How to Boost Your Local Business with Bing Local Ads

By Cepy 8/05/2023 Post a Comment

Hi Online Friends,

If you are looking for a way to reach more local customers and grow your business, you might want to consider Bing Local Ads. Bing Local Ads are a type of online advertising that allows you to target your ads to people who are searching for products or services near your location. In this article, I will share with you some of the benefits and features of Bing Local Ads, as well as some tips and best practices on how to create and optimize your campaigns. I have experience with Bing Local Ads and I can tell you that they are a great option for local businesses who want to increase their visibility and sales.

What are Bing Local Ads?

Bing Local Ads are a form of pay-per-click (PPC) advertising that lets you show your ads to people who are searching for local businesses on Bing. You can choose to display your ads on the search results page, the map, or both. You can also customize your ads with extensions such as call buttons, directions, ratings, and more.

Bing Local Ads work similarly to Google Ads, but they have some unique advantages. For example, Bing Local Ads have less competition and lower costs than Google Ads, which means you can get more clicks and conversions for your budget. Bing Local Ads also have a higher click-through rate (CTR) and conversion rate (CVR) than Google Ads, according to a study by WordStream. This means that people who see your ads on Bing are more likely to click on them and take action.

How to Set Up Bing Local Ads?

To start using Bing Local Ads, you need to have a Bing Ads account and a verified Bing Places for Business listing. If you don't have them yet, you can create them for free on the Bing website. Once you have them, follow these steps to set up your first campaign:

Log in to your Bing Ads account and click on "Create campaign".
Select "Search ads" as your campaign goal and enter a name for your campaign.
Choose your budget, bidding strategy, location targeting, language, and ad schedule.
Select "Local" as your ad distribution option and choose the locations where you want your ads to show.
Create your ad group and enter your keywords. You can use the keyword planner tool to find relevant keywords for your business.
Create your ad copy and add extensions such as location, call, or sitelink extensions.
Review and launch your campaign.

How to Optimize Bing Local Ads?

Once you have created your campaign, you need to monitor and optimize it regularly to improve its performance. Here are some tips on how to optimize your Bing Local Ads:

Use negative keywords to exclude irrelevant or low-performing keywords from your campaign.
Use geo-modifiers in your keywords and ad copy to make them more relevant to your target audience. For example, if you are a plumber in Seattle, you can use keywords like "plumber in Seattle" or "Seattle plumbing service".
Use ad variations to test different headlines, descriptions, and extensions for your ads. You can use the ad performance report to compare the results and choose the best performing ones.
Use bid adjustments to increase or decrease your bids based on factors such as device, time of day, location, or audience. You can use the bid landscape tool to see how different bid adjustments affect your impressions, clicks, and costs.
Use conversion tracking to measure the effectiveness of your ads and optimize them based on your goals. You can use the conversion goals tool to set up different types of conversions such as calls, form submissions, purchases, or visits.

How to Measure Bing Local Ads?

To measure the success of your Bing Local Ads campaign, you need to track and analyze the key metrics that matter for your business. Some of the most important metrics are:

Impressions: The number of times your ads were shown on Bing.
Clicks: The number of times people clicked on your ads.
CTR: The percentage of impressions that resulted in clicks.
CPC: The average cost per click for your ads.
Conversions: The number of times people completed a desired action after clicking on your ads.
CVR: The percentage of clicks that resulted in conversions.
CPA: The average cost per conversion for your ads.
ROAS: The return on ad spend for your ads, calculated as the revenue generated by your ads divided by the cost of your ads.

You can use the performance reports and the dashboard in your Bing Ads account to view and download these metrics. You can also use the filters and segments to slice and dice your data by different dimensions such as campaign, ad group, keyword, device, location, or time.

