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How to Boost Your Mobile Game Sales with TikTok Ads

Hi online friends, If you're a mobile game developer or marketer, you know how challenging it can be to reach your target audience and get them to download and play your game. With so many competing games and platforms out there, how can you stand out and attract more players?

Well, there's one platform that you might be overlooking: TikTok.

TikTok is a social media app that allows users to create and share short videos, often with music, filters, stickers, and other effects. TikTok has over 800 million active users worldwide, and it's especially popular among Gen Z - the generation that loves mobile games.

In this article, we'll show you how to use TikTok ads to boost your mobile game sales. We'll cover:

- Why you should advertise your mobile game on TikTok

- The benefits of using TikTok for your mobile game advertising

- The types of TikTok ads available for mobile games

- The best practices for creating effective TikTok ads for mobile games

- Some examples of successful TikTok ads for mobile games

By the end of this article, you'll have a clear idea of how to leverage TikTok ads to grow your mobile game business. Let's get started!

Why you should advertise your mobile game on TikTok

TikTok is not just a platform for lip-syncing, dancing, and comedy videos. It's also a platform where gamers gather to share their passion for everything game-related.

According to the Influencer Marketing Hub report, consumers spent $535 million via their TikTok app in Q2 2021 alone. Moreover, this social media platform is available in more than 150 countries.

TikTok users love to watch and create videos about their favorite games, whether it's showing off their skills, celebrating their wins, or making fun of their fails. They also love to discover new games and try them out.

This means that TikTok offers a huge potential market for your mobile game. By advertising your game on TikTok, you can:

- Reach a large and engaged audience of gamers who are looking for new and exciting games to play

- Increase your brand awareness and visibility among potential players

- Drive more traffic to your app store page and boost your downloads

- Encourage more in-app purchases and retention with compelling offers and features

- Build a loyal fan base and community around your game

But how can you advertise your game on TikTok effectively? Let's find out.

The benefits of using TikTok for your mobile game advertising

As a mobile game developer or marketer, you always look for new and efficient ways to market your game. With the rise of social media platforms like TikTok, you have much more possibilities to advertise your mobile games.

Here are some benefits of using TikTok for your mobile game advertising:

- **TikTok ads are relatively inexpensive.** Compared to other forms of advertising, such as TV or print ads, TikTok ads are relatively inexpensive. Comparing the average cost-per-click on the most popular social media platforms shows that the TikTok ad costs only $1.00 per click.

- **TikTok ads allow advanced targeting.** TikTok offers several targeting options that enable you to specifically target the users you think would be most interested in your game. You can target by age, gender, location, interests, behaviors, device type, operating system, network type, and more. This way, you can ensure that your ad reaches the right people and doesn't get lost in the shuffle.

- **TikTok ads are easy to create.** Creating ads for TikTok is relatively simple and straightforward. You don't need any special skills or knowledge to do it. TikTok's internal tools allow you to create ads that match user-generated content style, helping you get discovered. Just come up with a creative idea and put it into automatic execution.

- **TikTok ads are engaging and interactive.** Unlike other platforms where users tend to scroll past ads without paying much attention, TikTok users are more likely to engage with ads that catch their eye. They can like, comment, share, follow, or click on your ad, increasing your chances of conversion. You can also use interactive features like hashtag challenges or branded effects to encourage user participation and generate user-generated content around your game.

| Social Media Platform | Average Advertising Cost (CPC) |

| -------------------- | ------------------------------ |

| Facebook | $1.72 |

| Instagram | $3.56 |

| Twitter | $0.38 |

| LinkedIn | $5.26 |

| YouTube | $3.21 |

| Snapchat | $2.50 |

| Pinterest | $1.50 |

| TikTok | $1.00 |

Source: WebFX

The types of TikTok ads available for mobile games

TikTok offers different types of ads that you can use to promote your mobile game, depending on your goals, budget, and audience. Here are the main types of TikTok ads that you can choose from:

- **In-Feed Ads.** These are 9 to 15-second video ads that appear natively in the For You feed, the main page where users discover new content. These ads look like regular TikTok videos, except they have a "Sponsored" label and a call-to-action button that can direct users to your app store page, website, or hashtag challenge. You can also enable comments, likes, and shares for these ads, increasing your engagement and reach.

