How to Boost Your Brand with Spark TikTok Ads: A Complete Guide
Hi online friends, If you are looking for a new way to promote your brand on TikTok, you might want to check out Spark TikTok Ads. This is a native ad format that allows you to leverage organic posts that are already trending on the platform. You can use your own TikTok account's content or organic posts by other content creators on TikTok (with their authorization).
Spark TikTok Ads were launched in July 2021 and allow brands to boost their own posts organically, or through other creators on the app. This ad format helps drive more eyes and engagement during brand discovery.
In this article, we will explain what Spark TikTok Ads are, how they work, what are the benefits, and how to create them step by step. Let's get started!
What are Spark TikTok Ads?
Spark TikTok Ads are a type of In-Feed ads that use posts from real TikTok accounts as creatives. Unlike regular In-Feed ads, Spark TikTok Ads use organic posts that have already gained some traction and popularity on the app.
There are two ways to create Spark TikTok Ads:
- Using your own TikTok account's posts. You can link your TikTok Business account to your TikTok Ads Manager and choose any of your existing posts or upload new videos to use as Spark TikTok Ads.
- Using organic posts made by other creators. You can authorize other TikTok accounts or posts via Business Center or video codes and use them as Spark TikTok Ads (with their permission).
Spark TikTok Ads look like regular In-Feed ads, except they have a "Promoted" label instead of a "Sponsored" label. They also have a call-to-action (CTA) button and an ad caption that can link to your landing page, app install page, or profile page.
Spark TikTok Ads support various advertising objectives, such as Reach, Video Views, Community Interaction, Traffic, App Installs, Conversions, Lead Generation, and Shop Purchases (Alpha).
How do Spark TikTok Ads work?
Spark TikTok Ads work by boosting organic posts that have already proven to be engaging and relevant to your target audience. By using organic posts as creatives, you can benefit from the following features:
- Authenticity: Spark TikTok Ads use real content from real accounts, which makes them more authentic and trustworthy than regular ads.
- Virality: Spark TikTok Ads use posts that are already trending or have the potential to go viral, which increases the chances of getting more views, likes, shares, comments, and follows.
- Interactivity: Spark TikTok Ads allow users to interact with the post and the account behind it. Users can click on the profile photo, nickname, sound, or artist's name and go to the respective pages. Users can also follow the account by clicking on the "+" sign on the profile photo.
- Attribution: Spark TikTok Ads attribute all the views, comments, shares, likes, and follows gained from boosting the video during the promotion to your organic posts. This means that you can increase your organic reach and engagement by using Spark TikTok Ads.
What are the benefits of Spark TikTok Ads?
Spark TikTok Ads offer several benefits for brands who want to promote their products or services on TikTok. Some of the benefits are:
- Increased brand awareness: Spark TikTok Ads can help you reach a large and diverse audience on TikTok who are interested in your niche or topic. You can also leverage user-generated content (UGC) or influencer marketing to boost your brand credibility and reputation.
- Enhanced user engagement: Spark TikTok Ads can help you engage with your potential customers in a more natural and interactive way. You can also encourage user participation and feedback by using hashtags, challenges, contests, or polls in your posts.
- Improved conversion rates: Spark TikTok Ads can help you drive more traffic to your website, app, or online store by using effective CTA buttons and captions. You can also optimize your landing page or app install page for mobile users and track your performance using conversion tracking tools.
- Lower cost per result: Spark TikTok Ads can help you lower your cost per result by using organic posts that have already proven to be effective and engaging. You can also save time and resources by using existing content or collaborating with other creators instead of creating new videos from scratch.
How to create Spark TikTok Ads step by step?
Creating Spark TikTok Ads is easy and straightforward. Here are the steps you need to follow:
Step 1: Choose an identity type
The first step is to choose an identity type for your Spark TikTok Ad. As mentioned earlier, there are two identity types available:
- Use your own linked TikTok Business account. This option allows you to use any posts from your own TikTok account or upload new videos to use as Spark TikTok Ads.
- Use authorized accounts or posts. This option allows you to use posts from other TikTok accounts that have authorized you via Business Center or video codes.
To choose an identity type, you need to toggle the "Use TikTok account to deliver Spark Ads" option on the ad group level. If you choose to use your own linked TikTok Business account, you need to select the "Use account owned by you" option. If you choose to use authorized accounts or posts, you need to select the "Use authorized accounts/posts" option.
Step 2: Choose a creative source
The next step is to choose a creative source for your Spark TikTok Ad. Depending on your identity type, you have different options to choose from:
- If you choose to use your own linked TikTok Business account, you can either choose an existing post from your account or create/upload a new video from the Ads Manager.
- If you choose to use authorized accounts or posts, you can either choose an authorized account from the Business Center or enter a video code of an authorized post.
To choose a creative source, you need to click on the "+TikTok Post" or "+Video" button under the ad details section. You will then see a list of available posts or videos that you can use as Spark TikTok Ads.
Step 3: Choose a CTA button and caption
The final step is to choose a CTA button and caption for your Spark TikTok Ad. You can choose from various CTA buttons, such as "Learn More", "Download Now", "Shop Now", etc. You can also write a catchy and relevant caption that can link to your landing page, app install page, or profile page.
To choose a CTA button and caption, you need to fill in the fields under the ad details section. You can also preview how your Spark TikTok Ad will look like on the right side of the screen.
Step 4: Submit your Spark TikTok Ad
Once you have completed all the steps above, you can submit your Spark TikTok Ad for review and approval. You can also track and optimize your Spark TikTok Ad performance using the reporting and analytics tools on the Ads Manager.
Conclusion
Spark TikTok Ads are a powerful and innovative way to promote your brand on TikTok. They allow you to leverage organic posts that are already popular and engaging on the platform. They also allow you to benefit from authenticity, virality, interactivity, and attribution features.
Spark TikTok Ads are easy to create and manage using the TikTok Ads Manager. You can use your own TikTok account's posts or organic posts by other creators as creatives. You can also choose different CTA buttons and captions to drive more traffic and conversions.
If you want to learn more about Spark TikTok Ads, you can check out these resources:
- [Step-by-step Guide to TikTok Spark Ads for eComm brands - Insense](https://insense.pro/blog/tiktok-spark-ads)
- [Spark Ads Overview | TikTok Ads Manager](https://ads.tiktok.com/help/article?aid=10001881)
- [Spark Ads Creation Guide | TikTok Ads Manager](https://ads.tiktok.com/help/article?aid=10007470)
- [What are TikTok Spark Ads and how to use them? - Adsmurai](https://www.adsmurai.com/en/articles/tiktok-spark-ads)
We hope this article was helpful and informative for you. If you have any questions or feedback, feel free to leave a comment below. Happy advertising!That's the end of the article.
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