your ads evenly throughout the day or the campaign duration. Accelerated delivery is when TikTok delivers your ads as quickly as possible until your budget is spent.

Step 4: Create your ad creative

The final step is to create your ad creative, which is the actual content of your ads that users will see and interact with. To do this, you need to click on "Ad" on the left menu and then click on "Create" on the top right corner.

You'll then need to choose your ad format, which is the type of ad that you want to use foryour campaign. You can choose from the following formats:

- **In-feed video:** This is a video ad that appears in the native news feed of TikTok users on the "For You" page. You can upload your own video or create one using TikTok's video creation tools. You can also add a caption, a call-to-action button, and a landing page for your ad.

- **Brand takeover:** This is an image or video ad that takes over the whole screen for a few seconds when users open the TikTok app. You can upload your own image or video or create one using TikTok's video creation tools. You can also add a call-to-action button and a landing page for your ad.

- **TopView:** This is a video ad that appears after 3 seconds of opening the TikTok app. You can upload your own video or create one using TikTok's video creation tools. You can also add a call-to-action button and a landing page for your ad.

- **Branded hashtag challenge:** This is a type of ad that shows up in the "Discovery" section of the app and encourages user participation. You can create your own hashtag and landing page for your challenge, where users can see the rules, examples, and featured videos. You can also add a call-to-action button and a landing page for your ad.

- **Branded effects:** This is a type of ad that appears as branded stickers, lenses, or filters that users can apply to their videos. You can create your own branded effect using TikTok's effect creation tools or work with TikTok's team to design one for you.

Once you've chosen your ad format, you'll need to upload or create your ad creative according to the specifications and guidelines of TikTok. You'll also need to preview and test your ad creative before launching it.

The best practices and tips to optimize your TikTok ads

Creating and launching your TikTok ads is only half the battle; you also need to optimize them to make sure they perform well and achieve your goals. Here are some of the best practices and tips to optimize your TikTok ads:

- **Know your audience:** Before you create your ads, you need to have a clear idea of who you're trying to reach and what they care about. You can use TikTok's analytics and insights tools to learn more about your audience's demographics, interests, behaviors, and preferences. You can also use TikTok's targeting options to segment your audience and tailor your ads accordingly.

- **Align your ads with your objective:** Your ads should match your campaign objective and deliver a clear and consistent message. For example, if you want to increase brand awareness, you should use ads that showcase your brand story, values, or personality. If you want to drive conversions or sales, you should use ads that demonstrate your product benefits, features, or offers.

- **Follow the trends and culture of TikTok:** Your ads should fit in with the trends and culture of TikTok, rather than stand out as intrusive or irrelevant. You should use the same tone, style, and language as your audience and join the conversation around popular topics, hashtags, songs, or challenges. You should also use TikTok's features and formats to create engaging and interactive experiences for your audience.

- **Be creative and authentic:** Your ads should be creative and authentic, rather than boring or generic. You should use original and high-quality content that showcases your brand's personality and value proposition. You should also use humor, emotion, or storytelling to capture attention and connect with your audience.

- **Test and measure your ads:** Your ads should be tested and measured to see how they perform and what you can improve. You should use TikTok's analytics and reporting tools to track your campaign metrics, such as impressions, clicks, views, conversions, or cost per result. You should also use A/B testing to compare different versions of your ads and see which one performs better.

Conclusion

TikTok is a powerful platform for advertising, as it allows you to reach a large and diverse audience with engaging and effective video content.

To create ads on TikTok that get results, you need to follow these steps:

- Set up your TikTok Ads account

- Create your campaign

- Create your ad group

- Create your ad creative

You also need to follow these best practices and tips:

- Know your audience

- Align your ads with your objective

- Follow the trends and culture of TikTok

- Be creative and authentic

- Test and measure your ads

By following this guide, you'll be able to create ads on TikTok that get results.

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