- **TopView Ads.** These are similar to In-Feed Ads, but they appear as soon as the user opens the app, giving you maximum exposure and attention. These ads can last up to 60 seconds and have sound on by default. They also have a call-to-action button that can lead users to your desired destination.

- **Brand Takeover Ads.** These are full-screen video or image ads that appear when the user opens the app or switches between categories. These ads can last up to 5 seconds and have a high impact on brand awareness and recall. They also have a call-to-action button that can direct users to your app store page, website, or other TikTok content.

- **Branded Hashtag Challenge Ads.** These are ads that invite users to participate in a hashtag challenge, a viral trend where users create and share videos around a specific theme or topic. You can create your own branded hashtag challenge around your game and encourage users to join in with a catchy hashtag, a creative concept, and an attractive banner on the Discover page. You can also partner with influencers or celebrities to boost your challenge's popularity and reach.

- **Branded Effects Ads.** These are ads that allow you to create your own branded stickers, filters, or effects that users can apply to their own videos. You can use these effects to showcase your game's characters, features, or themes, and make them fun and interactive for users. You can also combine these effects with a hashtag challenge to increase user-generated content and engagement.

The best practices for creating effective TikTok ads for mobile games

Now that you know the types of TikTok ads that you can use for your mobile game, how can you make sure that they are effective and appealing to your audience? Here are some best practices to follow when creating TikTok ads for mobile games:

- **Keep it short and catchy.** TikTok users have short attention spans and quickly scroll through their feeds, so you need to grab their attention immediately. Keep your ad short, catchy, and to the point. Use persuasive language, attractive visuals, and catchy music or sound effects to hook your viewers and make them curious about your game.

- **Showcase your game's unique features and benefits.** Your ad should highlight what makes your game different and better than other games in the same category. Show off your game's graphics, gameplay, characters, story, challenges, rewards, or any other features that make it stand out. Focus on the benefits that your game can offer to your potential players, such as fun, entertainment, relaxation, socialization, competition, or learning.

- **Use a clear and compelling call-to-action.** Your ad should have a clear and compelling call-to-action that tells your viewers what you want them to do next. Whether it's downloading your game, visiting your website, joining your hashtag challenge, or using your branded effect, make sure your call-to-action is visible and easy to follow. You can also use incentives like discounts, free trials, bonuses, or exclusive content to motivate your viewers to take action.

- **Test and optimize your ads.** To make sure that your ads are performing well and reaching your goals, you need to test and optimize them regularly. Use TikTok's analytics tools to track metrics like impressions, views, clicks, conversions, cost-per-click (CPC), cost-per-install (CPI), cost-per-action (CPA), return on ad spend (ROAS), and more. Experiment with different ad formats, creatives, targeting options, bids, budgets, and schedules to find out what works best for your game.

Some examples of successful TikTok ads for mobile games

To inspire you and give you some ideas of how to create effective TikTok ads for mobile games,

here are some examples of successful TikTok ads from popular mobile games:

- [Coin Master]( This is a casual mobile game where players spin slot machines

to win coins and build their villages. The game uses In-Feed Ads featuring celebrities like Jennifer Lopez,

Cardi B,

and Terry Crews

to promote its game and attract new players.- [Gardenscapes]( This is a puzzle mobile game where players match tiles to restore and decorate their gardens. The game uses TopView Ads featuring gameplay footage and catchy music to showcase its game and entice users to download it.

- [Among Us]( This is a multiplayer mobile game where players try to find the impostor among them. The game uses Branded Hashtag Challenge Ads to create a viral trend around its game. The game invites users to create videos using the hashtag #AmongUsIRL, where they act out scenarios from the game in real life. The game also partners with influencers and celebrities to boost the challenge's popularity and reach.

These are just some examples of how you can use TikTok ads to boost your mobile game sales. Of course, you can also come up with your own creative ideas and strategies to make your game stand out on TikTok.


TikTok is a powerful platform for mobile game advertising. It offers a large and engaged audience of gamers, various types of ads, advanced targeting options, low costs, and high engagement rates.

By following the best practices and examples we shared in this article, you can create effective TikTok ads that showcase your game's unique features and benefits, and drive more downloads, in-app purchases, and retention for your game.

So what are you waiting for? Start creating your TikTok ads today and see how they can boost your mobile game sales!

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