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How to Boost Your Business with Instagram Promoted Posts

Hi everyone, welcome to another article on how to grow your online presence and reach more customers. Today, we're going to talk about one of the most popular and effective ways to advertise on Instagram: promoted posts.

Instagram promoted posts are a type of paid advertising that allows you to boost your organic posts to a larger and more targeted audience. You can use them to increase your brand awareness, drive traffic to your website, generate leads, or sell your products or services.

What are Instagram Promoted Posts?

Instagram promoted posts are different from regular posts in that they have a "Sponsored" label and a "Learn More" or "Shop Now" button. They also have more options for targeting, budgeting, and tracking than organic posts.

You can create promoted posts from your existing posts or create new ones from scratch. You can choose to promote your posts to people who follow you, people who don't follow you, or both. You can also select your audience based on their location, age, gender, interests, and behaviors.

How to Create Instagram Promoted Posts

Creating Instagram promoted posts is easy and can be done in a few steps. Here's how:

  1. Go to your profile and tap the post you want to promote.
  2. Tap "Promote" at the bottom of the post.
  3. Select your goal, such as "More Profile Visits", "More Website Traffic", or "More Promotion Views".
  4. Choose your audience, either "Automatic" (based on people similar to your followers), "Local" (based on people near your location), or "Manual" (based on your own criteria).
  5. Set your budget and duration for the promotion.
  6. Review your promotion and tap "Create Promotion".

You can also create promoted posts from the Instagram app or the Facebook Ads Manager. For more details, check out this guide from Instagram.

How to Optimize Instagram Promoted Posts

To get the most out of your Instagram promoted posts, you need to optimize them for your goals and audience. Here are some tips to help you do that:

  • Use high-quality images or videos that capture attention and showcase your brand personality.
  • Write clear and compelling captions that communicate your value proposition and call to action.
  • Use relevant hashtags and keywords that help your posts reach more people who are interested in your niche.
  • Test different creative elements, such as images, videos, captions, hashtags, and buttons, and see what performs best for your audience.
  • Analyze your results and measure your return on investment (ROI) using the Insights tab on your profile or the Facebook Ads Manager.

By following these best practices, you can create Instagram promoted posts that resonate with your audience and drive more conversions for your business.

Why Use Instagram Promoted Posts?

Instagram promoted posts are a powerful tool for any business that wants to reach more potential customers and grow their online presence. Here are some of the benefits of using them:

- They increase your visibility and reach on Instagram. With over 1 billion monthly active users, Instagram is one of the most popular social media platforms in the world. However, with so much content being posted every day, it can be hard to stand out from the crowd. By using promoted posts, you can boost your exposure and reach more people who are interested in what you have to offer.

- They help you target your ideal audience. Unlike organic posts, which are shown to people who already follow you or discover you through hashtags or explore page, promoted posts allow you to target people who don't follow you yet but are likely to be interested in your products or services. You can use various criteria, such as location, age, gender, interests, and behaviors, to narrow down your audience and deliver more relevant and personalized messages.

They improve your engagement and conversion rates. By reaching more people who are interested in your niche, you can increase the chances of getting more likes, comments, shares, saves, clicks, leads, or sales. You can also use different buttons, such as "Learn More" or "Shop Now", to direct people to take specific actions on your website or app.

- They are cost-effective and flexible. You can start promoting your posts with as little as $1 per day and adjust your budget and duration as you go. You can also pause or stop your promotions at any time if you want to change your strategy or try something new.

- They are easy to create and manage. You don't need any special skills or tools to create promoted posts. You can use your existing posts or create new ones from scratch. You can also monitor and track your performance and ROI using the Insights tab on your profile or the Facebook Ads Manager.

Instagram Promoted Posts Pricing and Breakdown

One of the most common questions that people have about Instagram promoted posts is how much they cost and how they are calculated. The answer is that it depends on several factors, such as your goal, audience, budget, duration, and competition.

Instagram uses a bidding system to determine the cost of your promoted posts. This means that you compete with other advertisers who want to reach the same audience as you. The more popular and competitive your audience is, the higher the cost per result will be.

You can choose between two bidding strategies: automatic or manual. With automatic bidding, Instagram will set the optimal bid for you based on your budget and goal. With manual bidding, you can set the maximum amount you are willing to pay for each result.

You can also choose between two payment methods: cost per mille (CPM) or cost per click (CPC). With CPM, you pay for every 1,000 impressions (views) of your promoted post. With CPC, you pay for every click on your promoted post.

To give you an idea of how much Instagram promoted posts cost, here is a table that shows the average CPM and CPC for different countries and regions in 2021, according to Influencer Marketing Hub:

Country/RegionAverage CPMAverage CPC
United States$3.56$0.96
Canada$2.93$0.80
United Kingdom$2.23$0.60
Australia$2.10$0.57
Germany$1.77$0.48
France$1.63$0.44
Brazil$1.11$0.30
India$0.75$0.20
Worldwide$1.95$0.53

Note that these are only average figures and may vary depending on your specific campaign and results.

