How to Create Ads Manager TikTok
TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. TikTok allows users to create and share short videos with music, filters, stickers, and other effects. TikTok is also a great place for businesses to reach and engage with their target audience, especially the younger generation.
One of the ways to promote your business on TikTok is by using TikTok Ads, which are paid advertisements that appear on the app. TikTok Ads can help you increase your brand awareness, drive traffic to your website, generate leads, and boost sales. But how do you create ads on TikTok? In this article, we will show you how to create ads manager TikTok, which is the tool that allows you to create and manage your TikTok advertising campaigns.
What is Ads Manager TikTok?
Ads Manager TikTok is the online platform that allows you to create and manage your TikTok advertising campaigns. With Ads Manager TikTok, you can:
- Create different types of ads, such as In-Feed Ads, TopView Ads, Brand Takeover Ads, Spark Ads, and Collection Ads.
- Set your campaign objectives, budget, schedule, and targeting options.
- Track and optimize your campaign performance and results.
- Access various tools and resources to help you create effective ads.
To use Ads Manager TikTok, you need to have a TikTok for Business account, which is a separate account from your personal or creator account. You can sign up for a TikTok for Business account here: https://www.tiktok.com/business/en-US/
How to Create a TikTok for Business Account
To create a TikTok for Business account, you need to follow these steps:
- Go to https://www.tiktok.com/business/en-US/ and click on "Create an Ad".
- Enter your email address and password and click on "Sign Up".
- Verify your email address by clicking on the link sent to your inbox.
- Fill in your business information, such as your business name, industry, phone number, and address.
- Select your billing country or region and currency.
- Agree to the terms and conditions and click on "Submit".
- Congratulations! You have created your TikTok for Business account.
How to Access Ads Manager TikTok
To access Ads Manager TikTok, you need to follow these steps:
- Log in to your TikTok for Business account at https://ads.tiktok.com/
- Select the country or region where you want to run your ads.
- Select the ad account that you want to use. You can create multiple ad accounts for different purposes or markets.
- You will see the Ads Manager dashboard, where you can create and manage your campaigns.
How to Create a Campaign in Ads Manager TikTok
To create a campaign in Ads Manager TikTok, you need to follow these steps:
Step 1: Choose Your Campaign Objective
The first step is to choose your campaign objective, which is the goal that you want to achieve with your ads. There are three main categories of objectives: Awareness, Consideration, and Conversion. Each category has different sub-objectives that you can choose from. For example:
- If you want to increase your brand awareness or reach more people, you can choose objectives such as Reach or Video Views.
- If you want to drive more traffic to your website or app, you can choose objectives such as Traffic or App Install.
- If you want to generate more leads or sales, you can choose objectives such as Lead Generation or Conversions.
To choose your campaign objective, go to the Campaign tab in Ads Manager and click on "Create". Then, select the objective that best suits your goal and click on "Continue".
Step 2: Set Your Campaign Budget and Schedule
The next step is to set your campaign budget and schedule, which are the parameters that control how much and when you spend on your ads. You can choose between two types of budgets: Daily Budget or Lifetime Budget. A Daily Budget is the maximum amount that you want to spend per day on your campaign. A Lifetime Budget is the total amount that you want to spend over the entire duration of your campaign. You can also set a start and end date for your campaign, or choose to run it continuously until you pause or stop it.
To set your campaign budget and schedule, enter the amount and the date range that you want to use. You can also enable or disable the Smart Optimization option, which is a feature that automatically optimizes your campaign performance based on your objective and budget. Then, click on "Next".
Step 3: Create Your Ad Group
The third step is to create your ad group, which is a set of ads that share the same targeting, placement, and bidding options. You can create multiple ad groups for different segments of your audience or different types of ads. For example, you can create one ad group for In-Feed Ads and another one for TopView Ads, or one ad group for male users and another one for female users.
To create your ad group, go to the Ad Group tab in Ads Manager and click on "Create". Then, enter a name for your ad group and select the following options:
Placement
Placement is where your ads will appear on TikTok and its partner apps. You can choose between Automatic Placement or Manual Placement. Automatic Placement is the recommended option, as it allows TikTok to show your ads on the most suitable platforms and placements based on your objective and budget. Manual Placement allows you to select the specific platforms and placements that you want to use, such as TikTok, Pangle, Vigo Video, Helo, etc. You can also select the specific ad formats that you want to use, such as In-Feed Ads, TopView Ads, Brand Takeover Ads, Spark Ads, or Collection Ads.