Bing Local Ads Breakdown

To give you a better idea of how Bing Local Ads work and what they can do for your business, here is a table breakdown of some of the main features and benefits of Bing Local Ads:

Feature	Description	Benefit
Location targeting	You can target your ads to people who are searching for local businesses in specific areas, such as cities, counties, zip codes, or radiuses.	You can reach more potential customers who are looking for your products or services near your location.
Ad distribution	You can choose to show your ads on the search results page, the map, or both. You can also choose to show your ads only to people who are physically located in your target area or to people who are interested in your target area.	You can increase your exposure and visibility on Bing and attract more qualified leads and traffic to your website or store.
Ad extensions	You can add extra information and features to your ads, such as call buttons, directions, ratings, reviews, images, offers, and more.	You can enhance your ads and make them more appealing and engaging to your audience. You can also provide more value and convenience to your customers and encourage them to take action.
Bid adjustments	You can increase or decrease your bids based on factors such as device, time of day, location, or audience. You can also use automated bidding strategies such as enhanced CPC or target CPA to optimize your bids based on your goals.	You can improve your ad performance and efficiency by adjusting your bids according to the level of competition and demand. You can also save time and money by letting Bing Ads manage your bids for you.
Conversion tracking	You can measure the effectiveness of your ads and optimize them based on your goals. You can set up different types of conversions such as calls, form submissions, purchases, or visits. You can also use offline conversion tracking to track conversions that happen offline after someone clicks on your ad.	You can track and analyze the return on investment (ROI) of your ads and make data-driven decisions to improve your campaign performance. You can also attribute conversions to the right sources and channels and optimize your marketing mix.

FAQs about Bing Local Ads

What is the difference between Bing Local Ads and Bing Ads?

Bing Local Ads are a type of Bing Ads that are specifically designed for local businesses. Bing Local Ads allow you to target your ads to people who are searching for local businesses on Bing. Bing Ads are a broader term that refers to any type of online advertising on Bing, including search ads, display ads, video ads, shopping ads, etc.

How much do Bing Local Ads cost?

Bing Local Ads are based on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. The cost per click (CPC) depends on various factors such as the keywords you choose, the competition level, the quality score of your ads, etc. According to WordStream, the average CPC for Bing Ads across all industries is $1.54. However, this may vary depending on your industry, location, and goals.

How do I get started with Bing Local Ads?

To get started with Bing Local Ads, you need to have a Bing Ads account and a verified Bing Places for Business listing. If you don't have them yet, you can create them for free on the Bing website. Once you have them, you can follow the steps outlined in this article to set up and optimize your first campaign.

How do I optimize my Bing Local Ads?

To optimize your Bing Local Ads, you need to monitor and analyze the key metrics that matter for your business, such as impressions, clicks, conversions, etc. You also need to test and tweak different elements of your campaign, such as keywords, ad copy, extensions, bid adjustments, etc. You can use the tools and reports available in your Bing Ads account to help you with this process.

What are the benefits of Bing Local Ads?

Bing Local Ads have many benefits for local businesses, such as:

They can help you reach more local customers who are searching for your products or services on Bing.
They can help you increase your brand awareness and credibility in your local market.
They can help you drive more qualified leads and traffic to your website or store.
They can help you boost your sales and revenue by generating more conversions and repeat customers.
They can help you save money and time by offering lower costs and less competition than Google Ads.

How do I measure the success of my Bing Local Ads?

To measure the success of your Bing Local Ads, you need to track and analyze the key metrics that matter for your business, such as impressions, clicks, conversions, etc. You also need to calculate the return on ad spend (ROAS) for your ads, which is the revenue generated by your ads divided by the cost of your ads. You can use the performance reports and the dashboard in your Bing Ads account to view and download these metrics. You can also use the filters and segments to slice and dice your data by different dimensions such as campaign, ad group, keyword, device, location, or time.

Conclusion

Bing Local Ads are a great way to grow your local business and reach more potential customers who are searching for your products or services on Bing. Bing Local Ads offer many advantages over Google Ads, such as lower costs, less competition, higher CTRs, and higher CVRs. To get started with Bing Local Ads, you need to have a Bing Ads account and a verified Bing Places for Business listing. Then, you need to create and optimize your campaign following the best practices and tips outlined in this article. By doing so, you can boost your visibility and sales with Bing Local Ads.

I hope you enjoyed this article and learned something new about Bing Local Ads. If you want to learn more about online advertising and digital marketing, please check out my other articles on this website. Thank you for reading and have a great day!

If you are interested in learning more about bing local ads, you might want to read this article: How to Choose the Best Bing Ads Agency for Your Business.

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