How to Create Ads on TikTok: A Complete Guide for Beginners
Hi online friends, If you're looking for a way to reach a large and engaged audience, you might want to consider advertising on TikTok. TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. TikTok users spend an average of 52 minutes per day on the app, watching and creating short videos that showcase their creativity, humor, and talent.
TikTok ads can help you promote your brand, product, or service to a diverse and global community of users. You can use TikTok ads to increase your brand awareness, drive traffic to your website, generate leads, or boost sales. But how do you get started with TikTok advertising? What are the different types of ads you can create? And how do you measure your ad performance?
In this article, we'll answer all these questions and more. We'll show you how to set up your TikTok ad account, create and install the TikTok pixel, create a new campaign, create an ad group, create a new ad, and measure your ad performance. By the end of this article, you'll have everything you need to create ads on TikTok that resonate with your target audience and achieve your business goals.
What are the benefits of advertising on TikTok?
TikTok is not only a platform for entertainment, but also a powerful marketing tool. Here are some of the benefits of advertising on TikTok:
- You can reach a massive and growing audience. TikTok has over 1 billion monthly active users in more than 150 countries and regions. TikTok users are also very diverse in terms of age, gender, location, and interests. You can tap into this huge and varied user base and expose your brand to potential customers around the world.
- You can leverage the power of video. Video is one of the most engaging and effective forms of content marketing. Video can help you capture attention, convey emotion, demonstrate value, and inspire action. TikTok allows you to create short and catchy videos that showcase your brand personality and connect with your audience.
- You can benefit from the viral potential of TikTok. TikTok is known for its viral trends, challenges, hashtags, and sounds that users participate in and share with their friends. You can join these trends or create your own to generate buzz around your brand and increase your organic reach.
- You can access a range of creative ad formats and tools. TikTok offers various ad formats that suit different marketing objectives and budgets. You can choose from in-feed ads, branded hashtag challenges, branded effects, top view ads, or brand takeover ads. You can also use TikTok's creative tools to design eye-catching ads in minutes using templates, stickers, filters, music, and more.
- You can target your audience based on various criteria. TikTok allows you to target your audience based on gender, location, age, interests, device type, operating system, network type, language, behavior, custom audiences, lookalike audiences, or remarketing lists. You can also exclude certain audiences from seeing your ads if they are not relevant to your campaign.
- You can measure your ad performance using various metrics. TikTok provides you with comprehensive reports that show you how your ads are performing in terms of impressions, clicks, conversions, cost per result, reach, frequency, video views, video play duration, video play percentage, likes, comments, shares,
follows,
and more. You can also use the TikTok pixel to track the actions that users take on your website after seeing or clicking on your ads.
How to set up ads on TikTok
Now that you know the benefits of advertising on TikTok,
let's see how you can set up your ads on the platform. Here are the steps you need to follow:
Step 1: Create your TikTok ad account
The first step is simple: start by creating an account on the [TikTok Ads Manager](https://ads.tiktok.com/i18n/signup). You'll need to provide your email address (or phone number) and a password. You'll also need to agree to the terms and conditions and subscribe to emails with news,
events,
and information from TikTok for Business and TikTok Shop.
You'll receive a verification code that you'll need to enter to confirm your account. Once you do that,
you'll be able to access the TikTok Ads Manager dashboard.
Step 2: Complete your account setup
The next step is to complete your account setup by providing some basic information about your business,
such as:
- Your account name
- Your account type (individual or company)
- Your industry
- Your billing country/region
- Your time zone
- Your currency
You'll also need to add a payment method for your ads,
such as:
- Credit card
- PayPal
- Bank transfer
- Prepayment
You can also set a spending limit for your account to control your budget.
Step 3: Create and install the TikTok pixel
The TikTok pixel is a piece of code that you need to install on your website to track the actions that users take after seeing or clicking on your ads. The TikTok pixel can help you measure your ad performance, optimize your ad delivery, and create custom audiences for remarketing.
To create and install the TikTok pixel, you need to go to the "Assets" tab on the TikTok Ads Manager dashboard and click on "Event Manager". Then, you need to click on "Create Pixel" and give your pixel a name. You'll get a pixel ID that you'll need to copy and paste on your website.
There are two ways to install the TikTok pixel on your website:
- Manually: You can copy and paste the pixel code on every page of your website, or use a tag manager tool like Google Tag Manager to do it for you.
- Automatically: You can use a partner integration tool like Shopify, WordPress, WooCommerce, or Squarespace to install the pixel code automatically on your website.
After installing the pixel code, you need to verify that it's working properly by using the TikTok Pixel Helper Chrome extension. You can also test your pixel events by visiting your website and performing the actions that you want to track.
Step 4: Create a new campaign
A campaign is the highest level of your ad structure on TikTok. A campaign contains one or more ad groups, which contain one or more ads. To create a new campaign, you need to go to the "Campaign" tab on the TikTok Ads Manager dashboard and click on "Create".
You'll need to choose a campaign objective that aligns with your marketing goal, such as:
- Reach: To increase the number of people who see your ads
- Traffic: To drive more visitors to your website or app
- App Install: To get more users to download your app
- Video View: To get more people to watch your video ads
- Conversions: To get more users to take a specific action on your website or app
- Catalog Sales: To promote products from your online catalog
You'll also need to set a campaign budget and schedule for your ads. You can choose between a daily budget or a lifetime budget, and specify the start and end date of your campaign.