FAQs about Instagram Promoted Posts

What is the difference between Instagram promoted posts and Instagram ads?

Instagram promoted posts are a type of Instagram ads that allow you to boost your organic posts to a larger and more targeted audience. They are similar to Facebook boosted posts and are designed to be simple and easy to use.

Instagram ads are a broader category of paid advertising that includes other formats, such as stories ads, carousel ads, video ads, collection ads, explore ads, IGTV ads, and reels ads. They are similar to Facebook ads and are designed to be more advanced and customizable.

How do I know if my Instagram promoted post is approved?

After you create your Instagram promoted post, it will go through a review process to make sure it meets the Instagram advertising policies and guidelines. This usually takes a few minutes but may take longer in some cases.

You can check the status of your promotion by going to your profile and tapping "Promotions". You will see one of the following statuses:

  • Pending Review: Your promotion is waiting to be reviewed.
  • In Review: Your promotion is being reviewed.
  • Active: Your promotion is approved and running.
  • Inactive: Your promotion is paused or stopped.
  • Not Approved: Your promotion is rejected for violating the policies or guidelines.
  • Error: There is a problem with your promotion that needs to be fixed.

How do I edit or delete my Instagram promoted post?

You can edit or delete your Instagram promoted post by going to your profile and tapping "Promotions". Then, tap "View Insights" on the promotion you want to edit or delete.To edit your promotion, tap "Edit Promotion" at the bottom of the screen. You can change your goal, audience, budget, or duration. Note that some changes may require your promotion to be reviewed again.

To delete your promotion, tap the three dots icon at the top right corner of the screen and select "Delete Promotion". This will stop your promotion and remove it from your profile.

How do I measure the performance of my Instagram promoted post?

You can measure the performance of your Instagram promoted post by using the Insights tab on your profile or the Facebook Ads Manager. You can see various metrics, such as impressions, reach, engagement, clicks, cost, and results, depending on your goal.

You can also compare your promoted post with your organic post and see how much difference the promotion made. You can use these insights to evaluate your ROI and optimize your future promotions.

How do I get more followers from my Instagram promoted post?

Getting more followers from your Instagram promoted post is not guaranteed, but it is possible if you follow some best practices. Here are some tips to help you attract more followers:

  • Promote posts that showcase your brand identity and value proposition.
  • Promote posts that are relevant and interesting to your target audience.
  • Promote posts that encourage engagement and interaction, such as questions, polls, quizzes, or contests.
  • Promote posts that include a clear and compelling call to action, such as "Follow us for more tips", "Check out our profile for more offers", or "Visit our website for more information".
  • Promote posts that have a consistent and recognizable style, such as colors, fonts, filters, or logos.

By following these tips, you can increase the chances of converting your promotion viewers into loyal followers.

How do I get more sales from my Instagram promoted post?

Getting more sales from your Instagram promoted post is not guaranteed, but it is possible if you follow some best practices. Here are some tips to help you drive more conversions:

  • Promote posts that showcase your products or services in an appealing and realistic way.
  • Promote posts that highlight your unique selling points and benefits.
  • Promote posts that include social proof, such as testimonials, reviews, ratings, or user-generated content.
  • Promote posts that include a clear and compelling call to action, such as "Shop Now", "Buy Now", or "Learn More".
  • Promote posts that link to a landing page that is optimized for conversions, such as having a clear headline, a strong offer, a simple form, or a secure checkout.

By following these tips, you can increase the chances of converting your promotion viewers into paying customers.

How do I avoid getting banned or penalized for using Instagram promoted posts?

To avoid getting banned or penalized for using Instagram promoted posts, you need to follow the Instagram advertising policies and guidelines. These are the rules and standards that govern what you can and cannot do with your promotions. They cover various topics, such as content, targeting, data usage, disclosure, and compliance.

You can find the full list of policies and guidelines here. You should read them carefully and make sure you understand them before creating your promotions. If you violate any of them, your promotion may be rejected, paused, or removed. You may also face other consequences, such as account suspension or legal action.

How do I get help or support for using Instagram promoted posts?

If you need help or support for using Instagram promoted posts, you have several options. You can:

  • Visit the Instagram Help Center for answers to common questions and issues.
  • Contact the Instagram Support Team for specific inquiries or feedback.
  • Join the Instagram Business Community for tips and best practices from other advertisers.
  • Hire a professional service or agency for expert guidance and management.

By using these resources, you can get the help or support you need to create successful Instagram promoted posts.

Conclusion

Instagram promoted posts are a great way to boost your business with Instagram. They allow you to reach more people who are interested in your niche and drive more engagement and conversions for your goals. They are also easy to create and manage with a flexible budget and duration.

If you want to learn more about how to use Instagram promoted posts effectively, check out our other articles on this topic. We cover everything from how to create engaging content, how to optimize your targeting and bidding, how to measure your performance and ROI, and more.

Thank you for reading this article and we hope you found it useful. If you have any questions or comments, feel free to leave them below. We'd love to hear from you.

Video Reference : How to Boost Your Business with Instagram Promoted Posts

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