Targeting
Targeting is how you define your audience based on their demographics, interests, behaviors, and other criteria. You can use various targeting options to narrow down your audience and reach the most relevant users for your business. For example, you can target users by their age, gender, location, language, device type, operating system, network type, etc. You can also target users by their interests and behaviors, such as their hobbies, preferences, activities, etc. You can also use custom audiences or lookalike audiences to target users who have interacted with your business before or who are similar to your existing customers.
Bidding and Optimization
Bidding and Optimization are how you control how much you pay for your ads and how you measure their performance. You can choose between two types of bidding: Cost per Mille (CPM) or Cost per Click (CPC). CPM is the amount that you pay for every 1,000 impressions of your ads. CPC is the amount that you pay for every click on your ads. You can also set a bid cap, which is the maximum amount that you are willing to pay per impression or click. You can also choose an optimization goal, which is the metric that TikTok will use to optimize your ad delivery and performance. For example, if you choose Video Views as your optimization goal, TikTok will show your ads to users who are more likely to watch them.
Creative Optimization
Creative Optimization is a feature that allows you to test different versions of your ads and automatically optimize them based on their performance. You can create up to 10 variations of your ads by using different images, videos, texts, or calls to action. TikTok will then show the best performing version of your ads to your audience.
Step 4: Create Your Ad
The final step is to create your ad, which is the actual content that users will see on TikTok and its partner apps. You can create your ad by using one of the following methods:
Upload Your Own Creative
You can upload your own creative by using an image or a video that you have prepared beforehand. You can also add text and a call to action button to your ad. Make sure that your creative meets the specifications and guidelines for each ad format.
Use TikTok's Video Creation Kit
You can use TikTok's Video Creation Kit (VCK) to create a video ad by using templates, music tracks, stickers, filters, and other effects provided by TikTok. You can also upload your own images or videos and customize them with VCK.
Use TikTok's Smart Video
You can use TikTok's Smart Video to create a video ad by using artificial intelligence (AI) technology. You just need to upload an image or a video of your product or service and enter some keywords related to it. TikTok will then generate a video ad for you based on your input.
Use TikTok's Instant FormYou can use TikTok's Instant Form to create a lead generation ad by using a form that users can fill out with their contact information. You can customize the form with your logo, headline, description, and fields. You can also add a privacy policy and a thank you message to your form.
Use TikTok's Collection Ads
You can use TikTok's Collection Ads to create a shoppable ad by using a catalog of your products or services. You can upload your catalog or connect it with your Shopify store. You can also customize your ad with an image, a video, a headline, and a call to action button.
Use TikTok's Spark Ads
You can use TikTok's Spark Ads to create an influencer marketing ad by using a video created by a TikTok creator. You can select a video from the Spark Ads library or request a video from a creator of your choice. You can also add your logo, a headline, and a call to action button to your ad.
To create your ad, go to the Ad tab in Ads Manager and click on "Create". Then, select the method that you want to use and follow the instructions to create your ad. You can also preview your ad before submitting it for review.
How to Manage Your Campaign in Ads Manager TikTok
Once you have created your campaign, you can manage it in Ads Manager TikTok. You can do the following actions:
Pause or Resume Your Campaign
You can pause or resume your campaign at any time by clicking on the switch button next to your campaign name. When you pause your campaign, your ads will stop running and you will stop spending on them. When you resume your campaign, your ads will start running again and you will resume spending on them.
Edit Your Campaign
You can edit your campaign by clicking on the pencil icon next to your campaign name. You can change your campaign objective, budget, schedule, or name. You can also edit your ad group or ad by clicking on the pencil icon next to them. You can change your placement, targeting, bidding, optimization, or creative options. Note that some changes may require your campaign, ad group, or ad to be reviewed again before they take effect.
Duplicate Your Campaign
You can duplicate your campaign by clicking on the copy icon next to your campaign name. You can use this feature to create a new campaign with the same settings as your existing one. You can also duplicate your ad group or ad by clicking on the copy icon next to them. You can use this feature to create a new ad group or ad with the same settings as your existing one.
Delete Your Campaign
You can delete your campaign by clicking on the trash icon next to your campaign name. When you delete your campaign, all of its ad groups and ads will be deleted as well. You will not be able to recover them once they are deleted.
