How to Boost Your Sales with Amazon Advertising Display Ads

By Cepy 8/26/2023 Post a Comment

Hi everyone, welcome to another article on how to grow your online business with Amazon. In this article, we will talk about one of the most effective ways to promote your products and reach more customers: Amazon advertising display ads.

Amazon advertising display ads are banner ads that appear on Amazon websites, apps, devices, and third-party sites. They allow you to showcase your brand and products to millions of shoppers who are browsing, searching, or buying on Amazon or elsewhere on the web. Display ads can help you increase your brand awareness, drive traffic to your product pages or website, and ultimately boost your sales.

What are the benefits of Amazon advertising display ads?

Amazon advertising display ads offer many advantages for sellers who want to expand their reach and grow their business. Here are some of the benefits of using display ads:

Target your ideal audience

With display ads, you can target your audience based on their shopping behavior, interests, demographics, and more. You can also use remarketing to re-engage shoppers who have visited your product pages or website before. This way, you can deliver relevant and personalized ads to the right people at the right time.

Optimize your campaigns

Amazon provides you with various tools and reports to help you measure and optimize your display ad campaigns. You can track your impressions, clicks, conversions, and return on ad spend (ROAS). You can also test different ad creatives, placements, and audiences to find out what works best for your goals.

Leverage Amazon's credibility and trust

By advertising on Amazon, you can benefit from the trust and loyalty that shoppers have for the platform. Amazon is one of the most popular and trusted online shopping destinations in the world, with over 300 million active customers. By displaying your ads on Amazon, you can increase your brand recognition and credibility among potential buyers.

How to create Amazon advertising display ads?

Creating Amazon advertising display ads is easy and fast. You can use the self-service option or work with an Amazon account executive. Here are the steps to create display ads:

Choose your campaign objective

The first step is to choose your campaign objective, which determines where your ads will appear and how you will pay for them. You can choose from three objectives:

Product awareness: Your ads will appear on Amazon websites and apps to help you introduce your products to new customers. You will pay per impression (CPM).
Consideration: Your ads will appear on Amazon websites, apps, devices, and third-party sites to help you drive traffic to your product pages or website. You will pay per click (CPC).
Purchase: Your ads will appear on Amazon websites, apps, devices, and third-party sites to help you generate sales on Amazon or your website. You will pay per sale (CPA).

Select your targeting options

The next step is to select your targeting options, which determine who will see your ads and when. You can choose from two types of targeting:

Audience network: Your ads will appear on third-party sites and apps that are part of the Amazon audience network. You can target your audience based on their shopping behavior, interests, demographics, and more.
Amazon network: Your ads will appear on Amazon websites, apps, and devices. You can target your audience based on their product views, searches, purchases, and more.

Create your ad creative

The final step is to create your ad creative, which is the visual and textual content of your ad. You can use the following formats for your display ads:

Custom: You can upload your own custom-designed banner ads in various sizes and shapes.
E-commerce: You can use pre-built templates that feature your product images, prices, ratings, and reviews.
Video: You can upload your own video ads or use pre-built templates that feature your product images and text.

A detailed table breakdown related to the topic

| Objective | Placement | Targeting | Format | Pricing ||-----------|-----------|-----------|--------|---------|| Product awareness | Amazon websites and apps | Product views | Custom or e-commerce | CPM || Consideration | Amazon websites, apps, devices, and third-party sites | Product views or searches | Custom or e-commerce | CPC || Purchase | Amazon websites, apps, devices, and third-party sites | Product views or purchases | Custom or e-commerce | CPA |

FAQs about Amazon advertising display ads

What is the minimum budget for Amazon advertising display ads?

The minimum budget for Amazon advertising display ads depends on your campaign objective and targeting option. For product awareness campaigns, the minimum budget is $100 per day. For consideration and purchase campaigns, the minimum budget is $1 per day.

How long does it take for Amazon to approve my display ads?

It usually takes up to 72 hours for Amazon to review and approve your display ads. However, it may take longer during peak periods or if your ads require additional review.

How can I track the performance of my display ads?

You can track the performance of your display ads using the Amazon advertising console or the Amazon advertising API. You can access various metrics and reports, such as impressions, clicks, conversions, ROAS, and more. You can also use conversion tracking pixels or tags to measure the actions that shoppers take on your website after seeing your ads.

How can I optimize my display ads?

You can optimize your display ads by testing different ad creatives, placements, and audiences. You can use the A/B testing feature to compare the results of two or more versions of your ads. You can also use the campaign manager to adjust your bids, budgets, and targeting options.

What are the best practices for creating effective display ads?

Some of the best practices for creating effective display ads are:

Use clear and compelling headlines and call-to-actions that highlight your value proposition and encourage shoppers to take action.
Use high-quality and relevant images and videos that showcase your products and brand.
Use consistent and appealing colors and fonts that match your brand identity and style.
Use responsive and mobile-friendly designs that adapt to different screen sizes and devices.
Follow the Amazon advertising policies and guidelines to ensure your ads comply with the standards and regulations.

What are the differences between display ads and sponsored products?

Display ads and sponsored products are two types of advertising solutions offered by Amazon. The main differences between them are:

Display ads are banner ads that appear on Amazon websites, apps, devices, and third-party sites. Sponsored products are keyword-targeted ads that appear on Amazon search results and product pages.
Display ads allow you to target your audience based on their shopping behavior, interests, demographics, and more. Sponsored products allow you to target your audience based on their search queries.
Display ads can help you increase your brand awareness, drive traffic to your product pages or website, and generate sales. Sponsored products can help you increase your product visibility, drive traffic to your product pages, and generate sales.

Can I use display ads to advertise products that are not sold on Amazon?

Yes, you can use display ads to advertise products that are not sold on Amazon. You can use the consideration or purchase campaign objectives to drive traffic to your own website or landing page. However, you will need to have an Amazon seller account or vendor account to create display ads.

Can I use display ads to advertise services or digital products?

Yes, you can use display ads to advertise services or digital products. However, you will need to follow the specific policies and guidelines for these categories. For example, you will need to provide clear and accurate information about your service or digital product, such as pricing, features, benefits, terms and conditions, etc. You will also need to ensure that your service or digital product complies with the applicable laws and regulations in the countries where you advertise.

Can I use display ads to retarget shoppers who have visited my product pages or website?

Yes, you can use display ads to retarget shoppers who have visited your product pages or website. You can use the remarketing feature to create custom audiences based on their browsing history. You can then show them relevant and personalized ads that remind them of your products and encourage them to come back and buy.

Can I use display ads in conjunction with other Amazon advertising solutions?

Yes, you can use display ads in conjunction with other Amazon advertising solutions, such as sponsored products, sponsored brands, sponsored display, video ads, audio ads, etc. You can use different advertising solutions to achieve different goals and reach different stages of the customer journey. For example, you can use sponsored products to increase your product visibility on Amazon search results, then use display ads to retarget shoppers who have viewed your products on Amazon or elsewhere on the web.

Conclusion

We hope you enjoyed this article onhow to boost your sales with Amazon advertising display ads. We hope you learned something new and useful from this article. If you have any questions or feedback, please feel free to leave a comment below. And don't forget to check out our other articles on how to grow your online business with Amazon. Thank you for reading and happy selling! 😊

Google Ads Guide