Step 5: Create an ad group
An ad group is a sub-level of your campaign that allows you to define your target audience, placement, bid strategy, optimization goal, and delivery type for your ads. To create an ad group, you need to go to the "Ad Group" tab on the TikTok Ads Manager dashboard and click on "Create".
You'll need to choose an ad group name and select the placement for your ads. You can choose between:
- Automatic Placement: To let TikTok decide where to show your ads across its family of apps, such as TikTok, Vigo Video, Helo, News Republic, BuzzVideo, etc.
- Manual Placement: To select which apps you want to show your ads on
You'll also need to define your target audience based on various criteria, such as:
- Demographics: To target users based on their gender, age, location, language, etc.
- Interests: To target users based on their interests and hobbies, such as music,
sports,
fashion,
etc.
- Behaviors: To target users based on their actions and preferences, such as device type,
operating system,
network type,
etc.
- Custom Audiences: To target users who have interacted with your business before,
such as website visitors,
app users,
email subscribers,
etc.
- Lookalike Audiences: To target users who are similar to your existing customers or leads
You'll also need to set a bid strategy for your ads. You can choose between:
- Cost Per Mille (CPM): To pay for every 1,000 impressions of your ads
- Cost Per Click (CPC): To pay for every click on your ads
- Cost Per View (CPV): To pay for every video view of at least 6 seconds of your ads
- Optimized Cost Per Mille (oCPM): To pay for impressions that are optimized for a specific action,
such as app install,
conversion,
etc.
- Cost Per Action (CPA): To pay for every action that users take after seeing or clicking on your ads,
such as app install,
conversion,
etc.
You'll also need to set an optimization goal for your ads. This is the action that you want users to take after seeing or clicking on your ads. Your optimization goal should match your campaign objective and bid strategy. For example,
if you choose app install as your campaign objective and CPA as your bid strategy,
you should choose app install as your optimization goal.
You'll also need to set adelivery type for your ads. You can choose between:
- Standard Delivery: To show your ads evenly throughout the day
- Accelerated Delivery: To show your ads as quickly as possible until your budget is spent
Step 6: Create a new ad
A new ad is the lowest level of your ad structure on TikTok. A new ad contains the creative elements of your ad, such as the image or video, the text, the call to action, and the landing page. To create a new ad, you need to go to the "Ad" tab on the TikTok Ads Manager dashboard and click on "Create".
You'll need to choose an ad name and select an ad format for your ad. You can choose from:
- Image: To show a single image in your ad
- Video: To show a single video in your ad
- Carousel: To show multiple images or videos in your ad
- Collection: To show multiple products from your catalog in your ad
You'll also need to upload your image or video, or design your ad using TikTok's creative tools. You can use templates, stickers, filters, music, and more to create eye-catching ads in minutes. You'll also need to write a catchy text for your ad and choose a call to action that encourages users to take the next step, such as:
- Apply Now
- Book Now
- Contact Us
- Download
- Learn More
- Shop Now
- Sign Up
- Watch More
You'll also need to enter the landing page URL for your ad. This is the web page or app store page that users will be directed to after clicking on your ad. You'll also need to enter the display name and logo for your ad. This is the name and icon that will appear on your ad to identify your brand.
You can preview your ad before publishing it and make any changes if needed. Once you're happy with your ad, you can submit it for review. TikTok will review your ad within 24 hours and approve it if it meets its [advertising policies](https://ads.tiktok.com/marketing_api/docs?id=100578). You can check the status of your ad on the "Ad" tab on the TikTok Ads Manager dashboard.
How to measure your ad performance on TikTok
Once your ad is live, you'll want to monitor how it's performing and optimize it if needed. You can use the TikTok Ads Manager dashboard to access various reports and metrics that show you how your ads are doing in terms of impressions, clicks, conversions, cost per result, reach, frequency, video views, video play duration, video play percentage, likes, comments, shares,
follows,
and more.
You can also use the TikTok pixel to track the actions that users take on your website after seeing or clicking on your ads. You can see how many users visited your website, added items to their cart, completed a purchase, registered for an account, or performed any other custom event that you defined.
You can use these data to evaluate the effectiveness of your ads and make adjustments if needed. You can change your target audience, placement, bid strategy, optimization goal, delivery type, budget, schedule,
or creative elements of your ads to improve their performance.
You can also use A/B testing to compare different versions of your ads and see which one performs better. You can test different images,
videos,
texts,
calls to action,
or landing pages for your ads and see which one generates more results.
## Conclusion
TikTok is a great platform for advertising if you want to reach a large and engaged audience with video content. TikTok ads can help you achieve various marketing goals,
such as increasing brand awareness,
driving traffic,
generating leads,
or boosting sales.
To create ads on TikTok,
you need to follow these steps:
- Create your TikTok ad account
- Complete your account setup
- Create and install the TikTok pixel
- Create a new campaign
- Create an ad group
- Create a new ad
You also need to measure your ad performance using various metrics and reports and optimize your ads if needed.
We hope this article has given you a complete guide on how to create ads on TikTok for beginners. If you have any questions or feedback,
please let us know in the comments below.
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