How to Analyze Your Campaign in Ads Manager TikTok
To analyze your campaign in Ads Manager TikTok, you can use the following tools:
Dashboard
The dashboard is where you can see an overview of your campaign performance and results. You can see various metrics and charts that show how your campaign is doing in terms of impressions, clicks, conversions, cost, etc. You can also filter and segment your data by different dimensions, such as date range, objective, placement, device type, etc.
Reports
The reports are where you can see more detailed and customized data about your campaign performance and results. You can create and download various types of reports, such as summary reports, breakdown reports, conversion reports, etc. You can also choose the metrics and dimensions that you want to include in your reports.
Insights
The insights are where you can see more advanced and actionable data about your campaign performance and results. You can use various tools and features, such as attribution window, conversion funnel, audience network, etc. You can also access various resources and tips to help you improve your ads.
A Detailed Table Breakdown Related to Create Ads Manager TikTok
| Ad Format | Description | Specifications | Benefits |
|---|---|---|---|
| In-Feed Ads | Ads that appear in between user-generated videos on the For You page or the Following page. | - Video length: 5-60 seconds - Aspect ratio: 9:16, 1:1, or 16:9 - Resolution: at least 720 x 1280 pixels - File size: up to 500 MB - File format: MP4 or MOV - Sound: on by default | - High engagement and reach - Full-screen and immersive experience - Various creative options and effects - Ability to drive traffic to website, app, or landing page |
| TopView Ads | Ads that appear as the first video when users open the TikTok app. | - Video length: 5-60 seconds - Aspect ratio: 9:16, 1:1, or 16:9 - Resolution: at least 720 x 1280 pixels - File size: up to 500 MB - File format: MP4 or MOV - Sound: on by default | - Maximum exposure and awareness - Captive and attentive audience - Premium and exclusive placement - Ability to drive traffic to website, app, or landing page |
| Brand Takeover Ads | Ads that appear as a full-screen image or video when users open the TikTok app or switch between categories. | - Image length: 3-5 seconds - Video length: 3-5 seconds - Aspect ratio: 9:16 or 1:1 - Resolution: at least 720 x 1280 pixels - File size: up to 500 KB for image, up to 500 MB for video - File format: JPG, PNG, or GIF for image, MP4 or MOV for video - Sound: off by default for image, on by default for video | - High impact and visibility - Guaranteed and exclusive impression - Strong brand recall and recognition - Ability to drive traffic to website, app, or landing page |
| Spark Ads | Ads that use user-generated content (UGC) created by TikTok creators. | - Video length: depends on the original UGC video - Aspect ratio: depends on the original UGC video - Resolution: depends on the original UGC video - File size: depends on the original UGC video - File format: depends on the original UGC video - Sound: depends on the original UGC video | - Authentic and organic content - Influencer marketing and word-of-mouth effect - High trust and credibility among users - Ability to drive traffic to website, app, or landing page |
| Collection Ads | Ads that combine a video ad with a product catalog. | - Video length: 5-60 seconds - Aspect ratio: 9:16, 1:1, or 16:9 - Resolution: at least 720 x 1280 pixels - File size: up to 500 MB - File format: MP4 or MOV - Sound: on by default | - Seamless and convenient shopping experience - Increased conversion and sales opportunities - Enhanced product discovery and awareness - Ability to drive traffic to website, app, or landing page |
FAQ About Create Ads Manager TikTok
How much does it cost to advertise on TikTok?
The cost of advertising on TikTok depends on various factors, such as your campaign objective, budget, bidding strategy, targeting options, ad format, etc. Generally speaking, the minimum budget required to run a campaign on TikTok is $50 per day at the campaign level and $20 per day at the ad group level. The average cost per mille (CPM) for TikTok ads is around $10, while the average cost per click (CPC) is around $0.5. However, these numbers may vary depending on your industry, market, competition, etc.
How do I get started with TikTok ads?
To get started with TikTok ads, you need to create a TikTok for Business account, which is a separate account from your personal or creator account. You can sign up for a TikTok for Business account here: https://www.tiktok.com/business/en-US/. Once you have created your account, you can access Ads Manager TikTok, which is the online platform that allows you to create and manage your TikTok advertising campaigns. You can also use various tools and resources provided by TikTok to help you create effective ads.
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